Understanding Product Placement for Your Film - Raising Money, Building Partnerships & Staying Legal

How To Maximize Your Filmmaking Dollar By Increasing Product Content In Your Film
Hosted by David Paterson

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

David Paterson

Webinar hosted by: David Paterson

Screenwriter & Producer - The Great Gilly Hopkins, Octavia Spencer), Disney's Bridge to Terabithia

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month. In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others. David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters to rave reviews. Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack). David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy. Full Bio »

Webinar Summary

If there's one subject that seems to confound and confuse filmmakers, producers, screenwriters, financiers and even set designers more than any other, it's the world of product placement. Can you raise meaningful money through product placement? What products can I put in my film or screenplay and which should be avoided? What are the legalities when dealing with product placement? These are all very valid and important questions. Those who understand the way the product placement industry (and it is an industry unto itself) works use this aspect of the production process to raise significant funds and stay on the north side of any potential legal issues. Those who fail to understand often have difficulties with clearances (and by virtue, issues securing sales and distribution) and may find themselves on the south side of some major lawsuits that include claims copyright infringement, misuse, and other serious charges.

While the world of product placement was once considered to be an unregulated wild west of backroom deals and shady characters, it is now developed into an extremely controlled and accessible industry. Choosing a partner in this arena can lead to monetary deals that can help you close the rest of your financing. It can also help you fund parts of your pre-production phase. But most of all, it can lead to creative flexibility for your screenwriter, your director, your producer, your set designer, and even your crew.

Over a 20+ year career in the film industry, David Patterson has worked as a writer, director and producer on dozens of projects. His films have played at Sundance and other prestigious film festivals which have garnered him sales to distribution outlets and various networks including Sundance Channel, Starz Channel and Warner Bros. David's work attracted the attention of Disney and his Bridge To Terabithia, was a huge studio release and box office success for the studio. More recently, David’s film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened theatrically to rave reviews. Throughout this journey he has always used product placement to help with the success of each of his films. 

David will demystify and clearly explain the world of product placement and how you can best utilize a product placement strategy for your project. He will start by defining product placement - it may surprise you to know there are over 12 answers! He will then dive into how you can use just about everything to help you with product placement from your script, to your cast and crew to your producers to locations to utilizing your actors. He will teach you how to secure product placement - where to look, how to approach, how to close a deal. He will show you how the legalities of product placement for film festivals and commercial release differ and what you need to have buttoned up. He will explain E & O insurance and if you truly need it at all. He will also go into all the mistakes filmmakers make along the way and share some horror stories from filmmaker/producer friends and how you can avoid making the same mistakes - mistakes that can cost you money, time, endorsements and put you into legal peril. Additionally, David will teach you all the tips and tricks he's learned along the way to get the most out of your product placement strategies and build relationships with the right companies and brands so you can go back to the well time and time again!

 

"Brilliant."

- Jonathan C.

 

"I was so unfamiliar with this world. Incredible breakdown of what and what not to do. This one truly opened my eyes. Can't recommend it enough."

- Heather P.

 

"David, where have you been my entire producing life?"

- Priya R.

 

"I don't throw this word around often, but this webinar was genius."

- Alan L.

What You'll Learn

  • What is Product Placement?
    • There are more than a dozen answers!
  • Pre-Production For Product Placement
    • Screenplay
    • Your Cast and Crew
    • Producers
    • Locations
    • Craft Services
  • Production Product Placement
    • How to Avoid Product Conflict 
    • Working with the Actors 
    • Working with the Director
    • Working with Locations
  • How to Identify Product For Your film
    • Should You Use a Product Placement Company? Pros and Cons
    • DIY Options
    • Key Team Options
  • How to Secure Product Placement For Your Film
    • How to Approach
    • What Documentation You Need
    • A List of Examples of What You Can Offer
  • Protecting Yourself
    • What Insurance Protection You Will Need
    • Legal Ramifications of Unauthorized Use
    • Can You Shoot First and Ask For Permission Later?
  • Post Production Product Placement
    • How to Honor Commitment to Product and License
    • Festival Promotions
    • Distribution Outlets
  • 6 Key Takeaways from The Webinar That will Help You with Your Product Placement
  • Q&A with David

About Your Instructor

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month.

In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others.

David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit.

David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters to rave reviews.

Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack).

