Create Your Pitch Bible with a World Class Executive

Payment plans are available - Contact edu@stage32.com
Taught by Anna Henry

$599

On Demand Class - For immediate download. Unlimited access for 1 year.

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Class hosted by: Anna Henry

Producer & Development Executive (Clients Worked with Netflix, AMC, Amazon, Sony, HBO and more)

Anna Henry has worked in prime-time television and kids' programming for over 20 years. She worked in drama development and programming with ABC and CBS, as well as with Nickelodeon as a development executive where she developed series, pilots, and features, including the cult it INVADER ZIM. She has also freelanced as a creative consultant for a number of production companies. She was most recently Director of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Her clients have worked on shows and set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and others. As a script consultant, she enjoys having a close collaboration with writers in refining scripts, expanding their range of material, and finding the best home for each project.  Full Bio »

Summary

 

Payment plans available - contact edu@stage32.com for details

Only 6 Spots Remain - Spots are filling up quickly

Craft your pitch bible with a former development executive at ABC, CBS and more. 

 

Between streaming giants like Netflix and HBOMax, cable and traditional broadcast networks, and emerging international platforms there has never been more space to fill or higher demand for buzzy new shows. In this ever-growing marketplace it can feel like decision makers aren't paying attention to your work. And that's where a world-class pitch bible that can grab the right people's attention comes in. 

Before you can get anyone to consider your series, you need a pitch bible to grab executives’ attention and tell them exactly what you’re selling in just a few, visually impactful pages. But what should you include in your pitch? How do you organize your ideas? How detailed should you be? What exactly do executives look for in a pitch bible? This is where Stage 32 can help.

In this Stage 32 exclusive six-part intensive lab hosted by a former network executive and A-List manager, you’ll turn your scripted television idea into a pitch bible that excites the reader through your unique voice while effectively conveying your show. You’ll get into the nitty-gritty of what networks are looking for, including your story engine, the world, the main characters, how detailed you should be, writing effective teasers, and crafting season arcs.

Your host, Anna Henry, has over 20 years of development experience as an executive at ABC, CBS, and Nickelodeon. She’s also worked as a representative, helping her clients set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and many others.

Not only will Anna help you build your pitch bible from the ground up, you’ll meet with her one-on-one over Zoom twice during the lab to get direct feedback on your pitch bible and help craft a verbal pitch based on your materials. You’ll even cover how to consolidate your pitch bible down to two pages so that you’re ready to submit to other executives through Stage 32. And Anna will provide sample pitch decks to study, in addition to sample loglines and episodes.

By the end of six weeks, you’ll have a pitch bible, vetted by a world-class executive, a short pitch bible for submissions, a verbal pitch to help get you in the door, and ample handouts to continue learning from. With limited spaces available, grab your seat before missing out on this fantastic opportunity to work with Anna and kickstart your television career.

 

Testimonials from Anna's previous Stage 32 Education:

 

"This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do!" - Tiffany C.

 

"So informative on the structure of a pitch. What's needed and how to go about dealing with the things that will come up during a verbal pitch or simply in the relationship between those giving a pitch and those receiving one. Well organized Anna, thank you!" - Julia L.

 

What You'll Learn

PRE-CLASS PREP – Read your syllabus and identify the scripted television idea you will create a pitch bible for. Re-read your pilot script for that project and any other materials you’ve written. Think about your personal connection to your idea and what makes you passionate about it.

WEEK 1 – The Basics: Template, Why You, Why Now, Show Description, World, Themes, & Tone

What Is a Pitch Bible?

  • What is the purpose of a pitch bible?
  • Why isn't a spec pilot enough?
  • Layout and sections included in a pitch bible
  • Basic formatting and style

What You Need to Know Before Writing Your Pitch Bible

  • Identify your genre and audience
  • Where might your show sell?

