The Perfect Pitch: The Secret To Becoming A Pitching Ace

How To Create The Perfect Pitch
Hosted by Jared Iacino

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Jared Iacino

Webinar hosted by: Jared Iacino

Vice President of Film & TV Development at Panay Films

Jared Iacino is the Vice President of Film and Television Development at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale. In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer. Next up is the fall release of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television. Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011). A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board. Full Bio »

Learn directly from Jared Iacino, VP Film and Television Development at Panay Films, a leading film & television production company with a production deal at Relativity Media – Panay Films credits include: Earth To Echo, Wedding Crashers, Serendipity, Hot Tub Time Machine 2, She’s All That and Van Wilder.

In this exclusive Stage 32 Next Level Webinar, host Jared Iacino will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. As a film and television executive who has heard literally thousands of pitches himself, Jared will identify, from the studio/network/producers perspective, the common missteps and mistakes writers, filmmakers, producers and other film creatives make when pitching their projects and reveal the secret formula he's used when selling projects to independent film companies, studios and networks at the highest level. Whether you're pitching for television or film, Jared will give you all the tools and confidence to make your pitches sing!

You Will Leave This Webinar Knowing:

  • The most common (and most fatal) mistakes people make when pitching.
  • How to properly structure a pitch.
  • What to include, and most importantly, what NOT to include in your pitch.
  • How to cater your pitch to the audience you’re pitching to.
  • The 3 most important elements EVERY pitch should have.
  • How to identify projects worthy of pitching.
  • The secret ingredient in every great pitch.

Whether you are brand new to pitching, have pitched a few times but have yet to get a request, or have gotten a few requests but can't seem to seal the deal, this webinar will help you hone in on your pitching technique and learn from an executive what an executive is looking for in a winning pitch.


What You'll Learn:

  • Pitching: Why Is It So Hard?
    • Life Experiences - we're trained to do pitches wrong.
    • Writing vs. Pitching: the problem of "The story's in your head".
    • What comedians and good pitchers have in common.
  • The Un-Pitchable Idea: How To Avoid it.
    • Identifying if your idea is pitch-worthy.
    • The "Mom" test.
  • Common Mistakes.
    • Identifying the most common mistakes and how to avoid them.
    • Revealing the quickest ways to confuse your audience.
    • Boredom: a pitcher's worst enemy.
      • Don't read a bedtime story!
    • Weighting everything in your pitch equally – The “And then this happens…” curse.
    • "Where are we?" The case of the missing transitions.
  • Building Your Story.
    • The story elements you must have in your pitch.
    • The elements you should leave out of your pitch.
  • Structuring Your Pitch.
    • Beginning - How to set everything up economically.
    • Middle - "Easy on the dressing".
    • End - How to pay everything off in a satisfying way.
    • Proper pitch length: shorter the better.
  • Identifying The Most Crucial Elements Of A Pitch.
    • The most important element in every pitch.
    • The least important element in every pitch.
    • The 3 things every pitch must have.
  • Who Are You Pitching To - Catering A Pitch To The People In The Room.
    • Identifying your audience and what they want.
    • Easy tips to target an audience.
  • Recorded, in-depth Q&A with Jared!

About Your Instructor:

Jared Iacino is the Vice President of Film and Television Development at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale.

In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer.

Next up is the fall release of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television.

Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011).

A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board.


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 


Testimonials:

Testimonials About This Webinar:

"He did a simply perfect job. Good eye contact, easy to listen to, and he knew the material!" - John M.

"Very impressive Webinar Jared, every question I had about pitching, on the how's, do's, and don'ts, was answered by you in a totally professional yet inviting manner." - Colin R.

"Very well thought out, well paced and insightful. Appreciated the friendly, professional attitude. Thank you for time well spent." - Terri S.

"Jared, thanks so much! Very imformative, and encouraging as well." - Dallas F.

"Oh my goodness... What a fantastic webinar from Jared... and he was so generous with his time... I didn't even realize we were almost at the 2 hour mark." - Sylvia L.

"Jared was GREAT! The information he provided was well executed and delivered in a way that was easy to understand." - Jennifer C.

"Excellent advice. Very practical. Thank you." - Eric S.

"Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z.

"Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G.

"Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.

