The Art of Networking to Build Your Brand
Webinar hosted by: Jennifer Winberg
Branding & Digital Media Expert (clients: FOX, Disney, Sony, Lionsgate)
Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Webinar Summary
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry.
In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand.
Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
What You'll Learn
- The Importance of Building Your Network
- SEO
- Community
- Always On Strategy
- Defining Your Brand to Help You Stand Out in the Industry
- Pitching Yourself and Your Craft (i.e. Director, Actor, Screenwriter)
- How to Showcase Your Work/Creating A Portfolio
- Website
- Website Options
- What to Put on Your Website
- Maintaining Your Website
- Business Cards
- What to Put on Your Card
- Tips & Tricks
- Printing Options
- Social Media
- Choosing The Right Social Channels
- Maintaining Your Social Channels
- Connecting to Other Filmmakers
- Newsletter
- Newsletter Services
- Communication Strategy
- Building A Network
- Communities
- Finding Community in Your City
- Example Film Communities To Join
- Utilizing Education
- How to Navigate A Film Networking Event
- Types of Events (Film Festivals, Premieres, etc.)
- Introducing Yourself
- Conversations That Covert
- Post-Event Follow Up
- Long Term Marketing Of Your Brand
- The Importance of Paying It Forward
- Leveraging Your Current Project To Market The Next
- Special Guest: Stage 32 CEO/Founder, Richard "RB" Botto!
Plus, an in-depth Q&A with Jennifer!
About Your Instructor
Jennifer Winberg
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