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Script Coverage Secrets: Master the Art of Story Analysis
Script Coverage Secrets: Master the Art of Story Analysis
Taught by Marla White
Former Head of TV for Emmy Award Winner Peter Tolan's Fedora Entertainment
On Demand
$49.00
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Summary

Learn how professionals analyze scripts by writing coverage - which is usually the first thing executives read before deciding to whether or not to read your script -  from acclaimed story analyst Marla White, who works for companies like CAA, Sony Television International, Gemstone, TriStar, and Oxygen!

PLUS! You'll receive exclusive handouts to help with your coverage, including a Sample Coverage Document, What To Look For In A Pilot vs. Feature, and Rules of Writing Coverage!

 

With so many scripts being written and submitted to companies and producers for consideration, it is impossible for every script to be read by decision makers. And that's why script coverage is such an important part of the process and something every writer, creative and producer needs to understand. When a script is "covered", that means that someone who works with the producer or company in their development department is entrusted with reading the script and writing up a short analysis of what it's about and how it can, or may not, fit into the current mandates of the decision makers. 

In the ever-evolving world of filmmaking and screenwriting, the ability to provide insightful script coverage is an invaluable skill. Whether you're an aspiring screenwriter, a film industry enthusiast, or a professional script reader, understanding the intricacies of script coverage is crucial for identifying storytelling strengths and weaknesses. It also helps screenwriters craft their screenplays in way that can receive strong coverage and move up the ladder. 

Script coverage plays a pivotal role in helping filmmakers, producers, and studios make informed decisions about which scripts to invest in, develop, or pass on. Well-constructed script coverage can determine the fate of a screenplay, impacting not only the lives of writers but also the entire cinematic experience for audiences. By becoming proficient in story analysis, you'll position yourself at the heart of this creative process, equipped with the tools to identify and nurture captivating stories.

In this exclusive Stage 32 webinar, you’ll learn the secrets of script coverage from Marla White, who transitioned her long career in development into becoming a freelance story analyst for companies like CAA, Gemstone, Sony Television International, TriStar, and Oxygen. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC, and have been staffed on premium cable dramas and was previously the head of development for Emmy award-winning writer/director/producer Peter Tolan (WGN’s “Outsiders”, Fox's "Rake", and TV Land’s “Gaffigan"). Now sharing her knowledge exclusively with the Stage 32 community, Marla will delve into the core components of script coverage, breaking down the elements that make a screenplay shine and how they differ from what makes a television pilot a slam-dunk.

Over an information packed 90-minute webinar, Marla will teach you the art and science of script coverage and unlock the keys to becoming a script analysis virtuoso. You’ll learn about the fundamentals of script coverage, from its purpose to the key components that make up a comprehensive report. She’ll go over the intricate structure of both a screenplay and a pilot, including the essential plot points and character arcs needed for a strong story. Just as important as describing what the script is about, you’ll also learn how to craft constructive recommendations that can make or break a script's chances.

You’ll gain a behind-the-scenes look into how script coverage is used by agents, managers, producers, and development executives in decision-making processes. A bonus for any writers out there - this webinar will help you enhance your own writing skills by dissecting successful scripts, identifying what works, and incorporating those techniques into your own work.

Whether you're an aspiring writer eager to refine your skills or a film industry professional looking to make informed decisions, this webinar is your gateway to becoming a story analysis maestro.

PLUS! You'll receive exclusive handouts to help you with coverage. Downloads include:

  • Sample Coverage Document
  • What To Look For In A Pilot vs. Feature
  • Rules of Writing Coverage 

You will walk away from this webinar with a concrete understanding of how to best write and work with coverage to elevate your career. As a script coverage aficionado, you'll be an invaluable asset to the entertainment industry, and your expertise will open doors to exciting opportunities, from working with top-tier talent to contributing to the development of future blockbusters.


"I'm thrilled to be back on Stage 32, leading another webinar. It's always a fantastic experience, as the participants are incredibly engaged and eager to soak up new knowledge. As a teacher, there's nothing more exciting and gratifying than sharing insights with such a receptive audience. Despite my occasional love-hate relationship with technology, the webinars consistently run smoothly, making the process even more enjoyable. I can't wait to dive into the topic of story coverage, a crucial skill for everyone, and continue this enriching journey with the Stage 32 community." - Marla White
 

What You'll Learn

  • Why knowing how to write coverage is important
    • Who uses coverage and why
    • How to analyze scripts, books, graphic novels, video games, podcast, and more
  • General Coverage Guidelines
    • Basic writing tips for successful anything
    • Why research is a key ingredient to great coverage
    • How to properly note titles and writers
    • What information is necessary to include in the top sheet
    • A simple formula to write the perfect logline
      • Feature vs Television pilot
    • What is a comment summary and how to write one
    • Writing an effective and accurate synopsis
      • How to stay on track and tell the story
      • The industry standard for identifying characters
      • How to write in active voice
      • Tips for keeping it to just one page
    • Delivering comments
      • Insightful comments vs. personal opinion
      • What to comment on
      • Getting the tone right
      • Identifying target audience
    • Recommendation
    • Character Breakdown
      • Who uses them and why they matter
  • Analyzing Feature Scripts
    • Outstanding characteristics of a great feature
    • Defining characters
    • Identifying character arcs
    • Understanding the difference between a physical goal and an emotional one
    • Consider story structure
    • Discussing marketability
  • Analyzing Television Pilots
    • What is the key factor in a marketable TV pilot
    • Learning the importance of a strong teaser
    • Identifying the types of television series
      • Comedy – multi-cam vs. single vs. hybrid
      • Drama –serialized vs. episodic
      • Limited vs. Mini
    • Discussing the need for multiple, identifiable storylines
      • Unlinke a movie, one story is never enough
    • Important information to bring up in the comments
  • Different types of coverage
    • Standard
    • Political
    • Sales
  • Q&A with Marla

Who Should Attend

All levels of screenwriters (advanced, intermediate and beginner) looking to learn how to write coverage.

All levels of screenwriters (advanced, intermediate and beginner) looking to learn how to make the most out of coverage.

All levels of executives (advanced, intermediate and beginner) looking to learn the fundamentals of writing and reading coverage.

Producers who want to gain insights into how to best use coverage to help their projects.

Executive

Marla White
Marla White
Former Head of TV for Emmy Award Winner Peter Tolan's Fedora Entertainment at

Marla White has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC, and have been staffed on premium cable dramas. Companies like Gemstone, Sony Television International, TriStar, CAA and Oxygen rely on Marla's skills as a story analyst. She has been a mentor and workshop leader for the past eight years for the CineStory Foundation, and previously, headed up television development for Emmy award-winning writer/director/producer Peter Tolan (WGN’s “Outsiders”, Fox's "Rake", and TV Land’s “Gaffigan").

Marla was also associate producer on Sony Picture's "Kings of South Beach" written by Academy Award nominee Nicholas Pileggi (Goodfellas, Casino, The Irishman, American Gangster) and co-producer on CBS' and Paramount's "The Last Brickmaker in America", starring Academy Award winner Sydney Poitier.

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