The Keys to a Successful Crowdfunding Campaign

Cutting Through The Noise
Hosted by John T. Trigonis

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

John T. Trigonis

Webinar hosted by: John T. Trigonis

Film Campaign Strategist at Indiegogo

Writer, independent filmmaker, and renowned crowdfunding expert John T. Trigonis has mentored thousands of filmmakers, storytellers, and other creators worldwide to help them craft compelling crowdfunding campaigns that not only reach, but oftentimes exceed their online fundraising goals. Trigonis also literally wrote the book on CROWDFUNDING FOR FILMMAKERS after running his own Indiegogo campaign for his eighth short film CERISE. Through a well-wrought campaign that put to practice his “Three Ps of Crowdfunding,” he surpassed his fundraising goal, then enticed his crowd again independent of a platform to raise thousands more to submit CERISE to film festivals. The advice offered in CROWDFUNDING FOR FILMMAKERS has not only proven useful to creatives, but also to those raising funds for everything from setting up a local restaurant to gaining awareness for personal or social causes. Marketing firms have even cited the book as the go-to guide to learn about proper social media engagement, which truly is the heartbeat of a successful crowdfunding experience.After spending a few years as a private crowdfunding consultant for a number of creative projects on various platforms, Trigons was brought on board Indiegogo’s film team as its head specialist and now works behind-the-scenes on some the most successful film and video campaigns like IRON SKY: THE COMING RACE, MILES AHEAD, LIFE ITSELF, and many other top-dollar indie film projects, all while continuing to nurture his own creative multimedia projects. Full Bio »

Webinar Summary

Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis!

Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy!

Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience.

In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!

 

 

What You'll Learn

  • A brief history of crowdfunding in film and video crowdfunding
  • How to pre-market your campaign
  • Basic and advanced techniques of running a crowdfunding experience
  • Why certain videos and other promotional techniques work
  • Why certain campaigns are successful where others fail
  • Innovations in the crowdfunding space for film, video and transmedia projects
  • All attendees will craft their own "first draft" of a campaign experience
  • Recorded Q&A with John!

About Your Instructor

Writer, independent filmmaker, and renowned crowdfunding expert John T. Trigonis has mentored thousands of filmmakers, storytellers, and other creators worldwide to help them craft compelling crowdfunding campaigns that not only reach, but oftentimes exceed their online fundraising goals.

Trigonis also literally wrote the book on CROWDFUNDING FOR FILMMAKERS after running his own Indiegogo campaign for his eighth short film CERISE. Through a well-wrought campaign that put to practice his “Three Ps of Crowdfunding,” he surpassed his fundraising goal, then enticed his crowd again independent of a platform to raise thousands more to submit CERISE to film festivals.

The advice offered in CROWDFUNDING FOR FILMMAKERS has not only proven useful to creatives, but also to those raising funds for everything from setting up a local restaurant to gaining awareness for personal or social causes. Marketing firms have even cited the book as the go-to guide to learn about proper social media engagement, which truly is the heartbeat of a successful crowdfunding experience.

After spending a few years as a private crowdfunding consultant for a number of creative projects on various platforms, Trigons was brought on board Indiegogo’s film team as its head specialist and now works behind-the-scenes on some the most successful film and video campaigns like IRON SKY: THE COMING RACE, MILES AHEAD, LIFE ITSELF, and many other top-dollar indie film projects, all while continuing to nurture his own creative multimedia projects.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Testimonials

"Great information! Taking copious notes. Thanks John! Without your Stage 32 webinar, I bet our crowdfunding campaign would be a fail." - Lynn Hasselberger

"Great Crowdfunding webinar! Valuable info!" - @unacceptableLev

"Thank you Stage 32 for a brilliant webinar on crowdfunding. Great Stuff!" - @hidetheatreseek

"I enjoyed it a lot." - Duncan Cork, Slated

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

Other education that may be of interest to you:

Crowdfunding Your Indie Film or Creative Project The Right Way

Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded. We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns.  You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.  

