Product Placement: Friend or Foe?

How To Maximize Your Filmmaking Dollar By Increasing Product Content In Your Film.
Hosted by David Paterson

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

David Paterson

Webinar hosted by: David Paterson

Screenwriter - The Great Gilly Hopkins (Octavia Spencer), Disney's Bridge to Terabithia

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month. In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others. David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters across the U.S. in 2016. Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack). David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy. Full Bio »

Learn directly from David Paterson, Writer/Producer of The Great Gilly Hopkins (starring Oscar winner Octavia Spencer, Glenn Close, Kathy Bates, and Julia Stiles), Disney’s Bridge To Terabithia and the Sundance Award Winning Love, Ludlow!

In this Stage 32 Next Level Webinar, host David Paterson will explore the most underutilized financial element of both independent and studio feature films: product placement. David will start by covering the unregulated “wild west” period of product placement history and how it has become a very controlled, but still very accessible monetary element to filmmakers today. He will go in-depth about approaching companies to secure cash or “in kind” services, and how to make the most of the pre-production phase. He will explain the politics of “soft approach” techniques when dealing with companies and their “front door” approval representative, as well as back door access to companies and their product representatives.

You Will Leave The Webinar Knowing:

  • The different types of product placements (it’s more than just products!)
  • How to secure product for your film.
  • How to lose product from your film.
  • Product placement for festival use vs. commercial release.
  • How to utilize product placement legally and the ramifications of unauthorized use.
  • Why pre-production is everything with product placement.

From his wealth of experience writing and producing not only studio and independent films, but his award-winning shorts and documentaries as well, David will reveal the mistakes he’s made along the way. He will also share his friends’ (unnamed), and other filmmakers’, bone-headed choices that cost them money, product endorsements - or both! - so you can learn from them and avoid making these same missteps. David will also discuss the unique and clever choices he made with product placement that helped him make three feature films that all turned a profit. You will leave the webinar with a comprehensive understanding of how to maximize your efforts in securing product support and money for your next film project.


What You'll Learn:

  • What is Product Placement (There are more than a dozen answers!).
  • Using your screenplay as product placement.
  • Using Cast and Crew as product placement.
  • Using producers as product placement (Almost always a bad idea).
  • Using locations as product placement.
  • Using Craft services as product placement.
  • Product placement for the actors.
  • Product Placement for the crew.
  • Maximizing use of your script supervisor.
  • How to secure product for your film.
  • Use of product placement companies.
  • Script approval from product companies.
  • How to lose product from your film.
  • How to avoid product conflict (when the actor or director says “No”).
  • Product placement (festival use VS commercial release).
  • What is E & O Insurance-Do you need it?
  • Legal ramifications of unauthorized use.
  • The deadly (and stupid) decision to get permission later.
  • The priority of “Behind the Scene” product placement.
  • Please and Thank You; The lost art in independent filmmaking.
  • Honoring commitment to product and licensee.
  • Repeated and loyal product placement in additional films and production sets.
  • Using optioned materials as a “product”.
  • Preproduction is everything with product placement.
  • Recorded, in-depth Q&A with David!

About Your Instructor:

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month.

In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others.

David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit.

David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters across the U.S. in 2016.

Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack).

David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 


Testimonials:

"EXTREMELY helpful! Yeah, now I know how to cover 98% of my props and craft expenses. Thanks for the help." - C. Masi

"Awesome webinar David! Learned a lot!" - R. Vasylev

"Great webinar. In particular liked the approach to broaden how to think about product placement opportunities. Thanks!" - R. Heaps

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Some useful info, but not much. Lots of rambling that didn't follow the screen outline (interesting stories though). If your looking to save $1000 here or $500 there then this video will help you.
  • Did not help me at all. Very basic info. Could be good for a beginner.

