Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry.
In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand.
Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Plus, an in-depth Q&A with Jennifer!
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Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources. PRAISE FOR JENNIFER'S TEACHINGS: "Great speaker - lots of great info! Thanks!" - Ron H.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. PRAISE FOR JENNIFER'S TEACHINGS: "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
Learn how to network online and in virtual settings to get the most out of every opportunity from an expert in entertainment digital strategy, social media and integrated marketing! The key to succeeding in in the entertainment industry, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. So how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. Staying connected remains key, and to do that, it’s necessary to be versatile. So how do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected, even from our own homes, and the best ways to go about using them. Next, Jennifer will go over how to find your tribe and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression in virtual settings and how to define your brand. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! This is a great opportunity to learn how, even if you're an introvert, to get connected and stay connected in the industry to help you find the success that you want! Praise for Jennifer’s Stage 32 Webinars: " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
Stage 32 is committed to bringing you entertainment, education, and community from the comfort and safety of your own home. Our Script Services Coordinator, Nick Assunto, has procured an amazing slate of talented and funny actors and Stage 32 members to read his pilot The Conspiracists, a half-hour sci-fi comedy. During this exciting virtual event, you will get an exclusive look behind the scenes of a professional television table read. Watch as the actors make the script come alive for the very first time. This is a rare opportunity to peel back the curtain go behind the scenes to watch and see a script workshopped directly with professionals. Our fearless leader, Richard "RB" Botto kicked off a night of hanging out virtually. You'll get a chance to laugh along courtesy of some Stage 32 members who are incredible actors from your favorite tv shows and improv theaters including The Upright Citizens Brigade, Second City, and The Pack. Cindy Chu - playing Helena Francois (New Girl, Hawaii Five-0, MacGyver) Angela Cristantello - playing Beatrix Baker (Agent Carter, 9-1-1) Nican Robinson - playing Greg Shepherd (13 Reasons Why, Thunder Road) Carolyn Deskin - playing Mee Moo and Super Professional Sue (Water's Edge, Sorrow) Rama Vallury - playing Turkey Hemingway, Sweaty Phil, Nervous Intern, Boss Man and Bus Drive (Happy Ending, AOK) Ramona Apthorp - playing Pickle Frost PLUS! after the table read we did a Q&A with the actors, writer Nick Assunto, our fearless leader Richard Botto and our Director of Script Services, Jason Mirch moderated by our Managing Director Amanda Toney so you will get the perspective from everyone involved about the table read! What a great way to have fun and learn! Mark your Calendar! LIVE Online Table Read of the Comedy Pilot "The Conspiracists" Friday, March 27th at 7 pm PST Please help support your fellow Stage 32ers by sharing this on social. Check out the social media buttons at the top to share on Instagram @stage32online , Twitter @stage32 , Facebook @stage32 , and LinkedIn @stage-32 .
