Karen Ryan is a Commercial Casting Director based in Los Angeles. To date she has cast hundreds of regional and national spots and many high profile music videos, and several award winning web series and short films. She has worked with NBC Universal, Disney, WME, Anonymous Content, Radical Media, Vice, Iconoclast, Big Feather, CryptTV, DeadMau5, Selena Gomez, Beats By Dre, Tyga, Adam Lambert, Keith Urban and dozens more. Karen is a proud board member of the Commercial Casting Director’s Association. She enjoys being a mentor and advisor to actors at various levels of their careers. Discovering raw, new, untapped talent and watching their careers go from strength to strength has continued to be a major highlight of her casting career. This past year she was invited to be a judge at the longest running film festival in Los Angeles, the prestigious ARPA Film Festival. Karen was born and raised in Dublin, Ireland and now resides in Los Angeles. Full Bio »
Commercial work can provide you with some of the most fun and lucrative work you can secure as an actor. Getting the right commercial spot with the right brand can help elevate you and your profile as an actor on a national level and capture the attention of casting directors, filmmakers and producers who want to work with you. Knowing what it takes to stand out and improve your callback / booking chances is essential to effectively outpace the competition and secure a lasting career in commercials. You've put the work into honing your craft, now it's time to learn how to navigate the landscape and land those roles.
Auditioning for commercials takes special skills and knowhow in order for you to stand out from the pack and win the room. Unlike theatrical casting, you have more room to play and let the real YOU shine during your audition. At the end of the day, giving a great performance in the room is important, but being crushing the role and being memorable is even better. Almost always, casting directors see hundreds of actors for each commercial. You want to not only knock your audition out of the park, but keep yourself first and foremost in the minds of the casting director so you're remembered for the next role, the one after that, and so on. It may surprise you to learn, setting yourself apart is not as hard as you think.
Karen Ryan has cast hundreds of commercials over the past 15 years and has in-depth knowledge of the things that directors, ad agencies and clients watch out for when choosing who best represents their brand. She has worked with Corona, Hyundai, Home Depot, Toyota, Walmart, Pizza Hut, Hershey's, Just For Men and more, as well as with major studios such as Disney and NBC Universal (among many others!). She has helped guide actors to be more effective in their choices, how they present themselves and how they can set themselves apart to ultimately improve their chances of booking commercial work. And now she's sharing that knowledge with you exclusively on Stage 32.
Karen will teach you the knowledge of how to up your game in the fast paced, competitive world of commercials. You will go through the process from breakdown to booking and understand how to prep your commercial copy. She'll share with you what non-verbal clues can give you a competitive advantage and teach you the do's and don'ts (from a casting director's perspective) in the the casting room. You will know what casting directors and producers are ultimately looking for and how you can bring the best YOU to the audition. She'll also teach you where and when to go off script and improv to give yourself a distinct advantage when the time is right. You'll also learn how to deconstruct your reel (honestly) and how to best present it.
You will gain complete insight into booking more commercial work and gain the tools and knowledge to help you win the room, book more work, and stay first and foremost in the casting director's mind.
"Karen truly cares about bringing out my best self. Since working with her I have booked more roles in one year than I had in the previous 5. The acting industry needs more people like Karen!"
- Sean R.
"Excellent advice and guidelines for improved auditions"
- Steven F.
"Bring Karen back! She's great!"
- Anne H.
"Loved Karen and all the info she shared!"
- Roxanne H.
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If you’re a writer, producer or other aspiring creative with hopes of one day actually getting behind the camera and directing your own project, taking the first step can be daunting. Where do you even start? And how can you be sure you know what you need to in order to take that plunge? Now you can under the guidance of Oscar-nominated director/producer Rick Rosenthal. Over the course of 9 weeks, Rick will guide you through actually prepping, shooting and editing your first project as a director in a supportive and encouraging environment - best of all? You can do all of this in the comfort of your own home. Even better? You don’t need any special equipment to participate. All you need is a cell phone that records video, a computer, and editing software that you will download for free. You will leave this lab with real world, valuable practice in putting a project together, and the knowledge and skills to direct the next project on your own. Rick Rosenthal is an Oscar and Emmy nominated director/producer and the CEO of Whitewater Films, which is known for many feature film hits that have premiered at Sundance, Cannes, SXSW, and more. Through his film directing background, Rick has directed the likes of Joaquin Phoenix, Sean Penn, John Lithgow, and Jamie Lee Curtis. Along with his credits directing films, Rick has also worked as a producer on Amazon’s Emmy-winning series TRANSPARENT for the first three seasons, along with directing and producing credits on countless other shows. When Rick launched Whitewater Films as a production company, he committed to helping up-and-coming filmmakers and offering them the advice and assistance he never had. Furthering his drive to give back and educate burgeoning filmmakers, Rick also served as the chair of the Directing Program at the American Film Institute. Through his decades-long career Rick has become well versed in diverse genres of filmmaking and has specialized in educating and empowering new voices, which he is bringing directly to the Stage 32 community. Through this lab, you will have the opportunity to prep, shoot, and edit two scenes from a script that Rick will provide you. You will learn camera placement, camera movement, blocking a scene, all from different points of view--single character, multiple character, and omniscient. Rick will bring in a special guest editor to teach you the basics of editing a scene through the free software DaVinci Resolve, which is quickly becoming an industry standard. Through Rick's mentorship, you will walk away confident to take these skills and apply them to your own directing project, whether that's a short film, feature film, or web series. PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 students and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a practiced director and expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Harrison at email@example.com for more information WHAT TO EXPECT This lab is designed for writers, producers, or other aspiring creatives interested in becoming a director and looking for actionable skills, practice, and guidance to make this transition. This is an in-depth, practical, and detailed lab with one-on-one time with the instructor and significantly more content than a standard 90-minute webinar. ***Only 10 Spots Available*** This class will consist of six weekly sessions. There will be an additional week where you will sign up for an extensive one-on-one mentoring session with Rick. In addition to the lessons where Rick teaches the class, you will have the opportunity to ask him questions during each session as well as multiple chances to speak with him directly about your specific project. Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV project development process. To see the full directing lab schedule, see below under "What You Will Learn".