Essential Elements of a Pitch Bible

  • Your connection to the material
    • Why are you the right person to write this series?
    • Why is this series relevant to today's audience?
  • Summarize your show
    • Structure
    • Story engine
    • Stakes
  • The world of your show
    • Time period
    • Location
    • Milieu
    • Real or historical events
    • Fantasy elements
  • Tone and themes
  • Incorporating visual images into your pitch

Q&A with Anna

Handouts: Sample pitch bibles

Assignments: 

  • Study the sample pitch bibles
  • Write a paragraph about your personal connection to your projects
  • Write your show description
  • Write your world section
  • Write your tone and themes sections 

WEEK 2 – It’s All About the Characters

Creating Characters

  • Discuss creating unique, compelling, relatable characters
  • How to describe them
  • Key character elements
    • Goals, motivations, and agency
    • Flaws and fears
    • Backstory
    • Character arc
    • Personality traits, point of view, and voice
  • Differences between likeable and relatable characters
  • Effective antagonists
  • Importance of describing relationships and conflicts

Q&A with Anna

Assignments:

  • Write a detailed description (half a page) on 3-4 lead characters
  • Write a one-paragraph description on 2-3 supporting characters
  • Finish work on previous sections

WEEK 3 – One-on-One Virtual Meetings (No Online Class)

This week will consist of one-on-one virtual meetings regarding the completed elements of your pitch bible. Each writer will send in their document 48 hours in advance and will have a call or Zoom to discuss what works and what doesn’t.

Assignment: Address the notes received

WEEK 4 – Tell Me a Story: Teaser, Pilot, & Series

Teasers

  • How to write a teaser
  • How to effectively use teasers in your pitch bible

Pilots

  • Understanding pilot structure
  • How to summarize your pilot story in your pitch

Series

  • How to convey the longevity of your series
  • Season arcs
  • Studying sample episodes
  • Episodic vs. serialized projects vs. limited/mini-series
  • Story engine
  • Stakes
  • A and B stories
  • What to reveal
  • What to leave out
  • Crafting episode loglines

Q&A with Anna

Assignments:

  • Write the teaser
  • Write a summary of your pilot
  • Write the series section, including season arcs and episode loglines, as needed

Week 5 – In the Room/Zoom Where It Happens: Logline, Comps, Visuals, Short Pitch, & Verbal Pitching

Everything You Need to Know About Loglines

  • What is a logline
  • Anatomy of an effective logline
  • Discuss sample loglines

Understanding "Comps"

  • What are comps?
  • Pros and cons of comps

Leave-Behinds (Look Books)

Creating a 2-page pitch for Stage 32, fellowships, and contest

Verbal Pitches

  • In-room pitches
  • Virtual pitches
  • Pitching dos and don'ts 
  • Specific pitching scenarios

Q&A with Anna

Assignments:

  • Write a logline for your show
  • Identify potential comps
  • Finish your pitch bible

WEEK 6 – One-on-One Virtual Meetings (No Online Class)

This week will consist of one-on-one consultations regarding your finished pitch bible AND/OR a verbal pitch. Each writer will have the option to send in their finished written pitch 48 hours in advance and have a call or Zoom to discuss what works and what doesn’t, OR to use the consultation to practice live pitching on Zoom, receive feedback and re-pitch, OR do a combination of the two.


WHAT TO EXPECT:

PLEASE NOTE: This exclusive Stage 32 lab is limited to 20 writers and will be booked on a first-come, first-served basis. The opportunity to work this closely and for this long with an executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good.

  • This lab is designed for writers interested in creating a pitch bible and verbal pitch for their television series.
  • By the end of this 6-week lab, you will have a professional pitch bible and verbal pitch for your television series.
  • This is an in-depth, practical, and detailed lab with one-on-one time with the instructor and significantly more content than a standard 90-minute webinar.
  • ***Only 6 Spots Still Available***
  • Sessions will vary between 2-hour group settings and personal one-on-one Zoom meetings with Anna. You will be held accountable to take the lessons from each week and move your work forward.
  • Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV deck development process.

Payment plans are available - please contact Amanda at edu@stage32.com for more information

About Your Instructor

Anna Henry has worked in prime-time television and kids' programming for over 20 years. She worked in drama development and programming with ABC and CBS, as well as with Nickelodeon as a development executive where she developed series, pilots, and features, including the cult it INVADER ZIM. She has also freelanced as a creative consultant for a number of production companies.

She was most recently Director of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Her clients have worked on shows and set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and others. As a script consultant, she enjoys having a close collaboration with writers in refining scripts, expanding their range of material, and finding the best home for each project. 

Schedule

Saturday May 14th: 10am-12pm PST

Saturday May 21st: 10am-12pm PST

Saturday May 28th: One-on-one consultations, no online class

Saturday June 4th: 10am-12pm PST

Saturday June 11th: 10am-12pm PST

Saturday June 18th: One-on-one consultations, no online class

FAQs

Q: What is the format of a lab?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live lab class?
A: If you attend a live online class, you will be able to communicate directly with your instructor during the class. If you cannot attend a live class, you will have access to the entire recorded broadcast, including the Q&A. Plus, your instructor will be available via email throughout the lab.

