PITCH PERFECT: Tips To Making Your TV Pitch Sing

Learn The Buzz Around Town On What Makes A Television Pitch Truly Stand Out Amongst The Crowd!
Hosted by Kat Walsh

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Kat Walsh

Webinar hosted by: Kat Walsh

Director of Development at Edyson Entertainment

Kat began working in film and television back in 2009 when she joined Creative Artists Agency. Working in the Motion Pictures Talent Department for three years, she was accepted into the CAA Agent Training Program after only a year and a half at the company. She was 1 of 4 people in MP Talent out of 1,200 that was accepted into CAA’s elite training program. Kat helped facilitate the casting of such projects as 12 Years A Slave starring Chiwetel Ejiofor and Michael Fassbender, The Great Gatsby with Leonardo DiCaprio and Carey Mulligan, Oldboy starring Josh Brolin and Elizabeth Olsen, Unknown starring Liam Neeson and January Jones, among many others. After three years of agency life, Kat got the creative bug and wanted to jump into the development and producing side of the business. That’s when she met Ed Gernon and Alyson Richards, the principles of Edyson Entertainment, where it was love at first meet. Kat joined Edyson in August 2013 as the Director of Development where she brings both industry knowledge and creative input to both the conceptual and script stages. Today, Edyson Entertainment has sold three shows, two of which are currently in fully financed network development. Due to the nature of deals, Kat is not permitted to specify the networks and projects but she’s incredibly excited and hopes to be able to share Stage 32 soon. Hailing from a show business background, both Kat’s mother and father are feature screenwriters. Her father, Joseph Walsh is best known for writing and producing cult classic, California Split directed by Robert Altman. Kat graduated from Villanova University with a BA in Business Marketing and a minor in Communication. Full Bio »

Webinar Summary

Learn directly from Kat Walsh, Director of Development for Edyson Entertainment and former Agent Trainee at CAA where she worked on such films as 12 Years A Slave, Looper, Drive, The Great Gatsby and many others! 

In this Stage 32 Next Level Webinar, host Kat Walsh will teach you tips, offer advice, and share the buzz around town on what makes a television pitch truly stand out amongst the crowd. She will primarily focus on both what producers are looking for when it comes to verbal and written pitches, as well as general industry insight. Although verbal pitches are incredibly powerful, following it up with a stellar pitch document is equally important in catching a producer’s eye. Kat will be focusing on pitch document formats, character development, world building and that extra little “something” that may just turn a “no” into a “yes.”

You will leave the webinar knowing:

  • An understanding of the current television landscape.
  • How to get to the “Do you have pitch pages” stage of your verbal pitch.
  • Producer-friendly written pitch formats.
  • How to make sure your pilot and pitch pages are a perfect complement to each other.
  • What the various networks are looking for.
  • How to best position yourself for producers and executives.
  • Industry Buzz - what executives are talking about these days.

Your host Kat Walsh brings with her wisdom from both areas of the business – the selling side and the buying side. While Kat has worked alongside top agents in the entertainment business during her time at CAA, she has ultimately had the time of her life working with Edyson Entertainment in the producing and development game. Edyson is a new TV production company with offices based in LA, Toronto and London and holds a first-look deal with international distribution company, Content Media. Edyson currently has two fully-financed shows in network development and a third on its way.

What You'll Learn

  • Overview of the television landscape.
    • How television has changed.
    • Where is it going?
    • Why it is exciting for all us.
  • Verbal Pitches.
    • Tips on being clear, concise and engaging.
    • Getting to the “do you have pitch pages” stage.
  • Written Pitches.
    • Understanding your own show. Sound simple? It’s not!
    • Producer-friendly pitch formats.
    • The importance of world building.
    • Characters, characters, characters!
      • Character arcs and why they’re important to your show.
      • Tip: no matter how cool or high-concept your show idea is, don’t forget the basics!
    • Plot vs. Character.
    • Knowing your series arc.
    • The difference between season arcs and series arc.
    • The importance of themes.
    • The “extra something”.
    • Knowing your target market and where you want to sell.
  • Pilots! Pilots! Pilots!
    • How to make sure your pilot and pitch pages are a perfect complement to each other.
  • Know your buyers.
    • What are the various networks looking for?
    • Should you be writing with the networks in mind?
  • How to best position yourself for producers and executives.
  • The role of the agent or manager.
  • Industry Buzz – what’s everyone talking about these days?
  • Why you need to be flexible!
    • How being green can be helpful if you’re helpful.
  • Recorded, in-depth Q&A with Kat!

