Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his Think Outside The Box Office Master Classes in over five continents and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is also critically acclaimed filmmaker whose experience releasing his feature Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing in the Digital Era (TOTBO), the first step-by-step guide for filmmakers to distribute and market their films. He also co-wrote Selling Your Film Without Selling Your Soul and Selling Your Film Outside the US. He also teaches at the Film Directing Program at Cal Arts. Jon's previous documentary feature film was Better Living Through Circuitry, a startling, humorous and entertaining glimpse into the exploding rave culture featuring such acts as the Crystal Method, Roni Size, and Moby, among others. Reiss’ first film, Cleopatra’s Second Husband, is a dark psychological drama. As an award-winning music video director, Reiss has directed videos for Nine Inch Nails, The Black Crowes, Danzig, Slayer, and the Kottonmouth Kings. His short films have screened at festivals throughout the world. Jon Reiss’ early credits also include four hour-long documentaries concerning the notorious performance group Survival Research Laboratories. All were included on a compilation DVD 10 Years of Robotic Mayhem released Summer 2004. Reiss got his start in filmmaking at Target Video, a San Francisco based alternative video company where he covered much of the West Coast punk explosion. Full Bio »
Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs.
There are thousands of film festivals around the world – and tens of thousands of filmmakers trying to get into them. So what to do with your film? Jon Reiss wrote Think Outside the Box Office and has advised hundreds of filmmakers on their festival and distribution strategy. In this webinar you will learn how to create a film festival strategy for your specific film, how to use festivals to benefit the release of your film, how to be smart once you have been accepted into a festival and make each festival work for your film and career.
This webinar will cover the essentials that all filmmakers need to consider in order to create a festival strategy for your film.
We will breaking down a specific list of A-List, 2nd Tier, Regional & Niche Festivals
Creating a Film Festival Strategy:
Film Festivals and The Distribution of Your Film
If You Are Accepted Now What?
How can you best take advantage of a film festival?
What if I didn’t get into any film festivals – what do I do?
Q&A session with Jon!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Filmmakers all over the world are confronted with a changing distribution landscape for their work – how are they to approach the myriad of options whether traditional or emerging? No matter how you release your film filmmakers must be grounded in what their goals are and knowing how to engage their audience. This webinar will cover the essentials that all filmmakers need to consider before marketing and distributing their film: goals and audience. We will first examine the five main goals possible for a films release followed by three steps of the Think Outside the Box Office (TOTBO) audience engagement process: identification, connection, value.
For as much information and exposure that is out there about the entertainment industry and how it works, it can still feel like a jungle. The politics are difficult to track, the gatekeepers are difficult to access, and there’s no clear blueprint for how to “make it”. Hollywood is overwhelming for everyone trying to break in. It’s hard to know where to start, how to make inroads, or how to build a reputation or career—these are universal. Yet for those trying to transition to a creative career from a different industry or later in life, these challenges can feel even steeper. It’s not uncommon to view Hollywood as a young person’s game. After all, many people who find a foothold in the industry only do so after putting in a lot of work as an underpaid assistant or PA, a trajectory that might be possible for people in their 20s but is a lot less feasible when you’re older. It can feel like there’s an expiration date for when you’re “allowed” to break into the entertainment industry, and at some point, the doors simply close. This doesn’t need to be the case, though, and there are many examples of people finding success later in life or after transitioning from a different industry altogether. In fact, there are big advantages to taking this step at this point in your life and upper hands that Hollywood lifers will never experience. Nonetheless, transitioning to a creative career later in life is not easy and presents unique challenges. But with a strong lay of the land and the proper tools under your belt, it’s a journey that is absolutely achievable. Frank Stiefel began making films at age 63 and then won an Academy Award at age 70. Formerly a TV commercial executive in New York, Frank decided later in life to pursue filmmaking. His directorial debut, the documentary short INGELORE about mother, a deaf Holocaust survivor, played in festivals around the country and was later broadcast on HBO. In 2012, Frank began shooting the artist Mindy Alper as she completed an epic sculpture of her psychiatrist. This turned into his film HEAVEN IS A TRAFFIC JAM ON THE 405, which went on to win the Jury and Audience prizes at the Austin Film Festival and Full Frame Documentary Film Festival. It was a nominee for Best Documentary Short Subject film at the International Documentary Association and earned Frank the Oscar at the 90th Academy Awards. Frank has found incredible success transitioning to a creative career later in life and is excited to reveal what he’s learned on his journey exclusively with the Stage 32 community. Using his own story and path to success, Frank will discuss how he made the jump to filmmaking later in life, what he learned along the journey, and what lessons you can take along with you as you make your own transition. After giving a short history of his own career, Frank will use his first short film INGELORE as a case study to explain how to do research and take notes in the trenches. He’ll give you ideas of how to make something of your own on the