Over the past few years, studios, independent production companies, networks and streamers have been turning to stories based on IP (Intellectual Property). Often times screenwriters, filmmakers and producers find great source material based on a book, article, life or public domain and the next part is struggling to figure out how to adapt it. You want to make sure that you are able to tell your story in the best possible way. Could it make a good movie? Or, do you have more elements that could make it extend longer into a full TV show? Or, what about creating a podcast that could sell? Making this crucial decision on how to adapt your story can help accelerate your path toward success. When embarking on a strategy to figure out how to adapt your IP, it's important to understand the potential and the limitations within the material. This includes considering many variables including the genre, budget, and story beats. Although you may have begun with a specific format in mind, sometimes you may find that your material may inherently lend itself to one format or another. So, how do you truncate a story into a 110 page script? Should you include more characters and write a pilot that can serve multiple seasons? Could you write a podcast to help your characters come to life? Understanding your audience and where that audience consumes content today might alter your thinking. And, most importantly, you must be paying attention to the marketplace - what's selling, who it sold to, where it will live - so that you don't waste time and navigate the landscape in a productive, more successful manner. Jim Young of Animus Films is a leading independent non-fiction producer, with almost two dozen films under his belt. Jim has created a successful career producing true-story films such as THE CATCHER WAS A SPY with Paul Rudd, LIFE OF A KING with Oscar-winner Cuba Gooding Jr., THE MAN WHO KNEW INFINITY with Oscar-nominee Dev Patel, LOVELACE with Oscar-nominee James Franco and Amanda Seyfried, and the upcoming film, THE PEOPLE VS. VEGAS DAVE. Jim has a long history of producing critically acclaimed features and documentaries including YEAR OF THE BULL at Showtime, THE WORDS with Oscar-nominee Bradley Cooper and Zoe Saldana. Almost all of Jim's projects are based off of IP and he has a clear grip on what adapts best to what medium and what the marketplace is currently looking for. Jim will go over how determine your objective for your project whether you're a director, writer, actor or a hybrid. He'll go over what is important to you in the overall process in order to help you be clear on what you want to get out of adapting your IP into a film, television pilot or podcast - whether it be creative satisfaction, financial gain or proof of concept. He'll go over what the flow of your story is - open ended or single climax, event vs. character driven and visual vs. storytelling. He'll help you determine your writing style to help cater to which format will work best for your project, discussing comparisons between X-FILES, DIE HARD, STAR WARS and STAR TREK. You'll learn how different genres and budgets play into a project based off of IP. And, most helpful, Jim will go over the current marketplace in terms of popularity of projects based on IP, and break down the pros and cons of working in each medium - film, television and podcast. You will have a clear direction on which format will work best for your project. Like what you heard from Jim from during this webcast? Send your script to Jim and speak with him for an hour by clicking here. Praise for Jim's Stage 32 Webinars: "This was my first webinar and I learned so much. I thought Jim was thorough in his descriptions of what each medium has to offer regarding IP" -Marietta K. "Jim opened up new avenues for our IP that I didn't realize existed. He was a great presenter and shared his own experience with relevant info. It was really motivating." -Ricki L. "Thoughtful way of exploring options. Using podcasts was inspirational." -JoAnne E. "Tons of new information. Thanks!" -Jacqueline L.