Learn How To Build Your Suspense From The Ground Up And Craft A Thriller With Earned Twists, Turns and Thrills From The Acclaimed Screenwriter Of M. Night Shayamalian's KNOCK AT THE CABIN and a writer on the upcoming TRANSFORMERS ONE If you're paying attention to the trades and seeing which screenplays and projects are being sold and produced, you know that psychological thrillers are highly in demand. With films like Swarm, the Joker franchise, John Wick: Chapter 4, The First Purge and many more, the industry sees the upside of keeping the audience on the edge of their seat. But the art of writing a psychological thriller is one of vulnerable characters, deep secondary characters, memorable set pieces, set ups, reversals, and earned twists and turns. There's a formula to it all, and those who master these skills win the day. Writing a psychological thriller and creating and maintaining suspense and high stakes throughout takes an immense understanding of the history of the genre. It's a genre based in Hitchcockian roots. One that needs to have certain elements in order to be effective to keep the audience involved, engaged and on the edge of their seat. While most psychological thrillers start off with a well thought out premise, that's all they have. The action starts quickly and then falls flat. In many other cases, the premise is in place, but the writer or filmmaker doesn't know how to get past the jumping off point. You must get your hook in place quickly - within your first five pages - and that takes skill. You need to truly create compelling characters, especially protagonist and your villain, and make them layered in order to support your theme and plot and to assure the audience always knows and is invested in the stakes. To be truly successful at getting your reader's attention, keep those pages turning and set yourself up for an offer of representation, an option, a sale, or financing, you need to understand all of the nuances that make a great suspenseful story before you type (or read) FADE IN. Steve Desmond is one of the best in the industry today writing suspense and psychological thrillers. His most recent feature screenplay, KNOCK AT THE CABIN, was directed by M. Night Shayamalian. He is currently writing TRANSFORMERS: A NEW GENERATION. His short film, Monsters, has played in over 100 film festivals worldwide, winning 43 awards including Best Short Film at the Comic-Con International Film Festival in San Diego and was a finalist at Stage 32's 3rd Annual Short Film Program. Steve filmed Monsters to serve as a proof of concept for his feature script, Twisted Avenue which is now in development. Needless to say, thrillers and suspense are in Steve's blood and the focus of all his writing. And now he's bringing all he's learned along the way to you. Steve will help you build your suspense from the ground up. He'll teach you the ultimate tool you need - the Hitchcock Ticking Clock Method which will help you on your way to setting the vital groundwork for your story. You'll learn how to create a compelling protagonist and an enticing villain. Steve will give you exercises you can use to craft your own characters and give you 5 must have tips on backstory and character confessions to give depth. You'll learn how to hook your reader in the first 5 pages and what the 3 different teasers you can write for your opening. You'll explore the power of murder in your script and the art of a twist ending. He will show you how to craft your script with producers in mind to give yourself the best chance to have your material attractive to the widest audience possible. Steve will go over how you can incorporate visuals into your story and break down case studies of Psycho, The Silence of the Lambs and Se7en. And, finally, Steve will share some advice on how to get your script on the screen by writing it in a producible budget. You will have a fully immersive experience from a suspense expert that will leave you excited, inspired and confident to tackle your next psychological project. PRAISE FOR STEVE'S TEACHINGS: This webinar was AWESOME!!! I just finished a thriller and now as a result of listening to Steve Desmond, I am ready to do a re-write which I believe will be one of the best screenplays I have ever written. Let's see what happens! - Michelle C. What a thrilling and insightful webinar, excellent!! - Kathleen W. Super helpful information that you don't find in books! - Pamela C. Very useful information - well structured and clearly presented! - Sara C.
Networking at a film festival or industry event. For some people, just the idea strikes fear in the heart. Who do you talk to first? How do you start the conversation? Holy crap, business cards?! Do I need business cards? I'm sure you have been at industry events before where you're all fired up to go, then once you get there you stand in the corner talking only to the people you know. So, how do you break that cycle? You've probably heard things like "you have to know someone to get ahead in this business" and thought to yourself "OK, but how do I get to the point where I know that mysterious 'someone?' " The answer comes back to networking. And though that word conjures up images of smarmy frat boys in suits swilling cocktails and collecting business cards, it's really about overcoming the initial awkwardness between strangers and turning those strangers into new friends. It happens slowly, organically, naturally. But if you're smart about it and go in with a plan, you can make it happen more often and more reliably – without feeling the need for a hot shower afterward. Stage 32 is proud to bring in industry veteran, Christopher Holland, who for over a decade has worked with over 200 film festivals, including Sundance, Austin, AFI, Atlanta and more. Chris is teaching exclusively for Stage 32 Your Guide To Fearless Film Festival Networking. This webinar will ease your anxiety about making professional connections in the festival environment, or any type of creative industry event. This webinar goes beyond simply breaking the ice. You will learn specific tools & get examples on how to go into an industry networking event knowing what you want and knowing how to get it. You will receive practical advice you can use for your career no matter what level you are at. Plus, this webinar will be available for you to reference time and time again as you get ready for any festival! Register now!