"Jared was great and informative. He gave good examples and kept me engaged! I wish I could get time in with him in person!" - Dana M.

"Natural, easy, smiling - the kind of open and engaging person you'd hope to pitch to! Plenty of guidelines to help me prepare my first serious pitch - but also thought-provoking when it comes down to the story itself. Already have several ideas for making my work more pitchable. Thanks!" - Kendall C.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Very informative. But, too much information at times. On a personal note, I recently pitched a screenplay to an Exec, whose own company had produced "dark" material and subject matter, but she said that my storty was too dark. You go figure. Now, back to Jared Iacino, on screenplay pitches , at least on Stage 32 we only get 8 minutes and that's without leaving any time for Q&A. So 15 to 20 is a gift . Where can I pitch to you? Thanks for sharing your experiences on this subject, sir. Like everything, practice makes perfect and now with many of your tools, I gotta get busy and hope that my next Executive Skype connection is working.
  • Great advice.
  • This is super helpful!
  • Jared Iacino did a five star webinar. I am not sure if I will be a Perfect "Pitching Ace". I know I will do a lot better on the next pitch than I did on my last one. I could see where I went off track and may have lost it a little. I will review the webinar, a couple of times before I try again. Thanks Jared and all of you "Awesome" people who put all of this wonderful education and next level webinars, Happy Writers and Stage 32.
  • This seminar brought forth common sense issues associated with pitching any product. Absolutely first class and absolutely recommended.
  • Really clear & thorough. I refer to my notes all the time.
  • I watched this Pitching advice back in August last year and followed up with pitches in the fall. I developed the ideas of conflict and emotion, but was not sure about 'Nobody cares about the plot?' So lets see how I did with this: Relativity Media: Pitch Clarity: 2 - This pitch was a little hard to follow. There seems to be too much going on when you throw time travel into the mix. Time travel is a very difficult subject to master, especially in a pitch. Pitch Presentation: 4 - The way the pitch is broken down is very helpful. The easier the pitch is for the reader to understand the better and breaking it down into categories is definitely appreciated. Set up of Protagonist: 2 - I definitely need to know more about James. After reading the pitch I feel as if I don't know much more than his name. Cold Iron Pictures: "Feedback For a script, I would focus on how to ground the action in something people can relate to. There is so much going on and so much of it is complicated. Already, the idea of parallel worlds is so foreign to most people that it might turn them off without some throughline they can grab onto – some problem James must overcome that everyone can relate to. (Clarity of pitch 4): Considering the density of the ideas you put forward, I think you did a great job of laying out the plot clearly and succinctly. I would keep your comps to either film or TV depending on which type of script you are pitching. What works for TV storywise is very different from what works for film. The closest comps I would say relate based on your description are The Fountain or Cloud Atlas. Also you mention strong female characters, but offered no description of them. I would love to see what their arc entails." Yes, both these pitches were a PASS, but I think from the above the PLOT is important. I was requested by GERSH books but got no further. These pitches were for a third book in a Sci-Fi trilogy, so prodcos may want to see how/if the books sell. We Happy writers get a good feel for this on Amazon sites https://t.co/hGlbQDzqI2. Most reviews are 4-5 star, but I got so many questions about the science in the last book, that I post explanations on my blog - Goodreads https://t.co/vYpDD4ifYy that leaves little time for new pitches. Being an author with three published books is a full time job to promote the work, maybe I will get back to writing the film script in the summer? Some of the Perfect Pitch was in part good but needs a lot more detail from the pitch reports above? Thanks for the help, Andrew
  • This webinar was extremely helpful, well-thought out and informative. I will continue to go back to it again and again to hone my pitches. Thank you Stage 32!!!
  • I never found the webinar, inspite of several effords and a question to the adm. So, no, no good
  • Quite informative and well presented.
  • It was well done, but I would have liked a concrete example or two. Maybe starting with a logline building a (partial) pitch from there.
  • Not sure why you guys sent me an email on this? I haven't attended a webinar in over 3 months?
  • So much useful information in a short amount of time. I can't wait to put this into practice. Thanks, Jared and Stage 32!
  • This is a must have webinar for anyone pitching. For verbal pitches, this is perhaps the most important webinar I've watched.

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