How To Package, Pitch, & Sell Your Film Or TV Series

Taught by Tracy Mercer (Judge)

$399

On Demand Class - Available for immediate viewing and unlimited access.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$399.00
TOTAL PRICE:
Overlay Icon

Who Should Attend:

All levels of directors (advanced, intermediate and beginner) looking to learn how the marketplace likes to see your material, the strategies involved to make your projects stand out

All levels of writers (advanced, intermediate and beginner) looking to learn how the marketplace likes to see your material, the strategies involved to make your projects stand out

Producers looking to learn how the marketplace likes to see your material, the strategies involved to make your projects stand out

Actors looking to learn how the marketplace likes to see your material, the strategies involved to make your projects stand out

 

Satisfaction Rate:

Projects:

Class hosted by: Tracy Mercer (Judge)

Senior Vice President of Television at Amasia Entertainment

Tracy Mercer is Amasia Entertainment’s Senior VP of Television. Currently, Amasia is in development at The CW with a sequel series to Dan Curtis’ classic, DARK SHADOWS, to be showrun by Emmy-winner Mark B. Perry. Additional shows in development include BECAUSE THE NIGHT based on the James Ellory book. Tracy began her film in production before working as a personal assistant to actress, Jennifer Aniston. After working as a script analyst for producers Jennifer and Suzanne Todd at Team Todd, Tracy took a story editor position with producer Rob Fried at Fried Films; there she worked on projects including THE BOONDOCK SAINTS, and HBO’S, WINCHELL. Tracy next joined producer Dan Halsted at Halsted Pictures, who was then partnered with Oliver Stone, where she worked in development on TNT’s WITCHBLADE and films including ANY GIVEN SUNDAY and THE ART OF WAR. Tracy was next hired by Gale Anne Hurd at Valhalla Motion Pictures. Tracy was the executive in charge of production on the PBS award-winning documentary, TRUE WHISPERS: THE STORY OF THE NAVAJO CODETALKERS, and helped develop Ang Lee’s HULK, Marvel’s THE PUNISHER, and Karyn Kusama’s AEON FLUX. After four years at Valhalla, she headed up development for Academy Award-winning actor Morgan Freeman’s Revelations Entertainment, where she was involved in the development of films including INVICTUS, directed by Clint Eastwood, and 10 ITEMS OR LESS, directed by Brad Silberling. Tracy was also instrumental in setting up, developing, and serving as an executive producer on the pilot of CBS’ hit series, MADAM SECRETARY. Full Bio »

Summary

Learn from TV and film producer Tracy Mercer, SVP of Amasia Entertainment!

Get an industry insider's guidance with case studies including HULK, INVICTUS, MADAM SECRETARY, GREEN HORNET, DARK SHADOWS and more.

PLUS! You'll get the pilot script for MADAM SECRETARY and the screenplays for ANY GIVEN SUNDAY. INVICTUS and BOONDOCK SAINTS

It’s never been more important to make your film and television projects relevant and undeniable to buyers in every single way. Do you know the best way to package, pitch and sell your projects?  

In this exclusive Stage 32 on-demand class, you’ll learn how the marketplace likes to see your material, the strategies involved to make your projects stand out, how strategic partnerships can help and how to add the most sizzle to your sales pitch, all under the mentorship of a world-class executive who currently works at the highest levels of the industry.

Guiding you through this process is Tracy Mercer, the Senior Vice President of Television at Amasia Entertainment. Tracy and Amasia are currently developing a sequel series to Dan Curtis’s classic DARK SHADOWS as well as the series BECAUSE THE NIGHT, based on the James Ellory book. Previously, Tracy worked on projects including THE BOONDOCK SAINTS, HBO’s WINCHELL, TNT’s WITCHBLADE, ANY GIVEN SUNDAY, INVICTUS, Marvel’s THE PUNISHER, and AEON FLUX. Tracy was instrumental in the development of the CBS hit series MADAM SECRETARY. She’s worked with top-tier talent, including Jennifer Aniston, Morgan Freeman, Clint Eastwood, Ang Lee, and Karyn Kusama.

You’ll cover how to best position your project for buyers, how to create a brand and not just a script, how to choose the best partnerships for packaging, and how to pitch your materials so they sell. You will analyze real case studies of film and television projects through the eyes of the very executive who got them made! 

These case studies will include in-depth looks at HULK, INVICTUS, MADAM SECRETARY, and the upcoming DARK SHADOWS and GREEN HORNET AND KATO.

