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The Evolution of Story: How to Create Responsible & Compelling Content for a Global Audience

Hosted by Heather Rae

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Heather Rae

Webinar hosted by: Heather Rae

Producer (Academy Award nominated Frozen River, Netflix Originals Tallulah)

Heather Rae is a film and television producer and narrative change activist. She produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas. Full Bio »

Webinar Summary

While our industry is changing rapidly in response to world events, so is the conversation around STORY. As you know, regardless of the setting or the protagonists, the attraction of the most highly regarded films lies in a commonality - how people think, empathize, and react. How will story evolve and adapt to the world as it changes? And how will you write these stories in an authentic way with themes that attract and are relatable to a global audience?  This webinar will look at STORY as a cultural phenomenon and ourselves as narrative designers with a goal toward making us all better writers and filmmakers. 

When we look at the research and analysis of our industry, there is great disparagement in representation, gender parity, and cultural, ethnic and international voices. In other words, we’re telling an inauthentic story about our world. How do we change this? Should we care? The trends in what is being bought, distributed produced and screened by film festivals around the world, the streaming platforms and the international marketplace says YES! You can take a more active role in creating responsible and compelling content for the global audience.

Heather Rae is a film and television producer and narrative change activist. As a former programmer for Sundance, she has alos produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas for storytelling in film.

Heather will begin by making a very compelling argument the global audience for film, TV and new media is not only growing, but is hungry for more content.  She will dive into the disparagement in gender, cultural, ethnic and international representation and how we can create content that levels the playing field. Heather will then dive into a conversation centered around story and narrative design. Are we presenting a singular, authentic voice, or are we simply contributing to the collective narrative impact culture? The difference is extremely important and will help you recognize how to tell your story and not have it influenced by pre-existing material. From here, it's time to discuss how to create responsible and compelling stories for a global audience - so important in today's marketplace where regional buying has been replaced by regional stories for a worldwide audience.  And finally, Heather will discuss how to challenge ourselves to make sure that we are finding the true story during the development process.

For those who are looking to tell stories of the under-represented or people and worlds unseen, misunderstood or marginalized, Heather will show you how to make those stories universal and attractive to a global audience.

What You'll Learn

  • Understanding a Global Audience for Film, TV and New Media
    • Looking at the Numbers
    • Global and Domestic Statistics - Who Represents the Audience?
    • What Our World Actually Looks Like
  • How has Story Developed Over Time?
    • The Disparagement in Representation, Gender Parity and Cultural, Ethnic and International Voices
    • Representing Women, Men and the Gender Non-Binary
    • Representing Culture and the Politics of Anthropology
  • How Is Story Designed? A Conversation around Narrative Design
    • What is It?
    • How Does the Collective Narrative Impact Culture?
    • Can we be Exempt From This?
  • How to Create Responsible & Compelling Story for the Global Audience
    • Explore Ways in Which We Can Evolve Story in Our Own Work
    • Study
    • Expanding the Conversation
    • Challenging Our Own Limitations in Development
  • Q&A with Heather

About Your Instructor

Heather Rae is a film and television producer and narrative change activist. She produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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