Other education that may be of interest to you:

Is There A Market For Your Short Film? Distribution, Recognition & Monetization

In this Stage 32 Webinar you will learn directly from David Paterson, accomplished writer/producer of short films that have been seen in over 100 film festivals throughout the world. Having written, directed, produced several award winning shorts, David knows that "marketing" of your short begins before the first word of the script has been typed out. And as an advisor to four major film festivals as well as a juror on several short film contests, David can share with you the most successful ways to market your short to film. Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” David will show you by relating true life experiences with the multiple ways every short film should be marketed. In this Next Level Webinar, David will discuss not only the many marketable elements of a short film, but how to develop and cater that film to best benefit you as a filmmaker. He will explain by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". And, of course, the end game - David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls, which this Stage 32 webinar will walk you through, and put you on the road to obtaining that perfect "market" for your short film.

Indie Film Production 101

Learn directly from Kristy Maurer, Director of Development, who’s worked on Looper, Side Effects, and Academy-award nominated An Education. So you want to make a film but don’t know where to start – sound familiar? You have this great idea for a film. Or, you’ve found the script, maybe attached some talent, and are ready to get things in motion for production. But what are your next steps? How do you get from script to screen? What is the difference between pre, post, and good old regular production? What about financing? How do you market it? So many questions! Producing, and especially independent producing, can be very complex, and with so many options out there it’s sometimes hard to know what is important to know and what you can skip. Here is your one-stop crash course on Indie Film Producing - Indie Film Producing 101, if you will. Whether you’re producing the film yourself, looking for independent producers to bring on board, or have signed a deal with an independent production company, it’s important to know the steps involved in producing a film independently, no matter your role in the filmmaking process. Indie films are getting produced and distributed every day, and it’s time to learn how to take your vision for your film and make it a reality! Kristy Maurer is currently the Director of Development at Endgame Entertainment (Looper, Side Effects, An Education) and has worked in a wide variety of production positions for film and TV. Having worked on network shows, such as Friday Night Lights to independent films, such as Elvis and Annabelle, starting Blake Lively, she knows the ins and outs of producing and can help you learn all you need to know to get your film produced and made. In this Stage 32 Next Level Webinar, Kristy will walk you through every step of the production process, from where to start with the script, to creating production plans, to marketing, even adding in case studies of independent films in the past few years that have made a profit and how they did it. This will be your go-to guide for all things Indie Film Producing and give you a great foundation for understanding the process of production on an Indie scale.

Breaking Down IP (Intellectual Property) For Development

Ever read something in the paper you wanted to make into a movie? Got a great novel you absolutely love and think you should make it into a film? Well, before you do you'll want to make sure you can legally pursue this path. There are many aspects to securing the rights to an intellectual property but they don't have to stop you! In this jam-packed Stage 32 Next Level webinar, Breaking Down IP (Intellectual Property) For Development, Jordan Barel (Development, for Producer/Actor Paul Scheer and Abominable Pictures) will provide you a thorough examination of the legal aspects of trying to find and build your story. He walks through the hurdles, pitfalls, and aggravations you can avoid if you look for stories the proper (read: legal) way. In addition, we'll look at great ways to keep those stories safely in your hands and how you can make the next Robin Hood!  Your host, Jordan will tackle securing various IP rights from screenplays to books to comics and new articles. Teaching you the difference between each and what kinds of stories you should pursue. Also, he'll cover where so many people go wrong and what stories you should steer clear of. Then he'll go into life rights and public domain to help give you an understanding of what public stories/figures you can cover and how to search for free intellectual property.  You'll walk away from this webinar with the knowledge of how to approach stories you find interesting without getting yourself in a legal bind. You'll find out what you need to know to be able to protect your work and focus on the creative development of your projects. 