Tracy pulls the veil back on her own process to show that if you understand the relevance of your story, how it fits into today's marketplace, and have a clear strategy for a financial return, you can establish yourself as a trusted content creator with investors and distributors for years to come.

Join Tracy and ensure that you and your projects are ready to get noticed, bought, and greenlit. 


What You'll Learn

In this advanced-level and intensive 4-session class, Mercer will comprehensively discuss the development process, targeting the right buyers, and the importance of forming strategic alliances. In Session 1 she will provide an overview of the current emerging landscape and talk about thoughtful steps a savvy producer must consider as they tailor and develop their projects with the marketplace and realistic budgets in mind. In Session 2 she will focus on how to create a brand as a producer, and how to build a slate of projects. Session 3 the realities of packaging and partnerships. Finally, in Session 4 she will include specific case studies of both TV and film projects with an inside track on how they got set up and greenlit. These will include HULK, INVICTUS, MADAM SECRETARY, and the upcoming DARK SHADOWS and GREEN HORNET AND KATO.

Session 1: Overview on Developing for the Marketplace

This class will discuss how to stand out in the crowded marketplace and how to shape your project in the best way to find a home and get a “YES”. This comes with truly understanding what you have and the best way to pitch it to the proper home. It comes with being honest with your content, understanding who is buying and what, and molding what you have to perfectly fit those homes.

  • How do you get your project to stand out in a crowded field?
  • Assessing your project and understanding the best format and home
  • The IP conundrum
  • Shifting the conventional POV of your story conversation
  • Matching budget to the target audience and likely buyers

Q&A with Tracy

You will have an assignment after this session

Session 2: Creating a Brand

This class will focus on getting clear on ‘the Why’ of your project and ‘the Brand’ that makes you unique and that sets you apart from other filmmakers. That is the kind of content you create, your individual style and POV, your filmmaking model, and how you show up.

  • Mastering your personal elevator pitch?
  • Creating your brand as a producer
  • Building a slate of compelling material
  • How smart development leads to better packaging
  • Networking, agents vs managers, becoming a content provider for buyers

Q&A with Tracy

You will have an assignment after this session

Session 3: Building Your Team & Package Through Strategic Partnerships

This class gets real about how it takes a village to make a project come to life. Seeking out, building, and locking in a team that adds marketplace ‘value’ is essential to your success. We will talk about different strategies to employ in the independent market, the established studio system, and streamer ecosystems.

  • Wisely picking your director
  • Talent “Needle Movers” and how to get to them?
  • Clarity of credits (hint: PGA definitions) and embracing strategic partners
  • Indie financiers and working the Film Markets vs. Working within the system

Q&A with Tracy

You will have an assignment after this session

Session 4: Case Studies - How We Got the "Yes"

This class will give real-world examples and do a deep dive into strategies that got the sale and the greenlight in both unscripted and scripted TV as well as big studio tentpoles and independent film productions. The class will be opened up to questions students may have with regard to current projects and approaches in our shifting marketplace.

  • Tentpole filmmaking: Universal Pictures then and now:
  • Endangered Species: The adult studio financed drama- vs indie financed Sundance -friendly drama
  • TV: Original idea vs. IP-driven re-invention/”sequel series”

Q&A with Tracy


WHAT TO EXPECT

  • This class is designed for beginner, intermediate and advanced students looking to bring their TV and Film projects to market to get the greenlight. This is an in-depth, practical, and detailed class with significantly more content than a standard 90-minute webinar.
  • This class will consist of four sessions, each roughly two hours in duration. In addition to the presentation-style lessons where Mercer will be walking you through various elements of development, packaging, and targeting strategic partners you will also have the opportunity to ask her questions during each session.
  • PLEASE NOTE: This exclusive Stage 32 class is now available to watch on-demand but we highly encourage you to do any assignments to get the most out of the educational experience.

 

About Your Instructor

Tracy Mercer is Amasia Entertainment’s Senior VP of Television. Currently, Amasia is in development at The CW with a sequel series to Dan Curtis’ classic, DARK SHADOWS, to be showrun by Emmy-winner Mark B. Perry. Additional shows in development include BECAUSE THE NIGHT based on the James Ellory book.

Tracy began her film in production before working as a personal assistant to actress, Jennifer Aniston. After working as a script analyst for producers Jennifer and Suzanne Todd at Team Todd, Tracy took a story editor position with producer Rob Fried at Fried Films; there she worked on projects including THE BOONDOCK SAINTS, and HBO’S, WINCHELL. Tracy next joined producer Dan Halsted at Halsted Pictures, who was then partnered with Oliver Stone, where she worked in development on TNT’s WITCHBLADE and films including ANY GIVEN SUNDAY and THE ART OF WAR.