About Your Instructor

Kat began working in film and television back in 2009 when she joined Creative Artists Agency. Working in the Motion Pictures Talent Department for three years, she was accepted into the CAA Agent Training Program after only a year and a half at the company. She was 1 of 4 people in MP Talent out of 1,200 that was accepted into CAA’s elite training program.

Kat helped facilitate the casting of such projects as 12 Years A Slave starring Chiwetel Ejiofor and Michael Fassbender, The Great Gatsby with Leonardo DiCaprio and Carey Mulligan, Oldboy starring Josh Brolin and Elizabeth Olsen, Unknown starring Liam Neeson and January Jones, among many others.

After three years of agency life, Kat got the creative bug and wanted to jump into the development and producing side of the business. That’s when she met Ed Gernon and Alyson Richards, the principles of Edyson Entertainment, where it was love at first meet. Kat joined Edyson in August 2013 as the Director of Development where she brings both industry knowledge and creative input to both the conceptual and script stages. Today, Edyson Entertainment has sold three shows, two of which are currently in fully financed network development. Due to the nature of deals, Kat is not permitted to specify the networks and projects but she’s incredibly excited and hopes to be able to share Stage 32 soon.

Hailing from a show business background, both Kat’s mother and father are feature screenwriters. Her father, Joseph Walsh is best known for writing and producing cult classic, California Split directed by Robert Altman.

Kat graduated from Villanova University with a BA in Business Marketing and a minor in Communication.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Kat covered more than just the points needed in a pitch. She gave background and examples of the "why" behind the process of putting together a pitch.
  • Very helpful. You can rebrand this as Pitching 101. Not only covers the general stuff, but Kat also went into details with specific examples. Highly recommended class, especially for newcomers or even as a refresher course.

Other education that may be of interest to you:

60 Minutes With Jason Roberts (AD for Michael Bay, Alexander Payne, Angelina Jolie)

"Jason was and is wonderfully inspiring!"  Watch for FREE here:   Want to join Jason's 2-part AD class April 8 & April 15? Register here! 

Content is King – How To Control The Rights To Source Material And Pay Nothing

Bonus! Get 2 contract templates: Option Agreement Template & Producer Attachment Agreement "Conrad you were so very informative, had absolutely great advice, information a person would need to understand when going to a meeting for negotiations with executives. You covered most everything I wanted to ask. Thank you stage 32, this was the best webinar I have taken." - Diane K. "Great summation of the ins and outs of right options. Thank you for the contract templates." - Karla T.   Ideas for movies, TV shows, web series etc. can come from anywhere. Often times it’s an original idea that comes from within your own creative mind, but as you know, a lot of the best stories can be based on other source material like books, real people’s lives, big brands, or any other already existing property. In all of the latter scenarios, you can’t legally create your vision without controlling the rights to the source material. This often discourages people from pursuing these rights because it involves contracts, dealing with rights holders and costs money. In this Stage 32 Next Level Webinar, Conrad Sun will change your perspective not only on how to acquire the rights to material, but how to develop great story ideas. He will explore creative ways on how to find and control the rights to stories that you’re passionate about without having to pay for them. Whether you’re a writer looking to adapt a screenplay, or a producer looking to set up a property with a financier, this webinar will provide useful information how to effectively control the rights to your passion project and hopefully lead to its creation. Conrad Sun is currently working as a TV Lit Manager and Development Executive at Meridian Artists in Los Angeles and represents TV writers in both the comedy and drama space. Conrad has also worked in content development with companies like Epix, Hasbro Studios, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films. Conrad is also the founder of the popular website FilmEscape, an online resource and encyclopedia for learning anything relating to the film and television industry.

So You Want To Be A TV Writer? An Inside Look - Part 2

Part 2 you're not going to want to miss! Ever wondered what daily life is like for a TV Writer? Looking for ways to manage and maximize your schedule to output great, useful material without losing your mind? Wondering how the hell you’re supposed to write when you’ve got a full-time job? Tune in for this exclusive 2-Part Stage 32 Next Level Webinar taught by TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) to hear about life and work of TV writers, on AND off the clock. You'll gain insight that will help you succeed in finding your next assignment and how to excel in the position. In Part 2 the followup to So You Want To Be A TV Writer? An Inside Look - Part 1, Charlie will unpack all the ups, downs, problems, and pleasures that come in the daily life of a working TV writer. Hear insider advice and information about writers room etiquette, climbing the title ladder, taking notes, rolling with the punches when your material doesn’t impress the powers that be, and making sure you get paid. He’ll even discuss the best way to interact with those hot-shot actors in your show. As usual, get ready for some horror stories from the trenches!