Q: Will I have access to the lab afterward to rewatch?
A: Yes! After the purchase of the lab, you will have on-demand access to the video recording, which you can view as many times as you'd like!

Testimonials

This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C.

This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage32 delivered the goods. - John R.

What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L.

So informative on the structure of a pitch. What's needed and how to go about dealing with the things that will come up during a verbal pitch or simply in the relationship between those giving a pitch and those receiving one. Well organized Anna, thank you! - Julia L.

Anna has a considerable amount of experience in the subject matter. She was well prepared and organized in her presentation. I took away the information that I was hoping to receive. - Bud M.

First off, I want to say thank you to Anna and the entire stage 32 crew. Not only was this extremely insightful about pitching your stories and ideals, but also about how specific your writing(the actually scripts) need to be. It definitely sent me back to rethink, improve, and be more specific with my projects that I plan to pitch. - Zack S.

Anna was concise, and detailed. I've been working on log-lines/treatments/synopsis for 2 years for my scripts and never had it nailed like Anna was able to do. She rocks! - Cheryl Lynn S.

Anna Henry was very to the point and her suggestions were full of experience and knowledge. Stage 32 is terrific for offering these webinars. I have learned so much and do feel fortunate to take advantage of the information. - Dana S.

Anna was so generous with her time, so knowledgable, so encouraging...very grateful. It feels like there's a stronger wind at my back after that. Thank you! - Michael L.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

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I am writing my first one hour drama pilot so this webinar was packed with the exact information that I will be immediately putting to use in my rewrite. The slides were clear, concise and informative. The speaker was excellent at conveying the information I needed." -Bobby C.   "It was really great information. Anna was a terrific host, very knowledgeable and shared a lot of information and tips." -Marla H.   "Comprehensive, insightful. Combined a lot of material I had heard snippets of on character, world dev, etc. but artfully stitched together in one presentation." -James F.   "It was amazing, enlightening - completely. I learned soooo much - especially as a feature writer who's been asked to turn a feature script into a pilot!! Thank you soooooo much." -Kristin G.    

Netflix + Stage 32 Present: Television Pilot Story Structure

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How to Write Historical Fiction Television that Will Get You Noticed

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The intention of this lab is to help you create that piece of material that stands out, gets you the right meetings, and, ultimately, gets you representation, meetings with decision-makers, and/or a coveted seat in a writer’s room. Over the course of a 15+ year career, Anna Henry has read thousands of television scripts and worked with hundreds of writers. Anna began her career as a development executive at Nickelodeon, then crossed over to prime-time television working at CBS and ABC in drama development and programming before working in management and establishing herself as an independent producer. Anna was Head of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Anna has set up projects at Sony, 20th Century Television, EOne, Starz, Amazon, Netflix, Corus, ITV America to name just some. Anna’s client credits include Netflix's SEVEN SECONDS; Starz' VIDA; BET’s IN CONTEMPT; HBO's THE DEUCE, BIG LOVE, and VINYL; Showtime's THE CHI; NBC's THIS IS US; The CW's JANE THE VIRGIN; DirecTV's KINGDOM, AMC’s FEAR THE WALKING DEAD; PBS' MERCY STREET; and more. Anna has taught numerous webinars, classes and writing labs for Stage 32. She remains one of our most popular and in demand educators. In this lab, she will be working directly with you in a class setting and also during one-on-one sessions with the goal of helping you write a fantastic, market-ready pilot. To do so, Anna will guide you through picking a concept, creating engaging characters, perfecting your structure, constructing an outline and, finally, writing your pilot. If you already have a concept or even a completed pilot, Anna will use the same tools to help you hone and sharpen your material.   WHAT TO EXPECT By the end of this 8-week writing lab, you will have a completed drama television pilot script ready to be shown to reps, development execs and other executives and professionals. This class is geared towards the writing of half-hour and hour-long single camera series. While the focus and the examples that Anna will provide are rooted in these types of shows, many of the exercises and lessons can also be helpful for multi-cam sitcoms, limited series, animated series, and short-form webseries. Sessions will vary between 2-hour group settings and personal one-on-one Zoom meetings with Anna. You will be held accountable to take the lessons from each week and move your work forward. Plus, to keep you motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the writing process. To see the full writing lab schedule, see below under "What You Will Learn".   PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 writers and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with an executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Harrison at h.glaser@stage32.com for more information This lab is limited to 10 people This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea or polish an existing pilot.     "My passion is helping writers make their work better. I’m not a screenwriter, so I don’t try to insert my voice into your work. With 20 years of experience as a development executive and literary manager, I consider myself to be your advocate and guide. I know the marketplace and know what will make your project successful. But my goal is to tell YOUR story in your voice. I don’t give vague “reviewer” notes, and I am brutally honest. If you want a cheerleader, I recommend you get notes from your friends. If you want to put in the work to elevate your writing, you’ve come to the right place." - Anna Henry   Praise from Anna's previous Stage 32 writing labs:   "Anna exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. Anna and Stage 32 delivered the goods." - John R.   "What a thoughtful, thorough and inspiring class. Not only was the content there, but the structure was also superb. Thank you Anna for your genius and your generosity." - Crispin L.   "Anna was so generous with her time, so knowledgeable, so encouraging...very grateful. It feels like there's a stronger wind at my back after that. Thank you!" - Michael L.