It’s a competitive landscape right now for film and TV writers to break in. If you want to stand out and get that next job, you need to prove that you have the goods. This might require you to do the work ahead of time and write a dynamite script on your own dime to later show to interested parties. This is a spec script, or a speculative screenplay. It’s a script that you write for free to hopefully sell or garner interest for once it’s complete. Writing on spec is a gamble, since it’s not guaranteed you’ll ever get paid for your work. But it can also be the best (or only) way to get in front of executives and put your best foot forward. Writing the right spec script is intimidating. This has to serve as your calling card, after all. This one script should show Hollywood not only that you’re a great writer, but also who you are, what makes you different, and what you can bring to the table that no one else can. It needs to be exciting and it needs to be something that people are going to want to make. That’s a lot of pressure, enough to psych out anyone. But this doesn’t mean it’s impossible. The spec market is booming and executives are constantly looking for new voices to invest in. Learning some simple tips and tools to apply to your script could be what it takes to get you over the edge, get you in a room, get your project sold, and get you that next job. Matt Duffett is an LA-based screenwriter who recently completed writing CRASH UNIT for Sylvester Stallone to star in and direct. He has been hired to adapt New York Times' Book of the Summer THE DESTROYERS for Star Thrower Entertainment (THE POST). Meanwhile, his Boston crime thriller THE GUNSMITH has Tommy Wirkola (HANSEL & GRETEL: WITCH HUNTERS, WHAT HAPPENED TO MONDAY) attached to direct. His sci-fi spec script FLASHBACK was on the Blacklist and his first comic, COLD ZERO, is also headed to print this year. Matt's scripts have received several awards, including the 2017 Hot List for Best Screenplays of the Year, the 2017 Young & Hungry Breakout Writers list, Best Screenplay at the 2017 LA Film Awards, and two Black List Shortlist nominations. He is represented by United Talent Agency and Circle of Confusion. Throughout the journey he’s mastered the art of getting in the room, winning the job and delivering the goods. Matt will go over how you can make your spec stand out and how it can help you land your next job. He’ll begin by discussing what things you should consider before you start writing your spec, including how to take advantage of your own unique background, how to zero in on your writing brand, and how to better understand the marketplace to make a more informed decision. He’ll then teach you how he outlines his scripts and how to use this to not only better structure your script, but to have more fun while writing. Matt will delve into what makes a good scene in a spec script, what types of scenes always work, and what types never do. Next he’ll talk about characters and how best to create your own not only to work on the page, but also to attract high profile actors to play them. He’ll detail the important people to focus on during the process of delivering a script. Matt will give you tips on how to best put finishing touches on your spec and how to use that spec to land a manager or agent. He’ll then talk about what to do once that spec script starts generating some interest. He’ll go over how to work with your reps to find the next paying gig and how best to pitch your project, including how best to prepare, the number one thing that sells in every pitch meeting, and what you should never do. Next, Matt will discuss how to handle notes from reps and executives. Finally, Matt will use his own past work as case studies to better illustrate the points he’s making. These include CRASH UNIT, which Sylvester Stallone is attached to direct, THE GUNSMITH with Tommy Wirkola (HANSEL & GRETEL: WITCH HUNTERS) directing, his adaptation of New York Times Book of the Summer THE DESTROYERS, and The Black List script FLASHBACK. Praise for Matt’s Stage 32 Webinar “This was a great webinar! Matt made things feel a lot more possible and achievable” -Rory D. “Matt has had so much success so recently that he really is uniquely qualified to talk about selling specs. I appreciated hearing what he had to say” -Candace V. “I’m so glad I saw this webinar. It got me excited to take another stab at my script” -Jerry F. “This was so helpful! Thanks!” -Carly E.
The game has changed in TV and film auditions, and it has become the industry norm for agents, casting, and production to meet with talent over Zoom or other virtual conferencing platforms. One of the biggest challenges you'll face as an actor in today's market is how to conquer auditions over Zoom, and, if you want to nab a role, you'll need the skills to sell yourself in this new virtual environment. Virtual auditions are here to stay, yet it presents a unique challenge for you as an actor to give your performance in 2D. How do you get across your passion for the role when you're used to commanding the attention of a room for an audition? How do you know if your personality comes across well? How do you handle the awkward Zoom hiccups? What about your lighting and audio? And your eyelines - where do you even look on your computer? If you can adapt to these unique changes, then you'll be sure to master your meeting and win the role. With help from one of the top acting coaches in the US exclusively through Stage 32, you'll walk away knowing the techniques for dynamic and clean Zoom auditions, as well as the confidence to knock them dead. Guiding you is Erik Lingvall of Catapult Acting Studios who is one of the go-to coaches for TV and film actors throughout the country. You've seen Erik's clients in projects like STRANGER THINGS, OZARK, THE WALKING DEAD, Disney's RAVEN'S HOME, CSI, THE HATE U GIVE, Nick's ALL THAT, SHORT TERM 12, TERMINATOR GENISYS, BATMAN V. SUPERMAN, and many more. Now, he's bringing his methods to the Stage 32 community. In this jam-packed webinar Erik will help you master your mindset preparing for your Zoom audition, help you get your environment set up the best way possible and he'll walk you thorough all the potential pitfalls you should be prepared for and how to handle them. These are all crucial to ensuring you nail your Zoom audition. Don't miss all this knowledge from one of the best acting coaches in the US!
