How to Develop and Pitch Your TV Horror Series - with Stranger Things Bible Download

Hosted by Kevin Nicklaus

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Kevin Nicklaus

Webinar hosted by: Kevin Nicklaus

Producer at Sandstone Artists

Kevin Nicklaus is a veteran development executive, with a long tenure with the Warner Bros-based production company, The Wolper Organization, which has a first-look deal with Warner Bros. which covers all divisions, including HBO, HBO Max, Warner Bros. features, and more. The Wolper Organization has been responsible for over 500 films, which have won more than 150 awards, including two Oscars, 50 Emmys, seven Golden Globes, five Peabody’s, and recognition and retrospectives from Cannes and other respected international film festivals. The company has multiple drama series and films (including films to debut on streaming platforms) in active development. Kevin has been integral to the early development and sales of "BATES MOTEL" for A&E, the 2016 Emmy-nominated "ROOTS" for History, STEPHEN KING'S SALEM'S LOT for TNT, THE MISTS OF AVALON for TNT, HELTER SKELTER for CBS, THE BAD SEED for Lifetime and more. Full Bio »

Webinar Summary

Horror genre television series are in demand in a BIG way. Many production companies and buyers are actively looking for stories that provide thrills, chills and scares. In recent years, we’ve seen a surge in developing and producing popular shows for cable, steamers and network television. Shows like AMC’s THE WALKING DEAD franchise, HBO Max's THE LAST OF US and FX’s AMERICAN HORROR STORY have been paving the way for a new era of high quality, diverse, and ambitious horror series unlike anything that’s ever been created before. And according to the ratings, the appetite for this TV genre only continues to grow. If you have ever thought about writing, producing or selling your own horror television series, now is the time.

Kevin Nicklaus is a veteran development executive with a long tenure with the The Wolper Organization, which has a first-look deal with Warner Bros., including HBO, HBO Max, Warner Bros. features, and more. He has been integral to the early development and sales of BATES MOTEL for A&E, the Emmy-nominated ROOTS for History, STEPHEN KING'S SALEM'S LOT for TNT, THE MISTS OF AVALON for TNT, HELTER SKELTER for CBS, THE BAD SEED for Lifetime and more. Kevin has been active in the world of horror television for years now and knows better than most what it takes to get a scary series off the ground.

Kevin will delve into what the world of horror television looks like today and how best to approach and pitch your own horror series to give it the best shot of getting noticed. He’ll begin with a primer of horror television, including its history and a look at why it’s now more desirable for networks. He’ll also delve into the 4 popular trends currently found in horror TV and what the most popular horror series are right now and why. Kevin will then give you tips on how to approach your own horror series including how to consider your audience, whether your idea is a series or just a long movie, using teasers and cliffhangers effectively, and how to find your episodic engine. Next Kevin will show you how best to pitch your horror series. He’ll explain who’s looking for horror projects, what a good horror TV pitch deck looks like and what to focus on when you’re in the room. Finally he will outline the biggest mistakes to avoid when putting together your horror series, both when writing the pilot and when pitching.

Expect to walk away with a much clearer idea of how best to craft your own horror television series and have it find success.

Kevin will even provide a free download of STRANGER THINGS’ early pitch deck and use it as a case study when delving into building your own pitch documents.


Praise for Kevin's Stage 32 Webinar:

"It was exactly what I was looking for!"

-Seth N.

"Spot on! Helped me think big picture."

-Scot B.

"There was a lot of specific detail and the breakdown of the pitch deck was fantastic."

-Brien G.

What You'll Learn

  • Why Is Horror Now More Desirable For Networks, Cable and Streamers?
    • The history of horror TV
    • The 4 current popular trends in horror TV
    • The most popular horror series on right now and why
  • How to Develop Your Own Horror Series
    • Understanding the tradition
    • Determining your point of view
    • Considering your audience
    • How to tell if this is really a series or just a long movie
    • What is an episodic engine and how to find your own
      • 4 types of episodic engines that work well in horror
    • Using teasers and cliffhangers effectively
    • “Kick up dust” and other tips to consider
  • How to Pitch Your Own Horror Series
    • Who is looking for these types of projects?
    • How important is existing IP?
    • How to find opportunities to pitch to someone who is interested
    • What a good horror television pitch deck looks like
    • What to lean on when you’re in the room
  • Case Study: STRANGER THINGS Pitch Deck
    • Kevin will delve into the real pitch deck used for STRANGER THINGS and explain what makes it effective
    • You will receive the STRANGER THINGS pitch deck as a free download to take with you after the webinar
  • Mistakes to Avoid
    • THE biggest mistake writers make when creating a horror series
    • What NOT to say in the room
  • Q&A with Kevin

About Your Instructor

Kevin Nicklaus is a veteran development executive, with a long tenure with the Warner Bros-based production company, The Wolper Organization, which has a first-look deal with Warner Bros. which covers all divisions, including HBO, HBO Max, Warner Bros. features, and more.

