A Letter From Our CEO – Now, Community Matters More Than Ever (COVID – 19)

Read Here

The Evolution of Story: How to Create Responsible & Compelling Content for a Global Audience

Hosted by Heather Rae

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Heather Rae

Webinar hosted by: Heather Rae

Producer (Academy Award nominated Frozen River, Netflix Originals Tallulah)

Heather Rae is a film and television producer and narrative change activist. She produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas. Full Bio »

Webinar Summary

While our industry is changing rapidly in response to world events, so is the conversation around STORY. As you know, regardless of the setting or the protagonists, the attraction of the most highly regarded films lies in a commonality - how people think, empathize, and react. How will story evolve and adapt to the world as it changes? And how will you write these stories in an authentic way with themes that attract and are relatable to a global audience?  This webinar will look at STORY as a cultural phenomenon and ourselves as narrative designers with a goal toward making us all better writers and filmmakers. 

When we look at the research and analysis of our industry, there is great disparagement in representation, gender parity, and cultural, ethnic and international voices. In other words, we’re telling an inauthentic story about our world. How do we change this? Should we care? The trends in what is being bought, distributed produced and screened by film festivals around the world, the streaming platforms and the international marketplace says YES! You can take a more active role in creating responsible and compelling content for the global audience.

Heather Rae is a film and television producer and narrative change activist. As a former programmer for Sundance, she has alos produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas for storytelling in film.

Heather will begin by making a very compelling argument the global audience for film, TV and new media is not only growing, but is hungry for more content.  She will dive into the disparagement in gender, cultural, ethnic and international representation and how we can create content that levels the playing field. Heather will then dive into a conversation centered around story and narrative design. Are we presenting a singular, authentic voice, or are we simply contributing to the collective narrative impact culture? The difference is extremely important and will help you recognize how to tell your story and not have it influenced by pre-existing material. From here, it's time to discuss how to create responsible and compelling stories for a global audience - so important in today's marketplace where regional buying has been replaced by regional stories for a worldwide audience.  And finally, Heather will discuss how to challenge ourselves to make sure that we are finding the true story during the development process.

For those who are looking to tell stories of the under-represented or people and worlds unseen, misunderstood or marginalized, Heather will show you how to make those stories universal and attractive to a global audience.

What You'll Learn

  • Understanding a Global Audience for Film, TV and New Media
    • Looking at the Numbers
    • Global and Domestic Statistics - Who Represents the Audience?
    • What Our World Actually Looks Like
  • How has Story Developed Over Time?
    • The Disparagement in Representation, Gender Parity and Cultural, Ethnic and International Voices
    • Representing Women, Men and the Gender Non-Binary
    • Representing Culture and the Politics of Anthropology
  • How Is Story Designed? A Conversation around Narrative Design
    • What is It?
    • How Does the Collective Narrative Impact Culture?
    • Can we be Exempt From This?
  • How to Create Responsible & Compelling Story for the Global Audience
    • Explore Ways in Which We Can Evolve Story in Our Own Work
    • Study
    • Expanding the Conversation
    • Challenging Our Own Limitations in Development
  • Q&A with Heather

About Your Instructor

Heather Rae is a film and television producer and narrative change activist. She produced such films as Academy Award nominated FROZEN RIVER Netflix Originals TALLULAH with Ellen Page and Allison Janney and Dude with Lucy Hale. She was named as one of Variety's top producers to watch and for six years ran the Native Program at the Sundance Institute and was a programmer for the Sundance Film Festival. She is currently in post-production on BULL starring MUDBOUND'S Rob Morgan. She has also produced and directed a number of documentaries including recent film PAULETTE, executive produced by Davis Guggenheim, that tells the story of Paulette Jordan, the first Native American to win a gubernatorial primary in the country’s history. As a speaker and social critic, Rae is working to deepen the dialogue of reconciliation and responsibility in the Americas.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How to Get a Screenwriting Manager – Examples & Resources

