Meet the Panelists: Elsa Ramo, Attorney, Ramo Law Recently named to Variety’s 2019 “Dealmakers List,” Elsa Ramo has represented over 100 films and 50 television scripted and unscripted series in 2019 alone, including Emmy award-winning shows and films which debuted at the 2020 Sundance Film Festival. Elsa provides comprehensive legal services to producers, financiers, creators, and owners of film, television and digital content and projects across a range of budgets and production levels. She established her own law firm to enable up-and-coming filmmakers and producers to bring their stories to life. Her clients include Imagine Entertainment, Fox, Balboa Productions (Sylvester Stallone’s production company), Scout Productions (creators and EPs of “Queer Eye”), Boardwalk Pictures (EPs for “Chefs Table”), LOL (Kevin Hart’s production company), The Jim Henson Company, and Skydance. Elsa’s leadership within the legal and entertainment communities extends beyond her successful Beverly Hills firm. She dedicates substantial time to mentoring women through various organizations, and she has become a go-to commentator and instructor on legal issues related to film financing and the entertainment market. Elsa Ramo founded the firm in 2005 on the Universal Studios backlot after several clients approached her to handle their independent productions. Now as managing partner to the firm, she handles client matters as well as manages the firm’s attorneys and packaging and sales department. Andrew Fried, Producer Andrew Fried is the founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk is best known for its award-winning Netflix series Chef’s Table. Now entering its 7th season, Chef’s Table has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. Boardwalk’s other recent credits include the Netflix series 7 Days Out, Street Food and Last Chance U (now in it’s 4th season), the Showtime series Action and YouTube’s Best Shot. Carolyn Hunt, Attorney, Barnes & Thornburg Carolyn has extensive experience with advising investors in virtually all aspects of their film, television, interactive gaming and other finance and distribution matters. Having been involved in the financings for hundreds of entertainment projects, including many award-winning films, she represents domestic and international financial institutions, senior, mezzanine and equity venture and production funds, high net worth individuals and media and entertainment companies in their finance, corporate, intellectual property, distribution and other entertainment-related transactions. Carolyn routinely counsels clients on the legal and business issues of entertainment financing transactions, including single-project financing transactions, capital raises, slate transactions, lines of credit, first and second lien financings, co-productions, print and advertising financing, securitizations and domestic and foreign incentivized financing structures, as well as distressed debt and restructuring transactions. Her vast experience also includes output agreements and other transactions for the acquisition and disposition of film and media content. She has extensive experience successfully guiding secured creditors through the unique issues surrounding entertainment and media assets in bankruptcy. In the past year, her work in the television and video industry has seen an uptick given the rapid changes of consumer expectations and usage habits in this age of video-on-demand and mobile media consumption. Her financier clients are increasingly providing capital to OTT projects, and she represents content providers who are more and more frequently focusing their attentions toward streaming and other alternative media transactions. Active in the community, Carolyn has served for several years as a board member of the Museum of Contemporary Art 'Contemporaries' and the Hammer Museum's Kids Art Museum Project. She is actively involved with the Board of Governors of Cedars Sinai and is on the board of the Heartland Film Festival. Carolyn has consistently been named a top dealmaker, a top entertainment attorney and one of the most influential women in entertainment by Variety and included in the Daily Journal’s “Top Women Lawyers” list. She is listed in Chambers & Partners as a ranked Media & Entertainment: Transactional lawyer. Carolyn earned her J.D. from the Georgetown University Law Center. In law school, she was a staff writer for the International Law and Policy Journal. Viviana Zarragoitia, Financier, Three Point Capital Viviana Zarragoitia began her career in the entertainment industry working in production accounting at Millennium Films and Bold Films. She then spent 5 years at Lionsgate, where she started working in the accounting department and segued into the finance division, specifically, profit participation. While working in profit participation, she oversaw the preparation of multi-million dollar film and television distribution deals. She was then promoted to the group's audit division, where she managed film and television royalty audits of producers’ profit participation statements. In 2013, she joined Three Point Capital, a boutique firm that specializes in senior lending on film and television projects. While at Three Point