The Perfect Pitch: The Secret To Becoming A Pitching Ace

How To Create The Perfect Pitch
Hosted by Jared Iacino

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Jared Iacino

Webinar hosted by: Jared Iacino

SVP, Head of Films an Television Production at Panay Films

Jared Iacino is the SVP, Head of Films an Television Production at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale. In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer. Next up is the fall release of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television. Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011). A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board. Full Bio »

Webinar Summary

Learn directly from Jared Iacino, SVP, Head of Films an Television Production at Panay Films, a leading film & television production company with a production deal at Relativity Media – Panay Films credits include: Earth To Echo, Wedding Crashers, Serendipity, Hot Tub Time Machine 2, She’s All That and Van Wilder.

In this exclusive Stage 32 Next Level Webinar, host Jared Iacino will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. As a film and television executive who has heard literally thousands of pitches himself, Jared will identify, from the studio/network/producers perspective, the common missteps and mistakes writers, filmmakers, producers and other film creatives make when pitching their projects and reveal the secret formula he's used when selling projects to independent film companies, studios and networks at the highest level. Whether you're pitching for television or film, Jared will give you all the tools and confidence to make your pitches sing!

"Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z.

"Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G.

"Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.

You Will Leave This Webinar Knowing:

  • The most common (and most fatal) mistakes people make when pitching.
  • How to properly structure a pitch.
  • What to include, and most importantly, what NOT to include in your pitch.
  • How to cater your pitch to the audience you’re pitching to.
  • The 3 most important elements EVERY pitch should have.
  • How to identify projects worthy of pitching.
  • The secret ingredient in every great pitch.

Whether you are brand new to pitching, have pitched a few times but have yet to get a request, or have gotten a few requests but can't seem to seal the deal, this webinar will help you hone in on your pitching technique and learn from an executive what an executive is looking for in a winning pitch.

What You'll Learn

  • Pitching: Why Is It So Hard?
    • Life Experiences - we're trained to do pitches wrong.
    • Writing vs. Pitching: the problem of "The story's in your head".
    • What comedians and good pitchers have in common.
  • The Un-Pitchable Idea: How To Avoid it.
    • Identifying if your idea is pitch-worthy.
    • The "Mom" test.
  • Common Mistakes.
    • Identifying the most common mistakes and how to avoid them.
    • Revealing the quickest ways to confuse your audience.
    • Boredom: a pitcher's worst enemy.
      • Don't read a bedtime story!
    • Weighting everything in your pitch equally – The “And then this happens…” curse.
    • "Where are we?" The case of the missing transitions.
  • Building Your Story.
    • The story elements you must have in your pitch.
    • The elements you should leave out of your pitch.
  • Structuring Your Pitch.
    • Beginning - How to set everything up economically.
    • Middle - "Easy on the dressing".
    • End - How to pay everything off in a satisfying way.
    • Proper pitch length: shorter the better.
  • Identifying The Most Crucial Elements Of A Pitch.
    • The most important element in every pitch.
    • The least important element in every pitch.
    • The 3 things every pitch must have.
  • Who Are You Pitching To - Catering A Pitch To The People In The Room.
    • Identifying your audience and what they want.
    • Easy tips to target an audience.
  • Recorded, in-depth Q&A with Jared!

About Your Instructor

Jared Iacino is thSVP, Head of Films an Television Production at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale.

In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer.

Next up is the fall release of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television.

Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011).

A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Testimonials

"He did a simply perfect job. Good eye contact, easy to listen to, and he knew the material!" - John M.

"Very impressive Webinar Jared, every question I had about pitching, on the how's, do's, and don'ts, was answered by you in a totally professional yet inviting manner." - Colin R.

"Very well thought out, well paced and insightful. Appreciated the friendly, professional attitude. Thank you for time well spent." - Terri S.

"Jared, thanks so much! Very informative, and encouraging as well." - Dallas F.

"Oh my goodness... What a fantastic webinar from Jared... and he was so generous with his time... I didn't even realize we were almost at the 2 hour mark." - Sylvia L.

"Jared was GREAT! The information he provided was well executed and delivered in a way that was easy to understand." - Jennifer C.

"Excellent advice. Very practical. Thank you." - Eric S.

"Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z.

"Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G.

"Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.

"Jared was great and informative. He gave good examples and kept me engaged! I wish I could get time in with him in person!" - Dana M.

