Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his Think Outside The Box Office Master Classes in over five continents and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is also critically acclaimed filmmaker whose experience releasing his feature Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing in the Digital Era (TOTBO), the first step-by-step guide for filmmakers to distribute and market their films. He also co-wrote Selling Your Film Without Selling Your Soul and Selling Your Film Outside the US. He also teaches at the Film Directing Program at Cal Arts. Jon's previous documentary feature film was Better Living Through Circuitry, a startling, humorous and entertaining glimpse into the exploding rave culture featuring such acts as the Crystal Method, Roni Size, and Moby, among others. Reiss’ first film, Cleopatra’s Second Husband, is a dark psychological drama. As an award-winning music video director, Reiss has directed videos for Nine Inch Nails, The Black Crowes, Danzig, Slayer, and the Kottonmouth Kings. His short films have screened at festivals throughout the world. Jon Reiss’ early credits also include four hour-long documentaries concerning the notorious performance group Survival Research Laboratories. All were included on a compilation DVD 10 Years of Robotic Mayhem released Summer 2004. Reiss got his start in filmmaking at Target Video, a San Francisco based alternative video company where he covered much of the West Coast punk explosion. Full Bio »
Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs.
There are thousands of film festivals around the world – and tens of thousands of filmmakers trying to get into them. So what to do with your film? Jon Reiss wrote Think Outside the Box Office and has advised hundreds of filmmakers on their festival and distribution strategy. In this webinar you will learn how to create a film festival strategy for your specific film, how to use festivals to benefit the release of your film, how to be smart once you have been accepted into a festival and make each festival work for your film and career.
This webinar will cover the essentials that all filmmakers need to consider in order to create a festival strategy for your film.
We will breaking down a specific list of A-List, 2nd Tier, Regional & Niche Festivals
Creating a Film Festival Strategy:
Film Festivals and The Distribution of Your Film
If You Are Accepted Now What?
How can you best take advantage of a film festival?
What if I didn’t get into any film festivals – what do I do?
Q&A session with Jon!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Filmmakers all over the world are confronted with a changing distribution landscape for their work – how are they to approach the myriad of options whether traditional or emerging? No matter how you release your film filmmakers must be grounded in what their goals are and knowing how to engage their audience. This webinar will cover the essentials that all filmmakers need to consider before marketing and distributing their film: goals and audience. We will first examine the five main goals possible for a films release followed by three steps of the Think Outside the Box Office (TOTBO) audience engagement process: identification, connection, value.
Walking onto a film set for the first time can be intimidating and overwhelming. Wires, lights, cameras. People everywhere. Places you should be. Places you shouldn’t. Times you need to be quiet, times you need to speak up. The film set is a place where everyone needs to know what they’re doing and where they’re going, and it’s a place where everyone will expect the same of you. Yet if you’ve never worked on a set like this before, that can be a tall order. Whether you’re a PA on your first film, the director helming the production yourself, or anything in between, having a firm understanding of the expected etiquette on set—or “setiquette”—is crucial and lends itself to how much trust others will put on you. A film set might look like chaos from the outside, but it is often just the opposite—a well-oiled machine where everyone has a role and everyone knows where they should be and what they should be doing. If you are unsure of your own role on set, you can very well stick out like a sore thumb and contribute to slowdowns and frustrations. On the other hand, if you are confident, competent, and helpful on set, people will notice, which will lead to new opportunities and a team who will want to work with you time and time again. This is why it’s so important to walk onto your first set with a good idea of how everything works. Jonathan Kesselman is an award-winning writer and director who has worked on projects for companies