Summary
Internet TV is not “TV light”, in fact it’s not TV at all. It’s a completely different sandbox than TV and while many of the rules of the game are the same, there are distinctly different rules you must know before you break them. In this informative and entertaining seminar, Digital Strategist and Web Series Launch Expert, Brian Rodda outlines the Top 5 things to consider while in pre-production for your digital series. Items to be discussed are: Appropriate length and form specific to different video distribution platforms (Youtube vs. Vimeo vs. Netlfix, etc…) casting/working with a Digital Influencer, expanding your world with Ancillary Content, Marketing Budgets, securing social media real estate and so much more!
To read the Television Academy's interview with Brian click here!
What You'll Learn
- Appropriate length and form of popular digital series
- Why internet tv is not “tv light”
- Working with digital influencers
- How to cast digital influencers
- Creating second-screen, vlog, and other ancillary content
- Launching independently (YouTube) vs pitching/selling to a SVOD service (Netflix)
- Creating a marketing budget
- Creating a social media calendar
- Personal branding vs. branding your series
- Securing social media real estate
- Q&A with Brian!
Who Should Attend
Filmmakers
Content creators
Actors
Directors
Screenwriters
Any creative looking to expand into digital content
Executive
Credits