Capital, Viviana has been involved in the financing of over 70 independent films and worked with such producers as Cassian Elwes, Rob Barnum, Anthony Bregman, James Schamus, Aaron Gilbert, Kimberly Steward, Nicolas Chartier, and Kevin Frakes, among others. As Vice President, Viviana closes the financing on every film that the company is involved in, as well as manage the company's operations in its satellite offices (Ohio, Kentucky, and Louisiana). Viviana has received over a dozen Executive Producers credits on titles she has financed. She graduated Cum Laude with a double-major in Business and English from Loyola Marymount University. Tracy Christian, Agent, TCA Management Tracy Christian is a veteran talent agent with more than twenty years in the industry working in both the literary as well as talent space. Past clients include Oscar winners Melissa Leo, Octavia Spencer, Mo’Nique, Emmy and Golden Globe winner Elizabeth Moss. Within the lit space she’s personally responsible for more than 1,000 hours of on air primetime programing. In 2011, she opened TCA, a Los Angeles based boutique talent agency representing trained character actors, writers, and producers. Early on I remember discovering an agency called IFA. Just five agents representing a list of top tier talent. Until then I didn’t know that it could be done. I thought that as I grew my client’s careers that I’d have to move with them to larger agencies. Eventually I had to free myself from the banality of department meetings and bring the focus back to the client. That’s why I created TCA. We’re doing something special at TCA; we’re repping talent that we’re insanely passionate about and keeping the list intentionally small so we can give the same attention as a manager with the aggressiveness, access, and deal making skills usually found at larger agencies. Today, Christian doesn’t just find opportunities for actors in film and television or sell successful programming. Through their production imprint, Black Leather Jacket, TCA is also a content creator. Jeremiah Terminator LeRoy is the first film from the imprint and stars Laura Dern and Kristen Stewart. The film was chosen to close the 2018 Toronto International Film Festival and is was released by Universal Pictures in 2019. Your Host Amanda Toney, Managing Director, Stage 32 As Managing Director for Stage 32, Amanda oversees operations and business development for the global business. She has curated over 1,200 hours of online education created exclusively for Stage 32, and works with hundreds of entertainment industry executives from around the world to serve as educators and mentors. She has spearheaded partnerships with such prestigious organizations as the Cannes Film Festival Marché du Film, American Film Market, SXSW, Austin Film Festival, Raindance Film Festival, Hollyshorts Film Festival, PGA, WGA and DGA, as well as brands such as AT&T, Peerspace, Pond5, Mandy, Bondit Media Capital and her personal favorite partnership, Tito’s Handmade Vodka, which is the official vodka of Stage 32.As a producer, Amanda has worked on the psychological thriller What Lies Ahead starring Rumer Willis and Emma Dumont; Chick Fight, starring Malin Akerman, Alec Baldwin and Bella Thorne, Metaphorms, a Hungarian film, which premiered at the Raindance Film Festival and Dolphin Girl, an entire Stage 32 production in conjunction with the St. Petersburg Film Commission. She is an Executive Producer on Vagic, produced by Amy Baer at Gidden Media. She recently sold an unscripted show to a major US network .Amanda has spoken all over the world at the Cannes Film Festival (France), Hollyshorts Film Festival (US), Raindance Film Festival (UK), Hamburg Film Fest (Germany), Trinidad & Tobago Film Commission (Trinidad), Fest Festival (Portugal) and Harvard (US) on the business of the entertainment industry. Full Bio »
Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners.
Over the last few weeks, we have been working tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are looking forward to bringing you another virtual event to help you stay up-to-date about the state of the entertainment industry featuring some of the top professionals in the business.
In this special event webcast we presented a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of the entertainment industry as we are all faced with the COVID-19 pandemic.
Our Stage 32 Managing Director, Amanda Toney, hosted this incredible lineup, where you will hear the point of view of a production company (Andrew Fried of Boardwalk Pictures), a lender (Viviana Zarragoitia of Three Point Capital), lender counsel (Carolyn Hunt of Barnes & Thornburg LLP), a talent representative (Tracy Christian of TCA Management), all moderated by producer and production company counsel (Elsa Ramo of Ramo Law PC).
Tune in now for this panel discussion on how the COVID-19 pandemic is affecting all aspects of the entertainment industry. Producers, lenders, talent, and distributors are all adapting to the current shutdown. This panel will discuss how they are operating under the current shutdown, how existing and future productions are being handled, and most importantly, how we can strategically plan and learn for the future during this uncertain period.