like Fox, Paramount, Nickelodeon, Disney, Sony, Blue Sky Animation, MTV, Comedy Central studios, Funny or Die, WWE, Nintendo, and many more. His first feature film THE HEBREW HAMMER, starring Adam Goldberg, Judy Greer and Andy Dick, premiered at Sundance Film Festival before getting picked up by Comedy Central. THE HEBREW HAMMER has since become a holiday cult classic, voted among the top holiday movies by the New York Times, Vanity Fair, Boston Globe and Time Magazine. His next film JIMMY VESTVOOD: AMERIKAN HERO, starring Maz Jobrani, won both the Comedy Vanguard and Audience Award at the Austin Film Festival before being released on Showtime and Netflix. Jonathan also wrote and directed second Unit for Oscar-winning director Ang Lee on the film BILLY LYNN'S LONG HALFTIME WALK. He recently co-created the short form comedy series GANDER, streaming exclusively on Tubi. Through his long and varied history in film and television, Jonathan is no stranger to film sets and how to best work within them. Jonathan will break down how a professional film or television set works and everything you should know before stepping on set for the very first time. He will give a snapshot of how a film set generally looks and run before going through all of the different departments on set and their relationship to the director. Jonathan will spend time delving into the role of the assistant director, the beating heart of the set and will then explain what a day on set generally looks like, including a schedule breakdown and how the workflow normally looks. Next he will go through the importance of blocking rehearsals, the art of slating, and how to read a call sheet and shooting schedule. Jonathan will teach you how to find success on your first set, including how to hold yourself so you’re called back again. He will also go over how to find success as a director, how to delegate, motivate, and empower, in addition to staying on schedule. Jonathan will then show you five common mistakes to avoid making on set. Finally he will give you tips on how to break in and get experience on set, including where to find opportunities and what roles you should be looking for. Praise for Jonathan's Stage 32 Webinar "I enjoyed the thoroughness and detailed explanation, have no complains or negative comments, it was fantastic!" -Arlen G. "It was so broad, yet very detailed - perfect for a newbie like myself" -Kiri M. "Great information for me. Helps me to understand "Setiqutte" as I work towards getting my first TV show into the hands of a production company." -Gregory M.
Learn how to pitch remotely from the writer of JIGSAW and SPIRAL (Number one movie at the box office this year) Includes a live pitch demonstration and an exclusive pitch workshop with 5 volunteers! As Zoom pitches continue to be our “new norm,” it’s important to know how to deliver the most effective virtual pitches, because let’s face it, it’s not the same as pitching in person. The energy is different, and you need to make sure you keep the energy high and engaging. How do you keep producers interested through a computer screen? Now, more than ever, you have to be quick, clear, and concise. Structure is key, but so is knowing how to handle small talk. Pitching is as much about selling your project as it is about selling yourself. Armed with the right tools, conversation, and materials, your chances are as good as anyone else’s. Pete Goldfinger is an incredibly successful feature and television writer in Hollywood, perhaps best known for penning the two newest features in the SAW horror universe, including JIGSAW, which grossed over $100 million, and SPIRAL, starring Samuel L. Jackson and Chris Rock, which debuted at number one at the box office this year. He’s going to teach you how to quickly hook producers and showrunners with the most valuable and authentic pitch. Pete will share his years of experience handling everything from small talk to delivering strong loglines with pitch decks so that you’ll have all the tools to feel confident in your next virtual pitch. To demonstrate a live Zoom pitch and being quick on your feet with your pitches, Pete will deliver one of his own pitches, and then give you the opportunity to practice your own one-minute pitches and provide you with feedback. This is an amazing opportunity to fine tune and get advice on nailing your pitch from someone who knows just how to do that.
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform. Praise for Steff's Previous Stage 32 Webinar "One of the best presentations I have seen." -John S. "Great info. Great presentation. Really explained the topic well. " -Martin R. "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.
