Brian Rodda has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Additionally, Brian has consulted with almost 100 content creators to promote and create thriving communities for their properties, including Tello Films and Croissant Man (Vimeo Staff Pick), and REVRY.tv. For the past two years, Brian has been the digital strategist for the 34th and 35th Annual Razzie Awards. When not working with clients, hosting or producing, Brian can be found hiking Runyon Canyon, and exploring new cooking recipes with the exotic south American grain, Quinoa. Follow him on Twitter/roddaconsulting, Facebook/roddaconsulting Full Bio »
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed.
Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio.
Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign).
"I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!"
- Samantha T.
"Excellent insight into a confusing world of digital. Bring Brian back!"
- Michael S.
How to Create Your Personal Brand
Resources You Can Use to Help You on Instagarm
Best Practices for Reaching Out to Instagram Influencers
Social Media Posting Calendar
The 7 Best Practices for Becoming a Public Figure
Q&A with Brian
Bonus during Q&A – Instagram Stories and Live
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Testimonials from Brian's previous webinar:
"He was a superb host and a wealth of information; He answered numerous questions that I had been unable to find answers to for quite some time. Thanks for putting on the webinar." Chief M.
"Great webinar!" - Joan M.
"Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more! To read the Television Academy's interview with Brian click here!
This webinar has a 100% satisfaction rating! Acquiring the rights to a literary property with an eye towards turning it into a movie or television series is one of your primary responsibilities as a filmmaker or producer. Or, if you’re a writer with a screenplay or someone who owns IP that can be made into a film or TV series, how do you know you’re signing the right contract with a producer? Whether you are looking to acquire a screenplay, article, book, graphic novel or comic book series you need an option/purchase agreement — or is it shopping agreement? Or is it an attachment agreement? Trying to understand which agreement is right for you can make your head spin. But, it’s important to make sure you come to the table with the right agreement to protect yourself upfront and secure all the necessary rights to the amazing property you’re after. At a glance, it seems that there is overlap between the holy trinity of rights agreements: shopping, option/purchase and attachment. Unfortunately, many people confuse the terms and as a result people often end up coming to the bargaining table with very different ideas on what kind of agreement they are — resulting in the creation of Frankensteined-together versions of these three types of contracts. The wrong drafting can leave the writer stripped of their copyrights or producers and filmmakers unable to secure financing because they don’t have the rights they thought they paid for. There are key distinctions between these three agreements and any producer or filmmaker(or on the flipside, writer)must know the difference between them. Experienced entertainment attorney Thomas A. Crowell, Esq. is here to help. Thomas A. Crowell, Esq. counsels clients on a wide range of entertainment law and intellectual property rights issues, including clients who have had deals with TLC, Elsevier Publishing, Starz, Discovery Communications, Focal Press, the Smithsonian Network, WE: The Women's Entertainment Network, The Science Technology Network, IDW Publishing, and Sony Entertainment. His clients' work is seen in the pages of Marvel and DC comics and on movie, TV, computer, and mobile screens across the world. A former television producer and director of development for STN, Thomas has spent the better part of the last two decades creating ways to make difficult legal concepts accessible to creatives. Thomas will give you a solid foundation of the legal issues involved in the acquisition of film rights, as well as a rubric for understanding, negotiating, and drafting key provisions in the option/purchase, shopping agreement, and attachment deals. He will walk you through the basics of copyright law and the legal steps necessary in transferring rights. Next he will discuss common pitfalls writers and producers make when it comes to breaks in the chain of title, joint authorship, and work for hire. Critically, Thomas will spell out the differences between shopping, option/purchase, and attachment agreements and will give invaluable tips on how to negotiate and draft these agreements to ensure you’re getting what you need and not being taken advantage of. You will have the tools you'll need to navigate the murky waters of copyright law and to land the rights to your dream literary property. Plus! Thomas provides you with a 32 page detailed resource guide to help you navigate the nuances of various agreements Praise for Thomas' Stage 32 Webinar “I would wholeheartedly recommend this webinar not only to producers and writers, but to anyone in the business, even if you think you know what you're doing. It's mandatory viewing if you call yourself a professional." - Anna H. "Very informative. Liked how he emphasized applying for copyright. I still thought registering with WGA was enough. Liked how organized his lecture was. I'll watch it again." - Joanne E. "The best I've heard this explained." - Patricia C. "The best webinar I have taken here so far. Great visuals, clear explanations, relevant topic." - Maritere Y. "Thomas was excellent. Articulate, helpful diagrams, and I liked his delivery and vast experience as a producer and lawyer." - Virginia K
A great story starts with great characters and every great character starts with a great introduction. We challenged you to create or rewrite a scene where a major character is introduced.
