With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Full Bio »
The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing.
Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad?
For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32.
Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film.
And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!
"Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film."
- Mike S.
Case Study: Review Two Actual Distribution Deals Offered to a Recent Independent Film
Breaking Down the Two Deals
Q&A with Bryce
Bryce C. Campell
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
One of the hardest parts of being an artist is understanding the business part of the “film business”. You very likely have the “art” part down--you have a script; you’re an actor; you learned how to direct, etc--but as you set out to make the magnum opus that is your film, you quickly realize that you are spending way more time talking about legal documents, business prospectus, waterfalls, and returns on investment. It’s not what anyone signed up for when they set out to be artists, but it’s still absolutely part of the job. This doesn’t need to be a bad thing, though. Understanding the business side of your craft and learning how to work within this world will give you the ability to ultimately create the art you want to make. Unless you already have a personal fortune at hand to put towards creating your project, you’re going to need to work with non-artists, executives, and financiers to find the funding to turn your vision into a reality. This means you’ll need to convince them that your project is worth investing in. A solid business plan can help you achieve this goal. A great business plan will get investors excited, it will tell them who you are as a filmmaker, and most importantly, it will translate your project from a creative language to the business language that investors more readily understand. This is no small feat, but it’s a critical step in getting your film made. If you can learn to speak investors’ language, they will help you speak yours. So what does a great business plan look like and how can you make your own to position your project for optimal success? With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films and later began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Bryce’s heavy experience with the business side of filmmaking has given him a wealth of knowledge of how best filmmakers can get buyers on their side, and he’s sharing what he knows exclusively with Stage 32. Bryce will show you how to talk business and present business materials that “non-artists” can appreciate. Specifically he will walk you through building a strong and convincing business plan. He’ll explain how to make a strong opening statement, with examples, and he’ll show you what needs to be broken down at the beginning. He’ll delve into what should be included in your bio and what can be taken out for buyers to be interested in working with you. He’ll go over the 4 key things that need to be in your business plan when discussing your project and will demonstrate what you need to get an investor to trust you. He’ll spend time talking about research and comps and how to use these for films and talent. He’ll then teach you how to show an investor they will make money back on your film. Finally Bryce will explain how to create a strong closing summary and leave investors with a good impression. Through Bryce’s lecture, even the least business-savvy artist can gain valuable skills to better present their project to buyers and find the money and business partners needed to find success.
It makes sense why more creatives than ever before want to make the jump from film to television, ESPECIALLY writers. As a TV writer you can dive into longer form storytelling and explore characters more fully. And with the massive popularity of streamers like Netflix and Hulu, your work can likely reach more people in the TV space. And that’s not to mention the fact that TV writing usually provides a much more stable and long-running form of income. All this to say: the pilgrimage from movie writing to TV writing is no longer uncommon and can be an exciting or lucrative development for any working writer. This a switch that is more than possible to undertake, but you need to know how best to accomplish it first. The path from film writing to TV writing is absolutely doable, but that doesn’t mean the door is wide open. No matter who you are, breaking into television is no easy feat and your background in film can serve as an advantage OR disadvantage, depending on how you approach it. Instead of waiting for HBO or Netflix to roll out the red carpet for you, it’s important you tackle this transition with realistic expectations and an understanding of how best you can fit in. Tripper Clancy is a working writer that has found success in both film and, more recently, television. Earlier in his career, Tripper wrote the screenplay for the Kumail Nanjiani and Dave Bautista action comedy STUBER before deciding to make the switch to television. Since then, Tripper served as staff writer for the Netflix hit I AM NOT OKAY WITH THIS and VARSITY BLUES, a modern day reimagining of the original movie. Tripper also created and wrote the action-comedy series DIE HART, starring Kevin Hart and John Travolta. Tripper has found longevity and deeper success for his writing career by making the jump from film to television and will share exclusively with Stage 32 what goes into this transition. Tripper will teach you how you can expand your writing career by making the switch from film to television. He’ll go over his own journey from film to TV and then break down what writing for both features and TV actually looks like, including the advantages and disadvantages of each. He’ll discuss using your reps to make the jump and whether you can do so without a manager or agent and will give you advice on how you can sell your film experience to stand out when pursuing TV opportunities. Tripper will give you a sense of what expectations are realistic when making this shift and where you can expect to start out. He’ll discuss how you can find currency from your film background and what sort of unique challenges film writers might face in television. Expect to leave with a hopeful but realistic idea of what you need to do to find your next opportunity on a TV show. Praise for Tripper's Stage 32 Webinar "Tripper Clancy was an awesome presenter who cut to the chase in a clear, understandable webinar." -Mark D. "Tripper's webinar was terrific - he's a great conversationalist and his open, candid, honest, accessible and very knowledgeable presentation & Q&A were very empowering." -Fran B. "Tripper was really engaging. The conversational tone was enjoyable. Sometimes a seminar can feel like a stranger reading me their powerpoint, just slower than I would read it myself. That wasn't the case here." -Nicholas G. "Tripper was phenomenal. Within 1 hour he gave us a whole course in something I knew nothing about before. Another Stage 32 phenomenal webinar." -Ricki L.
