Kevin Christoffersen has been producing multi-media content internationally for over two decades across four continents while living in five countries. He is working as a Development Executive, Producer, Writer and consulting with the new technology platform Movie Rights Exchange that is changing the way films are being distributed.Current projects include his co-written feature, FALLING UP with Stephanie Drapeau, Dallas Brennan’s DECEPTION ROAD, a new Hal Hartley feature in development and REAR VIEW MIRRORS being casted by Kerry Barden. On the education side, Kevin has guest lectured at NYU, teaches workshop classes with the IFP, Art of Brooklyn Film Festival, Filmshop and moderated a producers panel at the Hunter Mountain Film Festival. He then works with students on creating their packages throughout the A to Z Development process.While based in Geneva, Switzerland for seven years, Kevin managed large-scale live event tv broadcasts for Fortune 500 companies and United Nations agencies including the annual World Economic Forum Davos conference. Full Bio »
It's no secret that raising funds for a film is a difficult proposition. Most people who repeatedly invest in the film industry have no shortage of projects from which to choose to place their money. They also have a particular set of standards and requirements that need to be met before they write a check. Even more casual investors in film who go in with lowered expectations still will want to see that you have the knowledge, discipline and understanding on how to handle and protect their money and put them in the best position for a return. The fact of the matter is that you could have the most attractive project with a highly marketable and commercial screenplay and fantastic talent interested in attaching, but if you can't deliver on the important details, know how to answer the toughest questions, and show that you have the savvy to withstand the scrutiny associated with putting together a film financing deal, your potential investment target will be on to the next pitch without a blink.
There is no straight answer on how to pitch an investor. Some will tell you that without a pitch deck, you have no shot. Others will tell you that 99% of the time a pitch deck is just a pretty, overblown document designed to dazzle and amazing, but with very little substantiative information. Regardless of the approach, there is one fact that is undeniable: you need to know every angle on how a film can come together and be able to show clearly and concisely a path to how your investor is going to recoup their money and potentially make a profit. To do that, you need to be able to put together an investor kit, first for yourself, and then as something you can tailor to your investor. There's no need to be intimidated by this. Once you understand the various facets of film investing, the rest will fall into place quite naturally. And we're here to help you do just that.
Kevin Christoffersen has been producing multi-media content internationally for over two decades across four continents while living in five countries. Currently, Kevin is working as a development executive, producer, writer and consulting with the technology platform Movie Rights Exchange which is changing the way films are being distributed. Kevin's current projects include his co-written feature, Falling Up with Stephanie Drapeau, Dallas Brennan’s Deception Road, a new Hal Hartley feature in development and Rear View Windows being casted by Kerry Barden. Kevin has guest lectured at NYU, teaches workshop classes with the IFP, Art of Brooklyn Film Festival, Filmshop and moderated a producers panel at the Hunter Mountain Film Festival. He then works with students on creating their packages throughout the A to Z Development process.
Kevin will be teaching about the step by step process required throughout the development financing stage of your feature film project to create your "Investor Kit". This includes all of the elements from business plans to budgets, proof of concept videos, retaining production counsel and a casting director. Kevin will show you the all important skill of bringing packaging elements to your project, something so very important in this day and age. He will tell you how to handle the common issue of securing "First-in money" and how to navigate talent retainer fees. He will talk co-production agreements, also a valuable thing when putting together a film. He will teach you about distribution agreements, tax credit loans and pre-sales estimates. Kevin will even teach you how to source your investors and how to build a powerful team so you can wear limited hats and divide and conquer.
Praise for Kevin
"Took the intimidation and fear of approaching investors by presenting clear facts and strategies that make perfect sense."
- Michael M.
"I've read complex and dense books on this subject that have taken me months to get through and I learned more in 2 hours with Kevin. Brilliant material."
- Cheryl Lee K.
"This one was off the charts."
- Sammie P.
"This removed so many questions. So many. I feel as if the clouds have parted. This IS possible. Thank you, Kevin."