The Wolper Organization has been responsible for over 500 films, which have won more than 150 awards, including two Oscars, 50 Emmys, seven Golden Globes, five Peabody’s, and recognition and retrospectives from Cannes and other respected international film festivals. The company has multiple drama series and films (including films to debut on streaming platforms) in active development.

Kevin has been integral to the early development and sales of "BATES MOTEL" for A&E, the 2016 Emmy-nominated "ROOTS" for History, STEPHEN KING'S SALEM'S LOT for TNT, THE MISTS OF AVALON for TNT, HELTER SKELTER for CBS, THE BAD SEED for Lifetime and more.

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If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

Sam Schifrien, Development Executive for RoseyTV

Development Exec from Rosey TV joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.

Jake Wagner of Good Fear Management

During this Executive Hour, Jake Wagner of Good Fear Management discusses what it takes to sell as script today.

How to Produce & Shoot a Successful Low Budget Horror Film

Low budget horror films have never been hotter or more in demand. More and more companies are looking to follow the Blumhouse model of making horror films on the cheap and then raking it in at the box office and VOD. Even the streaming platforms have jumped in with both feet. But make no mistake, just because many of these production companies and filmmakers are keeping their costs down, they are not skimping on quality. Quite the opposite in fact. Horror film aficionados demand great stories, memorable characters and scares that are earned. They want fresh ideas, a unique vision, and an experience they can return to again and again. To stand out from the crowd, you need to be prepared not only to find or produce great material, but to understand how to navigate the landscape. More people produce and shoot horror than just about any other genre. And in such a crowded field, it can be hard to stand out. Go to any film market or horror trade show and you are instantly inundated with posters for dozens if not hundreds of horror features, short films, television shows and digital content looking for a home. After a while, everything seems to look the same. But there is a way to break out of that crowded field and assure that your work gets seen, bought, distributed and/or screened. And we have just the guy to show you how to get it done. Nick Phillips knows horror. In his 20 years in the business, Nick has worked, developed and produced films for Miramax and Sony Screen Gems. In 2012, Nick co-founded his own production company specializing in genre films, the Revolver Picture Company. Just some of the films Nick has worked on include Scream, Halloween, Hellraiser, the Crow, Vacancy, Feast and The Roommate. Now, exclusively for Stage 32, Nick will share his knowledge on how to create terrifying films at not-so-terrifying costs. Films the industry wants to have a piece of and horror fans won't be able to get enough of. Nick will start by teaching you one of the most common failings of producers and filmmakers within the horror space, namely what you should look for in a horror script. From there, he will talk development and the production process during this all important period of the project's evolution. Nick will show you how to stretch your budget dollar, by minimizing locations (but maximizing how you use them), making the right hires, keeping the shoot moving and staying on schedule. He will teach you his tricks on working with actors during the most intense scenes and keeping them motivated. Speaking of actors, he will discuss whether name talent matters or whether choosing the best actor for the part is a better approach.  He will show you how to get the best production value throughout the film. And everyone knows, a great horror movie demands a sequel! Nick will show you how to set yourself up so that your project is franchise ready. This is a fully comprehensive overview of how to immerse yourself in the horror genre as a producer and/or filmmaker. PRAISE FOR NICK'S TEACHINGS: "I have no desire to work in any other genre outside of horror. I've been frustrated that my vision always seems to be too expensive for the money I have available. Thank you, Nick, for showing me the path to seeing my vision through while keeping my costs down. I'm inspired again!" - Matt H. "There is nothing scary about this webinar. It's fantastic." - Devon M. "Man, was this eye opening. I have seen the light and now know how to keep my costs in check. Let the blood flow!" - Francisco D. "My all female slasher grindhouse project is back on my production slate thanks to you, Nick. I don't know how that makes you feel, but I feel fantastic!" - Marissa G.