How To Pitch Your TV Pilot To Cable Networks

Learn directly from Jordan Barel, TV Dept. at Abominable Pictures (Burning Love and Children’s Hospital on Adult Swim)! Once you’ve written the script and you’re ready to get your show idea in front of production companies and executives, it’s important to know how to pitch your TV pilot correctly. A good pitch is often the deciding factor of a show getting picked up or passed on. Aside from knowing how to pitch in the most effective way, an important aspect of pitching your TV pilot that often gets overlooked is knowing how to tailor your pitch to the network you are pitching to. Cable networks all have their niche. For example, AMC has really honed in on intense dramas, such as The Walking Dead, Breaking Bad, and Mad Men; USA focuses on character driven mystery dramas such as CSI, House, and NCIS; TBS centers around comedy sitcoms like The Big Bang Theory, Ground Floor, and Cougar Town; ABC Family focuses more on sitcoms relating to family, such as Melissa and Joey, Baby Daddy and The Fosters. Knowing how to tailor your pitch to a specific cable network opens up immense opportunity for your TV pilot. Every cable network can be a real home for your work - it’s just a matter of the how, when, and why. Knowing how to appeal to multiple networks gives your pilot a better chance of getting picked up! In this Stage 32 Next Level Webinar, host Jordan Barel will teach you both how to pitch your pilot and how to tailor your pitch to the right cable network. In addition, he’ll go over what kind of shows live on each network currently, and what may be the right fit for you. You will walk away with a clear understanding of how to pitch effectively (information you can take with you over to the Happy Writers Pitch Sessions!) as well as a clear understanding of how to make your pilot what each network is looking for. Your host Jordan Barel currently works for Paul Scheer through his producing deal at FOX, working on development with his projects as well as bringing in new writers for him. Jordan also works at Abominable Pictures in their comedy and TV department. Previously, he worked as the Television Coordinator for Verve Literary Agency, producing the company's staffing video which lead to a 200% increase in the company's staffed writers. While there he also vetted all new TV and film clients. Jordan knows what will make your pitch stand out and is here exclusively for Stage 32 to help guide our writers toward success!

So You Want To Be A TV Writer? An Inside Look - Part 1

Ever wondered what daily life is like for a TV Writer? Looking for ways to manage and maximize your schedule to output great, useful material without losing your mind? Wondering how the hell you’re supposed to write when you’ve got a full-time job? Tune in for this exclusive 2-Part Stage 32 Next Level Webinar taught by TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) to hear about life and work of TV writers, on AND off the clock. You'll gain insight that will help you succeed in finding your next assignment and how to excel in the position! In Part 1, attendees will learn what life is like when TV writers are between jobs or trying to get that first job. Join Charlie as he discusses ways to manage your own writing schedule, find out how to decide which projects to focus on, and get some tips to stay relevant and visible to the big players and decision makers when you’re not employed. He’ll even lay out some strategy to position yourself for the highly coveted freelance script, whether you’re an assistant or a working writer between gigs. In Part 2, Charlie will unpack all the ups, downs, problems, and pleasures that come in the daily life of a working TV writer. Hear insider advice and information about writers room etiquette, climbing the title ladder, taking notes, rolling with the punches when your material doesn’t impress the powers that be, and making sure you get paid. He’ll even discuss the best way to interact with those hot-shot actors in your show. As usual, get ready for some horror stories from the trenches!  

Developing Material That Production Companies Want

"I appreciate Rachel's openness and willingness to share her knowledge and experience with us." - Susan S. "Very practical advice that I can apply right away." - Brien G. "I thought it was very professional and informative." - Chris R. Ever have a great concept, but when you sit down to write the script or when you go to pitch it, you have more questions than answers for your story? It's a common issue and usually comes from a lack of development and - most importantly - a lack of honesty about your story. Often writers impose deadlines and other restrictions on their writing even when they don't need to. Especially with a new idea, it's important to fully flesh out your characters and plot, and then also flesh out the budget before approaching producers and production companies. Many content creators fail to attach production companies to their material because they forget the vital steps that go into developing an idea.  In Stage 32 Next Level Webinar, Rachel Crouch will show you how to develop your idea from a good concept to a strong story that will grab the attention of financiers and production companies. She'll help you break down your story to figure out your project's main audience and lead you through the tropes you'll want to exploit in order to leave that audience satisfied. You'll find out how to determine your story's budget range and see how letting go of those HBO dreams might help you find a better home for your project (and improve your pitch)! Whether you're just starting out as a writer or have produced multiple projects, this webinar will help you more effectively develop your ideas to make for a better script and a better pitch.

register for stage 32 Register / Log In