Private, interactive class on Zoom with a TOP YouTube Audience Growth Strategist!

Get Downloadable Channel Examples + a Competitor Audit & Analysis Template to Help You Build YOUR Growth Strategy!

Create a Long-Term Content Strategy That Attracts, Grows, and Engages Your Audience

Payment plans available at checkout

Your content is only as valuable as the audience that finds it. This class will help you build a strategy to get your work in front of the right people—and give them a reason to stick around. In this private, 4-part Stage 32 class, Sam Sero will help you turn YOUR goals into a practical audience-growth strategy across YouTube, TikTok, Instagram, Facebook, and Snapchat. Whether you already have content to grow or you’re starting with an idea for what you want to create, you’ll learn how to build with your audience in mind from the start.

You’ll learn how to identify where YOUR audience is spending time, set realistic growth goals, understand the metrics that actually matter, and package your content for discovery and engagement. You’ll also learn how to strategically adapt your content across multiple formats and platforms instead of simply posting the same thing everywhere.

Work one-on-one with Sam Sero, a YouTube Channel Manager and Audience Growth Consultant with more than a decade of experience helping creators, media companies, and major brands grow. His experience includes Maker Studios, JASH, Group Nine Media, Vox Media, and All Things Comedy, as well as work with talent including Jason Alexander, Whitney Cummings, and WWE’s The Undertaker.

Across four live sessions, you’ll build a plan you can actually use. You’ll analyze competitors, develop YOUR publishing cadence, build a content backlog, identify opportunities for platform-specific content, and learn how to use analytics to make smarter decisions as you grow.

This is a private, interactive class, not a lecture series. You’ll complete assignments based on YOUR content, concept, and goals, receive practical downloadable resources, and have direct email access to Sam throughout the class so you can get guidance as you put your strategy into action.

You’ll walk away with a clear roadmap for reaching the right viewers, creating a sustainable publishing system, and building long-term audience growth—whether you’re growing an existing channel or starting from scratch.

Can’t attend live? Every session is recorded and available in your Stage 32 Library within 48 hours, so you can learn on your schedule and revisit the material as you build.

PLUS! You'll receive the following handouts to help you:

• Links to YouTube channels Sam has worked on 

• Competitor Audit & Analysis Template 

Praise for Sam's Education:

"I thought Sam was one of the better presenters I have seen on Stage 32, actually. He clearly outlined what he was going to talk about, then went quickly yet thoroughly through his topics. He designed the presentation to cover topics that were relevant to people in various stages of the process. I found it very helpful." - Debbie I.

"Sam came across as knowledgeable and in tune to the new dominant media of YouTube/TikTok. I'm impressed with his skill set. " - Armando M.

Session 1: Meeting Your Audience Where They Are

Before you build a publishing strategy, you need to understand where your audience actually spends its time. Whether you’re looking to grow on YouTube, Instagram, TikTok, Facebook, or Snapchat, you’ll learn how each platform works differently, what your audience responds to, and what success actually looks like.

• Understand the differences and similarities in audience behavior across YouTube and social platforms

• Identify the key metrics you should monitor to measure audience activity and success

• Set realistic, immediate goals for your publishing strategy

• Understand the requirements for monetizing your content on each platform

Assignment: Create a brief synopsis of your channel or the type of content you want to publish.

Handout: Links to channels the educator has worked on.

Session 2: Tailoring Your Content Strategy for Each Platform

Once you understand your audience and goals, you’ll learn how to build a content strategy designed for the platforms you want to use. You’ll look at what successful creators are doing, how to package your content for discovery and engagement, and how to adapt one piece of content across multiple formats.

• Conduct a competitor analysis to identify what is working for similar creators and channels

• Package your content for search, discovery, and engagement

• Apply platform-specific best practices to reach your target audience

• Reformat your content for long-form, mid-form, Shorts, livestreams, vertical, and widescreen

• Begin building a backlog of content you can strategically distribute across platforms

Assignment: Create a blueprint for taking your content and executing it across multiple formats.

Handout: Links to channels the educator has worked on.

Session 3: Launching & Execution

You know your audience. You’ve established your goals. Now it’s time to execute. You’ll learn how to create a sustainable publishing system across YouTube and social platforms without simply posting the same content everywhere.

• Build a publishing schedule and cadence for each platform

• Create and manage a backlog of content to keep your channels active

• Repurpose content across multiple formats while optimizing it for each platform

• Understand why exclusive content can help you better connect with the audience on each platform

• Create a consistent system for executing your content strategy

Assignment: Choose a YouTube channel or TikTok/Instagram page that is similar to what you’re building and conduct your own audit of what they’re doing right—and where you see opportunities to improve.

Handout: Competitor Audit & Analysis.

Session 4: Playing the Long Game

Launching your channel is only the beginning. You’ll learn how to track what’s working, adjust your strategy as platforms evolve, and build a digital presence that can grow with you over time.

• Track and evaluate performance across YouTube and social platforms

• Understand how success is measured differently from platform to platform

• Evolve your brand identity and digital footprint for each audience

• Focus on sustainable, long-term growth rather than short-term numbers

• Plan ahead to avoid common mistakes, frustration, and creator burnout

Assignment: Take everything you’ve learned throughout the lab and apply it to a draft of your own multi-platform content and growth plan.

PLEASE NOTE: This exclusive Stage 32 class will be booked on a first-come, first-served basis. The opportunity to work this closely and for this long with an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good.

• This class is designed for all level writers, directors and producers who want to build a sustainable audience and distribution strategy on YouTube

• This is an intimate, in-depth, practical, and detailed class held on Zoom where you will be interacting with your instructor.

• This class consists of 4 sessions roughly two hours in duration and offers significantly more in-depth content than a standard Stage 32 webinar.

• Your instructor will be available on email during the entire duration of the class to answer any questions you have about your project.

• To stay motivated and inspired you will have access to a dedicated Stage 32 Lounge post where you can meet, connect and communicate with your fellow classmates throughout the length of the class and beyond. Let Stage 32 help you find your tribe!

• Can't make it live? Don't worry, each session will be recorded and you can watch it on demand at your convenience. 

• You will be held accountable to take the lessons from each week and move your work forward.

• Payment plans are available at checkout through Shop Pay

• Filmmakers of all levels who want to build a sustainable audience and distribution strategy on YouTube
• Content creators who want to expand beyond short-form platforms like TikTok and Instagram into long-term YouTube growth
• Publishers and media companies who want to strengthen their digital footprint and stay relevant in a shifting landscape
• Podcasters and comedians who want to grow their audience across multiple platforms
• Brand managers and marketers who want to make YouTube a core part of their content strategy
• Anyone launching a new YouTube channel who wants to avoid the most common early mistakes
• Creators with an existing but struggling channel who want to reassess and rebuild their strategy
• Entertainment professionals who want to understand how to build the right team and infrastructure around their content
• Anyone who feels overwhelmed by YouTube Analytics and wants to better track and measure their growth

Praise for Sam's Education:

"I thought Sam was one of the better presenters I have seen on Stage 32, actually. He clearly outlined what he was going to talk about, then went quickly yet thoroughly through his topics. He designed the presentation to cover topics that were relevant to people in various stages of the process. I found it very helpful." - Debbie I.

"Sam came across as knowledgeable and in tune to the new dominant media of YouTube/TikTok. I'm impressed with his skill set. " - Armando M.