Understanding the Distribution Deal - Breaking Down 2 Distribution Offers (With Downloadable Examples)

Hosted by Bryce C. Campell

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Bryce C. Campell

Webinar hosted by: Bryce C. Campell

Distribution & Marketing Executive (Open Road, Miramax)

With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Full Bio »

Webinar Summary

The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing.

Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad?

For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32.

Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film. 

And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!

 

"Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film."

- Mike S.

What You'll Learn

Defining Distribution

  • Different types of distribution
    • Theatrical
    • SVOD
    • Day and Date
    • Foreign
    • Digital
  • Understanding distribution potential for your film
    • Establishing and managing realistic expectations for distribution is critical
    • The most important advice to you as a filmmaker when considering the type of distribution you want.
    • Theatrical, digital, festivals
    • Learn how to honestly and accurately assess your film’s distribution potential
  • Distribution-related items to consider before shooting your film
    • What is the ultimate goal for your film?
    • How do I cast to in order to reach my goal?
    • How do I align my budget to my ultimate goal?

Case Study: Review Two Actual Distribution Deals Offered to a Recent Independent Film

  • We will compare two distribution offers and show you what to look out for and why one is better than the other.
  • Why are they similar to every deal you can expect.
    • I’ll point out how these deals can apply to theatrical, foreign, digital etc. platforms

Breaking Down the Two Deals

  • We will compare and contrast specific clauses in each contract
  • Through examination of these specific clauses, we will note the pitfalls that each hold.
  • Choosing the right contract
    • I’ll explain how one is better than the other and then give specific examples of what you could try and negotiate on that one to get an even better deal

Q&A with Bryce

 

About Your Instructor

With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project.

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