"Natural, easy, smiling - the kind of open and engaging person you'd hope to pitch to! Plenty of guidelines to help me prepare my first serious pitch - but also thought-provoking when it comes down to the story itself. Already have several ideas for making my work more pitchable. Thanks!" - Kendall C.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Very informative. But, too much information at times. On a personal note, I recently pitched a screenplay to an Exec, whose own company had produced "dark" material and subject matter, but she said that my storty was too dark. You go figure. Now, back to Jared Iacino, on screenplay pitches , at least on Stage 32 we only get 8 minutes and that's without leaving any time for Q&A. So 15 to 20 is a gift . Where can I pitch to you? Thanks for sharing your experiences on this subject, sir. Like everything, practice makes perfect and now with many of your tools, I gotta get busy and hope that my next Executive Skype connection is working.
  • Great advice.
  • This is super helpful!
  • Jared Iacino did a five star webinar. I am not sure if I will be a Perfect "Pitching Ace". I know I will do a lot better on the next pitch than I did on my last one. I could see where I went off track and may have lost it a little. I will review the webinar, a couple of times before I try again. Thanks Jared and all of you "Awesome" people who put all of this wonderful education and next level webinars, Happy Writers and Stage 32.
  • This seminar brought forth common sense issues associated with pitching any product. Absolutely first class and absolutely recommended.
  • Really clear & thorough. I refer to my notes all the time.
  • This webinar was extremely helpful, well-thought out and informative. I will continue to go back to it again and again to hone my pitches. Thank you Stage 32!!!
  • I never found the webinar, inspite of several effords and a question to the adm. So, no, no good
  • Quite informative and well presented.
  • It was well done, but I would have liked a concrete example or two. Maybe starting with a logline building a (partial) pitch from there.
  • Not sure why you guys sent me an email on this? I haven't attended a webinar in over 3 months?
  • So much useful information in a short amount of time. I can't wait to put this into practice. Thanks, Jared and Stage 32!
  • This is a must have webinar for anyone pitching. For verbal pitches, this is perhaps the most important webinar I've watched.

Other education that may be of interest to you:

How to Write Compelling & Authentic Dialogue: Make Your Dialogue Pop

Part 1 - Character Jared gives an overview of the elements that make for engaging and natural dialogue, using practical, real-world examples demonstrating how the voice of a screenplay can make your project competitive in the marketplace. He also reveals the “one true secret” behind some of the best dialogue ever written. Part 2 - Environment Jared leads a discussion on how to cultivate the best environment for great dialogue to grow. He also discusses the practical side of writing dialogue for a specific audience of genre. Part 3 - Voice Jared covers how to find a character's voice when writing dialogue, and how to successfully layer subtext into your scenes. Part 3 ends with a discussion on the Do's and Dont's of writing great dialogue. Part 4 - Objectivity The last part of this class covers common mistakes writers make when writing dialogue for voice overs. Jared reveals the single tool that is in every great writers' toolbox, and lastly he gives insight into what producers and executives look for when evaluating the voice of a screenplay.

VEEP Script Coordinator Breaks Down Expectations of a Comedy Writers' Room

It’s no secret that many creatives are looking to take the necessary steps to work on a TV show or break into a writers' room. Stage 32 and Jon Stahl, HBO’s Emmy-Award Winning Veep script coordinator, have the answers to help you find your way. We're taking you inside the room of one of the top comedy shows on television today (Veep) to learn what it's like to break in and expectations once you get there.  Your host Jon Stahl spent the last decade working in television, with the last third of it in comedy. Working alongside the writers of television’s best comedy, Jon not only knows what it takes to write great comedy, but also what is needed to take a seat at the table with the rest of them.  

Introducing a Major Character

A great story starts with great characters and every great character starts with a great introduction. We challenged you to create or rewrite a scene where a major character is introduced.

Stage 32’s Women In The Room - Breaking In As TV Writer!