- Marty K.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Filmmakers, producers, and financiers can really be held back by distribution contracts. If they don’t understand the language or terms, are passive or held hostage by a feeling that they may be getting ripped off, or simply do not have the support system to advise them or the knowledge to know what to fight for, they can find themselves at an extreme disadvantage. In many cases, the excitement of the "someone likes my movie/let's get it out there" mentality supersedes common sense. And that alone can lead you into giving away your rights, accepting horrendous percentages or agreeing to terms that lock you and your project up. Don't fall into these traps! You worked hard on your film. You sacrificed time and likely money to get to this point. While most might think this is time to hit the gas pedal, it's actually time to tap the brakes. You want to be sure you're doing everything humanly possible to not only protect yourself, your investors and your team, but maximizing your film's potential in the marketplace. Anna Darrah is an experienced film buyer, negotiating with and licensing over 800 films in her 12 years working for Gaiam and Spiritual Cinema Circle. She has been an active player on the festival circuit and currently advises filmmakers on custom distribution strategies. Anna is also a filmmaker who produced two documentaries that aired on The Sundance Channel, and directed a music video and the short film THE MATTER OF MAGIC. She also produced a feature-length documentary about Helen Schreider (www.THEHELENMOVIE.com) while also making short films for the ZILLOW.COM series, HOMEMAKERS. Anna has enjoyed jurying and participating in film festival panels and workshops here and abroad and is currently offering a Film Distribution Workshop co-taught with Jilann Spitzmiller. Now Anna brings her knowledge and teaching prowess to Stage 32. Anna will begin by breaking down theatrical and broadcast rights as well as exclusive and non-exclusive deals. She'll dive into breaking down deal points including term, territory, rights and compensation. She'll discuss standard terms and point out red flags within and speak to what you should negotiate to assure you get the best, and most fair, deal. She will even look at the negotiation process from the other side of the table so you can understand what a distributor truly wants out of a deal. Thinking outside the box, Anna will even discuss going the DIY distribution route or a hybrid DIY/traditional distribution path. All this and much more. It’s incredible how each contract is like a snowflake -- totally unique and yet similar in some very important ways. I will help you understand the entire distribution arena so you can sleep well knowing you've made the best deal for you, your partners and, most importantly, your film. - Anna Darrah Praise for Anna "Excellent overview of terms to be aware of when negotiating or reviewing a distribution agreement." - Valerie N. "Anna was great, the information she shared was so very useful!" - Christian C. "For a complex subject, Anna made it all so simple and easy to follow. Excellent webinar!" - Drea P. "A knockout." - Mana W.
Art/Work Entertainment Manager, Spencer Robinson joins our panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.
The world of independent horror is like no other arena in the film industry. The appetite for new horror films is strong, consistent, and seemingly endless, as always-hungry audiences continue to seek out new titles. As a result, hundreds of horror films are made each year and the market itself is incredibly profitable. Yet in such a saturated market and with such a volume of horror films being released, it can be very hard to stand out. After all, out of hundreds of horror films, there are always only a couple BABADOOKs or GREEN ROOMs that have real staying power. A lot of people are able to work in the horror space, but staying in and thriving can be a lot more difficult. The challenge lies in figuring out what you can do to make your project and your work stand out. The independent horror film industry can be a difficult world to navigate, fraught with unique challenges and hurdles. Rules and trends that apply to the film industry on a larger scale can often differ when zoomed into just horror. It’s important, then, for filmmakers interested in the independent horror space to understand this market specifically and better operate within it. How do you get meetings, get your work read, create a name for yourself, and get attention? How can you create projects and own your craft to continue to work within the constantly changing space of horror cinema? The horror world does have plenty of obstacles, but there are many steps you can take at any level of your career to get ahead of the curve. Rebekah McKendry was the Editor-in-Chief for Blumhouse Productions as well as the Director of Marketing for Fangoria Entertainment. She is also currently a co-host of Blumhouse’s award-winning Shock Waves Podcast (along with Ryan Turek, Blumhouse's VP of Development) and host of Fangoria’s Nightmare University Podcast. Rebekah now serves as a professor in the renowned University of Southern California’s Cinematic Arts Department, specializing in directing and the horror genre. There are few people in the world who understand the world of horror filmmaking better than Rebekah, and she’s excited to share what she knows exclusively with the Stage 32 community. Rebekah will explore how to understand trends and tastes in horror, changes in distribution models and budgets, and how you can prepare for a long career. She will begin with a brief history of independent horror cinema, focusing on how horror tastes have evolved, how the genre has developed, what sort of trends have been created, how distribution models have changed, and social issues and problems that have come along with it. She’ll then delve into the current horror film market. She’ll outline the key players who are producing notable horror films and discuss the successful budget ranges that we are seeing right now. Rebekah will go over the production models that are being used in the horror space, including the conventional “studio” model, as well as the Blumhouse model. Next she’ll get into the microbudget film, what that looks like and what you have to maintain for it to work. Rebekah will then talk about distribution and how to navigate this part of the industry. She’ll teach you about the contemporary trends in horror films, outlining what’s popular and why, and what might be coming in the future. She’ll discuss the specific need and push for diverse voices within this genre and speak to the opportunity for social awareness in these films. Next Rebekah will teach you how to thrive in the horror industry as a filmmaker. She’ll go over how to craft a project, how to generate hype and get exposure for it, how to navigate conventions and festivals and what you can do to help get your script read. You will leave this webinar with a firm handle on this unique and tricky subsection of the film industry. Praise for Rebekah's Stage 32 Webinar "This was awesome! Succinct but full of up-to-date information and very motivating. I love that she harped on "just make something!" So positive and supportive and I learned a lot!" -Allie R. "This was amazing! I was hesitant about spending $50 on this but it was worth every penny!" -Taylor D. "I thought Rebekah had by FAR the best webinar I have seen yet. She has such passion and coveys it- and she obviously has been in the industry and around it in so many ways her whole career - fantastic!" -Gail B. "This is exactly what I needed to see and hear, and Rebekah provided so much good information that I can apply to my projects." -Irene C.