cheap and resources you can draw from. He’ll explain how to form your own “band”, and find the tribe you need to break in, and will offer tips on how to run your project. Frank will then focus on preparing to make the transition to a new creative career. He’ll go over questions you should ask yourself before making the switch and how to form your plan. He will talk about how to better afford the transition and other pieces of advice you should consider before making the leap. He’ll also explain the most important thing he learned while making the transition. Next, Frank will focus on his Oscar-winning film HEAVEN IS A TRAFFIC JAM ON THE 405 and how it came to be. He’ll explain how it began without a plan and how it later transitioned to a plan. He’ll also use HEAVEN as an example to demonstrate how you can use your unique personal background to inform your project, as well as how to take criticism along the way. Frank will also discuss what he’s learned from his multiple festival runs and how he’s used it to win an Oscar, and what comes next after winning. Finally, Frank will break down how to make your own age and experience work in your favor while breaking in. Finding success in Hollywood is difficult, but Frank has done so by carving his own path. He will give you perspective, inspiration, and strategies so that you can do the same. "I think I'm proof that it's possible for someone to find success in the entertainment industry at any point in their life and from any background, though it does take a little savvy and a whole lot of work. My hope is that you'll be able to use my story to help you out on your own transition." -Frank Stiefel
The horror genre is one of the only genres that still can open big theatrically. In fact, over the last 5 years or so, the horror genre has provided the industry with some of its most profitable films. And that trend shows no sign of slowing down. Quite the opposite, the trend is accelerating. Horror still lends itself to a shared experience of being scared with a group in the dark. The jump scares, soundtrack and sound effects really play well in theaters, but also lends itself to that adrenaline we all love when sitting home alone streaming a great horror film. Horror can also be produced on a much lower budget than most other genres, so the opportunity for higher margins of profit are always in play. And you don’t need big movie stars as the concept is the star. Additionally, tons of new directors are able to break in through the horror genre and they're all looking for that perfect script with that killer concept. The challenge for most writers is coming up with either a totally new concept (THE CONJURING), or coming up with a new twist on what has already worked in the past (INVISIBLE MAN). But once you have fleshed out the concept, you need to make sure the writing is on point. That includes a perfect opening, a cadre of memorable characters, a plot that keeps those pages turning, and a close that makes a manager want to pick up the phone and schedule a meeting. Jake Wagner is one of the most respected literary managers working in the business today. Jake has also been one of top selling spec script managers of the last decade. Jake was responsible for the largest spec sale of the last 10 years (and one of the biggest in history), with SNOW WHITE AND THE HUNTSMAN which sold for over $3MM to Universal Pictures. After an illustrious and celebrated career at Benderspink and Good Fear and Film + Management, Jake is now the owner of Alibi Management. Jake’s clients have written some of the most popular recent horror films including POLAROID and CRAWL. Now, exclusively for Stage 32, Jake will teach writers of horror screenplays what managers look for in a spec screenplay. As one of the leading sellers of horror specs in the market today, Jake will tell you the common mistakes horror writers make and how to avoid them. To start, Jake will take you through the types of horror scripts attracting financing and producing interest in the market right now and he will explain why certain feature scripts stand out above the rest. Then, Jake will dive into the writing and the reading habits and needs of a manager. He will dive into what your first 10 pages tell a manager and how you can not only make them shine, but how to do so in a manner that keeps a manager turning pages. He will discuss the importance of your first act, the introduction and nuances of your characters, how to make sure your plot is not only interesting, but clear, and how to stick the landing. And, as a bonus, Jake will take you through 10 case studies of some of the most successful horror feature and short film projects of recent years including A Quiet Place, No Good Deed, Meet Jimmy and more. "Too often I hear and see scripts that are derivative of other movies and don’t bring anything new to the table. Let me show you what makes a horror script attractive to me and other literary mangers and that will draw attention in the marketplace right now." - Jake Wagner
The landscape of distribution has shifted dramatically, forcing filmmakers, producers and foreign sales agents to adapt to those changes. With the rise of streaming, there are more ways than ever to get your project out to the viewing public, whether in theaters or right in their home. In the time of quarantine, more distributors are looking to acquire films to put in the marketplace, but how does the pricing look and how will that shift over time? We will examine the current distribution marketplace and how to best take advantage of the multiple avenues of distribution both domestically and internationally. While there are more places than ever to go to for distribution, there’s also more competition for your project to be noticed by distributors and, once distributed, for viewers to decide to watch your film over the other thousands at their fingertips. It can be difficult for filmmakers and producers to know what different distributors and paths of distribution are best for each project, and which deals are more likely to garner a profit. But with a working knowledge of both the domestic and the foreign distribution market, you can find the best home for your feature. Tiffany Boyle is the President of Packaging and