Tracy was next hired by Gale Anne Hurd at Valhalla Motion Pictures. Tracy was the executive in charge of production on the PBS award-winning documentary, TRUE WHISPERS: THE STORY OF THE NAVAJO CODETALKERS, and helped develop Ang Lee’s HULK, Marvel’s THE PUNISHER, and Karyn Kusama’s AEON FLUX.

After four years at Valhalla, she headed up development for Academy Award-winning actor Morgan Freeman’s Revelations Entertainment, where she was involved in the development of films including INVICTUS, directed by Clint Eastwood, and 10 ITEMS OR LESS, directed by Brad Silberling. Tracy was also instrumental in setting up, developing, and serving as an executive producer on the pilot of CBS’ hit series, MADAM SECRETARY.

FAQs

Q: What is the format of a class?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live class?
A: If you cannot attend a live webinar and purchase an On-Demand class, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! After the purchase of a live or On-Demand class, you will have on-demand access to the recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • She was so passionate about the craft and business of filmmaking. Incredibly knowledgeable and down to earth. People like her are why I want to be part of the industry.

Other education that may be of interest to you:

How to Make a “YES” in an Ever-Shifting Marketplace

The SVP of TV at Amasia Entertainment shows you how to score a YES from any buyer for your film or television project. This industry is changing rapidly with companies ramping up productions worldwide, theaters working hard to get people back to the multiplex, and streamers in a never-ending battle to stay on top of the perpetually growing competition. It’s clear that there are more opportunities, outlets, and platforms than ever to get your work in front of audiences. So, why are buyers still telling you no? The key to successfully selling your project requires work, research, and a targeted plan of attack, and in this Stage 32 exclusive webinar, you'll find out what plan works best for you and your project. You’ll discover why buyers pass on projects and provide you with industry insight to know how to turn a “no” into a “yes.” You will examine industry trends, discuss how to make your passion project stand out in a crowded field, and get real about how best to pitch your project, all to enhance your chances of locking strategic creative and financial partnerships. You’ll cover how to market your creative brand, understand different buyers, how to get a meeting, what makes a successful meeting, and most importantly, you’ll learn the art of not taking “no” for an answer. And who better to share with you their insider knowledge and vast experience selling film and television than Tracy Mercer, the Senior Vice President of Television at Amasia Entertainment. Tracy and Amasia are currently developing a sequel series to Dan Curtis’s classic DARK SHADOWS and the series BECAUSE THE NIGHT, based on the James Ellory book. Previously, she’s worked on projects including THE BOONDOCK SAINTS, HBO’s WINCHELL, TNT’s WITCHBLADE, ANY GIVEN SUNDAY, INVICTUS, Marvel’s THE PUNISHER, AEON FLUX, and Tracy was instrumental to the development of the CBS hit series, MADAM SECRETARY. She’s also worked with top-tier talent, including Jennifer Aniston, Morgan Freeman, Clint Eastwood, Ang Lee, and Karyn Kusama. By the end of this webinar, you’ll have a new understanding and current insight into this ever-shifting marketplace from an expert with years of experience and the keys to earning that “yes” from the right buyer.