With the help of producer Jason Piette, we'll be taking a look at a few different Writers' Room pitches and giving live feedback to help improve each pitch while simultaneously guiding each of you in your craft.
In this Stage 32 Next Level Webinar, your host Michael Poisson will teach you how to write a kick-ass comedy pilot that will get executives’ attention. This webinar is not only about how to properly execute writing a comedy pilot, but also about how to make it your strongest sample so that it can get noticed! You will leave the webinar knowing: The 3 most important things Producers/Execs look for in a pilot as they relate to concept, structure and voice. How to properly highlight your unique comedic voice and stuff your script with laughs. How to create a crisp 1-2 sentence pitch that will get executives excited about your idea. How to navigate the competitions and fellowships. How to think from a Producer/Manager/Executives POV and understand what they're looking for so you can apply it to your script. Michael Poisson is a former Director of Development who's worked for Ryan Reynolds TV production company DarkFire TV, Krysten Ritter's company Silent Machine and CAA and is now a writer on Netflix's Raising Dion. This background gives has given Michael a unique perspective for what kind of script stands out among the hordes on everyone’s “Weekend Read” lists and he is here exclusively with Stage 32 to share that knowledge with you.
It seems like every day another film festival launches or expands. Specialty festivals are becoming all the rage and major, established festivals have been expanding to accept shorts, digital shorts, documentaries, television pilots, specialty genre content and content focused on diversity. With the market growing, so are the number of submissions to any given festival, especially those which are producing results for the connections of the accepted films. You want to make sure your screenplay is on point, that the story is a fit for the style of the festival you are entering and that the film grabs a judge's attention from the get go. Part of assuring you have a festival darling film is understanding the festival landscape, knowing the right players and making connections that assure your film is being viewed by the decision makers. But this all starts, as it always does, with the script. A majority of screenwriters do not write big budget tentpole blockbusters. They tell more intimate, character driven stories. And these are the kind of stories that most festivals adore. But why do some of these scripts attract financing, producers, and, ultimately, the attention of festival directors while others fall through the cracks? As a writer and/or producer, how can you identify the aspects of your screenplay that might be killing your chances of festival success and fix them before filming begins? And how can filmmakers and producers assure, even if they have a winning film based on a fantastic script in place, that they are entering the right festivals and navigating the circuit correctly? There is a chemistry to all of it. A mixture of the creative and the business side of things. It's imperative that you have an understanding of both. Maren Olson has represented domestic and/or worldwide distribution rights to over 70 finished films, including Academy Award winner The Secret in Their Eyes, festival favorites such as An Oversimplification of Her Beauty, Natural Selection and Red Flag, and Sundance Audience Award winners This is Martin Bonner, Valley of Saints and Kinyarwanda. As a producer, she was responsible for critically lauded Short Term 12, which premiered at the 2013 SXSW Film Festival, where it won both the Grand Jury and Audience Awards. The film went on to win 19 other awards including the Gotham Award for Best Actress and Independent Spirit Award for Best Editing. Maren currently works in the film finance division of CAA, and was formerly the President of Traction Media, where she was responsible for the creative development, packaging, production, financing and sale of independent films. To say she understands all the ins and outs of the festival circuit, what festivals look for and how they operate would be a massive understatement. Maren will teach you what kind of independent film project goes on to become a “Festival Darling” and what you can do to better position your independent film for festival success, from script to screen. She will deconstruct both the writing stage- from the major components of a festival-friendly story idea, to what to consider regarding location and characters, all the way to how to incorporate thinking about the budget when writing your script- as well as the production stage – from how to make sure your film gets properly considered by the right people, to which festivals you should submit to and when, all the way to the common ways festival friendly scripts turn into a film that no festival wants to play. She will teach you the 3 components of a festival-friendly story idea and why you must answer yes to each. She will talk budget, shooting locations and when the proper time is to bring on a producer. She will explain the mistakes people make and demystify the myths people believe when navigating the festival circuit. She will go over common pitfalls screenwriters, filmmakers and producers make that can be fatal when submitting to festivals. Maren will give you the tools to get traction on your project. She will lay out, in clear, precise terms, how to assure your project is given the best opportunity to become a "Festival Darling." "Excellent - informative. Maren brought facts and experience to a very nuanced subject about "Film Festival Darlings - offering an extremely in-depth analysis to the elements of what a writer or producer should consider when moving forward in the Indie film world. My fav Stage 32 webinar so far. Thanks." - Robert G. "Fantastic seminar. Like a good filmmaker, you kept us engaged from opening to close. Thanks again!" - Bob B. "Maren had a lot of practical information and road trap warning for indies. I appreciated the components of a festival face, comps, and specific advice that is useful." - Betty S.