How You Can Build a Film Package For Little to No Budget

Yes, you can build a complete development package to attract investors with little (or even no) budget. We are going to show you how.  Plus! Receive 5 downloads to help you put together your film development package! There is a misconception that you need millions of dollars in order to move your independent feature film forward. This isn't true. If you have access to a computer, internet and passion, YOU can make your project attractive to high-net-worth individuals. If you have limited funds, we will show you the best places to spend money to yield results. It may seem daunting to build a package with little or no budget but we are going to break it down, step by step, and explain in detail how to build an enticing package with things you can do for FREE, under $150, under $500 and beyond. Your Stage 32 Educator Michelle Alexandria has over 20 years working in sales and distribution. She has personally worked on 25 feature films with budgets $6MM and under. Michelle knows what gets the attention of both financiers and distributors. In this class she will share what you can do regardless of a small or non existent budget to create an enticing package that gets your project noticed.  You will walk away from this exclusive Stage 32 on-demand class knowing how to create a development package, no matter your budget, that gets your project off the ground!   Praise for Michelle's Stage 32 Teaching "Clear, concise, and brilliant." -- Mario D. "I have a deck for my film. It's going in the garbage. I will be starting over tomorrow with this wealth of information flowing in my head. Remarkable job, Michelle!" -- Phil M.

Breaking Down The Business of Producing Virtual Reality & 360

We've brought in Zeke Thomas, a VR producer who recently did the 360 experience for HAPPY DEATH DAY for Universal & Blumhouse and who's clients include: Paramount Pictures, Legendary Pictures, Nerdist Industries, VidCon, Youtube, Outside TV and more. Zeke will be breaking down the business of VR/360 in this exclusive Stage 32 Next Level Webinar.  Billions of dollars have been poured into Virtual Reality & 360 spherical capture, but is there really a business for this form of storytelling? If you're already filming in VR/360 or are interested in pursuing this medium, it's important to understand not just the craft, but the business of it.  

Introduction to Film and TV Accounting: Setting Up Your Entity, Understanding Tax Implications, Investor Distributions and More

As creators we can get swept away in the excitement of having our film or television project greenlit. Imagining "lights, camera, action", the collaborative process and the excitement of having a successful and profitable project is the reason we pursue a life in film and TV. But, before you step on set and get rolling, you'll need remember that this is, in fact, a business. It's a business with a great deal of money at stake for investors who want to make sure their money is protected. In order to do this, you'll need to understand how to set up your project as an entity and the tax implications involved for you and your investors. It may be the least sexy, but certainly the most crucial component to putting together a film - the accounting process. Someone (or maybe even yourself) has taken a chance on investing in your dream, and that means that investment should be treated with care. Taking the important step of understanding what entity type you should set up and the tax implications that go along with it, will help you avoid major headaches down the road and give you the peace of mind that will allow you to concentrate on making your project the best it can be. Having your project setup correctly from the get go will also help you avoid costly mistakes with investor distributions. And, let's face it, you hope to show that you know the ins and outs and that you can deliver a successful project so your investors will stay with you and invest in your next film or TV project. John Thomas and Kristy Clabaugh are Atlanta based CPAs that specialize in providing services to the film & entertainment industries both abroad and in the US. Kristy also serves on the executive board of directors as Treasurer for both the Georgia Production Partnership and Women in Film & Television Atlanta. Together they have worked on hundreds of film and television projects assisting clients in all stages of project implementation from investor relations, entity structuring, waterfall projections, budgeting, pre-production and development, production accounting to post-production. John and Kristy will teach you the differences between an LLC, Corporation, S-Corporation and Foreign Entity and the common strategies that go along with each. You'll understand the tax effects of your selection and how dividends vs. distributions will work. You'll also learn how to work with tax incentives and financing. And, most importantly, you'll understand how to talk with your investors and what you'll need with K1s, Section 181, money flow, loan-outs and more. They will teach you everything you need to know to set up your entity correctly, protect yourself legally, give your investors the comfort and security that they're money is protected, and that you're in the best position to see a return. PRAISE FOR JOHN & KRISTY'S TEACHINGS: "This is the holy grail! John and Kristy are so knowledgeable about so many things with the business side of the film!" They made this part of the process actually fun!" - Wade N. "All I can say is wow. I have seen the light and now feel beyond comfortable putting together my next film." - Jennifer L.

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