Learn from a PGA producer and international sales veteran who has sold over 50 films and acquired 150+ titles, including La La Land and Now You See Me 2!

Get a Prepping for AFM Timeline and Checklist you can start using today to plan your own market strategy!

The American Film Market is where independent film business gets done — where producers, sales agents, distributors, financiers, and international buyers come together to discover projects, forge partnerships, and make deals that shape what gets made next. But whether you’re heading to AFM, another film market, a festival, conference, or important industry meeting, the opportunity only pays off if you know how to work the room — and that’s exactly what you’ll learn how to do in this session.

Here’s the problem: you can’t simply walk in with a great script or pitch deck and hope the right person finds you. You need to know who you should actually be meeting, how to approach decision-makers with confidence, what materials you need in hand, and how to position your project for a real business conversation. Without a strategy, it’s easy to walk away with a stack of business cards instead of the relationships and momentum you came looking for.

That’s where Alexia Melocchi comes in. As a PGA producer and partner at Little Studio Films, Alexia brings 30+ producer credits and three decades of international relationships spanning Italy, Greece, Latin America, Spain, France, the CIS, and the Middle East. She’s worked both sides of the table — selling more than 50 films and acquiring over 150 studio and independent titles, including La La Land, Beautiful Boy, and Now You See Me 2. Today, she works directly with writers and filmmakers on packaging, co-production structuring, and distribution strategy, giving you a rare, genuinely global perspective on how the marketplace works and what it takes to get the right people interested in your project.

In this exclusive Stage 32 webinar, you’ll get a practical game plan for working AFM and other industry opportunities — from understanding the different players in the marketplace and researching companies, to building your target list and tailoring your pitch for financing, sales, distribution, or co-production conversations. You’ll also learn how to approach meetings, network strategically, and follow up effectively long after the event ends!

By the time you leave, you’ll know how to prepare, who to approach, what to say, and how to turn the right meeting into a real opportunity for your project!

PLUS! You will receive this handout to help you:

• Prepping for AFM Timeline and Checklist

   

  Praise for Alexia's Education:

  "Loved her class, because it laser-focused and re-focused on my weakest link – my pitch! Her feedback was invaluable, and improved my pitch with every round." - Rick B.

  "Alexia is a phenomenal teacher and mentor! Her vivacious and warming personality took over and made the webinar educational and entertaining. Alexia has way of connecting with people that's very sincere and genuine. She also has an extensive background of real world experiences in the film world which in my eyes, makes her a dynamic speaker." - Philip S.

   

Is AFM Right for You?

• What AFM is—and isn't

• Who should attend

• Setting realistic expectations

• Defining your market goals

Understanding the Marketplace

• Producers vs. sales agents

• Distributors and buyers

• Financiers and co-production partners

• How each works the market

Preparing Before AFM

• Researching companies

• Identifying decision-makers

• Building a target list

• Requesting meetings

• Creating a market strategy

• Compiling the materials you will need

Tailoring Your Approach

• Financing conversations

• Sales representation

• Distribution opportunities

• Co-production meetings

• Buyer presentations

Working the Market

• Meeting etiquette

• Networking strategies

• Spontaneous opportunities

• Professional follow-through

Following Up After AFM

• Effective outreach

• Maintaining relationships

• Converting meetings into opportunities

• Staying on decision-makers' radar

The most Common AFM Mistakes

Q&A with Alexia

• Producers of all levels who want to learn how to prepare for AFM and turn meetings into real deals.
• Filmmakers with completed or in-progress projects who are considering financing, sales, or distribution opportunities at the market.
• Writers and creators who want to understand how the international marketplace works so they can package and position their projects more strategically.
• Industry newcomers who are attending AFM for the first time and want to walk in with a clear plan instead of guesswork.

Praise for Alexia's Education:

"Loved her class, because it laser-focused and re-focused on my weakest link – my pitch! Her feedback was invaluable, and improved my pitch with every round." - Rick B.