How to Make Your Script Appeal to Producers During COVID

The COVID-19 pandemic and quarantine have changed the film and television industry profoundly. Like it or not, we’re thinking about movies differently now, we’re making them differently, we’re selling them differently, and we’re watching them differently. Studios, buyers, and producers are keenly aware of this shift and are applying this to how they are choosing their next projects. As a writer, understanding how the industry is changing and what people are now looking for can make all the difference in being able to take the next steps in your career. With so many new obstacles and challenges now involved in making a film, producers have to weigh a lot more factors when choosing their next projects, including which movies will be safest to put together. Small details in scripts—scenes or moments that might have been no big deal to include as recently as a year ago—might now be all it takes for a producer or financier to reject. So how does production during COVID look like and how can you make your script work and come across as more attractive within these constraints? Let’s take a closer look. Multi Emmy Award-winning filmmaker and author Shane Stanley has worked in almost every capacity on and off the set with hit shows like ENTERTAINMENT TONIGHT and SEINFELD and producing films like Sony Pictures’ GRIDIRON GANG a #1 box office hit starring Dwayne ‘The Rock’ Johnson. For three years, Shane was Vice President of Sheen/Michaels Entertainment where he produced several motion pictures starring Marlon Brando, Mira Sorvino, Thomas Hayden Church, Donald Sutherland, Marisa Tomei, Sean Penn, John Travolta, and Charlie and Martin Sheen. Shane continues to produce and direct independent films of all levels, including the action thriller BREAK EVEN and action comedy DOUBLE THREAT, currently in production. Shane recently released his book What You Don’t Learn In Film School, which covers filmmaking from concept to delivery and has already landed on required reading lists at several universities across the country. Shane continues to produce films during COVID and is well versed on what it takes to put a film together in this unique time. Shane will dive deep into how producers are operating in the time of COVID-19 and how you can make your script “COVID-friendly” and more attractive for producers to work on. He will begin by outlining how production has changed since COVID, including the biggest new hurdles, new guild requirements, and what’s keeping talent from signing on. He’ll explain what’s making movies more expensive to produce and what locations are now ideal or no longer easy to shoot in. He will next delve into what a COVID-friendly script looks like to a producer. He’ll talk about what kind of stories producers and buyers are seeking out, what red flags in your script will keep producers from signing on and how many characters are too many now. He will also discuss locations as well as the genres and themes that buyers are now gravitating towards. Shane will then discuss how to adjust your script to fit this new era, including deciding whether it’s worth adjusting or saving until things are safer and how to find compromise and middle ground when making changes. Finally, Shane will give you tips on how to get a producer on board during this time. This is a tricky time for everyone, but Shane will give you the lowdown to be smarter and more strategic in finding opportunities and success.

Stage 32 Writer Hangout Webcast

Hey screenwriters and creatives! Mark your calendars and come hang out online with Stage 32 Director of Script Services, Jason Mirch on Tuesday, November 12th at 1pm (Pacific).    If you're a screenwriter and looking for support for your writing or your career, this is the online hangout for you!   What is a Stage 32 Writer Hangout? This is an online webcast where screenwriters and creatives gather to share what you're working on, things that are inspiring you and give you a forum to ask questions you have about your craft, the business or the industry.    For over a decade, your host, Jason Mirch, has worked in nearly every aspect of the business, including representation, development, production, and film finance. He has worked with Academy and Emmy Award winners on studio and independent projects.  

Bradley Gallo (Producer & CCO) & Nat Topping (Development Executive), Amasia Entertainment

CCO Bradley Gallo and Story Editor Nat Topping from Amasia Entertainment join our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.

Packaging & Selling Film & TV: How Producers, Filmmakers and Financiers can Navigate Today’s Marketplace

How do you best package and sell your projects in this ever changing industry? In this exclusive Stage 32 Webinar, we will teach your to push your projects and connect with industry executives to package and sell your projects from the development stage to distribution. Since joining Ramo Law in 2009, Tiffany Boyle has leveraged her business-oriented sales and packaging skills to bring hundreds of films and documentaries to fruition. Tiffany connects filmmakers with producers, co-producers, executive producers, co-finance partners, distributors, agencies and other industry representatives. Through her critical review of content and strategic use of Ramo Law resources, Tiffany creates successful content packaging that bridges the needs of both client and industry demands. In addition to all these skills, Tiffany served as a Co-Executive Producer and brought in financing for films SOMETHING ELSE (Tribeca 2019) and ARKANSAS starring Liam Hemsworth and Vince Vaughn. She led the sales and packaging for TRAGEDY GIRLS (SXSW 2017) and FREAKS (Toronto IFF 2018), she brought foreign financing to ASHES IN THE SNOW (Los Angeles FF 2018) starring Bel Powley, and she sold an autobiography to Hulu for development into a limited television series. Tiffany will provide you with the pertinent and actionable information you need to package a project in the current environment. She will begin by discussing the packaging and sales world before COVID-19, what is happening right now and what can be expected once we're in the clear. She will discuss packaging and selling of all budget levels and dive deep into the world of attachments including landing valuable producers, directors, actors, and even financiers. From there, Tiffany will tell you how to build your relationships to help enhance and accelerate your path to getting your project packaged and sold. She will discuss sales and the current state of the marketplace. And finally, Tiffany will even include some outside the box methods and resources toward packaging and selling your project outside the traditional model. "Let's do a deep dive into everything happening right now and what to expect down the road so you can take action. We will focus on who to approach first for attachments and how to build the project from there in order to make it the most sellable and attractive package it can be." - Tiffany Boyle

Elsa Ramo - Today's Master Producers: Part 3

This is the 3rd installment of the Stage 32 + Bondit Media Capital Masterclass featuring Matthew Helderman (CEO of Bondit Media Capital) and Elsa Ramo (Managing Partner of Ramo Law).  

register for stage 32 Register / Log In