The Secrets to Becoming a Pitching Ace
On Demand

The Secrets to Becoming a Pitching Ace

Taught by Lorelle Lynch
$49.00

Summary

Learn from Lorelle Lynch, Development & Production Executive behind WOMAN OF THE HOUR (Netflix) and Amazon’s upcoming DRIVERS ED!

Plus, get a Pitch Structure Cheat Sheet to help you craft clear, captivating, and unforgettable pitches!

PLEASE NOTE: This exclusive Stage 32 webinar is now available to watch on-demand and no longer live.

 

If you’re a filmmaker, screenwriter, or producer looking to take your career to the next level, mastering the art of the pitch is non-negotiable! Pitching isn’t just about selling your project—it’s about selling you as a storyteller. Whether you’re in front of an executive, a producer, a financier, or even a potential collaborator, your pitch is often your first—and sometimes only—chance to make an impression. When you know how to connect, communicate, and captivate, you stand out in a sea of thousands. Learning how to pitch well can open doors, build confidence, and help you turn your creative passion into real opportunities!

 

But let’s be honest—pitching is hard. Most creatives stumble because they approach it like writing, not performing. You might have an incredible story in your head, but when it comes time to say it out loud, things fall apart. Maybe you include too much, not enough, or lose your audience halfway through. Maybe your idea isn’t structured for pitching—or worse, it’s not even pitchable yet. And that’s okay, because you’re not alone. Most people make the same mistakes: they weigh every moment equally, forget essential transitions, and leave listeners confused or bored. This exclusive Stage 32 webinar will teach you how to avoid those pitfalls, build your confidence, and deliver a pitch that leaves the room wanting more.

 

Guiding you through this process is Lorelle Lynch, a seasoned development and production executive whose credits include the acclaimed WOMAN OF THE HOUR (Netflix, 2024) and Amazon’s upcoming feature DRIVERS ED. With over eight years of experience across film, television, and digital media, Lorelle has heard—and given—countless pitches. From her work at Cox Media Group, Vox Media, Range Media Partners, and AGC Studios, she’s collaborated with top-tier talent and knows exactly what makes a pitch stand out in a crowded marketplace. Her sharp creative instincts, combined with her passion for elevating diverse voices, make her uniquely qualified to teach you how to pitch with confidence, clarity, and authenticity.

 

You’ll uncover what makes a pitch truly compelling—from identifying your audience and structuring your story to knowing exactly what to include (and what to leave out). You’ll learn the crucial elements every pitch must have, the common mistakes that kill momentum, and how to adjust your approach depending on who’s in the room. By the end, you’ll walk away with the tools, mindset, and strategy you need to deliver a concise, captivating, and memorable pitch. In other words—you’ll be ready to become a pitching ace.

 

PLUS! You will receive:

  • Pitch Structure Cheat Sheet to help you craft clear, captivating, and unforgettable pitches!

 

Testimonial from Lorelle Lynch:

"I’ve heard hundreds of pitches, and I know firsthand what makes a great pitch stand out—and what makes a pitch forgettable. That's why I’m so excited to share practical, insider strategies through this Stage 32 webinar. If you’re serious about getting your story noticed by the right people who can make your idea a reality, this is your chance to learn how to pitch like a pro."

What You'll Learn

  • Pitching: Why Is It So Hard?

    • Life Experiences - we're trained to do pitches wrong

    • Writing vs. Pitching: the problem of "The story's in your head"

    • What comedians and good pitchers have in common

 

  • The Un-Pitchable Idea: How To Avoid it

    • Identifying if your idea is pitch-worthy

    • The "Mom" test

 

  • Common Mistakes

    • Identifying the most common mistakes and how to avoid them

    • Revealing the quickest ways to confuse your audience

    • Boredom: a pitcher's worst enemy

    • Weighting everything in your pitch equally – The “And then this happens…” curse

    • "Where are we?" The case of the missing transitions

 

  • Building Your Story
    • The story elements you must have in your pitch

    •  Pitching Story engine vs. Plot 

    • The elements you should leave out of your pitch

 

  • Structuring Your Pitch

    • Beginning - How to set everything up economically

    • Middle - "Easy on the dressing"

    • End - How to pay everything off in a satisfying way

    • Proper pitch length: shorter the better

 

  • Identifying The Most Crucial Elements Of A Pitch

    • The most important element in every pitch

    • The least important element in every pitch

    • The 3 things every pitch must have

 

  • Who Are You Pitching To - Catering A Pitch To The People In The Room

    • How to identify your audience and what they want

    • Easy tips to target an audience

    • Selling the pitch in the room

 

  • Q&A with Lorelle

Who Should Attend

  • Anyone who’s ever felt nervous, unclear, or overlooked when presenting their story and wants to change that for good
  • Screenwriters, filmmakers, and producers looking to confidently pitch their projects to executives, agents, or financiers

  • Creatives preparing to secure representation, financing, or production partners

  • Writers and directors who want to refine their storytelling and communication skills for meetings and festivals

  • Industry professionals who frequently present ideas or concepts and want to make a stronger impression

  • Emerging talent seeking to understand how development executives evaluate pitches

Executive

Lorelle Lynch
Lorelle Lynch
at Development & Production Executive | Producer

Lorelle Lynch is a development and production executive whose credits include the critically acclaimed WOMAN OF THE HOUR (Netflix, 2024) and the upcoming Amazon feature DRIVERS ED. With over eight years of experience spanning film, television, and digital media, she has built a strong reputation for developing elevated, socially conscious content with commercial appeal.

Before producing, Lorelle honed her creative and business expertise at Cox Media Group, Vox Media, Range Media Partners, and AGC Studios, where she collaborated across development and production on projects with top-tier talent and distributors. Her work bridges creative storytelling and strategic industry insight, reflecting her passion for amplifying diverse voices in entertainment.

Lorelle is dedicated to championing underrepresented storytellers and fostering inclusive collaborations across the global entertainment landscape. She loves working with emerging writers and is actively seeking distinctive, character-driven stories with a strong social lens.

Testimonials

Testimonial from Lorelle Lynch:

"I’ve heard hundreds of pitches, and I know firsthand what makes a great pitch stand out—and what makes a pitch forgettable. That's why I’m so excited to share practical, insider strategies through this Stage 32 webinar. If you’re serious about getting your story noticed by the right people who can make your idea a reality, this is your chance to learn how to pitch like a pro."

Credits

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