Product Placement: Friend or Foe?

How To Maximize Your Filmmaking Dollar By Increasing Product Content In Your Film
Hosted by David Paterson

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David Paterson

Webinar hosted by: David Paterson

Screenwriter & Producer - The Great Gilly Hopkins (2016, Octavia Spencer), Disney's Bridge to Terabithia

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month. In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others. David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters across the U.S. in 2016. Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack). David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy. Full Bio »

Webinar Summary

Learn directly from David Paterson, Writer/Producer of The Great Gilly Hopkins (2016, starring Oscar winner Octavia Spencer, Glenn Close, Kathy Bates, and Julia Stiles), Disney’s Bridge To Terabithia and the Sundance Award Winning Love, Ludlow!

In this Stage 32 Next Level Webinar, host David Paterson will explore the most underutilized financial element of both independent and studio feature films: product placement. David will start by covering the unregulated “wild west” period of product placement history and how it has become a very controlled, but still very accessible monetary element to filmmakers today. He will go in-depth about approaching companies to secure cash or “in kind” services, and how to make the most of the pre-production phase. He will explain the politics of “soft approach” techniques when dealing with companies and their “front door” approval representative, as well as back door access to companies and their product representatives.

You Will Leave The Webinar Knowing:

  • The different types of product placements (it’s more than just products!)
  • How to secure product for your film.
  • How to lose product from your film.
  • Product placement for festival use vs. commercial release.
  • How to utilize product placement legally and the ramifications of unauthorized use.
  • Why pre-production is everything with product placement.

From his wealth of experience writing and producing not only studio and independent films, but his award-winning shorts and documentaries as well, David will reveal the mistakes he’s made along the way. He will also share his friends’ (unnamed), and other filmmakers’, bone-headed choices that cost them money, product endorsements - or both! - so you can learn from them and avoid making these same missteps. David will also discuss the unique and clever choices he made with product placement that helped him make three feature films that all turned a profit. You will leave the webinar with a comprehensive understanding of how to maximize your efforts in securing product support and money for your next film project.

What You'll Learn

  • What is Product Placement (There are more than a dozen answers!).
  • Using your screenplay as product placement.
  • Using Cast and Crew as product placement.
  • Using producers as product placement (Almost always a bad idea).
  • Using locations as product placement.
  • Using Craft services as product placement.
  • Product placement for the actors.
  • Product Placement for the crew.
  • Maximizing use of your script supervisor.
  • How to secure product for your film.
  • Use of product placement companies.
  • Script approval from product companies.
  • How to lose product from your film.
  • How to avoid product conflict (when the actor or director says “No”).
  • Product placement (festival use VS commercial release).
  • What is E & O Insurance-Do you need it?
  • Legal ramifications of unauthorized use.
  • The deadly (and stupid) decision to get permission later.
  • The priority of “Behind the Scene” product placement.
  • Please and Thank You; The lost art in independent filmmaking.
  • Honoring commitment to product and licensee.
  • Repeated and loyal product placement in additional films and production sets.
  • Using optioned materials as a “product”.
  • Preproduction is everything with product placement.
  • Recorded, in-depth Q&A with David!

About Your Instructor

David Paterson is an Award-winning playwright and screenwriter, who has penned over two-dozen plays, 12 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway, and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month.

In 2005 David began writing for film. He adapted his play Finger Painting In A Murphy Bed into a screenplay and produced it. As Love, Ludlow, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. Love, Ludlow was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others.

David’s second feature, Disney’s Bridge To Terabithia, was one of the most successful studio releases of 2007. His short, Open Air, starring Munich’s Lynn Cohen, won numerous awards on the festival circuit.

David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent Documentary Don’t Stop Believin; Everyman’s Journey won the coveted audience award at the Palm Springs International Film Festival and was nominated for a Gotham Award. David’s latest film, The Great Gilly Hopkins, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles opened in theaters across the U.S. in 2016.

Through his own production company, Arcady Bay Entertainment, he is currently at work on three other major family market adaptations – The Flint Heart, Come Sing Jimmy Jo, and My Final Answer, with Steve Jones’ Beeholder productions (You Don’t Know Jack).

David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, Gold Coast, First Time and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Testimonials

"EXTREMELY helpful! Yeah, now I know how to cover 98% of my props and craft expenses. Thanks for the help." - C. Masi

"Awesome webinar David! Learned a lot!" - R. Vasylev

"Great webinar. In particular liked the approach to broaden how to think about product placement opportunities. Thanks!" - R. Heaps

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • This is a great course for someone who has no idea or how to begin placing products in your project. Several examples are given of success and failure and the general idea behind the placement of products in your production. Enjoy.
  • Some useful info, but not much. Lots of rambling that didn't follow the screen outline (interesting stories though). If your looking to save $1000 here or $500 there then this video will help you.
  • Did not help me at all. Very basic info. Could be good for a beginner.

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