How to Finance Your Own Independent Television Series

Hosted by Jeanette Milio

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Jeanette Milio

Webinar hosted by: Jeanette Milio

TV and Film Producer with a total production value of over $250 million

Over twenty-five years and working across three continents, Jeanette Milio she has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. Full Bio »

Webinar Summary

The surge of television platforms, networks, and streamers in recent years has drastically opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Yet this does not mean it’s easy. Financing and recouping costs for independent television production requires a firm understanding of the constantly changing TV landscape and opportunities available to secure funding.

With the rules and trends of television changing so frequently, it is difficult to be on top of where opportunities lie. Standard and subscription networks are losing revenue to streamers, and their acquisition budgets are decreasing. At the same time, streamers prefer buying all rights, and spend much less money on digital rights only, which disrupts the financial model. And many investors who are more used to funding films are resistant to TV shows without the splashy premiere and red carpets that they’re used to. These challenges and more stand in the way of fully financing your own television project, but they can all be overcome with the right approach and understanding.

Over twenty-five years and working across three continents, Jeanette Milio has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold.

Jeanette will lay out step-by-step how you can successfully finance your own content for television in today’s ever-changing ecosystem. She’ll begin by taking a look at the independent TV space today, what’s being produced, what’s selling and what opportunities are out there aside from Netflix. She will identify available funding sources and go through the rules of financing you need to understand. She’ll then go into what effective TV pitch documents need to include for investors and how to make your stand out. Next, Jeanette will give you tips on how to secure “free money” for your project by leaning into things like co-productions, subsidies, and tax incentives. She’ll explain how you can mitigate risks for yourself and your team and teach you how to create your own IP to attract audiences and therefore investors and distributors. Jeanette will explain distribution deals that are available today and help you understand how to determine which deal is right for you and your project. Finally, Jeanette will identify the biggest potential pitfalls for producers and investors that you need to avoid.

It’s more possible than ever before to fund, produce, and sell your own independent TV content, especially if you can understand the rules to follow and the traps to avoid that Jeanette will thoroughly lay out.

What You'll Learn

  • A Look at the Independent TV Space Today
    • What’s being produced?
    • What is selling?
    • Who is looking?
    • Where can you go outside of Netflix?
  • Identify Funding Sources Available Today
    • Senior loans
    • Junior loans
    • Distribution financing
    • Equity
  • The Rules of Financing
    • Terms and conditions you need to understand from the get-go
    • Establish global viability
    • Optimal balance of financial sources
  • Combining Financial Elements Effectively
  • Effective Pitch Documents for Investors
    • Pitch decks
    • Projections
    • Other elements that can establish profit
    • How to stand out from the crowd
  • Securing “Free Money”
    • Co-productions
    • Subsidies
    • Tax incentives
  • Mitigating Risk
    • Protecting the Investor
    • Protecting the Producer
    • Protecting the Project
    • Transparent accounting
  • “Hollywood Creative Accounting”
    • What is collection account management?
    • How to protect the revenue flow and profits
  • Creating Your Own IP
    • How to do it
    • How to attract your audience to value your IP
  • Distribution Deals That Are Available Today
    • Pick up deal
    • Split rights deal
    • License deal
    • Buy on
  • How to Determine Which Deal Is Right For Your Project
  • The Biggest Potential Pitfalls for Producers and Investors that You Need to Avoid
    • Terms to avoid at all costs
    • Provisions you need to insist on
  • Q&A with Jeanette

About Your Instructor

Over twenty-five years and working across three continents, Jeanette Milio she has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold.

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The surge of television platforms, networks, and streamers in recent years has drastically opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Yet this does not mean it’s easy. Financing and recouping costs for independent television production requires a firm understanding of the constantly changing TV landscape and opportunities available to secure funding. In this new and quickly developing world of independent television, knowing how to raise money intelligently can make all of the difference and serve as a calling card for you as you carve out your space in this sphere. Simply put, if you understand the strategies and methods to help your investors see a return, you get to keep those investors time and time again. And those investors can, and usually do, bring more investors with them if they're happy. There are many challenges to face throughout this process – some classic and some you might not expect—but but they can all be overcome with the right approach and understanding. Over twenty-five years and working across three continents, Jeanette Milio she has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. In this advanced level and intensive 4-week class, Jeanette will comprehensively teach you how you can finance your own independent television production. In session 1 she will delve into the independent television industry today and go through who the players are where the opportunities lie. In the next session she will break down how to establish feasibility for your project, including the budget process, creating a finance plan, and how to establish your own viability. Next Jeanette will teach you how to reduce risk by sourcing free money, employing transparent accounting, using profit optimized revenue waterfall and more. Finally, Jeanette will dig into actually selling your project, how to pitch it, and the terms and conditions you need to understand throughout the process. Along the way, Jeanette will provide in-depth case studies of recent television projects, as well exclusive and valuable handouts that you can take with you for your own series, including: Sample Business Plan Sales Estimate Sheets Investor Pitch Decks CAMA Agreements Pay or Play Offer Template Sample Option Agreement WHAT TO EXPECT **Jeanette will be available on email during the 4 class sessions to answer any questions you have about your project** This class is designed for beginner, intermediate and advanced students looking to learn the ins and outs of TV financing. This is an in-depth, practical, and detailed class with significantly more content than a standard 90-minute webinar. This class will consist of four sessions, each roughly two hours in duration. In addition to the presentation-style lessons where Jeanette will be walking you through various elements of film financing, you will have the opportunity to ask her questions during each session. ***Only 20 Spots Available.*** Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the process. To see the full class schedule, see below under "What You Will Learn".

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