So you’ve been writing and practicing your craft for a while. Maybe you’ve placed in some notable writing contests or have gotten great feedback from your peers, or maybe even some producers or executives. You’re ready to take the next big step in your writing career, but you’re not quite sure how to break in. You don’t have the right relationships to get your material in front of those who can bring it to fruition, or maybe you need some guidance as to what will get you noticed by network and studio executives who are staffing the shows you love. What you need is representation in the entertainment industry, specifically a manager who can help open those doors for you. But how do you go about finding and securing the right manager for your team? The barrier to entry in the entertainment industry has never been higher. Legal policies often prohibit network and studio executives from reading material or listening to pitches from unrepresented writers. And managers are inundated with material from potential clients, queries getting lost in endless stacks of scripts, and that’s if they even accept queries at all! It’s a situation that often puts emerging writers in a tailspin - how do you gain entry to your dream industry when that first step feels impossible? The answer lies in being strategic in how you mobilize your network (which is probably bigger than you think it is); focusing on finding the right fit for your career, rather than taking a scattershot, any manager will do approach; and most importantly, keeping the train running regardless of if you have a manager or not - if you build it, they will come! Krista is a manager and producer at First Friday Entertainment, a literary management and production company founded by Krista and Devon Byers and dedicated to showcasing fresh and unique voices. Their client, Victoria Rose, was recently featured in the 2018 YOUNG & HUNGRY list. Their client’s credits include ORANGE IS THE NEW BLACK, SENSE8, IT’S ALWAYS SUNNY IN PHILADELPHIA, TRANSPARENT, PRECIOUS, HOUSE OF PAYNE, and many more titles. Prior to founding First Friday Entertainment Krista was with Circle of Confusion, New Wave Entertainment and Authentic Talent & Literary Management. Krista has built her career around finding and elevating unrecognized voices and will share what she has learned from her side of the table. Krista will walk through how literary managers operate and what you should be doing to ensure you can get the representation you need to get your writing career to the next level. She will begin by giving a rundown of what exactly lit managers do and how they differ from agents and attorneys. She’ll explain why managers are often the first type of representation for emerging writers and how you should know if you’re ready for a manager of your own. Then she will explain what managers generally look for in potential clients, including the type of material they’re searching for, the relationships they’re hoping for what a strong vision looks like. Next Krista will explain how managers go about finding new clients. She will teach you how to find and approach a potential manager for representation. To do this she will go through the tools that are available to you in finding a manger and how you should research potential managers and what kind of information you should look for to make sure they’re the right fit for you. She’ll then give you tips on how to mobilize your own personal network to attract a manager and then will lay out how to best write a query, including what you should also include and what you should never include. Krista will then talk about what you should do if a manager asks to read your material. She’ll explain when and how to best follow up, how to handle rejection if the manager decides to pass, how to handle requests for more material, and how to prepare for a signing meeting, or perhaps multiple meetings. Finally Krista will delve into the process of deciding to work with a lit manager. She will outline what to look for in a signing meeting, how to follow up after a meeting, and what to expect after agreeing to work together. She’ll talk about how to best manage the manager/client relationship and what to do if that relationship isn’t ultimately working. Finding and working with a lit manager can be challenging, but also incredibly important. Krista will give you the tools to navigate the process better and hopefully put the right actions into place to find a great manager for your career. Praise for Krista's Stage 32 Webinar "I thought Ms. Sipp was informative and very detailed. I appreciated her time very much afterwards for taking so many Q&As. I learned quite a bit." -Betty E. "I thought it was quite informative and she gave us advice that was straight from the source. I loved it" -Nadia C. "Very informative!" -LaKesa C. ""Krista laid everything out so clearly and made me feel a lot more comfortable and confident in finding representation for myself" -Stella G.
The surge of television platforms, networks, and streamers in recent years has drastically opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Yet this does not mean it’s easy. Financing and recouping costs for independent television production requires a firm understanding of the constantly changing TV landscape and opportunities available to secure funding. With the rules and trends of television changing so frequently, it is difficult to be on top of where opportunities lie. Standard and subscription networks are losing revenue to streamers, and their acquisition budgets are decreasing. At the same time, streamers prefer buying all rights, and spend much less money on digital rights only, which disrupts the financial model. And many investors who are more used to funding films are resistant to TV shows without the splashy premiere and red carpets that they’re used to. These challenges and more stand in the way of fully financing your own television project, but they can all be overcome with the right approach and understanding. Over twenty-five years and working across three continents, Jeanette Milio has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. It’s more possible than ever before to fund, produce, and sell your own independent TV content, especially if you can understand the rules to follow and the traps to avoid that Jeanette will thoroughly lay out in this exclusive webinar.