Crash Course: Writing Dynamic Scenes

Back by popular demand, Stage 32 Next Level Education brings you Max Adams, 20-year working screenwriter and acclaimed author who has worked with Columbia Pictures, Touchstone Pictures, Universal Pictures, Walt Disney Studios, and Tri-Star Pictures!  You will also learn about static locations vs. clear, wider, more open locations and how they can work for and against you in your writing. You will also have a clear understanding on how to use motion and action to move your screenplay forward. You will walk away having all the tools and techniques necessary to apply to fiction, nonfiction, screenplays, teleplays, and stage plays to make visuals and action “real” on the page - an art unto itself and something that can separate your work from the pack. You will learn how to create compelling visuals on the page that will catapult your writing into an unforgettable — and visual — experience for your readers on the page, and your audience on the screen. The immediacy of motion on a film screen, and its necessity, sets film writing apart from every other written medium on the planet. And is the difference on the script page — and film screen — between selling — or that script dying in a drawer, and that film never being made. Testimonials: “Max Adams is the kind of smart, engaging teacher that made me want to be a better writer — and she helped me do it.” – Alvaro Rodriguez, Machete, From Dusk Till Dawn: The Series “Max Adams is the real deal. I’ve taken three of her classes so far and they’ve upped my game as an author and a screenwriter. I still refer to her class lectures as I work on new projects. Max offers real tools you will continue to use over and over again in your career.” – Doug Solter, Skid, My Girlfriend Bites, Legends “The input I got from Max Adams lifted my script, “Redemption,” from a SemiFinalist to a Nicholl Fellowships in Screenwriting award winner. She is smart, savvy, experienced, and generous. She is a fabulous teacher. If you’ve got what it takes, she will pull it out of you. ” – Patricia Burroughs, Winner Academy Nicholl Fellowships in Screenwriting

Loglines: Sell Your Story In A Single Sentence

“What’s your story about?” Having a perfect logline ready to answer that question can help give you the best chance of seizing the opportunity when you are asked. Your logline is your most important asset. It's invaluable for keeping you focused on what makes your story unique and for always making sure that you nail the first impression when someone asks you about your work. Having the perfect elevator pitch ready to go can make or break you when the opportunity presents itself. But, why do so many creatives struggle with coming up with that one-sentence? How do you get better at honing your logline? Stage 32 is here to help you. We have brought in Emmy-award winning producer Lane Shefter Bishop who has sold 30 PROPERTIES in the last 5 years - all from pitching just a logline. Plus, she is the author of the book Sell your Story in a Single Sentence; Advice from the Front Lines of Hollywood Touted as “The Logline Whisperer” Lane Shefter Bishop has the specific tools you need to help you know how to sell what you write! In this Stage 32 Next Level Webinar, Lane will give you insider information on how you can best position your project to sell your work to agents, editors, publishers and producers. Lane has successfully sold projects to various networks and studios, including NBC/Universal, ABC/Disney, CBS, Lifetime, Sony and 20th Century Fox.   All of these projects have one thing in common – they began with a single sentence, a top-notch logline. After all, you can have the best material in the world but, if you get on the phone or in a room, you need to know how to sell it with your logline!  

How to Finance Your Film By Co-Producing with Europe

With the gap between independent films and studio films constantly growing, it has become quite a challenge for independent producers to finance their films. As a result, more and more producers are looking outside of their home territories for additional sources of finance. Europe, in particular, is very attractive for international producers: not only does it have diverse landscapes and excellent crews, but the different European countries offer fantastic funding and tax incentive schemes that can be accessed by foreign producers to finance their films. This Stage 32 Next Level Webinar will provide you with an understanding of how you can finance your film by partnering with a European producer and accessing European funding and tax incentive schemes. You will walk away with a better understanding of the European co-production landscape, the ability to evaluate the potential of your project for a co-production in Europe, the knowledge of how to set it up and find the right partners, and an understanding of how much you could potentially get. Anouk van Ghemen has been working in the field of film financing for almost 7 years. She consults a range of German and international clients, such as Sony Pictures Releasing, Wild Bunch Germany and Radical Media.

register for stage 32 Register / Log In