David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Testimonials

"EXTREMELY helpful! Yeah, now I know how to cover 98% of my props and craft expenses. Thanks for the help." - C. Masi

"Awesome webinar David! Learned a lot!" - R. Vasylev

"Great webinar. In particular liked the approach to broaden how to think about product placement opportunities. Thanks!" - R. Heaps

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • This is a great course for someone who has no idea or how to begin placing products in your project. Several examples are given of success and failure and the general idea behind the placement of products in your production. Enjoy.
  • Some useful info, but not much. Lots of rambling that didn't follow the screen outline (interesting stories though). If your looking to save $1000 here or $500 there then this video will help you.
  • Did not help me at all. Very basic info. Could be good for a beginner.

Other education that may be of interest to you:

Is There A Market For Your Short Film? Distribution, Recognition & Monetization

Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” Short films are more popular than ever. With more and more film festivals catering to short films, increasing outlets for distribution, and online platforms offering the promise of revenue sharing models, the appeal of making a short film is on the rise. But how do you market your short film?  How do you increase your chances of not only being seen, but even making a return on a short film? The answers are out there, if you know the right questions to ask. David Paterson, is an accomplished writer, director, and producer of short films that have been seen in over 100 film festivals throughout the world. David knows that the "marketing" of your short begins well before FADE IN. And as an advisor to four major film festivals as well as performing as a juror on several short film contests, David is an expert at the most successful ways to market your short film. David will discuss not only the many marketable elements of a short film, but how you can develop and cater that film to best benefit you as a writer, filmmaker, or producer. He will show you how, by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". Further, David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls. In comprehensive fashion, David will walk you through those pitfalls, how to avoid them, and put you on the road to recognizing and obtaining that perfect "market" for your short film.   "I find the market for short films daunting. While I love the process of making a film, getting it seen and the idea of making money off of my work has always been a black hole for me. This information made me realize that I've been taking an "all or nothing" approach instead of a targeted one." - Maya V.

Stage 32 Screenwriting Lab: Write a Drama TV Pilot in 8 Weeks - From Concept to Completed Script

***Lab spots filled - Join our TV writing lab next week with TV literary manager Spencer Robinson - learn more here*** You’ve heard the phrase “the content gold rush” get bandied about much these days, but as it relates to TV, it’s never been more true. Drama television is at it's peak with such iconic shows like OZARK, KILLING EVE, BETTER CALL SAUL, THIS IS US, THE HANDMAID'S TALE, MR. ROBOT, STRANGER THINGS, BLACK MIRROR, BIG LITTLE LIES and so much more. With the influx of networks and streaming platforms either moving into or expanding their original content libraries, the demand for dramatic TV ideas and pilots has never been greater. Thanks to streamers such as Netflix, Amazon Prime, Hulu, Disney+, HBO Max and others, over 600 shows were greenlit last year and some industry experts are predicting we may see as many as 1,000 television shows greenlit per year by 2025. But not only is the quantity increasing, so is the quality, as companies are funneling an unprecedented amount of money, resources, marketing and talent into their shows. And the impact of COVID-19 is even having an impact that could benefit writers all over the world as many shows are planning to implement virtual writer’s rooms. In short, there has never been a better time to write for TV. Now it’s just a matter of breaking in. The opportunities are plentiful and the prospects have never been more exciting, but if you want to write dramatic television you need to prove that you have the chops, and to do that, you better come armed with a great pilot script sample. Something that shows that you have what it takes; something that shows that you understand the structure and craft that goes into a good teleplay; and something that shows off your own unique voice and sensibility. This is your calling card, your way in, the piece of material that will fire you off the launch pad. The intention of this lab is to help you create that piece of material that stands out, gets you the right meetings, and, ultimately, gets you representation, meetings with decision-makers, and/or a coveted seat in a writer’s room. Over the course of a 15+ year career, Anna Henry has read thousands of television scripts and worked with hundreds of writers. Anna began her career as a development executive at Nickelodeon, then crossed over to prime-time television working at CBS and ABC in drama development and programming before working in management and establishing herself as an independent producer. Anna was Head of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Anna has set up projects at Sony, 20th Century Television, EOne, Starz, Amazon, Netflix, Corus, ITV America to name just some. Anna’s client credits include Netflix's SEVEN SECONDS; Starz' VIDA; BET’s IN CONTEMPT; HBO's THE DEUCE, BIG LOVE, and VINYL; Showtime's THE CHI; NBC's THIS IS US; The CW's JANE THE VIRGIN; DirecTV's KINGDOM, AMC’s FEAR THE WALKING DEAD; PBS' MERCY STREET; and more. Anna has taught numerous webinars, classes and writing labs for Stage 32. She remains one of our most popular and in demand educators. In this lab, she will be working directly with you in a class setting and also during one-on-one sessions with the goal of helping you write a fantastic, market-ready pilot. To do so, Anna will guide you through picking a concept, creating engaging characters, perfecting your structure, constructing an outline and, finally, writing your pilot. If you already have a concept or even a completed pilot, Anna will use the same tools to help you hone and sharpen your material. WHAT TO EXPECT By the end of this 8-week writing lab, you will have a completed drama television pilot script ready to be shown to reps, development execs and other executives and professionals. Sessions will vary between 2-hour group settings and personal one-on-one Skype meetings with Anna. You will be held accountable to take the lessons from each week and move your work forward. Plus, to keep you motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the writing process. To see the full writing lab schedule, see below under "What You Will Learn".   PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 writers and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with an executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at edu@stage32.com for more information This lab is limited to 10 people ***Lab spots filled - Join our next TV writing lab with literary manager Spencer Robinson - learn more here*** This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea or polish an existing pilot.     "My passion is helping writers make their work better. I’m not a screenwriter, so I don’t try to insert my voice into your work. With 20 years of experience as a development executive and literary manager, I consider myself to be your advocate and guide. I know the marketplace and know what will make your project successful. But my goal is to tell YOUR story in your voice. I don’t give vague “reviewer” notes, and I am brutally honest. If you want a cheerleader, I recommend you get notes from your friends. If you want to put in the work to elevate your writing, you’ve come to the right place." - Anna Henry   Praise from Anna's previous Stage 32 writing labs:   "Anna exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. Anna and Stage 32 delivered the goods." - John R.   "What a thoughtful, thorough and inspiring class. Not only was the content there, but the structure was also superb. Thank you Anna for your genius and your generosity." - Crispin L.   "Anna was so generous with her time, so knowledgeable, so encouraging...very grateful. It feels like there's a stronger wind at my back after that. Thank you!" - Michael L.