It's the question every screenwriter eventually wants an answer to:  How do I get a manager. There's a lot of information out there, and probably even more misinformation, on the proper approach toward attracting and securing a manager. The truth of the matter is that most managers are tremendously busy.  They are not only reading their clients scripts, they're helping them flesh out new ideas.  And when they're not reading their clients' work, they're reading scripts recommended to them by trusted sources and staying on top of industry trends, as well as production company/network/streamer mandates, wants and needs. So how best to break through and make sure you have the most solid chance to land a quality manager? What if you had the chance to pull back the curtain back and hear directly from a successful literary manager as to what makes them interested? Now you can. All writers think they have the next great screenplay. And maybe you do! But to get the proper feedback, get the script into market shape, and have a confidant on the business side of your pursuits to get your work out there, having a great manager who's plugged in can make all the difference. Unlike agents, managers are there to make sure all of your screenplays are molded toward marketability. Additionally, they're in the career building business. They'll help you hone and shape not only your existing screenplays, but your ideas for the next one and the one after that so that you go from novice to experienced and in demand. Conrad Sun currently working as a Film & TV Literary Manager and Development Executive at Meridian Artists, a management company with offices in United States and Canada. Originally from Canada himself, Conrad made the move to Los Angeles nearly 10 years ago where he attended the University of Southern California’s Peter Stark Producing Program. After attaining his masters in film & TV producing, Conrad went on to work in both film & TV lit management at New Wave Entertainment, and TV production at Motion Theory Films. Conrad currently heads the Los Angeles offices of Meridian Artists and reps film & TV writers in both the comedy and drama space. Conrad writers have credits including BLINDSPOT, BOJACK HORSEMAN, 2 BROKE GIRLS, MOTIVE and SLASHER. In this jam-packed 90-minute plus webinar, Conrad will give a complete and thorough overview of the screenwriter/manager relationship. He will explain the often confusing world of managers vs. agents and explain which one you need first, what each does for their clients and whether you'll ever need both. He will explain how a manager works in the day-to-day so you can understand how to best help your manager to position yourself toward success. Then, Conrad will dive into the nitty gritty of how to get the attention of a manager, the importance of writing samples, how to utilize writing groups, the psychology of your reader. From there, Conrad will use real world examples by breaking down the pilot for BLINDSPOT. Conrad will also go over the merits (or lack thereof) of query letters, screenwriting contests, pitchfests and more. And in one of the most important but overlook aspects of the building of a screenwriter's career, Conrad will discuss the importance of defining, building, and explaining your brand and the brand of your work. You will also receive a list of resources from Conrad to help you on your screenwriting journey. This is an all out, fully comprehensive look at how to find, secure and build a relationship with a quality literary manager.   Praise for Conrad   "There are so many 'experts' out there giving advice on how to secure management. This webinar proved how much of it is BS. Thanks to Conrad for giving the straight skinny." - Steven L.   "So much logic. So much common sense." - Gina P.   "Eye-opening and immensely helpful." - Heather P.   "I've wasted so much time taking the long, winding road. Thanks for putting me on the highway." - Drea T.   "My 5th Stage 32 webinar and I get more impressed with each one I take." - Michael M.

Understanding the Distribution Deal - Breaking Down 2 Distribution Offers (With Downloadable Examples)

The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing. Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad? For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32. Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film.  And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!   "Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film." - Mike S.

Indie Film in Any City: How to Use Your Local Resources to Make Your Film

Learn directly from Marty Lang, award winning producer of over 20 films! Making an independent film is hard, no matter where you're doing it. But there's great news – no matter where you film, there are treasure troves of resources available to you, if you know where to look. In any community, there are people, government agencies, and organizations that are looking to help people just like you. The smart filmmaker will find them, engage them, and work with them to create a much better film than they had, at first, imagined. This type of filmmaking is called place-based filmmaking, and it can be done in any big city, small town, county or state. If you think about how to engage your local community from the moment you start thinking about your film, you will be able to better capture the authenticity of where you are in your work, as well as open yourself up to resources you may not have had before. Marty Lang is a an award winning producer of over 20 films, best known for his feature romantic dramedy, Rising Star, in which he implemented place-based filmmaking and engaged his community’s resources from production to distribution. This film went on to win awards at various film festivals and was featured in Filmmaker Magazine, Film Threat and Film Courage. In this Stage 32 Next Level Webinar, Marty will teach you how to create a successful place-based film. Using examples of place-based filmmaking from his own resume, Marty will show you how place-based filmmaking will help you develop your story more organically, and how it will help you solve many problems before you even get into production.