Our Stage 32 Managing Director Amanda Toney hosted this incredible panel and kicked off the conversation. You will hear from top industry professionals that can offer thorough points of view from multiple facets of the entertainment business:
Top Producers, Attorneys, Financiars & Talent Professionals
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
In between acting gigs it's good for you to take on extra work (outside of waiting tables, doing temp work or driving Uber), and one best kept secret to do that is commercial modeling work. But, most actors don't know where to start with this different type of work! Unlike other jobs, most commercial modeling jobs only last a few hours. Commercial modeling work hardly ever interferes with film, TV and theater performances, and it’s a great way to stay busy in between film or TV performances. It’s a better way to make additional income doing what you love by being in front of the camera. Commercial models come in every form. They are the glorified versions of everyday people, and, let’s face it, as an actor you can morph into any of those roles once the camera turns on. A commercial model is hired to portray the doctor, teacher, mom, banker, student, grandparent, blue-collar worker, patient, real estate agent, athlete, musician, nurse, attorney, and the list goes on and on! Commercial models will earn a great hourly rate per session, and if the ad is running in a high exposure format (billboards, posters, on the side of a bus, Internet, package, etc.), generally bonuses are paid on top of your session fee. That certainly beats bussing your tables at a restaurant, working graveyard shifts at a call center, or stocking a back room at a retail store before your next film, TV show or play starts! So, what are you waiting for? Learn how to take advantage of being a commercial model to make additional income in between acting gigs! “I used the techniques you suggested and just booked a job for McDonalds. Thank you so much.”Silviu Gansca -Actor/ Model • New York “If you ever thought about pursuing TV commercials then you should also learn about commercial print modeling. This is a must for anyone breaking into commercial modeling or wanting to advance a career.”Joan See, The NY Conservatory for Dramatic Arts • New York
With the influx of social media, new media, professional YouTube videos, webseries, digital shorts and digital television, the need for cinematographers has never been higher. But to get hired and stay hired, you need to know how to light quickly and efficiently! The truth is, you don't need fancy equipment and years of know-how to land jobs in this growing arena of content creation. However, with smaller budgets to work with, producers and filmmakers are looking for cinematographers that can move fast and not cost the production time and money. Veteran cinematographer Alex Darke, owner of Gilded Cinema and cinematographer for Larry King's Ora Media, is one of the most in demand DP's in the new media space. When he isn't working, which is rare, Alex is teaching cinematographers how to land jobs by understanding how digital cinematography has evolved in this new era. And now you can share in his knowledge in this exclusive Stage 32 webinar. This is a comprehensive class, so dig in. Alex will teach you how to navigate the business, how his tried and true techniques work with any equipment, how to light any set quickly, how to create striking lighting for wide shots and closeups, how to land jobs and keep getting jobs and much more. All skill levels are welcome to view this webinar and, again, you do not need special equipment. All you need is a desire to learn and get paid for your craft!
In this Executive Hour, Screenwriting Jon Stahl talks about moving from production on projects like Young Adult to the Writers' Room of the HBO award-winning series, "VEEP." Jon has in writers' rooms for NBC, Nickelodeon, and HBO. Jon talks about his next creative endeavor, writing and producing a podcast radio play starring Tony Hale of "Arrested Development" and "VEEP"!
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.
Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” Short films are more popular than ever. With more and more film festivals catering to short films, increasing outlets for distribution, and online platforms offering the promise of revenue sharing models, the appeal of making a short film is on the rise. But how do you market your short film? How do you increase your chances of not only being seen, but even making a return on a short film? The answers are out there, if you know the right questions to ask. David Paterson, is an accomplished writer, director, and producer of short films that have been seen in over 100 film festivals throughout the world. David knows that the "marketing" of your short begins well before FADE IN. And as an advisor to four major film festivals as well as performing as a juror on several short film contests, David is an expert at the most successful ways to market your short film. David will discuss not only the many marketable elements of a short film, but how you can develop and cater that film to best benefit you as a writer, filmmaker, or producer. He will show you how, by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". Further, David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls. In comprehensive fashion, David will walk you through those pitfalls, how to avoid them, and put you on the road to recognizing and obtaining that perfect "market" for your short film. "I find the market for short films daunting. While I love the process of making a film, getting it seen and the idea of making money off of my work has always been a black hole for me. This information made me realize that I've been taking an "all or nothing" approach instead of a targeted one." - Maya V.
Learn directly from Mark Allan, who currently works in TV Talent development at one of the "Big Six" Hollywood agencies! He'll give you specific insider knowledge of the how to find agency representation if you're a foreign actor. In this Stage 32 Next Level Webinar, you will learn how you can increase your chances of finding an agent as a foreign actor new to the U.S. market. Using his experience working in the talent department at one of the "Big Six" Hollywood agencies, Mark Allan will guide you through what it takes to secure representation if you're hoping to make the jump. First, he'll cover what you should currently be focused on before arriving in the U.S. and building your career. He'll examine why agents prefer talent that is already established elsewhere over new foreign unknown actors and how you can use your old representation to get U.S. agency attention. Mark also plans to give an overview of the visa process, including the challenges of doing it alone, getting a sponsor or hiring an attorney. Mark will then give you an overview of what to your agency will expect from you. He'll tackle the issue of working on improving your accent to appeal to wider audiences and why this is so important to your chances of securing representation. As well as how you can use your accent to your advantage and how the growing need for diversity can improve your chances as a foreign actor. You will walk away knowing how to approach building your career as a foreign actor seeking to establish yourself in the U.S. marketplace.