The Keys to a Successful Crowdfunding Campaign
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Webinar hosted by: John T. Trigonis
Film Campaign Strategist at Indiegogo
Writer, independent filmmaker, and renowned crowdfunding expert John T. Trigonis has mentored thousands of filmmakers, storytellers, and other creators worldwide to help them craft compelling crowdfunding campaigns that not only reach, but oftentimes exceed their online fundraising goals. Trigonis also literally wrote the book on CROWDFUNDING FOR FILMMAKERS after running his own Indiegogo campaign for his eighth short film CERISE. Through a well-wrought campaign that put to practice his “Three Ps of Crowdfunding,” he surpassed his fundraising goal, then enticed his crowd again independent of a platform to raise thousands more to submit CERISE to film festivals. The advice offered in CROWDFUNDING FOR FILMMAKERS has not only proven useful to creatives, but also to those raising funds for everything from setting up a local restaurant to gaining awareness for personal or social causes. Marketing firms have even cited the book as the go-to guide to learn about proper social media engagement, which truly is the heartbeat of a successful crowdfunding experience.After spending a few years as a private crowdfunding consultant for a number of creative projects on various platforms, Trigons was brought on board Indiegogo’s film team as its head specialist and now works behind-the-scenes on some the most successful film and video campaigns like IRON SKY: THE COMING RACE, MILES AHEAD, LIFE ITSELF, and many other top-dollar indie film projects, all while continuing to nurture his own creative multimedia projects. Full Bio »
Webinar Summary
Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis!
Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy!
Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience.
In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!
PRAISE FOR JOHN'S TEACHINGS:
"Great information! Taking copious notes. Thanks John! Without your Stage 32 webinar, I bet our crowdfunding campaign would be a fail." - Lynn Hasselberger
"Great Crowdfunding webinar! Valuable info!" - @unacceptableLev
"Thank you Stage 32 for a brilliant webinar on crowdfunding. Great Stuff!" - @hidetheatreseek
"I enjoyed it a lot." - Duncan Cork, Slated
What You'll Learn
- A brief history of crowdfunding in film and video crowdfunding
- How to pre-market your campaign
- Basic and advanced techniques of running a crowdfunding experience
- Why certain videos and other promotional techniques work
- Why certain campaigns are successful where others fail
- Innovations in the crowdfunding space for film, video and transmedia projects
- All attendees will craft their own "first draft" of a campaign experience
- Recorded Q&A with John!
About Your Instructor
John T. Trigonis
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Testimonials
"Great information! Taking copious notes. Thanks John! Without your Stage 32 webinar, I bet our crowdfunding campaign would be a fail." - Lynn Hasselberger
"Great Crowdfunding webinar! Valuable info!" - @unacceptableLev
"Thank you Stage 32 for a brilliant webinar on crowdfunding. Great Stuff!" - @hidetheatreseek
"I enjoyed it a lot." - Duncan Cork, Slated
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Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded. We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns. You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.
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