Mastering The Art Of Your TV Pitch

Hosted by Bret Slater, Producer

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Bret Slater, Producer

Webinar hosted by: Bret Slater, Producer

President at St Amos Productions (John Stamos' Production Company)

Bret Slater is an LA-based TV and Film producer with over a decade of experience in both Production and Development. Bret is the producer on the HBO series "Ballers", starring Dwayne "The Rock" Johnson and Rob Corddry, USA Network's "Shooter", starring Ryan Phillippe, Shantel VanSanten and Omar Epps, and Associate Produced the feature BROKEN CITY, starring Mark Wahlberg, Russell Crowe, and Catherine Zeta-Jones. Bret got his start in the industry working on features including OLD DOGS, BEDTIME STORIES, TWILIGHT, THE PROPOSAL and CONTRABAND, then moved to TV working with veteran producers Mark Wahlberg and Stephen Levinson on series including HBO's "Boardwalk Empire", "Entourage", "How to Make It in America", and "In Treatment". Bret is currently working on a series he co-created and sold to truTV with Reddit and Wahlberg attached to executive produce alongside him. Full Bio »

Webinar Summary

It's no secret that television is a red hot medium right now. Over the last few years, the average number of shows broadcast has been well over 500. With the advent of even more streaming options (HBO Now, Disney+, and more), some experts expect that number to double or even possibly triple over the next 2-4 years. That doesn't even account for the number of television projects that get sold or brought to pilot that never get picked up! In short, the amount of television pitches being greenlit in the room and the amount of television scripts being optioned and sold has never been higher. But, as is the case with just about anything, the bigger the gold rush, the more people seeking the gold. The content is one thing, how you pitch the content to networks, development execs, financiers, producers, managers, agents and other decision makers is quite another. Experienced professionals can spot an amateur pitcher within the first 30 seconds, if not sooner. You have to be able to stand out. And we're here to help you do just that.

So, you have a great idea for a show, now what? How do you get it to the right people? What to do/how to present it to them? What most people don’t understand, is that once they’re in the door they need to think about the other side of the table. Who they’re pitching to, how many pitches that person reads/hears and how best to position themselves to stand out. Busy producers and executives get pitched all the time - honestly...All. Day. Long. Whether oral, written or Skype, you basically have 30 seconds or the first paragraph to keep them interested. And for both, the format matters! Don’t let your great idea fall on deaf ears or eyes! If you’re a writer or someone who works with writers, you need to know how to orchestrate a good pitch.

Bret Slater has worked as a producer on such acclaimed shows as the multi Emmy nominated Boardwalk Empire and Ballers for HBO. Bret has worked alongside such talent as Steve Buscemi, Mark Whalberg, Russel Crowe, Dwayne "The Rock" Johnson, Steven Levinson (Entourage), Catherine Zeta Jones, Ryan Phillippe and many more. Bret has been reading and listening to television pitches all day and just about every day since he broke into the business over a decade ago. He's seen every style, heard every idea, and knows as well as anyone what makes a television pitch a winner.

Bret will teach you the entire landscape regarding pitching a television pilot or idea. In what is perhaps the most misunderstood aspect of the pitching process, Bret will take you inside the mind of the pitchee, the person hearing the pitch. What are they looking for in the first 30 seconds? What are you portraying when you walk in the room? What details matter and which make the person you are pitching to zone out? How do you craft your pitch to producers, managers and agents? He will teach you the 3 basic, yet much overlooked, rules that must be in every pitch along with the #1 rule on how to deliver your pitch. Bret will break down written, oral and online/Skype pitches and the do's and don'ts for each. He will teach you how to open, and more importantly, close your pitch so that you leave the person or people you are pitching to wanting more. Bret will even show you the proper etiquette for following up after a pitch. Bret will provide all the tools that will help lift the anxiety and doubt of pitching for television and give you the confidence to deliver your pitch in a mannered, informed and professional way.

 

"Yet another winner from Stage 32."

- Patricia C.

 

"So much quality information. There were at least 3 things I was absolutely doing wrong with my approach when pitching. This clarified the mistakes I was making. Thank you, Bret."

Marty T.

 

"Having spent nearly 10 years in the feature world, I recently wrote a pilot and quickly realized the landscape is much different. My old tricks for pitching features didn't apply for TV. It's a different animal. Now I'm ready to get back on the attack."

Milos S.

What You'll Learn

  • Intro on Bret, his background and what it’s like to pitch and be pitched from his side of the table (So important)
  • What producers actually do, how they can help
  • What executives are looking for, what they actually do and how to get them to champion your project
  • Getting in there (agents, managers, etc)
  • 3 basics that must be in your pitch
  • The #1 rule on how to deliver your pitch
  • Breaking down dos & don'ts for various pitches
    • Written - showing examples of what works, what doesn’t, over produced vs underwhelmed
    • Oral - how to set the tone and pace of the meeting.
    • Online/Skype
  • Insight into what I'm thinking on the other side of the table - you need to know this!
  • How to wrap it up
  • Follow up, how best to reach out after the fact
  • Q&A with Bret!

Bret on set

About Your Instructor

Bret Slater is an LA-based TV and Film producer with over a decade of experience in both Production and Development. Bret is the producer on the HBO series "Ballers", starring Dwayne "The Rock" Johnson and Rob Corddry, USA Network's "Shooter", starring Ryan Phillippe, Shantel VanSanten and Omar Epps, and Associate Produced the feature BROKEN CITY, starring Mark Wahlberg, Russell Crowe, and Catherine Zeta-Jones.

Bret got his start in the industry working on features including OLD DOGS, BEDTIME STORIES, TWILIGHT, THE PROPOSAL and CONTRABAND, then moved to TV working with veteran producers Mark Wahlberg and Stephen Levinson on series including HBO's "Boardwalk Empire", "Entourage", "How to Make It in America", and "In Treatment".

Bret is currently working on a series he co-created and sold to truTV with Reddit and Wahlberg attached to executive produce alongside him.

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