Only A Few Spots Remaining - Don't Miss Out! Payment plans available - email firstname.lastname@example.org Join a private, small virtual writers group, lead by VP of Production for Ian Bryce Productions, Will McCance -Finding 'Ohana (Netflix), Saving Private Ryan, Transformers: The Last Knight, Almost Famous, The Boys (Amazon), Preacher (AMC) Will will teach you how to form an outstanding five minute pitch for your own project & you will work one on one with him to perfect your pitch! Just because you’re a great writer doesn’t mean you’re also great at pitching. But like any skill, it’s something that you can learn. You may be missing out on opportunities right now because you struggle to get decision makers excited about your story, but this can be remedied, especially with the right one-on-one support and mentorship. And that's where Stage 32 steps in with this hands-on lab to teach you how to pitch just as well as you can write. Will McCance is the Vice President of Production for Ian Bryce, producer of blockbusters like SAVING PRIVATE RYAN, ALMOST FAMOUS, the TRANSFORMERS franchise, and most recently Michael Bay's SIX UNDERGROUND and FINDING 'OHANA for Netflix. At Ian Bryce Productions, Will oversees the company's entire development slate. Before working with Ian Bryce, Will worked in development at Original Film's TV department, working on hit shows such as THE BOYS (Amazon) and PREACHER (AMC), as well as on SWAT (CBS) and HAPPY! (Syfy). Through his years working as an executive, Will has deep experience with working with writers and choosing to work with them or not based on their pitch. He knows exactly what needs to go into a successful pitch. In this exclusive 5-week lab you will: Be guided through the fundamentals of pitching, including a deep dive of the five minute pitch, how to distill your script into your pitch, and how to ultimately deliver it with aplomb. Work one-on-one with Will in understanding the intricacies and art of your pitch. Build your own five minute pitch for your specific project under Will’s guidance. Whether you’re working on a feature, a series, and no matter the genre, Will is here to help.
Let's face it. We spend a good portion of our days on social media. Be it Stage 32, Instagram, Facebook, Twitter we're constantly checking in. For many, social media serves as a fun distraction. But for those in the know, social media is a powerful tool to build your presence, brand, and portfolio as an actor. It's an absolute and undeniable fact that casting directors, managers and agents search social media platforms every day to help them with their ultimate goal - to find new, exceptional talent that they can book on open projects. Yet, so many actors misuse or ignore social medial altogether. That has to change. Your online presence can help you get noticed, get in front of the right people, get you in rooms, and, ultimately, accelerate your path to success. Being an actor today is more than just being talented at delivering lines. You have to approach acting with the mindset of an entrepreneur. That means taking advantage of all online opportunities for branding and exposure. You're in full control of taking time to carefully craft your online presence. You have to make sure your actor profiles and resume have the information and media decision makers want to see. You have to understand how to use social media the right way to capture the attention of people that can hire you. Actors who are taking the time to do this correctly have a competitive advantage. Wendy Alane Wright is the CEO of WAW Entertainment, a leading talent management firm in Los Angeles. Her clients have appeared on television networks such as ABC, NBC, TNT, CBS, HBO, Comedy Central, BIO, SyFy, Lifetime, and more. Some of the projects her clients have booked are TV shows including Modern Family, Black-ish, American Horror Story, Sharp Objects as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Universal Studios, Homegoods, Walmart, Justice, Target, Honda, Legos, Hot Wheels, and many more. After decades in the business Wendy uses the internet now more than ever to help her find talent and decide on talent when sending her clients on auditions. Wendy will teach you how your online presence can help you get more auditions (or lose them!). She'll help you zone in on what your brand is as an actor and how you can best portray that online. You'll learn what is needed on your online profiles such as Actors Access to be competitive, stand out, and be considered for more roles. Wendy will show you examples of actor profiles, resumes, social media accounts and talk through what about them stands out to casting directors, managers and agents. She'll teach you five things to up your game immediately on social media and how to approach networking to get noticed. And, she'll answer the question on every actor's mind: does your follower count matter? One of the industry's top talent agents will walk you through all of this step-by-step so you are crystal clear on what goes on in their mind when they're looking at you online. "Wendy, thank you for sharing your time, energy and insight. Seeing the profile examples and hearing you describe what casting directors and agents look for was extremely helpful. I hope to work with you one day!" - Jack S. "This is a fantastic webinar!! Wendy's straightforward approach answered so many questions that I kept asking myself about social media." - Amber F.