Stage 32 Presents: COVID-19 - A Conversation with Industry Professionals of the Current State of the Entertainment Industry

Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners. Over the last few weeks, we have been working tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are looking forward to bringing you another virtual event to help you stay up-to-date about the state of the entertainment industry featuring some of the top professionals in the business. In this special event webcast we presented a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of the entertainment industry as we are all faced with the COVID-19 pandemic.  Our Stage 32 Managing Director, Amanda Toney, hosted this incredible lineup, where you will hear the point of view of a production company (Andrew Fried of Boardwalk Pictures), a lender (Viviana Zarragoitia of Three Point Capital), lender counsel (Carolyn Hunt of Barnes & Thornburg LLP), a talent representative (Tracy Christian of TCA Management), all moderated by producer and production company counsel (Elsa Ramo of Ramo Law PC). Stage 32 is proud to be putting the "social" in #SocialDistancing. Please share this event on your social media and tag @stage32 on Twitter and @stage32online on Instagram.   

From Script to "Action!" - The Steps You Need to Take to Actually Get Your Project Made- 2 Session Producing Class

As a producer it’s your job to get a film up and running and to put the pieces in place so cameras can start shooting and something fantastic can actually get made. You might already have a great script that you feel is ready to shoot, but especially for newer filmmakers and producers, the next steps you need to take can feel uncertain. Where are you going to get the money and how much money do you actually need? Who’s going to direct, who’s going to star and how can you get each player on board? What materials do you need to prepare ahead of time and how can you use the connections you have (or make new connections you need) to get what you need going? The path from script to production can feel big, vague, and intimidating, but that doesn’t mean you can’t do it, especially with the right guidance and understanding. Michael Wormser is a co-founder and producer at Cinemand and has produced over 70 projects over his career that span film, commercials, music videos, short films, branded content, interactive web series, and studio marketing campaigns. His most recent film work includes THE THINNING, THE THINNING: NEW WORLD ORDER for Legendary, INTERNET FAMOUS for Lakeshore (now on Netflix), and the award-winning indie drama FUNNY STORY which premiered at Slamdance Film Festival. Michael and his team at Cinemand are currently in pre-production on the true-crime thriller THE CULT, based on the true story of Heaven's Gate. Michael’s long, long list of completed projects attest to his honed ability to get projects off the ground, an important talent for any producer and one he is excited to share with the Stage 32 community. In this two part class, Michael will offer you a comprehensive and intensely helpful guide to the steps you need to take to actually get your project made by using your connections, finding the money, building your team, and closing the deals. His first class will focus on the steps you should be taking before “going out” with your script, including beta testing your script, putting together your materials like look books, budgets, and shooting schedules and how to package your project. In the next session, Michael will lay out how to actually “go out” with your project, including how to pitch, how to build your network and how to actually close the deal. Along the way, Michael will be answering your questions and giving you specific and helpful strategies you can take back to your own project.   No matter how experienced you are, getting your passion project made is within your reach. Whether you’re a brand new producer or someone with more experience looking for a refresher or new perspective, Michael will give you the tools you need.

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