Sales for Ramo Law. Tiffany has helped hundreds of films, TV shows and documentaries come to fruition. Tiffany served as a Co-Executive Producer and brought in financing for films SOMETHING ELSE (Tribeca 2019) and ARKANSAS starring Liam Hemsworth and Vince Vaughn. She led the sales and packaging for TRAGEDY GIRLS (SXSW 2017) and FREAKS (Toronto IFF 2018), she brought foreign financing to ASHES IN THE SNOW (Los Angeles FF 2018) starring Bel Powley, and she sold an autobiography to Hulu for development into a limited television series. Tiffany will go over different distribution avenues - theatrical, VOD, DVD, etc. and what distributors are looking for in general. She'll break down the difference between distributors and sales agents and what types of projects will fit their slate. You'll get a complete overview of the marketplace - both domestic and foreign and understand what it will take to get your film to the right distributor. You'll learn to harness the power of festival screenings, social media and other campaigns to put your film in the best position. You'll also learn how to make the deal in terms of territory, term, delivery, fees, rights, licensing vs. reserved and more. You'll also get insight into recoupment and profit. This is the most up-to-date guide on today's film and TV domestic and foreign distribution marketplace jammed packed with actionable information you can utilize right now. Praise for Tiffany's previous Stage 32 webinars: "Excellent discussion by Tiffany! It shows that she's right in the middle of the film business and understands what's happening now. Refreshing not to hear the same old basic information you hear everywhere. This was detailed and very much of the now." - Michael H. "Excellent presentation by a clearly passionate expert. More, more, more." - Alexis D. "Very clear and helpful - so much detail!" - Sil V. "Tiffany was gracious and helpful with good energy. Plus she offered so much encouragement, practical advice and incredible energy." - Cynthia D.
Sorry, this lab is filled. Keep checking back Stage 32 Education for upcoming labs. Develop An Outline and Pitch Document for Your Animated Television Series in 5 Weeks Netflix Animation Director Will Be Your Mentor via Virtual Classes & One-on-One Meetings! Animated television is currently experiencing a boom like we’ve never seen before. Since it’s possible for the bulk of the work to be completed from home or while socially distanced, animation has been flourishing as more players are turning to this format. New shows like SOLAR OPPOSITES on Hulu, CLOSE ENOUGH on HBO Max , and KIPO AND THE AGE OF WONDERBEASTS on Netflix are hugely popular, and this is just the beginning. Scores of upcoming animated shows are in the pipeline and just around the corner. Considering this appetite, it doesn’t look like this trend is fading any time soon. And more interest in animation means there are more opportunities for your own project to get noticed and get picked up. The opportunities may be extra plentiful right now, but you still need to have a dynamite show to present if you want to be noticed. This means a great concept, a fantastic pitch deck, and a knockout pilot script. And all of these elements don’t need to just be good; they all need to lend themselves to the format and industry that is animated TV. But if you can ace all of these elements, you may have just found your way in and the piece of material that will fire you off the launch pad. Let us give you the guidance to make your animated pilot as good as it can be and help you springboard your writing career. Mike Disa is an accomplished director, producer, writer, and artist who directed on shows like the hit Netflix series PARADISE PD and has been in the animation industry for over twenty-five years. Mike found success working with studios such as Dreamworks, Disney, Warner Bros., Paramount, and many others. Over a fascinating career, Mike has worked with some of the greatest and most infamous people in Hollywood including Steven Spielberg, Eric Goldberg, Ralph Bakshi, Glenn Close, Steve Oedekerk, David Tennant, Amy Poehler, Adam Sandler, Jeffery Katzenberg and Roy Disney. A favorite and fixture among the Stage 32 community, Mike is deeply entrenched in the world of animated TV and knows better than most what it takes to get an animated show off the ground. In this lab, you will be working directly with Mike in a virtual class setting and also during one-on-one online sessions to hone your concept and build your pilot outline and pitch deck for a fantastic, market-ready animated pilot. Whether you are interested in creating a “prime time” adult comedy series, action, dramedy, or children’s animation, Mike is here to help you. He will guide you through creating engaging characters, building your world, perfecting your structure, constructing an outline and building your bible or pitch deck to sell your show. If you already have a concept, or even a completed pilot, Mike will use the same tools to help you hone and sharpen your material. Throughout the course of this exclusive online lab, you will have direct access to Mike as a mentor by email and via video conferencing as you develop your animated series. Students who sign up for this lab with Mike will be eligible to participate in a Level 2 Lab where Mike will continue to mentor you in writing your pilot! WHAT TO EXPECT By the end of this 5-week writing lab, you will have a polished pilot outline and pitch deck for your animated television series. Sessions will vary between 2-hour group settings and personal one-on-one Zoom meetings with Mike. You will be held accountable to take the lessons from each week and move your work forward. Plus, to keep you motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the writing process. To see the full writing lab schedule, see below under "What You Will Learn". PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 writers and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a manager and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at firstname.lastname@example.org for more information This lab is limited to 15 people - Sorry this lab is sold out This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea or polish an existing pilot.