How to Become More Organized as a Creative: Tips to Hold Yourself Accountable

You have goals, but how much of your life is getting in your way of achieving them? For writers, directors, producers, and other artists, motivation often must come from a very vulnerable place, and that doesn't happen easily. Let someone with over 100 scripts and productions under their belt show you how to get out of your way make your goals happen.  Are procrastination and blocks halting your creative work? Do you believe that you have to suffer to produce great art? How many days do you go to be disappointed that you didn't write a single page? Is a fear of failure holding you back? Your art requires an act of courage, and it starts with one step. Justin Rossbacher is a writer-director-producer who's worked on over 100 on-screen projects and won over 140 awards across 20 years. He has worked with countless artists in the entertainment field to support their passions by providing structure, community, and accountability. Justin has continuously generated great, award-winning work by keeping distractions, procrastination, and fear out of his path of producing fantastic results. So many self-help or motivational books and podcasts are from entrepreneurs or sales experts. How is that going to help you prep for your film or finish your screenplay? You need advice from a creative, just like you.  Justin believes the world is a genuinely better place when you commit to doing the work you often don't make time for. Whether writing a screenplay, directing that film, or just getting organized, you have a unique contribution to this world, and Justin will help you make it a reality. During this exclusive Stage 32 webinar, you will be able to ask Justin questions about your unique situation and dilemmas to create actionable steps you can implement immediately. You will also have the tools to: Reconnect with your goals Prioritize time for yourself and essential steps Justin's "time boxing" technique to get more done and save time Find a schedule that works for YOU Hold yourself accountable Know where to get support and create community After viewing, you'll have access to this information on-demand to revisit and inspire yourself if procrastination or other blocks get in your way again. So what's holding you back today? Why not let Justin know...  

