The Perfect Pitch: The Secrets To Becoming A Pitching Ace

How To Create The Perfect Pitch
Hosted by Jared Iacino

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Jared Iacino

Webinar hosted by: Jared Iacino

SVP, Head of Films an Television Production at Panay Films

Jared Iacino is the SVP, Head of Films an Television Production at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale. In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer. Jared also developed and was on the production team of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television. Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011). A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board. Full Bio »

Webinar Summary

The art of the pitch. In many ways, outside of honing your craft, your ability to pitch may just be the most important skill you can learn as a creative. At its core, pitching is storytelling. But the ability to be a clear, concise storyteller, and, as a result, be someone who can deliver a memorable and winning pitch is something that takes time, knowledge, a clear strategy, and repetition. Understanding how to pitch any person or audience will give you a clear and tremendous advantage in any situation or room. You will stand out from the hundreds if not thousands of pitches a gatekeeper or decision maker hears in a given year. But further, learning how to pitch will help you build confidence, a huge variable in winning over those looking to work with you, buy your material or invest in your project.

The bottom line: Whether you're a screenwriter, filmmaker, producer, or any creative or industry professional looking to gain representation, sell their material, attract talent, raise financing, or simply looking to find work, you WILL have to pitch. Further, you WILL be in competition with others pitching as well. You've put so much time and effort into your work and building your reputation, you don't want to have it all undermined with a terrible pitch. And the truth of the matter is that most people that pitch make the same fatal mistakes over and over. They don't know how to tell a concise, riveting story. They don't know what to put in, what to leave out, and what elements really and truly sell someone on their story. But not you. Not anymore. You're about to become a pitching ace.

Jared Iacino is a film and television executive who has heard literally thousands of pitches. As the Senior Vice President and Head of Films and Television Production at Panay Films, Jared has overseen the development and production of such films as Hit & Run, Hot Tub Time Machine I and II, Earth to Echo, Mastermind, CHiPSand numerous television productions in conjunction with Relativity Television. Prior to his time at Panay, Jared worked on such films as The Wedding Crashers, Juno, The Devil Wears Prada, Hairspray, The Bucket List, A Raisin in the Sun, The Proposal, The Muppets, Serendipity, Van Wilder and many more. As Jared can tell you, many of these projects and hundreds more he's see get moved through the pipeline, began with a well crafted pitch.

Now, exclusively for Stage 32, Jared is going to teach you everything you need to know to become a pitching ace. He will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. He will identify from a studio/network/producer's perspective, the common and fatal mistakes writers, filmmakers, producers and other film creatives make when pitching their projects. He will show you the secret formula he's used when pitching and selling projects to high level executives, gatekeepers and decision makers at independent film companies, studios and networks. He will teach you the 3 most important elements every pitch should have. He will show you how to cater your pitch to different audiences and why this is such an important skill to lear. He will show you how to identify projects worthy of pitching and teach you the secret ingredient that appears in every great pitch.

 

Jared will give you the blueprint to not only craft a memorable and winning pitch, but teach you how to deliver it in a manner that has you finding the success your work and projects deserve!

 

 

"Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable."

- Tom Z.



"Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!"

- Maggie G.



"Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote."

- John T.

 

What You'll Learn

  • Pitching: Why Is It So Hard?
    • Life Experiences - we're trained to do pitches wrong
    • Writing vs. Pitching: the problem of "The story's in your head"
    • What comedians and good pitchers have in common
  • The Un-Pitchable Idea: How To Avoid it
    • Identifying if your idea is pitch-worthy
    • The "Mom" test
  • Common Mistakes
    • Identifying the most common mistakes and how to avoid them
    • Revealing the quickest ways to confuse your audience
    • Boredom: a pitcher's worst enemy
    • Weighting everything in your pitch equally – The “And then this happens…” curse
    • "Where are we?" The case of the missing transitions
  • Building Your Story
    • The story elements you must have in your pitch
    • The elements you should leave out of your pitch
  • Structuring Your Pitch
    • Beginning - How to set everything up economically
    • Middle - "Easy on the dressing"
    • End - How to pay everything off in a satisfying way
    • Proper pitch length: shorter the better
  • Identifying The Most Crucial Elements Of A Pitch
    • The most important element in every pitch
    • The least important element in every pitch
    • The 3 things every pitch must have
  • Who Are You Pitching To - Catering A Pitch To The People In The Room
    • How to identify your audience and what they want
    • Easy tips to target an audience
  • Q&A with Jared!

