Summary
Learn Commercial Acting to Help Catapult Your Career!
It's impossible to watch television today without getting a catchy commercial actor stuck in your head. Actors like Flo from Progressive, Jake from State Farm and Lily from AT&T have won the hearts of audiences nationally (and sometimes internationally!) for their stand-out personalities and senses of humor...and they're laughing all the way to the bank.
Not only is commercial acting lucrative, but commercials can help you catapult your career. "Lily" is now going to be in DEADPOOL 3, "Jake" is in the Netflix show GET SMART and "Flo" is in the Netflix film GIRLFRIEND'S DAY.
It pays for you to break in with commercials, now, doesn't it? So, where do you even start?
Don't worry, we'll teach you how.
Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. You can find her on Hulu's GOOD KISSER, and in the Go Magazine series DATING ZOE.
Rachel has earned a living through commercial and endorsement deals and is working exclusively with the Stage 32 acting community to mentor you on how you can do the same for your career! You will have the opportunity to work in an intimate setting with Rachel in an extended 2-1/2 HOUR INTERACTIVE WORKSHOP.
You will walk away from this class with all the tools you need to break into commercial acting, including the tools you need, how to find representation, how to audition and etiquette.
What You'll Learn
How to Make Sure Your Headshots Stand Out
- Common misconceptions
- Good headshot examples
- Headshot backgrounds
- Hair & makeup
- Headshot photographers
- What your headshots need to say about you
Picking the Right Wardrobe
- Understanding how Casting Directors first see your photo and what you’re wearing
- Types of clothing
- Colors of clothing
- Defining your “looks”
- What clothing NOT to wear
What is Your “Type”? – Understanding What Types You Can Play Best
- Everyone is different, what makes you unique?
- Being clear on how you present yourself
- “Type” exercise to help you define where you fit in
- How to find companies you would “sell” to
- What NOT to do
- Examples of “types”
Your Branding as an Actor on Social Media – Yes, it’s Necessary
- With the importance of social media, actors now must think of their brand
- How do you make yourself a brand on social media?
- Tips to create your brand on Instagram, Facebook and Tik Tok
- What should you post?
- What needs to be on your profile?
- What should you keep off your profile?
- Who should you be following?
- How should you be interacting?
How You Can Get an Agent
- What to look for in an agency
- Should you choose a large agency or a small agency?
- What is most important with your relationship with an agent
- 5 most productive ways that you can get an agent
How You Can Audition
- Rachel will go over what to expect in each type of audition scenario, best practices to stand out and things to NEVER do.
- Group auditions
- Single audition
- Couple auditions
- Real people auditions
- Spokesperson auditions
Working with Copy and Having a POV (Point of View)
- Examples of POV
- Once you get the lines, then what? What if there are no lines for an audition?
- How to find comedy in the copy
- Copy exercise
Acting Camera Techniques
- How to work with the lens
- Working with your eyes and face
- How to be aware of your focus
- How to work with props effectively
How to “Book” the Room and Get a Callback
- Room etiquette
- On a callback, who should you be talking to and what should you be saying?
- How many people are on avail for the same role?
- Example of when I auditioned and DIDN’T get the role and why
- Things you can control
- Things you CAN’T control
Horray! You Get Booked
- Understanding what you need to do when you get chosen
- What to do on the day of your shoot
- The “no bullshit” approach
- How you can prepare
Q&A with Rachel throughout
Whether you’re new to acting or a seasoned veteran looking to subsidize your income with commercial work, you will get all the tools you need from Rachel!
Who Should Attend
All levels of directors (advanced, intermediate and beginner) looking to learn about commercial and endorsement deals.
All levels of writers (advanced, intermediate and beginner) looking to learn about commercial and endorsement deals.
Producers looking to learn about commercial and endorsement deals.
Actors looking to learn about commercial and endorsement deals.
Executive
Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu.
Credits
