Understanding the Distribution Deal & Breaking Down 2 Offers

Hosted by Bryce C. Campell

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Bryce C. Campell

Webinar hosted by: Bryce C. Campell

Distribution & Marketing Executive (Open Road, Miramax)

With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Full Bio »

Webinar Summary

The ultimate goal for every filmmaker is to ensure that audiences see their film. For different people, this means different things. Some people may want recognition, notoriety, or maybe as many “likes” as possible. However, from a practical business perspective, filmmakers not only want an audience to see their film, they also want to make their money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the industry process known as Distribution.

In this exclusive Stage 32 Next Level Webinar, my goal is to help you understand the importance of film distribution and its impact from the onset of a film project through its completion. We will cover distribution basics and then take a critical look at case studies of common distribution deals and learn how to avoid a lot of common mistakes that often cost the filmmaker more than shooting the film in the first place. I also hope to give you some key insights to consider before you even step on set for the first day of shooting.

During our time together, you will gain (6) key insights:

  • Understand the different types of distribution options
  • Determine the appropriate distribution options for your film
  • Design your budget and casting in harmony with distribution goals
  • Understand the anatomy a distribution contract
  • Analyze contract clauses for optimal benefit and to avoid pitfalls
  • Apply your knowledge to negotiate the best possible distribution contract

And, most importantly, you will get 2 actual distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal! 

What You'll Learn

Who am I? (More importantly why should you listen to me?)

  • 5 years with Miramax in Theatrical sales
  • 8 years with Open Road Films Distribution, Operations, and sales
  • Currently run my own Marketing and Distribution business
  • Oversaw distribution of several Oscar-winning titles including 2 best picture winners

 

Defining Distribution

  • Different types of distribution
    • Theatrical
    • SVOD
    • Day and Date
    • Foreign
    • Digital
  • Understanding distribution potential for your film
    • Establishing and managing realistic expectations for distribution is critical
    • The most important advice to any filmmaker is to be honest with yourself about your film.
      • Is it really suited for a theatrical release? Is it better for a digital release? Is it just for festivals?
      • The worse thing a filmmaker can do is fool themselves into thinking they have an Oscar winner when they really created and nice online release.
    • Learn how to honestly and accurately assess your film’s distribution potential
  • Distribution-related items to consider before shooting your film
    • What is the ultimate goal for my film? Do I want to see a theatrical release? Am I looking for festival attention?
    • How do I cast to in order to reach my goal?
    • How do I align my budget to my ultimate goal?

 

Case Study: Review two actual distribution deals offered to a recent independent film

  • We will compare two distribution offers and show you what to look out for and why one is better than the other.
  • Why are they similar to every deal you can expect.
    • I’ll point out how these deals can apply to theatrical, foreign, digital etc. platforms

 

Breaking down the deals

  • We will compare and contrast specific clauses in each contract
  • Through examination of these specific clauses, we will note the pitfalls that each hold.
  • Choosing the right contract
    • I’ll explain how one is better than the other and then give specific examples of what you could try and negotiate on that one to get an even better deal.

 

Wrap-Up

  • I’ll give you a quick summary of what we’ve gone over and final thoughts on the business of distribution

 

Q&A with Bryce

 

About Your Instructor

With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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