About Your Instructor

Jared Iacino is thSVP, Head of Films an Television Production at Panay Films, a film and television production company whose credits include Wedding Crashers (2005) starring Vince Vaughn and Owen Wilson, Van Wilder (2002) starring Ryan Reynolds and Serendipity (2001) Starring John Cusack and Kate Beckinsale.

In his time at Panay Films, Jared has been involved with the development and production of many projects including the independent comedy Hit & Run (2012) starring Kristen Bell, Dax Shepard, and Bradley Cooper, the MGM comedy Hot Tub Time Machine 2 starring Craig Robinson, Rob Corddry, Clark Duke and Adam Scott, and the family adventure film Earth To Echo, released by Relativity last year on which Jared also served as a producer.

Jared also developed and was on the production team of the Jared Hess directed Masterminds, starring Zach Galifianakis, Owen Wilson, Jason Sudeikis and Kristin Wigg. Additionally, production begins this fall on the Warner Bros. action/comedy CHiPS, written and directed by Dax Shepard, starring Dax, Michael Pena and Vincent D'Onofrio. On the Television side, Jared is currently Executive Producing two projects in development with Relativity Television.

Prior to his time at Panay Films, Jared worked in development and production at Walt Disney Studios, Red Wagon Entertainment, Storyline Entertainment and Fox Studios – affording him the opportunity to work on a diverse slate of award winning and critically acclaimed Film and Television projects including: The Devil Wears Prada (2006), Juno (2007), Hairspray (2007), The Bucket List (2007), A Raisin In The Sun (2008), The Proposal (2009), and The Muppets (2011).

A Seattle native, Jared has a BFA from Chapman University’s Dodge College of Film and Media Arts, where he now currently serves on the Alumni Advisory Board.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Testimonials

"He did a simply perfect job. Good eye contact, easy to listen to, and he knew the material!" - John M.

"Very impressive Webinar Jared, every question I had about pitching, on the how's, do's, and don'ts, was answered by you in a totally professional yet inviting manner." - Colin R.

"Very well thought out, well paced and insightful. Appreciated the friendly, professional attitude. Thank you for time well spent." - Terri S.

"Jared, thanks so much! Very informative, and encouraging as well." - Dallas F.

"Oh my goodness... What a fantastic webinar from Jared... and he was so generous with his time... I didn't even realize we were almost at the 2 hour mark." - Sylvia L.

"Jared was GREAT! The information he provided was well executed and delivered in a way that was easy to understand." - Jennifer C.

"Excellent advice. Very practical. Thank you." - Eric S.

"Great hearing from someone who's actually in the trenches like us. You have great energy and broke the presentation down very well; easily digestible and understandable." - Tom Z.

"Terrific webinar thank you Jared. You were clear, concise and most importantly efficient! I learned a ton and I am about to use what I learned in a pitch at 2:30. I am excited to see what happens!" - Maggie G.

"Thanks for being incredibly generous with your experience and expertise. I feel way more able to take on creating the brilliant pitch that reflects the story I wrote." - John T.

"Jared was great and informative. He gave good examples and kept me engaged! I wish I could get time in with him in person!" - Dana M.

"Natural, easy, smiling - the kind of open and engaging person you'd hope to pitch to! Plenty of guidelines to help me prepare my first serious pitch - but also thought-provoking when it comes down to the story itself. Already have several ideas for making my work more pitchable. Thanks!" - Kendall C.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • This was a great webinar to learn the structure of pitching. What should be in a pitch and what should not be included. I'm still practicing my pitch and found this webinar very helpful. Thanks, Jared for a presentation full of useful information about the right way to pitch.
  • Jared Iacino did a five star webinar. I am not sure if I will be a Perfect "Pitching Ace". I know I will do a lot better on the next pitch than I did on my last one. I could see where I went off track and may have lost it a little. I will review the webinar, a couple of times before I try again. Thanks Jared and all of you "Awesome" people who put all of this wonderful education and next level webinars and Stage 32.
  • Very informative. But, too much information at times. On a personal note, I recently pitched a screenplay to an Exec, whose own company had produced "dark" material and subject matter, but she said that my storty was too dark. You go figure. Now, back to Jared Iacino, on screenplay pitches , at least on Stage 32 we only get 8 minutes and that's without leaving any time for Q&A. So 15 to 20 is a gift . Where can I pitch to you? Thanks for sharing your experiences on this subject, sir. Like everything, practice makes perfect and now with many of your tools, I gotta get busy and hope that my next Executive Skype connection is working.
  • Great advice.
  • This is super helpful!
  • This seminar brought forth common sense issues associated with pitching any product. Absolutely first class and absolutely recommended.
  • Really clear & thorough. I refer to my notes all the time.
  • This webinar was extremely helpful, well-thought out and informative. I will continue to go back to it again and again to hone my pitches. Thank you Stage 32!!!
  • Quite informative and well presented.
  • It was well done, but I would have liked a concrete example or two. Maybe starting with a logline building a (partial) pitch from there.
  • So much useful information in a short amount of time. I can't wait to put this into practice. Thanks, Jared and Stage 32!
  • This is a must have webinar for anyone pitching. For verbal pitches, this is perhaps the most important webinar I've watched.

