The Power of "No" by Tommy Stovall

The Power of "No" by Tommy Stovall

The Power of "No" by Tommy Stovall

Tommy Stovall
Tommy Stovall
11 years ago

You can't do that! That won't work! You must do it this way!

No doubt you've been told "no" a time or two if you've ever done anything in the moviemaking business. I sure have. Way too many times for my liking. I'm not sure it ever gets any easier to hear. Luckily for myself, no matter how painful or demoralizing it may be at the time of a particular rejection, I've been able to brush it off and eventually forget about it or sometimes, even turn it into extra motivation. Typically when someone tells me I can't do something, my initial reaction is to accept their notion as fact, cower into a corner and give up. But then five minutes later I get a little pissed off (How dare they!), and I get this mysterious drive to prove them wrong (I'll show you!).

In a recent discussion with a rather large group of people, I made some point by sharing a story about a particular naysayer of mine. It seemed to strike a chord with many in the group, even annoying some of them. The episode I spoke of began about five years ago at a film festival as I was gearing up for development on my second feature film.

I attended a distribution workshop at the festival and was really interested in what one of the panelists in particular had to say. This panelist (we'll call her Sheila) was an accomplished movie producer who had an impressive resume. After the workshop, I approached her to ask a few questions I had burning in my head. I enjoyed talking with her and remember thinking she was someone I'd really love to work with someday. I told her I had started working on a script for my next movie project and asked if she'd be willing to read the treatment if I'd email it to her. She graciously offered to take a look and we exchanged cards.

I had actually been working on my script and story outline for a couple of years up to that point and had a clear idea of what I wanted to do with the project. I hadn't put it in treatment form yet, so I immediately did so in order to send it to my new pal Sheila. You see, I was looking for some valuable feedback and input, but I had an additional motive as well. I thought how totally great it would be if I could get her interested in actually being part of my project, maybe even as a producer!

The Power of No by Tommy StovallSo I sent her my treatment for Sedona, a quirky comedy/drama. It laid out the story of a woman who gets stuck in Sedona, AZ on her 50th birthday and can't get out. After waiting in anticipation, I heard back from Sheila a few days later. Here's how she responded...

Sheila: "It'll never work."

Me: "Oh no, why?"

Sheila: "Your lead character is a 50-year-old female. You can't sell that. Sorry."

That was it - dream crushed. It was pretty much all she had to say. Nothing about the story arc or character development or my writing style. No thoughts on budget or casting or distribution strategy. After some awkward chatter on my part, I said "okay" and I thanked her for her time. I didn't really have anything else to say. I got the gist - change the lead to a 25-year-old male because that's what sells. I actually bought into said opinion, cowered, and considered it - for about five minutes. It would have been a completely different movie, of course, and not something I wanted to do. I soon came to view Sheila's final judgment as completely ludicrous.

I get it. I know where she was coming from. She was following the conventional Hollywood way of thinking and the narrow "rules" she had bought into. After all, her resume was full of movies targeted to teenage boys, which is fine. She wasn't mean about it. I believe she was sincerely trying to help. No doubt some of you reading this agree with her. I probably wouldn't have felt the same way had I got that response from a male producer. But because she was a woman, it caught me of guard and I couldn't believe it quite frankly.

But it sure has given me a lot of continued determination over the past five years.

From that point on, I kept going - continuing to work on the script and the business plan, along with looking for financing. Raising money was hard (talk about your "no's"), and we spent much more time on it than I had anticipated. But I knew we were going to make the movie one way or another, and ultimately decided we would move forward on a much lower, more manageable budget.

I've had plenty of other party poopers since Sheila throughout the project, and each time I hear "no," I'm reminded of her. Seriously. And each time, it lights a fire under me, giving me some extra oomph to keep going. For some reason, that's how I am. Otherwise, I suppose I would have completely given up a long time ago, before I ever wrote word one on that very first screenplay. And I wouldn't have two movies that I'm really proud of under my belt. Perhaps I wouldn't have those two movies if it weren't for the naysayers. Who knows?

The truth is, I think, most of us indie filmmakers don't want to merely duplicate what's already been done a thousand times before, copycatting what the big boys keep churning out to satisfy their business model. At least I don't. Wouldn't we rather do something fresh and different, and take chances? Isn't that what ultimately makes it all really worth it?

I'm happy to say that Sedona is complete and now available to the world. Not that the project is over by any means, for I'm currently navigating this wonderful, crazy, unpredictable new world of marketing and distribution. And, I might add, still trying to prove Sheila wrong!

How about you? Have you had a similar experience? Don't get me wrong - advice and help is essential for all of us. Keep seeking it. But don't let some individual downright kill your hopes and dreams. Go out there and just do it!

Tommy Stovall's longtime goal of becoming an independent filmmaker was realized with his first feature film, the award-winning Hate Crime (2005) starring Seth Peterson, Bruce Davison, Chad Donella, Giancarlo Esposito, Lin Shaye and Cindy Pickett. His second feature film Sedona stars Frances Fisher, Seth Peterson, Barry Corbin, Christopher Atkins, Lin Shaye and Beth Grant. After limited theatrical run in early 2012, Sedona was recently released on DVD, Blu-ray and several video-on-demand platforms.

Official Site for Sedona:

Official Site for Hate Crime:

Tommy is available for remarks or questions in the Comments section below.

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About the Author

Tommy Stovall

Tommy Stovall

Director, Editor, Producer, Screenwriter

Indie filmmaker born and raised in Texas, now living in Sedona, AZ.

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