Your Ultimate Guide to Latin America For Your Film or TV Project

Latin America has become a growing hot spot for film and television productions, and notable projects continue to arise from the area, including Academy Award-winning ROMA, Cannes Film Festival Palm d’Or nominee AQUARIUS (produced by a Stage 32 member!) and successful Netflix drama series NARCOS. With desirable film and television infrastructures, talented cast and crew on hand, and generous local incentives for productions, Latin American countries will no doubt continue serving as a booming market for foreign productions into the future. As a producer or filmmaker, understanding and working within this region can serve as a boon for you and your projects. Latin America might be a production hot spot, but it’s also a hard place to nail down. That’s because we’re talking about multiple countries with their own governments, incentives, cultures, treaties, and opportunities. And of course, all of these continue to change as countries shift and evolve. So what does this region look like right now from the point of view of a filmmaker? And how can you harness the opportunities these countries have to offer? Where do you even get started? David Zannoni is an expert in the Latin America industry. For over a decade he has represented Fintage House (the world’s largest collection account management agency) in the region, negotiating agreements for films and television series. David is involved in business development and relationship management specifically in the US, Latin America and Spain. David also runs Zannoni Media Advisors, where he focuses on international service providers in the film and TV industries, as well as film and TV productions in Latin America, among other places. David’s experience in global business as it relates to Latin America is unparalleled. David will dissect the booming and ever-changing Latin American film market to give you the bird’s eye view of what’s going on over there and how you can get involved. He will begin by discussing the region’s history with film and television productions, as well as the notable titles that have come from there recently. He will then delve into the main production hubs in Latin America on an individual basis—Brazil, Colombia, Mexico, Chile, Dominican Republic, Uruguay, and Puerto Rico. He will then teach you the main types of incentives offered in the region, including tax rebates, tax exemptions, and discounts, and how those differ country-to-country. Next, David will go over how co-productions work in Latin America and the benefits that come along with them. He will outline the different co-production treaties in place and how you can use these to your advantage. He will discuss how Latin American films are financed, how they’re distributed, and how standard revenue models work there. He will then give you the tools to successfully approach businesses in this region and warn you of the common pitfalls you may come up against. He’ll then lay out the services offered in these regions that you can use, as well as the Latin American markets and festivals worth investing your time in. This is the ultimate guide to everything you need to know to produce in Latin America.     Praise for David's Webinar:   "I learned so much! Thank you" -Janet M.   "I was not expecting David to give us so much specific information about producing in Latin America. This was incredibly helpful" -Mario T.   "One of the most thorough and informative webinars I've ever been on. Thanks David and Stage 32!" -Holly B.   "David knows so much about this! It was great to learn from an actual expert" -Benjamin R.

Produce Your Horror Movie From Concept To Final Delivery

HALLOWEEN HORROR SALE!! Learn from an Academy Award-nominated director who's worked with Sydney Pollack, the Coen Brothers, George Clooney, and more. Do you want to know how to produce a horror movie from scratch? There is an art to the craft of making a great horror movie and if you understand all the tricks or the trade it will allow you turn your nightmares on the page into a career launching dream of a movie.  In this exclusive Stage 32 class, you’ll learn what it takes to make a horror film from the script through post-production and delivery. Whether you’re a writer, director, or producer, understanding the scope of the process in this detailed four-session class will help you see the way to make your dream film into a reality that audiences can watch.  Walking you through the making of your frightening feature is Jonathan Heap. He’s an Academy Award-nominated director, writer, and producer with a dozen feature, television, and short credits, including an award-winning horror film now playing on Amazon and Tubi. He’s also worked with major studios like Warner Bros., where he developed a project for Sydney Pollack that became the Coen Brothers’ SUBURBICON, directed by George Clooney. First, you’ll develop your script. By analyzing successful scary movies to see what works, you’ll strengthen your concept and your approach to producing it. You’ll then dive into pre-production, one of the most crucial steps in filmmaking, as you set up your crew and schedule. In production, the fun really begins. You’ll learn to look for creative opportunities on set to heighten every frame through design, lighting, camera movement, costumes, makeup, and special effects, as they all work in tandem to tell a thrilling story. You have your last chance to raise the stakes and scares as you enter post-production. You’ll look at a variety of examples to see different techniques that you can use with music, effects, coloring, and more to create a fearsome film. Jonathan will use his vast experience to show you how to develop and produce a great horror movie from scratch. By the end of this class, you’ll have what you need to make your horror film and thrill audiences all around the world.

Post-Production: Finding The Film

Learn directly from Shaun O’Banion, an award-winning independent producer! As a producer, post-production is a part of the process you’re rarely involved in from day-to-day, and yet it is one of the most integral parts of the filmmaking process (if not the most important). A lot of questions can be asked from a filmmaker like how to shape the film, how to define roles in post, what to do with VFX, how to handle the footage you have and ultimately how to develop a great film after it’s been shot. It’s not easy to do and it takes a lot of practice and experience to perfect. We will discuss the pieces that make up the whole, from assessing the relationships in the edit suite, to bringing all of the elements together and how it all happens. From the technical to the emotional, this webinar will attempt to demystify the process in a way for you to easily understand what to do to “find the film” in post. Post Production: Finding the Film is presented by 20 year industry veteran, Shaun O’Banion, who has worked with the likes of Steven Spielberg, Christopher Walken, Courtney Cox and David Arquette, Ben Stiller, Jack Black, Judd Apatow and Peter Hedges. He has won numerous awards for his films, including the prestigious IFP GOTHAM Award for GIRLFRIEND.

