With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Full Bio »
The ultimate goal for every filmmaker is to ensure that audiences see their film. For different people, this means different things. Some people may want recognition, notoriety, or maybe as many “likes” as possible. However, from a practical business perspective, filmmakers not only want an audience to see their film, they also want to make their money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the industry process known as Distribution.
In this exclusive Stage 32 Next Level Webinar, my goal is to help you understand the importance of film distribution and its impact from the onset of a film project through its completion. We will cover distribution basics and then take a critical look at case studies of common distribution deals and learn how to avoid a lot of common mistakes that often cost the filmmaker more than shooting the film in the first place. I also hope to give you some key insights to consider before you even step on set for the first day of shooting.
During our time together, you will gain (6) key insights:
And, most importantly, you will get 2 actual distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!
Who am I? (More importantly why should you listen to me?)
Case Study: Review two actual distribution deals offered to a recent independent film
Breaking down the deals
Q&A with Bryce
Bryce C. Campell
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
One of the hardest parts of being an artist is understanding the business part of the “film business”. If you are here, you probably have the “art” part down. You have a script; you’re an actor; you learned how to direct, etc. But as you set out to make the magnum opus that is your film, you quickly realize that you are spending way more time talking about legal documents, business prospectus, waterfalls, and return on investments. It’s not what any of us, or few of us, signed up for when we set out to be artists. The sad truth is however that we spend more time “working” than creating. But if we do it right, the work leads to the art. In this exclusive Stage 32 Next Level Webinar your host Bryce C. Campbell will how to talk business and present business materials that “non-artists” can appreciate. If you learn to speak their language, then they will help you speak yours.
When looking for financing on your film, you need to think about your audience. What attracted you to the project? Who would like the film and why? Why are you making it? Who are your ideal partners, from the creative to distributor? These are all the questions important to also figure out who your investor/finance partners will be as you figure out your plan of attack. There are more options than ever now with Streaming platforms and Crowdfunding to find the right finance partners, it’s up to you to design the right pitch that makes others feel as inspired as you did about your project, then do your homework to target your best potential partners. In this Stage 32 Next Level Webinar, you will get creative ideas on how to find and attract the right finance partners. You will learn techniques for putting together your pitch deck, making lists of who you know, who you don’t know but want to know and how to get to them, and having enrolling conversations with investors. Your host, Aimee Schoof, is a prolific independent film producer with 9 Sundance, 4 Tribeca and 3 SXSW premieres.
Now that the barrier to entry is lower than ever to start creating your own content, it's imperative to learn how to capitalize shooting on digital. Whether it's understanding the needs of digital services like Netflix, or platforms like YouTube, there is a spot in the market for you to make it a career. In this exclusive Stage 32 webinar your host Stephen Balsley will be going over the technology side of the Industry, with a specific focus on the shift from Film to Digital. We will also be learning to look at Media as a whole, from how each piece is interconnected, to how technology is affecting extraordinary change in every area of Media. We will go over specific examples of Filmmakers who have successfully capitalized on the shift to Digital, and will provide useful steps to ensure your projects are taking full advantage of the available Technology to give you the best possible chance at creative success. The Technical side can be one of the most difficult and daunting areas of any Industry (like opening up the hood of a car), but Stephen's goal for this webcast is to inspire an overall curiosity into all of the change that is currently happening, and to begin to gain a firm understanding of how the Industry works around, and is very often driven by, the Digital Age in which we live. Stephen Balsley began his career at a RED Digital Cinema nearly 9 years ago, and has watched it grow from a small startup company into one of the leading Cinema brands in the world. During that time, the RED One camera was largely credited with driving the shift from Film to Digital, with RED cameras now being used in a large number of films and other projects across the Industry. Although Stephen’s expertise is in RED, he is well experienced in all types of cameras, including Arri, Canon, Nikon, Blackmagic, and more.
Exclusive to Stage 32! Oscar & BAFTA-winning teacher! We are bringing in Oscar & BAFTA-winner Christopher M. Anthony, the Senior Technical Director of Kayfabe Films, who has worked on Guardians of the Galaxy, the X-Men franchise, Harry Potter and who won an Oscar & a BAFTA for his work on Disney's The Jungle Book. Chris will teach an exclusive Stage 32 Next Level webinar to teach you everything you need to know about why you can't just fix it in post. He's worked not just in the studio realm, but also in the short film & indie feature realm and brings two decades of experience on post-production visual effects. Read more about your host Christopher in The Guardian Life Magazine and see his VFX showreel here.
In this 90-minute webinar your host Aimee Rivera will go over the steps to set up a project in various different film and television mediums. She will go over everything you need to consider - audience, domestic vs. international, commercial vs. niche. She will then go into an overview of the current marketplace and what's selling in film and television. If you are a filmmaker, you will learn how to set up a project for a studio, with a case study for Sony Pictures. If you are a film or TV creator, you will learn what you need to know about both Amazon and Netflix in order to get your project set up at each streaming platform, and Aimee will also go over case studies of several of their most popular shows. If you are a television creator, Aimee will walk you through what packages are required for cable networks, what elements need to be attached and go through case studies for AMC, FX and HBO. Additionally, Aimee will go over packaging and element requirements for traditional broadcast networks such as NBC, ABC, CW, FOX and CBS. You will also walk away with what each will NOT consider. Your Stage 32 Next Level Webinar host, Aimee Rivera, will discuss her background which spans studios, TV and streaming platforms. Aimee has worked with Sony, Cindy Cowan Entertainment, Amazon Studios, Exclusive Media - Rush, End of Watch, The Woman in Black, Prospect Park (Salem, Unstoppable, Wilfred), Village Roadshow Pictures (Lego Movie, Sherlock Holmes) and more. She will go over what she learned from each company that helped shaped the knowledge she knows on getting projects set up. To read more click the "What You Will Learn" tab above!
Session 1: Initial Contact: Where do producers look for material? If you’re a producer, selecting the right writer for your story. Should you really sign up for those websites that claim to get your stuff read? What makes a producer decide to read your material? How to get past the measures designed to keep you on the outside. Repped vs unrepped. How many projects is a producer developing at any one time? How To Write To Get Read. What hooks a producer, development exec or reader and are those things different at different budget levels? Should you go ahead and write your $100 million dollar summer blockbuster? Writing to get it made now. Pre-existing material. Where you find it, how to get it. Coverage. Who’s reading? What are they looking for? How do they judge? Recorded Q&A with Shaun! Session 2: What is “development” really and how long can it take? From big budget films to indies, the time period can vary wildly. What are the factors? Is there a way to “beat the system” and ensure your film gets going? Building your relationship: Working with a producer or development exec. can be a stressful process. Learn how to navigate this so that you end up with the best version of your project. Fighting/Making up/Moving on. So you’ve hit a wall. They want more changes and you’re not willing to go there. How to move past the inevitable speed bumps and get going again. Is being replaced inevitable? You’ve been optioned/hired… Now what? Beginning to understand the dynamics of your new relationship. If you’re a writer, how to work with your new producer/partner to create the best result. If you’re a producer, how to navigate the process with your screenwriter. Differences between indie/big budget in terms of development Thinking in terms of production: While certainly not a “must” for writers, having some sense of what may go into crafting a single scene from a practical perspective can be of enormous value. Recorded Q&A with Shaun!