Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry.
In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand.
Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Plus, an in-depth Q&A with Jennifer!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A in about 48 hours after the live session. Your purchases are located in your My Education folder on the left-hand panel.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
We've all read the studies as to the benefits of meditation toward living a more calm and focused life. What you may not know is that many successful people from entrepreneurs to athletes to artists and film creatives use a combination of meditation and visualization to identify and prioritize what's important toward achieving their overall goals, concentrate on important tasks, cut out distractions and stay in the zone. If you find yourself lacking motivation or focus in your creative pursuits, if you're feeling beaten down by global events, if you feel as if you're unable to push through to higher plateaus, CHI energy might just provide the answer you're looking for. The idea behind CHI Energy is to help you free yourself of all mental obstructions by using state of the art techniques and mindset strategies that help elevate performance and results to the highest level of consciousness whether your work is behind or in front of the camera. Patricia Chica is a multiple award-winning director, producer, energy influencer and coach whose mission is to bridge the gap between storytelling, performance and Chi Energy within the film industry. She has been a go to teacher for hundreds of actors, crew members, and film industry professionals. Through individual training and her global CHI Energy Workshops, Patricia has helped legions of people become aware of the power of the mind, body and spirit and how to use that energy to better create, get through blocks, overcome mental obstacles and generally find more happiness in all pursuits. Another goal of CHI Energy is to help you become a better collaborator, something that can serve you well throughout your career. Patricia will introduce you to the unique approach and application of conscious practices that she has not only taught around the world, but uses on with her cast and crew on her own projects as a filmmaker and a producer. She will cover how to boost your immune system so you have less down time and worries about missing your goals due to health issues. She'll teach you the art of zen, but more importantly, how to carry that zen with you in the day to day - especially important in these uncertain times. She will show you how to use your time at home to elevate your performance and creativity to a higher level. In a very key segment, Patricia will speak to the 5 levels of empathy and how to expand our emotional connection. Patricia will then take you through meditation and visualization exercises that you can begin practicing today! This webinar is open to all industry professionals, writers, directors, producers, financiers, sales agents, crew people and actors curious to learn simple techniques involving Chi Energy, visualization, and meditation and how to apply them for filmmaking, peak performance and creativity. Praise for Patricia's Stage 32 Webinar: Very positive and inspiring. Loved her five levels of empathy and how you work with each chakra. -JoAnne E. Great content! -Maritere Y. Awesome topic, Loved it! -Caroline B.
The art of the pitch. In many ways, outside of honing your craft, your ability to pitch may just be the most important skill you can learn as a creative. At its core, pitching is storytelling. But the ability to be a clear, concise storyteller, and, as a result, be someone who can deliver a memorable and winning pitch is something that takes time, knowledge, a clear strategy, and repetition. Understanding how to pitch any person or audience will give you a clear and tremendous advantage in any situation or room. You will stand out from the hundreds if not thousands of pitches a gatekeeper or decision maker hears in a given year. But further, learning how to pitch will help you build confidence, a huge variable in winning over those looking to work with you, buy your material or invest in your project. The bottom line: Whether you're a screenwriter, filmmaker, producer, or any creative or industry professional looking to gain representation, sell their material, attract talent, raise financing, or simply looking to find work, you WILL have to pitch. Further, you WILL be in competition with others pitching as well. You've put so much time and effort into your work and building your reputation, you don't want to have it all undermined with a terrible pitch. And the truth of the matter is that most people that pitch make the same fatal mistakes over and over. They don't know how to tell a concise, riveting story. They don't know what to put in, what to leave out, and what elements really and truly sell someone on their story. But not you. Not anymore. You're about to become a pitching ace. Jared Iacino is a film and television executive who has heard literally thousands of pitches. As the Senior Vice President and Head of Films and Television Production at Panay Films, Jared has overseen the development and production of such films as Hit & Run, Hot Tub Time Machine I and II, Earth to Echo, Mastermind, CHiPS, and numerous television productions in conjunction with Relativity Television. Prior to his time at Panay, Jared worked on such films as The Wedding Crashers, Juno, The Devil Wears Prada, Hairspray, The Bucket List, A Raisin in the Sun, The Proposal, The Muppets, Serendipity, Van Wilder and many more. As Jared can tell you, many of these projects and hundreds more he's see get moved through the pipeline, began with a well crafted pitch. Now, exclusively for Stage 32, Jared is going to teach you everything you need to know to become a pitching ace. He will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. He will identify from a studio/network/producer's perspective, the common and fatal mistakes writers, filmmakers, producers and other film creatives make when pitching their projects. He will show you the secret formula he's used when pitching and selling projects to high level executives, gatekeepers and decision makers at independent film companies, studios and networks. He will teach you the 3 most important elements every pitch should have. He will show you how to cater your pitch to different audiences and why this is such an important skill to lear. He will show you how to identify projects worthy of pitching and teach you the secret ingredient that appears in every great pitch. Jared will give you the blueprint to not only craft a memorable and winning pitch, but teach you how to deliver it in a manner that has you finding the success your work and projects deserve! "Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z. "Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G. "Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.
Networking. The mere word puts a chill up the spine of many creatives, especially when you may not even know anyone or know where to start. But if there's been one thing that's been proven time and time again, it's that we work in a relationship business. Winning champions of you and your work is as important than creating and honing the work itself. Whether you're introverted and have a distinct fear of putting yourself out there, or if you're an extrovert who isn't getting the results you're looking for in your relationship building efforts, we're here to help. Let's start by merging the idea of networking with the mindset of relationship building. The truth is relationship building can be a fun exercise you'll want to tackle every day. It's all about setting a positive approach, embracing a long term mentality, and building upon every success. The most successful people in film, television and digital media have spent years cultivating relationships, and remember, they all started without knowing anyone. They've understood that by being likable, selfless, and collaborative that people are going to not only want to help them succeed, but work with them as well. This is why the tribe mentality is so prevalent. And it's why the people who put relationship building strategies into practice every day are those who have found longevity in the business. Industry veteran Jessica Sitomer has over 20 years in the industry as a development executive, producer, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of relationship building - helping creatives grow their networks from one to two people to hundreds to thousands. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. And survive and thrive she has. Not only is Jessica's network huge, but she has also written three best-selling books on the subject of networking and relationship building, And… Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry, The Greenlight Coach and You Got This: For Those Who Work Hard and Play Hard - How to go From Burnout to Bliss. Here Jessica brings her unique brand and boundless energy exclusive to Stage 32 to help you get to the next level by giving you concrete steps and tools to build relationships that lead to roles, jobs, reads, financing, and more. Jessica will show you how to best approach social media and how to utilize this valuable tool in a way that takes away the intimidation factor to meeting people. She will show you how to be more collaborative, to check your ego at the door, and to make sure you're communicating in the right fashion. She will tackle live events and how you can make sure you get the most bang for your buck. She will teach you strategies to help you grow as a communicator and collaborator. She'll even teach you how to reach out to those you may have previously thought untouchable and show you that no one is off limits! This is a comprehensive overview of how you can take your networking and relationship building skills from good to great. You will learn everything you need to know to step up, stand out and change the course of your career. I've been following, reading, and listening to Jessica for years. It's little wonder why she's been so successful. This webinar challenged me to put all my self-made BS to the side and just let myself go. And the results are already speaking for themselves. She's a superstar in every sense of the word. - Miriam P.