Christian Sander is The Director of Development for Pensé Productions - we have a fun hour long conversation with Christian about the craft and business.
Get the lowdown on how to save your film even in the worst case scenario with a veteran producer with over 35 films under her belt. Comes with example Letters of Intent Try as hard as you might, even when you dot every ‘i‘ and cross every ‘t’, the production of your film is never going to go perfectly. Things invariably come up or go wrong that are outside your control. Ask any producer—it is a certainty. As a result, it’s not the mark of a good producer to prevent unexpected problems from coming up, but instead to be able to address these issues when they do inevitably arise. You’ll never know what might come up during the course of your film’s production, but two of the biggest and scariest issues are when your money or your talent fall through. Even with everything else set to go, a full team intact, your locations booked, and your equipment prepped, if you lose either of these two crucial elements, it can bring your entire film to a grinding halt. Losing your film’s money or top-level talent just before production begins is a more common issue than you might think, and while it’s certainly a difficult situation to navigate, it doesn’t need to derail your project. There are strategies you can use as a producer to soften the blow, move forward, and bring the money or actors back on board. It comes down to attitude, knowing your options, always having contingency plans, and being smart and measured in how you communicate with financiers, agents, and actors. So how do experienced producers deal with losing these elements last minute? How can they convince financiers to stay on board? How do they renegotiate with actors without going over-budget? And how do they know when to re-approach and when it’s time to part ways? Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has had to navigate losing money and losing talent many times and has developed valuable strategies she will share with the Stage 32 community that has kept her projects moving and allowed them to find success. Aimee will walk you through what exactly you should do for your film if either your funding or your talent fall through during the course of pre-production or production. She’ll lay out the first steps you should always take when you first find out you’re about to lose either of these elements. She’ll then spend time discussing financing specifically and strategies you should employ. She’ll talk about how to figure out what really went wrong and how to renegotiate with the financier, including how to offer points or credits. Aimee will also talk about how you can move forward anyway by paring down expenses and altering your schedule. She’ll also tell you how to reapproach investors or partners that said no in the past. Aimee will also spend time discussing strategies specifically for losing talent. She’ll tell you how to gauge if the talent can be recovered, and offer actor-specific tips on how to renegotiate. She’ll talk about communication tips for both actors and their reps and advise you on when it’s worth it to reschedule your shoot. She’ll also go through how to find new acting choices and use leverage to get a last minute replacement. Finally, Aimee will show you how you can best recover when things fall through and how to move forward with your plan B without sacrificing the quality of your film. Along the way, Aimee will share personal stories of her own past and even show you specific emails and language she used to renegotiate or find new funding or actors. You’ll never be able to fully prepare for problems that come up last second, but Aimee will give you the tools and confidence you can use to navigate these problems and keep your project afloat. Praise for Aimee’s Previous Stage 32 Webinars "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!" - Debra S. "This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!" -Brian D. "Grounded and Practical" -Jennifer S. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.
Learning improv techniques doesn't just make you a stronger actor, it also makes you ready for all kinds of situations in your day-to-day life. When actors hear "improv," they usually think of live comedy shows, which is definitely an exciting route for improv actors to pursue, but this kind of improv I'll be discussing and teaching is based on an outline, or "soft script" that actors follow, which is rooted in reality for TV. Improv-based & soft-scripted TV programming is becoming more and more popular and successful, especially if it's crime-related or comedic, thanks to the many shows that air on cable networks like Investigation Discovery, Oxygen, Lifetime, MTV, TruTV, A&E, Comedy Central, and broadcast networks like ABC and NBC. If you can do it, it's a fairly fast and fun way to make some money as an actor, add more credits to your resume, and strengthen your skills to be able to change the direction of your performance quickly and seamlessly. I've been casting these kinds of roles for five years now, and it's always exciting for me to see actors who can be flexible in their performances. After taking this webinar, you'll have a better understanding of this particular "style" of acting, and feel more confident auditioning for these kinds of roles, and for any role in general.