
The Tools You Need To Attach A-List Actors to Your Film (With Offer Letter & Sales Estimate Example)

Summary

Hosted by a Producer Who Has Made Over 25 Successful Feature Films With Name Talent!
Get an example Offer Letter and Sales Estimate you can use on your next project!
Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. Don't worry, there are proven strategies to help you solve this puzzle and assure that your project is top of mind for managers, agents, and their talent.
The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. The reality of the situation is that "A" List talent and their representatives get dozens of offers a month. And with more and more name actors working in television, streaming series, limited series and now even digital series, the competition is even higher. But you CAN compete and still attach "A" List talent to your project even if you don't have all your funds raised.
Franco Sama has produced over 25 profitable independent films ranging from micro-budget to films up to $5MM. Franco is considered a pioneer in the world of film financing and casting. He speaks all over the world on the subject and has mentored thousands of filmmakers and producers on how to attach the best talent to their independent features.
Just some of the actors Franco has cast in his films include:
- Gary Oldman (Oscar Winner, Darkest Hour, Oscar Nominee, Dark Knight)
- Christine Lahti (Oscar Winner)
- Christian Slater (Golden Globe Winner)
- Michael Madsen (Reservoir Dogs)
- Chris Klein (American Pie)
- David Arquette (Scream)
- Vivica A. Fox (Kill Bill)
- Dane Cook (Comedian)
Franco has also been a consulting producer on many films with many more in active development. Many top producers in the game turn to Franco to get their films off the ground. And now he's bringing his over 2 decades of knowledge exclusively to the Stage 32 community.
Franco will teach you everything you need to know about attaching top talent to your film including a bullet proof method for ensuring that managers and agents not only put your script in the hands of "A" List talent, but that they read the material! He will show you how to make sure your script is attractive to "A" List talent and how to turn a Letter of Intent into a Letter of Commitment. He will instruct you as to the proper timing to make your offer, so you assure that everything is in order and that you're in a position to answer all questions. He will dissect a physical offer so you know exactly what you should be presenting. He will discuss pay and play offers, deferred payments, using credits as currency and back end point deals and how you can identify which of these offers and strategies to deploy. He will go over proper etiquette and how to make sure everyone is happy so that you win the trust of the gatekeepers assuring you can return to the same managers and agents again and again.
PLUS! Franco will provide you with exclusive handouts to help on your next project. Downloads include:
- Example Offer Letter
- Example Sales Estimate
Franco will take away the fear, anxiety, and, most of all, doubt, that comes with the desire to attach name talent to your project. You will learn all the proper strategies and methods to assure success in your casting process.
PRAISE FOR FRANCO'S TEACHINGS:
"I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!" -- Pamela R.
"One word - Invaluable." -- Larry S.
"This was a stunning presentation. One of the best yet." -- Antonio H.
"I have seen the light and I am ready to make offers. Try and stop me." -- Lydia W.
"Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32." -- Reese K.

What You'll Learn
General Truths Regarding Name Actors
- 6 things to keep in mind when considering name talent for your project
- How to set reasonable expectations when approaching talent
- Why do you need a “name” actor?
Understanding the International Marketplace
- North America
- Europe
- Eastern Europe
- Middle East
- Asia
- Latin America
- Misc.
International Sales Value of Talent - Plus a Sales Estimate Example
- Sales Estimate Example
Old Way vs. New Way of Putting Together a Film and Offers
Making the Offer
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A bullet proof method for ensuring that the agent/manager puts your script into the hands of the “A” Lister and that they READ IT!
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How to make it, when to make it and under what conditions.
- Letters of Intent vs. Letters of Commitment
Dissecting an Offer
- We will dissect an example of an actual, physical offer to an “A” list actor
Pay or Play
- What this actually means and how to negotiate a "pay or play" offer
Deferred Payments
- How does this work and will they agree?
Credits as Currency
- Using credits and credit placement as a negotiating tool.
Back-end Point Deals
- Spicing up your offer with back-end points – gross or net?
Etiquette and the “Unwritten Rule”
- Making multiple offers for the same role
Time Limit and Deadlines
- How to decide when to move on.
Your State of Affairs
- What stage of development should you be in before you even consider making an offer to an “A” Lister.
Offering and Negotiating Perks
- First class airfare and accommodations, star wagons, etc.
Production Start Date
- How moving or changing it negatively impacts your offer/project.
Q&A with Franco!
Who Should Attend
- Screenwriters with a script
- Producers with a project
- Directors seeking to direct a feature film
- Actors who want a competitive advantage
- Potential Investors who want a high return
- Anyone who seeks to attach “name” talent to a film
Executive

Independent feature film producer Franco Sama is a proud member of the Producers Guild of America (PGA) and boasts a remarkable and extensive history in public speaking, public relations and a nearly two decades of independent film development, production and financing experience.
Sama has Executive Produced and/or produced an impressive array of over twenty-four (24) successful independent feature films including most notably, “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook which is now a cult favorite; this film acquired a distribution deal from Universal Home Entertainment.
Other films Sama has produced include; “Black Limousine” starring David Arquette and Vivica Fox, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, and "Paid" starring Corbin Bernsen. Sama also serves as Executive Producer on the film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti.
Testimonials
"I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!"
- Pamela R.
"One word - Invaluable."
- Larry S.
"This was a stunning presentation. One of the best yet."
- Antonio H.
"I have seen the light and I am ready to make offers. Try and stop me."
- Lydia W.
"Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32."
- Reese K.