Is There A Market For Your Short Film? Distribution, Recognition & Monetization

Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” Short films are more popular than ever. With more and more film festivals catering to short films, increasing outlets for distribution, and online platforms offering the promise of revenue sharing models, the appeal of making a short film is on the rise. But how do you market your short film?  How do you increase your chances of not only being seen, but even making a return on a short film? The answers are out there, if you know the right questions to ask. David Paterson, is an accomplished writer, director, and producer of short films that have been seen in over 100 film festivals throughout the world. David knows that the "marketing" of your short begins well before FADE IN. And as an advisor to four major film festivals as well as performing as a juror on several short film contests, David is an expert at the most successful ways to market your short film. David will discuss not only the many marketable elements of a short film, but how you can develop and cater that film to best benefit you as a writer, filmmaker, or producer. He will show you how, by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". Further, David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls. In comprehensive fashion, David will walk you through those pitfalls, how to avoid them, and put you on the road to recognizing and obtaining that perfect "market" for your short film.   "I find the market for short films daunting. While I love the process of making a film, getting it seen and the idea of making money off of my work has always been a black hole for me. This information made me realize that I've been taking an "all or nothing" approach instead of a targeted one." - Maya V.

10 Years Of Tricks Of The Trade In 90 Minutes: What They Don’t Teach You In Film School

Just going to film school doesn’t prepare you for the endless obstacles you’ll face trying to make it as a filmmaker. You learn that pieces that come together to make a movie in school but this is the film industry and it's totally different.  From studios to independents, your host Aaron Wolf has learned some secrets of the trade....come on the journey! You can’t find this stuff in school or in a book. You have to live it. And Aaron has. From being a student at NYU to being a part of The Groundlings, to working with FOX, Warner Bros. and Disney and dealing with film festivals and independent distributors, Aaron has seen it all in a short time. He wants to share the secrets with you. Just going to film school doesn’t prepare you for the endless obstacles you’ll face trying to make it as a filmmaker. Just getting a job in LA doesn’t prepare you. Creativity comes in many forms. One form is creatively navigating the business so that YOU can live your dreams. With his recent film, Restoring Tomorrow, being acquired by Seventh Art and featured in Variety, Aaron has learned through trial and error on how to make a living as a filmmaker. Join him in this exclusive Stage 32 webinar as he discusses what he's learned, and what you need to know for your own journey!      Twitter: @TheAaronWolf Instagram: @TheAaronWolf Facebook: Aaron Wolf

How to Write Compelling & Authentic Dialogue: Make Your Dialogue Pop

Part 1 - Character Jared gives an overview of the elements that make for engaging and natural dialogue, using practical, real-world examples demonstrating how the voice of a screenplay can make your project competitive in the marketplace. He also reveals the “one true secret” behind some of the best dialogue ever written. Part 2 - Environment Jared leads a discussion on how to cultivate the best environment for great dialogue to grow. He also discusses the practical side of writing dialogue for a specific audience of genre. Part 3 - Voice Jared covers how to find a character's voice when writing dialogue, and how to successfully layer subtext into your scenes. Part 3 ends with a discussion on the Do's and Dont's of writing great dialogue. Part 4 - Objectivity The last part of this class covers common mistakes writers make when writing dialogue for voice overs. Jared reveals the single tool that is in every great writers' toolbox, and lastly he gives insight into what producers and executives look for when evaluating the voice of a screenplay.

register for stage 32 Register / Log In