The Importance of Recoupment Schedules for Your Film or TV Project and How to Put One Together

Producers and filmmakers of independent films and TV series deal with a multitude of parties regarding the production, financing and distribution of their films and projects. Many of these parties have a financial interest in the project and are entitled to a share of the revenues generated by domestic and international distribution of the film or series. In order to make the allocation and distribution of revenues manageable, it is important to design a recoupment schedule for your project. The recoupment schedule, also called “the waterfall”, combines all the single deal terms negotiated between the production and investors, financiers, talent, sales agents, co-producers, and service producers. Each project is unique, with its very own financing structure for example, and therefore there is no universal format for a recoupment schedule. However, there are certain guidelines to consider when putting together a recoupment schedule for your project. Understanding these guidelines will not only assure that there is no financial shadiness going on behind the scenes and no surprise lawsuits hanging out in the horizon. It also means that everyone who needs to get paid does get paid...and on time. And that can only raise your stature as someone who can deliver the goods and as a person people want to work with again and again. David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies, and is the company's representative for the Americas. David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain. David also runs a consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others. As a film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America. David will explain in easy to understand detail the world of recoupment schedules and why they are so important to your film or project. In an in depth, interactive presentation, David will discuss sources and allocation of film and TV revenues, the purpose of a recoupment schedule, the entitlements and obligations that are payable out of revenues, and the order and priority of payment for film and TV entitlements. He will discuss various territories around the world including distribution rights and assignments. He will show you which kind of projects use a recoupment schedule and the importance of a recoupment schedule as it relates to securing financing and attaching production partners.  David will take away all the guess work that goes into the world of waterfalls/recoupment schedules and simplify the entire process to assure everyone on your team is taken care of and given the sense of security they (and you) deserve!   Praise for David "I went into this one expecting it to be dry as a bone in the sun. I was so wrong. David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.  

How To Navigate the Domestic and Foreign Distribution Market

The landscape of distribution has shifted dramatically, forcing filmmakers, producers and foreign sales agents to adapt to those changes. With the rise of streaming, there are more ways than ever to get your project out to the viewing public, whether in theaters or right in their home. In the time of quarantine, more distributors are looking to acquire films to put in the marketplace, but how does the pricing look and how will that shift over time? We will examine the current distribution marketplace and how to best take advantage of the multiple avenues of distribution both domestically and internationally. While there are more places than ever to go to for distribution, there’s also more competition for your project to be noticed by distributors and, once distributed, for viewers to decide to watch your film over the other thousands at their fingertips. It can be difficult for filmmakers and producers to know what different distributors and paths of distribution are best for each project, and which deals are more likely to garner a profit. But with a working knowledge of both the domestic and the foreign distribution market, you can find the best home for your feature. Tiffany Boyle is the President of Packaging and Sales for Ramo Law. Tiffany has helped hundreds of films, TV shows and documentaries come to fruition. Tiffany served as a Co-Executive Producer and brought in financing for films SOMETHING ELSE (Tribeca 2019) and ARKANSAS starring Liam Hemsworth and Vince Vaughn. She led the sales and packaging for TRAGEDY GIRLS (SXSW 2017) and FREAKS (Toronto IFF 2018), she brought foreign financing to ASHES IN THE SNOW (Los Angeles FF 2018) starring Bel Powley, and she sold an autobiography to Hulu for development into a limited television series. Tiffany will go over different distribution avenues - theatrical, VOD, DVD, etc. and what distributors are looking for in general. She'll break down the difference between distributors and sales agents and what types of projects will fit their slate. You'll get a complete overview of the marketplace - both domestic and foreign and understand what it will take to get your film to the right distributor. You'll learn to harness the power of festival screenings, social media and other campaigns to put your film in the best position. You'll also learn how to make the deal in terms of territory, term, delivery, fees, rights, licensing vs. reserved and more. You'll also get insight into recoupment and profit. This is the most up-to-date guide on today's film and TV domestic and foreign distribution marketplace jammed packed with actionable information you can utilize right now.   Praise for Tiffany's previous Stage 32 webinars: "Excellent discussion by Tiffany! It shows that she's right in the middle of the film business and understands what's happening now. Refreshing not to hear the same old basic information you hear everywhere. This was detailed and very much of the now." - Michael H.    "Excellent presentation by a clearly passionate expert. More, more, more." - Alexis D.   "Very clear and helpful - so much detail!" - Sil V.   "Tiffany was gracious and helpful with good energy. Plus she offered so much encouragement, practical advice and incredible energy." - Cynthia D.  

register for stage 32 Register / Log In