Other education that may be of interest to you:

How to Write Compelling & Authentic Dialogue: Make Your Dialogue Pop

Part 1 - Character Jared gives an overview of the elements that make for engaging and natural dialogue, using practical, real-world examples demonstrating how the voice of a screenplay can make your project competitive in the marketplace. He also reveals the “one true secret” behind some of the best dialogue ever written. Part 2 - Environment Jared leads a discussion on how to cultivate the best environment for great dialogue to grow. He also discusses the practical side of writing dialogue for a specific audience of genre. Part 3 - Voice Jared covers how to find a character's voice when writing dialogue, and how to successfully layer subtext into your scenes. Part 3 ends with a discussion on the Do's and Dont's of writing great dialogue. Part 4 - Objectivity The last part of this class covers common mistakes writers make when writing dialogue for voice overs. Jared reveals the single tool that is in every great writers' toolbox, and lastly he gives insight into what producers and executives look for when evaluating the voice of a screenplay.

Basic Principles of Financing a Film Between $1-$3 Million

Over recent years, the independent producing model has shown that films budgeted between $1-$3 Million have become a "sweet spot" for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment.  Knowing how to raise money intelligently for films and projects with budgets between $1MM-$3MM can be your calling card toward making a life working in independent film. Simply put, those who understand the formula to the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films between $1-$3MM for years and it's important that you know who they are, how to approach them and what expectations are once you do.  Brad Hibbs Wyman has produced over 40 feature films in all budget ranges, including Monster starring Charlize Theron in her Oscar-winning role, Freeway starring Oscar-winner Reese Witherspoon and actor Steve Buscemi's directorial debut, Trees Lounge. Brad has learned all aspects of financing and the elements that are needed for a successful raise and he's going to bring his years of knowledge exclusively to the Stage 32 community.  Brad will teach the basic principles of motion picture financing for under $3 million dollar features which include: Rule #1 - “GET THE MONEY" Rule #2 - Always remember to “GET THE MONEY” Rule #3 - Never forget to always remember to “GET THE MONEY" If that gives you the insight into Brad's fun personality, then you're in for a treat with this webinar. Brad will teach you the common obstacles that get in the way of raising financing. He'll go over all the various types of financing: equity, private equity, pre-sales, GAP, tax incentives, deferred and crowdfunding. In addition, he'll go in depth on guidelines for your financial package and what you'll need for tax incentives, pre-sales, debt and domestic MG. He'll even go over your plan of execution including your investment proposal and what it looks like, completion and guarantor bonds and pitching your project. You will not only know the basics of how to smartly raise up to $3MM, but you'll also walk away with knowing the names of the players and the companies that are in this landscape, giving you an instant advantage to becoming an insider.  And if that doesn't make you feel great enough, Brad’s proceeds from this exclusive Stage 32 webinar will be donated to his favorite arts charity!   "Brad was great. I loved his style and how frank he was. Really appreciate his demeanor." - Robert G.   "It was one of the most amazing experiences. The most entertaining and true presenter I have ever come across." - Ranadeep B.   "Awesome experience - great learning opportunity and very well organized. I look forward to more." - Brien Gorham   "Brad brought the goods and the funny. And he removed my initimidation factor when it comes to approaching investors. Great webinar!" - Alyssa K.  

Indie Film in Any City: How to Use Your Local Resources to Make Your Film

Learn directly from Marty Lang, award winning producer of over 20 films! Making an independent film is hard, no matter where you're doing it. But there's great news – no matter where you film, there are treasure troves of resources available to you, if you know where to look. In any community, there are people, government agencies, and organizations that are looking to help people just like you. The smart filmmaker will find them, engage them, and work with them to create a much better film than they had, at first, imagined. This type of filmmaking is called place-based filmmaking, and it can be done in any big city, small town, county or state. If you think about how to engage your local community from the moment you start thinking about your film, you will be able to better capture the authenticity of where you are in your work, as well as open yourself up to resources you may not have had before. Marty Lang is a an award winning producer of over 20 films, best known for his feature romantic dramedy, Rising Star, in which he implemented place-based filmmaking and engaged his community’s resources from production to distribution. This film went on to win awards at various film festivals and was featured in Filmmaker Magazine, Film Threat and Film Courage. In this Stage 32 Next Level Webinar, Marty will teach you how to create a successful place-based film. Using examples of place-based filmmaking from his own resume, Marty will show you how place-based filmmaking will help you develop your story more organically, and how it will help you solve many problems before you even get into production.