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release. Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward. Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs. Praise for Jonathan's Stage 32 Webinar "Really valuable and interesting content and told very clearly, concisely and just very open and down to earth, really enjoyed this webinar 5 stars!" -Jaye A. "Excellent and thorough presentation." -Christopher B. "Great host, very insightful webinar." -Matt D. "The webinar and host were both great - lots of useful info" -Matthew L.
For Hispanic Heritage Month (or Latinx Heritage Month), it's important to reflect on the contributions made by the Latinx community, consider the progress made and the work that still needs to be done to empower and raise up Latinx voices. This is especially true for the film and TV industry. Incredible work has been done in front of and behind the camera recently that showcases Latinx talent and culture, including films like COCO, ROMA and IN THE HEIGHTS and shows like VIDA, ON MY BLOCK, and more. And as the industry strives for more inclusiveness and equity, this is the time for more Latinx talent to share their voices and their stories around the world.But more than just celebrating accomplishments, it's important we take stock of where we are today. To continue creating change in the industry, we must review what representation exists and what is lacking, what is being made and watched, both in America and in Spanish-speaking countries, and how Latinx creatives can best find their foot in the door.Therefore, in honor of Latinx Heritage Month, Stage 32 has partnered with some of the industry's top leaders from both the U.S. and Latin markets who are dedicated to elevating the voices of the next generation of Latinos in entertainment. Together, we will be hosting a FREE no-holds-barred panel and discussion where our experts will discuss trends in the Spanish-speaking market, opportunities for bilingual content, language barriers in the U.S. and how to overcome them, and how to shorten your path to success.Plus we'll have an exclusive Q&A where YOU will have the opportunity to ask any questions you'd like.We'll see you there! Panelists Diego Cantu, Emmy Award Winning Screenwriter and Producer Guillermo Olivo, Director and Documentarian David Zannoni, International Business Specialist, Fintage House
Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals. So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it? We can help you get there. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu. Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS. You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand. Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before. "I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors." -Rachel Paulson
Stop wasting money! Make no mistake, entering film festivals should be part of the overall strategy for just about any independent filmmaker or producer. There is tremendous value in getting in the right film festival, perhaps more than ever before. So how do you not only identify the best festivals for your film, but assure you give yourself the best chance of being selected? Get the answers from a producer of over 35 independent films and a veteran of the festival circuit. With so many film festivals popping up year over year and many of the major festivals turning to higher profile projects, navigating which festivals to spend your dollars on can be daunting. Unfortunately, many filmmakers and producers today are overspending on festival submissions (or entering as many as possible) so they can say they've made it into something. This is an approach that can not only leave you light in the wallet, but can also put your film, the one you spent so much time and effort into, in a position to be branded incorrectly and actually hurting its chances of success. Aimee Schoof has produced over 35 films, many of which have played at some of the most prestigious film festivals in the world. But many others have played at festivals that may not have the marquee names, but proved correct for the content. By using this approach, Aimee and her producing partner have scored lucrative deals and distribution opportunities. If you've seen Aimee's other Stage 32 webinars, you know she brings energy and knowledge to spare. She will teach you everything you need to know about where to submit, but also approaches on how to give your film the best chance of standing out from the crowd. She will also demystify and destroy some of the "false truths" that have become part of submitting for festivals (YES, you can submit a rough cut!) She'll tackle how to get press, how to run your social media, how to get your team involved, and much more, all in the name of getting your film seen and, ultimately, the attention it deserves. This is a blueprint that will have you saving money, making it into more festivals, and smiling from ear to ear while walking the red carpet. Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here. I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information! - Debra S.