Booking Commercials - How to Impress Casting Directors and Win More Work

Hosted by Karen Ryan

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Karen Ryan

Webinar hosted by: Karen Ryan

Casting Director at Canvas Casting

Karen Ryan is a Commercial Casting Director based in Los Angeles. To date she has cast hundreds of regional and national spots and many high profile music videos, and several award winning web series and short films. She has worked with NBC Universal, Disney, WME, Anonymous Content, Radical Media, Vice, Iconoclast, Big Feather, CryptTV, DeadMau5, Selena Gomez, Beats By Dre, Tyga, Adam Lambert, Keith Urban and dozens more. Karen is a proud board member of the Commercial Casting Director’s Association. She enjoys being a mentor and advisor to actors at various levels of their careers. Discovering raw, new, untapped talent and watching their careers go from strength to strength has continued to be a major highlight of her casting career. This past year she was invited to be a judge at the longest running film festival in Los Angeles, the prestigious ARPA Film Festival. Karen was born and raised in Dublin, Ireland and now resides in Los Angeles. Full Bio »

Webinar Summary

Commercial work can provide you with some of the most fun and lucrative work you can secure as an actor.  Getting the right commercial spot with the right brand can help elevate you and your profile as an actor on a national level and capture the attention of casting directors, filmmakers and producers who want to work with you. Knowing what it takes to stand out and improve your callback / booking chances is essential to effectively outpace the competition and secure a lasting career in commercials. You've put the work into honing your craft, now it's time to learn how to navigate the landscape and land those roles.

Auditioning for commercials takes special skills and knowhow in order for you to stand out from the pack and win the room. Unlike theatrical casting, you have more room to play and let the real YOU shine during your audition. At the end of the day, giving a great performance in the room is important, but being crushing the role and being memorable is even better. Almost always, casting directors see hundreds of actors for each commercial. You want to not only knock your audition out of the park, but keep yourself first and foremost in the minds of the casting director so you're remembered for the next role, the one after that, and so on. It may surprise you to learn, setting yourself apart is not as hard as you think. 

Karen Ryan has cast hundreds of commercials over the past 15 years and has in-depth knowledge of the things that directors, ad agencies and clients watch out for when choosing who best represents their brand. She has worked with Corona, Hyundai, Home Depot, Toyota, Walmart, Pizza Hut, Hershey's, Just For Men and more, as well as with major studios such as Disney and NBC Universal (among many others!). She has helped guide actors to be more effective in their choices, how they present themselves and how they can set themselves apart to ultimately improve their chances of booking commercial work. And now she's sharing that knowledge with you exclusively on Stage 32.

Karen will teach you the knowledge of how to up your game in the fast paced, competitive world of commercials. You will go through the process from breakdown to booking and understand how to prep your commercial copy. She'll share with you what non-verbal clues can give you a competitive advantage and teach you the do's and don'ts (from a casting director's perspective) in the the casting room. You will know what casting directors and producers are ultimately looking for and how you can bring the best YOU to the audition. She'll also teach you where and when to go off script and improv to give yourself a distinct advantage when the time is right. You'll also learn how to deconstruct your reel (honestly) and how to best present it.

 

You will gain complete insight into booking more commercial work and gain the tools and knowledge to help you win the room, book more work, and stay first and foremost in the casting director's mind. 

 

"Karen truly cares about bringing out my best self. Since working with her I have booked more roles in one year than I had in the previous 5. The acting industry needs more people like Karen!"

- Sean R.

 

"Excellent advice and guidelines for improved auditions"

- Steven F.

 

"Bring Karen back! She's great!"

- Anne H.

 

"Loved Karen and all the info she shared!"

- Roxanne H.

What You'll Learn

  • Important Differences Between Commercial and Theatrical Casting
  • Understanding the Commercial Casting Process - from Initial Breakdown to Booking
  • The Importance of a Simple Yet Effective Slate
  • How to Prep Commercial Copy
  • How to Work with Non-Verbal Copy
  • Bringing Elements of YOUR Self into the Audition
  • Do’s and Don’ts in the Casting Room
  • What Directors Ultimately Look For – and What to Avoid
  • Being “Put on Avail” – Demystifying the Process
  • Improv - What You Need to Know
  • Deconstructing your Reel and How Best to Present It
  • Q&A with Karen

About Your Instructor

Karen Ryan is a Commercial Casting Director based in Los Angeles. To date she has cast hundreds of regional and national spots and many high profile music videos, and several award winning web series and short films. She has worked with NBC Universal, Disney, WME, Anonymous Content, Radical Media, Vice, Iconoclast, Big Feather, CryptTV, DeadMau5, Selena Gomez, Beats By Dre, Tyga, Adam Lambert, Keith Urban and dozens more.

Karen is a proud board member of the Commercial Casting Director’s Association. She enjoys being a mentor and advisor to actors at various levels of their careers. Discovering raw, new, untapped talent and watching their careers go from strength to strength has continued to be a major highlight of her casting career. This past year she was invited to be a judge at the longest running film festival in Los Angeles, the prestigious ARPA Film Festival. Karen was born and raised in Dublin, Ireland and now resides in Los Angeles.

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