Getting To The Director's Chair: Shorts, Proof of Concept & Features

Learn directly from Jairo Alvarado, Manager at Circle of Confusion (The Walking Dead) who specializes in representing and breaking young directors, and who recently signed Mischa Rozema on his feature debut with Warner Bros. for his project Sundays! "I've taken a lot of classes and in particular, webinars over the years. Jairo is probably the best instructor I've encountered. He's not just throwing the stuff we always hear at us, but he's going to the true heart of good [filmmaking] yet explaining it in a way that turns on the light ... constantly. He is truly teaching us "how to become fishermen (or women).” - M. Beattie In this Stage 32 Next Level Webinar, you will learn the different creative approaches you can take to make your directorial debut or move from writer into the director’s chair. Your host Jairo Alvarado will go over how to look at your career with a modern and technical approach, as well as strategies to help you stand out in today’s competitive climate. Your host Jairo Alvarado is a manager at Circle of Confusion (The Walking Dead) and recently made a big splash in the industry trades when he signed the filmmakers behind Sundays. Due to Jairo's foresight in assisting the talented filmmakers to make a "proof of concept" film based on a feature idea, the $51,000 short resulted in an industry wide bidding war, with Warner Brothers eventually winning the rights to turn the short into a feature film. As a manager at Circle of Confusion Jairo also looks after clients such as Josh Bearman and Josh Davis (Epic), Jordan Blum (American Dad), Christian Cantamessa (Air), Greg Williams (Samarkand). Back by popular demand, Jairo is here to share his expertise exclusively with Stage 32!

Stage 32 Screenwriting Lab: Outline & Structure Your Genre Feature Screenplay with Expert Guidance Over 8 Weeks

*12 Spots Available - 2 spots remain*     Do you have a thriller, sci-fi, fantasy, or horror feature you’re working on? Or maybe you’ve been thinking about writing in this space, but aren’t sure where or how to get started? This is a persistently hot genre; but currently, there is a demand for new writers in this space for features that can be done under $15MM. It’s a really exciting time to break into the grounded genre space, but first it's important that you have the right script and know what it takes to sell a project in this genre.  David Chien is a literary manager at Art/Work Entertainment whose clients include the writers of ARRIVAL, BIRD BOX, LIGHTS OUT, and THE THING. They have also had clients work for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. For over ten years David has helped countless writers improve their scripts, get staffed on series, and pitch and sell their scripts to major executives. You will work one-on-one with David over 8 weeks as he guides you through identifying, developing, and structuring your own genre screenplay. This is an incredible opportunity to work closely with someone who knows how to pull great sellable stories out of his clients. He’ll work closely with you on drafting the right concept, building an outline, preparing a verbal pitch, and writing engaging character descriptions. You will wrap up this eight-week lab with fresh ideas and most importantly a solid and thorough blueprint to write a great genre script—one that’ll surely make decision makers notice you.   Throughout the course of this exclusive online lab, you will have direct access to David as a mentor by email and via video conferencing.     Praise for David's Previous Stage 32 Feature Lab:   "David is definitely some kind of genius at what he does. He is able to get to the plot holes and potential problematic issues of a script within seconds. All while he’s able to come up with suggestions and ideas about the how and why things aren’t working and at he same time making observations about the how, what and why might work instead. I’ve never seen anyone able to do this as quickly, or as well as, David can. It’s really quite extraordinary!" - Sarah T.   "I really enjoyed David's class. He was not another "industry professional" who just liked everything he heard and told everyone they were great. He really put us through our paces; made us ask ourselves tough questions. At the end of the course, I've got a solid outline for a unique story and a great starting place for the actual script writing- which is exactly what I hoped for." - Christopher G.

Understanding a TV Executive's Role (and Why It's Important For You)

It is clear that this is the golden age of television with one incredible series after another coming out on cable, streaming and network. If you're interested in breaking into the world of television, there is one key position that you must know the ins and outs of in order to understand the set - a TV Executive.  An TV Executive plays a huge role in a television production, serving as more than a key developer of story, but also a liaison between various departments on set. We've brought in veteran executive Stuart Arbury from Ramo Law (Ramo Law has worked on Netflix's Altered Carbon & Chef's Table, ABC's This Isn't Working, Hulu's Battleground and more). Stuart himself began his career at Captivate Entertainment, Dimension Films and Canvas Media Studios. Arbury was the on-set TV executive for MTV's Scream TV series for two seasons, which was based on the classic horror film franchise. In this webinar, Stuart will walk you through an explanation of the television eco-system and share war stories of his time during Scream. Having worked with various department heads, Stuart will also share tips on getting started in Hollywood on a television production. You will walk away with a clear understanding of a TV executive's role and how it relates to your part of the business, whether you're a writer, producer, director, actor or crew.

register for stage 32 Register / Log In