  Stage 32 is dedicated to diversity and toward seeing that the imbalance of female creatives finding work changes permanently. That is why we are proud to present our Women In The Room series and the first installment Breaking In As a TV Writer! You can join this live webinar for FREE! It continues to be Stage 32's mission to give you access to this incredible information and talent working in the industry. Hosted by the Script Coordinator for FOX's Shots Fired, Courtney Smith, Women In The Room - is designed to show you how to break in and get paid as a television writer. Joining Courtney will be Sonia Kharkar, Showrunner's Assistant of such acclaimed programs as FOX's The Mindy Project and NBC's The Blacklist, Nicole Ranadive, Staff Writer for TNT's The Librarians and Script Coordinator for FOX's Sleepy Hollow, Solange Morales, a Writer's Assistant on FOX's Shots Fired, and Nicole Brides Ockman, a Script Coordinator for FOX's Blindspot If you’re interested in taking the first step toward landing a job in a TV writer’s room these ladies will give you advice on breaking in, breaking story and navigating the politics and personalities. We’ll go over what to expect once you’re in an assistant or script coordinator role – the good, the bad and the sleepless – straight from the dynamic ladies who help keep the train on the tracks. Plus, we’ll open up the floor so you can ask questions during a Q&A session at the end. With more television being created just about everywhere, this is actionable information for everyone, no matter where you live in the world! Your accomplished instructors are: Sonia Kharkar - Showrunner's Assistant - FOX's The Mindy Project - NBC's The Blacklist Sonia began her career at WME and moved on to be a showrunner's assistant for ABC's The Blacklist and now is a showrunner's assistant for Mindy Kalig on The Mindy Project. Nicole Ranadive - Staff Writer - TNT's The Librarians, Script Coordinator - FOX's Sleepy Hollow Nicole has been active in the TV industry for years having worked in various writing positions on 24, Everybody Loves Raymond, Hawaii Five-O, Smallville and Dawson's Creek. Solange Morales - Writer's Assistant - FOX's Shots Fired Solange is currently a writer's assistant on FOX's Shots Fired. She started at Fox Searchlight Pictures as an assistant to screenwriters, producers and directors for the feature films Notorious and The Secret Life of Bees. Her next stop was the world of documentaries, casting her as associate producer of ESPN’s One Night in Vegas, a doc chronicling the parallel lives of undisputed heavyweight boxing champ, Mike Tyson and iconic rapper, Tupac Shakur.    Melissa Brides Ockman - Script Coordinator - NBC's Blindspot Melissa is currently the Script Coordinator for NBC's Blindspot. From New York, Melissa graduated from City University of New York-Hunter College with a Bachelor's degree in Film, Cinema and Video Studies.       

Screenwriters: The Real Reasons Why You’re Not Getting Signed

Learn directly from Lee Stobby whose clients include writers on films that have premiered at Sundance and Cannes, as well as a stable of multiple writers on the Black List! Stage 32 is here to give you an honest, no B.S. look at how managers actually approach signing writers, straight from the mouth of a respected Hollywood manager himself. If you’re looking for a sugarcoated opinion on why you haven’t been signed yet, this webinar isn’t for you, but if you’re serious about wanting to take your career to the next level and can handle the blunt and honest truth, buckle up and get ready to learn! In this Stage 32 Next Level Webinar, host Lee Stobby will provide insight into how he as a manager looks for material and clients. He will discuss the most common turn offs and red flags that kill his interest, even if he liked your script or writing (such as not in LA, “bad” personality, not having a script that is ready to go, or soft concepts). He will then go over ways to overcome these things and accent your strengths. You will learn what types of scripts play best on script hosting websites, how to utilize coverage services, how to get executives to read your script and subsequently refer to reps, how to write scripts that get attention in contests, other ways to get attention on your script, and why being in the relentless search of representation may not be the best use of your time. You will leave with a clear understanding of the mistakes you’ve been unknowingly making and directions on how to avoid continuing to make them, giving yourself a better chance of finally getting signed! Your host Lee Stobby has learned from some of Hollywood’s greatest minds at Misher Films, Double Feature Films, Industry Entertainment, Innovative Artists and Caliber Media; the lattermost is where he began representing literary clients in 2011. Lee is a champion of strong, independent voices and has a knack for finding some of the most in-demand spec scripts on the market. Lee just started his own shingle, Lee Stobby Entertainment, where his clients include writers on films that have premiered at Sundance and Cannes, as well as a stable of multiple writers on the Black List. Lee knows what makes a great client / writer and is here exclusively for Stage 32 to partake some of his knowledge, energy and passion to help writers increase their chances of finally getting representation.

Understanding a TV Executive's Role (and Why It's Important For You)

It is clear that this is the golden age of television with one incredible series after another coming out on cable, streaming and network. If you're interested in breaking into the world of television, there is one key position that you must know the ins and outs of in order to understand the set - a TV Executive.  An TV Executive plays a huge role in a television production, serving as more than a key developer of story, but also a liaison between various departments on set. We've brought in veteran executive Stuart Arbury from Ramo Law (Ramo Law has worked on Netflix's Altered Carbon & Chef's Table, ABC's This Isn't Working, Hulu's Battleground and more). Stuart himself began his career at Captivate Entertainment, Dimension Films and Canvas Media Studios. Arbury was the on-set TV executive for MTV's Scream TV series for two seasons, which was based on the classic horror film franchise. In this webinar, Stuart will walk you through an explanation of the television eco-system and share war stories of his time during Scream. Having worked with various department heads, Stuart will also share tips on getting started in Hollywood on a television production. You will walk away with a clear understanding of a TV executive's role and how it relates to your part of the business, whether you're a writer, producer, director, actor or crew.

register for stage 32 Register / Log In