If you’re an aspiring writer, a good literary manager is often a vital ingredient for your success and continuing career. They’re with you on every step of your journey. They give you notes on your projects, help you strategize and prioritize, keep you motivated, and get you in front of execs, producers, and other players to get that next job. It’s a crucial and ongoing relationship that can make or break your career. The manager/client relationship is an intimate and important one that should be based on trust and communication, as well as on personalities. Because of this, it’s worth taking the time to think about what kind of working relationship you want to have with your rep. Managers and by extension management companies have different strengths and approaches to working with clients. From the bigger players like Anonymous Content, 3 Arts and Circle of Confusion, to the more boutique companies like Bellevue Productions, MXN Entertainment, and Lit Entertainment, each manager or management company has a different working philosophy and mandate for building a client’s career—from development to career strategy to producing policies to staffing and more. Understanding these differences and knowing what to be aware of and what questions to ask when looking for representation is essential. Kate Sharp is a producer and literary manager at Bellevue Productions. Prior to joining Bellevue, Kate was the VP of Development and Production at Occupant Entertainment, producing short-form content for Showtime, MTV, Verizon, Facebook, and U2, and was an Executive Producer on the Hulu original, Emmy-nominated TV series BEHIND THE MASK. Her film credits include PEEP WORLD, BETTER LIVING THROUGH CHEMISTRY, MADAME BOVARY and THE HALLOW. Kate is currently producing THE BURNING SEASON (recipient of a Film Independent Producing Fellowship, a 2016 Tribeca Sloan grant, a 2018 Fast Track Sloan grant, a 2015 Athena List winner and on the 2016 Black List), as well as AT RISK (recipient of a Film Independent Writing Fellowship and on the 2018 Black List). Kate’s extensive experience as a manager, producer, and executive of projects big and small has made her an expert on representation, and she’s excited to share her expertise exclusively with the Stage 32 community. Kate will start with the basics of the management landscape, describing the role of a literary manager and illustrating what a good manager/client relationship could look like. She’ll go over the different approaches managers have when working with clients and teach you the major players and the different types of management companies, including the larger companies, and the smaller more boutique ones. She’ll then delve into how a writer should pick a manger by helping you understand what personal needs and wants you should consider when looking, what questions you should ask during the interview process, and what red flags you should be aware of when meeting with potential managers. Next, Kate will go over the relationship between managing and producing and what goes into a manager producing your project. She’ll talk about what you should consider when talking to your manager about serving as a producer. Finally Kate will delve into the ins and outs of a beneficial manager/client relationship, including how to get the ball rolling once you sign, how to work well with them day-to-day, week-to-week, and what expectations you should both have for each other. Kate will leave you with an understanding of the literary representation landscape and a clear idea of what to consider and what questions to ask when finding your own manager. Praise for Kate's Stage 32 Webinar "Kate was fantastic, clear and succinct about what she's looking for, what she's not looking for and a general overview of what managers do." -Gail B. " Kate Sharp was incredible. She laid out the road map for where a screenwriter goes after completing screenplays. She made it clear on what to look for in a manager and how it differs from having an agent. She's a great instructor, and also looks like a very special person to have as a manager, who loves what she does and would be a great partner for a writer! Thank you for sharing her gifts with us!" -Ricki L. "The information was straightforward and practical. I made loads of notes to go back over. Thanks!" -Gillian R. "BRAVO, KATE!!! She provided a wonderful presentation fueled by stellar "real world" facts and scenarios." -Bill B.