Understanding How To Deliver Your Film on VOD

What a great time it is to be a filmmaker, producer or financier. Distribution channels have never been more plentiful or more wide open. That means more options for you to maintain a fuller degree of control for your content. And that's never a bad thing. But it also means that there are more ways to get your film or project out into the world and, most importantly, more revenue opportunities toward securing profitability. And one of the most popular and lucrative choices in today's market is Video on Demand (VOD). To take advantage of all of these opportunities, you need to not only know where to look, what platforms are best suited for your material, and how to engage with the proper people to get a deal done, but you also must know how to deliver your film. Zahida Kazar is the Director of Operations for popular independent film distributor, Gravitas Ventures. She works directly with top executives Karia Brown and Mark Lyons to help deliver Gravitas films to a variety of internet and cable platforms. Zahida’s passion for all things film-related also led her to various roles at Warner Bros. and Twentieth Century Fox before joining the Gravitas team in the fall of 2014. Zahida helps guide indie filmmakers through the delivery process and helps to ensure the release of these movies on the ever-growing VOD space. She loves meeting new filmmakers and helping them through the final step in the movie making process. Zahida will teach you how to understand and navigate the VOD space. She will discuss various rental and VOD platforms including Amazon, iTunes, Netflix and Hulu and teach you what these platforms and distribution companies are looking for. She will also dive into deliverables expectations inclding encoding, your key art, metadata, the importance of your synopsis, and your legal deliverables (so very important). From there, Zahida will help you understand how to prep your film for release including your social media and PR campaigns. And she will prepare you for what to expect after your film is released including key things to keep in mind to help assure that your project has legs in the marketplace. All this and much, much more, including an in depth Q&A session with Zahida.   "Distribution is a subject that gives me so much anxiety. Zahida took all of it away with her clear explanation of the process." - Martina L.   "Grabbing a beer...Watching again." - Henderson D.   "Comprehensive and first rate." - Samuel F.   "Excellent. More like this please." Thora P.

Beyond The Page: The Business Side of Breaking In & Getting Work as a Screenwriter

Learn directly from Michael Poisson, the former Director of Development at Silent Machine Entertainment, Krysten Ritter’s production company that has a first look deal at Universal TV. Michael is also a comedy writer who used his insider knowledge to land a manager, and get two projects in development at TV production companies. In this Stage 32 Next Level Webinar, your host Michael Poisson will guide you through the business side of how to become a working writer in Hollywood. Writing an awesome script is only part of the process for becoming successful in this industry. Having worked on various projects from both the executive side, as well as the writer side of things, Michael has obtained great insight for how to avoid the difficult terrain when meeting and working with producers, studios, and networks. And while the process of finding a manager or agent is daunting, keeping a strong relationship with them so that they’re doing the most for you as their client can be equally difficult. Michael will share with you his insider knowledge to help: keep your writing on track, your meetings fruitful, and your industry contacts strong. If you’ve ever wondered what you should talk about in “general meetings”, how to take notes from friends/producers/execs that you don’t agree with, or how to be a more prolific writer, this webinar is for you!  

The Mechanics and Art of Being An Assistant Director

Take an epic Master Class online with one of the top DGA AD's in the business: Jason Roberts who's worked with Michael Bay, Doug Liman, Alexander Payne, Angelina Jolie and more! Jason will be calling upon his 30+ years of experience to teach the mechanics of an AD’s role - including prep, shooting, working relationships with the director, producers, cinematographer, actors, and all tools you need (learn more below!). Plus, Jason will: Break down 6 pages of the Jurassic World shooting script Leave you with an AD Production Packet - templates that you can use on your own projects: Script Pages, Call Sheet, Production Report, Story Boards, Partial One-Line & Shooting Schedule See Jason's "60 Minutes With" Q&A here: "Jason's webinar was fantastic. I really enjoyed it. I loved his work ethic. That's why he's where he is today." "Jason was and is wonderfully inspiring!" "It was fascinating to hear Jason's perspective from his vast experience!" "I thought it was great. There's never enough time when someone like Jason is on, but for the limited time we did have, it was well handled and very much appreciated." **see more below!    

register for stage 32 Register / Log In