Find and Work With the Right Screenwriting Manager For Your Career

Hosted by Krista Sipp


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Krista Sipp

Webinar hosted by: Krista Sipp

Literary Manager/Producer at First Friday Entertainment

Krista is a manager and producer at First Friday Entertainment, a literary management and production company founded by Krista and Devon Byers and dedicated to showcasing fresh and unique voices. Their client, Victoria Rose, was recently featured in the 2018 YOUNG & HUNGRY list. Their client’s credits include ORANGE IS THE NEW BLACK, SENSE8, IT’S ALWAYS SUNNY IN PHILADELPHIA, TRANSPARENT, PRECIOUS, HOUSE OF PAYNE, and many more titles. Prior to founding First Friday Entertainment Krista was with Circle of Confusion, New Wave Entertainment and Authentic Talent & Literary Management. Krista has built her career around finding and elevating unrecognized voices and will share what she has learned from her side of the table. Full Bio »

Webinar Summary

So you’ve been writing and practicing your craft for a while. Maybe you’ve placed in some notable writing contests or have gotten great feedback from your peers, or maybe even some producers or executives. You’re ready to take the next big step in your writing career, but you’re not quite sure how to break in. You don’t have the right relationships to get your material in front of those who can bring it to fruition, or maybe you need some guidance as to what will get you noticed by network and studio executives who are staffing the shows you love. What you need is representation in the entertainment industry, specifically a manager who can help open those doors for you. But how do you go about finding and securing the right manager for your team?

The barrier to entry in the entertainment industry has never been higher. Legal policies often prohibit network and studio executives from reading material or listening to pitches from unrepresented writers. And managers are inundated with material from potential clients, queries getting lost in endless stacks of scripts, and that’s if they even accept queries at all! It’s a situation that often puts emerging writers in a tailspin - how do you gain entry to your dream industry when that first step feels impossible? The answer lies in being strategic in how you mobilize your network (which is probably bigger than you think it is); focusing on finding the right fit for your career, rather than taking a scattershot, any manager will do approach; and most importantly, keeping the train running regardless of if you have a manager or not - if you build it, they will come!

Krista is a manager and producer at First Friday Entertainment, a literary management and production company founded by Krista and Devon Byers and dedicated to showcasing fresh and unique voices. Their client, Victoria Rose, was recently featured in the 2018 YOUNG & HUNGRY list. Their client’s credits include ORANGE IS THE NEW BLACK, SENSE8, IT’S ALWAYS SUNNY IN PHILADELPHIA, TRANSPARENT, PRECIOUS, HOUSE OF PAYNE, and many more titles. Prior to founding First Friday Entertainment Krista was with Circle of Confusion, New Wave Entertainment and Authentic Talent & Literary Management. Krista has built her career around finding and elevating unrecognized voices and will share what she has learned from her side of the table.

Krista will walk through how literary managers operate and what you should be doing to ensure you can get the representation you need to get your writing career to the next level. She will begin by giving a rundown of what exactly lit managers do and how they differ from agents and attorneys. She’ll explain why managers are often the first type of representation for emerging writers and how you should know if you’re ready for a manager of your own. Then she will explain what managers generally look for in potential clients, including the type of material they’re searching for, the relationships they’re hoping for what a strong vision looks like. Next Krista will explain how managers go about finding new clients. She will teach you how to find and approach a potential manager for representation. To do this she will go through the tools that are available to you in finding a manger and how you should research potential managers and what kind of information you should look for to make sure they’re the right fit for you. She’ll then give you tips on how to mobilize your own personal network to attract a manager and then will lay out how to best write a query, including what you should also include and what you should never include. Krista will then talk about what you should do if a manager asks to read your material. She’ll explain when and how to best follow up, how to handle rejection if the manager decides to pass, how to handle requests for more material, and how to prepare for a signing meeting, or perhaps multiple meetings. Finally Krista will delve into the process of deciding to work with a lit manager. She will outline what to look for in a signing meeting, how to follow up after a meeting, and what to expect after agreeing to work together. She’ll talk about how to best manage the manager/client relationship and what to do if that relationship isn’t ultimately working. Finding and working with a lit manager can be challenging, but also incredibly important. Krista will give you the tools to navigate the process better and hopefully put the right actions into place to find a great manager for your career.



"Having a manager can be a critical step for a writer to find access in the entertainment industry and move forward in their career, but there's a lot that goes into finding the right fit and making the relationship work. I've seen my fair share of writers blow their chances at representation or come to the table ill equipped, and I'm so excited to be leading this webinar with Stage 32 to give writers the tools to better navigate this topic."

-Krista Sipp

What You'll Learn

  • What Is a Manager and What Do They Do?
    • What do managers do?
    • Managers vs Agents vs Attorneys
    • Why are managers often the first piece of representation for emerging writers?
    • How do you know you’re ready for a manager?
  • What Are Managers Looking For in a Potential Client
    • The right material.
    • The right relationships.
    • A strong vision.
  • How Do Managers Find New Clients?
  • How to Find and Approach a Manager for Representation
    • What tools are available to you in finding a manager?
    • How to research individual managers, and what kind of information to look for?
    • How to mobilize your network.
    • How to write a query - Do’s and Don’t’s
  • A Manager Has Asked To Read Your Material - What Now?
    • When and how to follow up?
    • How to handle rejection.
    • How to handle requests for more material.
    • How to prepare for a signing meeting - or multiple meetings!
  • Deciding to Work Together
    • What to look for in a signing meeting.
    • How to follow up after a meeting.
    • What to expect after agreeing to work together.
    • Managing the manager/client relationship.
    • What to do if the relationship isn’t working
  • Q&A with Krista

About Your Instructor

Krista is a manager and producer at First Friday Entertainment, a literary management and production company founded by Krista and Devon Byers and dedicated to showcasing fresh and unique voices. Their client, Victoria Rose, was recently featured in the 2018 YOUNG & HUNGRY list. Their client’s credits include ORANGE IS THE NEW BLACK, SENSE8, IT’S ALWAYS SUNNY IN PHILADELPHIA, TRANSPARENT, PRECIOUS, HOUSE OF PAYNE, and many more titles. Prior to founding First Friday Entertainment Krista was with Circle of Confusion, New Wave Entertainment and Authentic Talent & Literary Management. Krista has built her career around finding and elevating unrecognized voices and will share what she has learned from her side of the table.


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Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!


If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

The Tools You Need To Attach A- List Actors to Your Film (With Offer Letter & Sales Estimate Example)

Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. Don't worry, there are proven strategies to solving this puzzle and assuring that your project is top of mind for managers, agents, and their talent. The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. The reality of the situation is that "A" List talent and the representatives get dozens of offers a month. And with more and more name actors working in television, streaming series, limited series and now even digital series (hello, Quibi!), the competition is even higher. But you CAN compete and still attach "A" List talent to your project even if you don't have all your funds raised. Franco Sama has produced over 25 profitable independent films ranging from micro-budget to films up to $5MM. Franco is considered a pioneer in the world of film financing and casting. He speaks all over the world on the subject and has mentored thousands of filmmakers and producers on how to attach the best talent to their independent features. Just some of the actors Franco has cast in his films include: Gary Oldman (Oscar Winner, Darkest Hour, Oscar Nominee, Dark Knight) Christine Lahti (Oscar Winner) Christian Slater (Golden Globe Winner) Michael Madsen (Reservoir Dogs) Chris Klein (American Pie) David Arquette (Scream) Vivica A. Fox (Kill Bill) Dane Cook (Comedian) Franco has also been a consulting producer on many films with many more in active development. Many top producers in the game turn to Franco to get their films off the ground. And now he's bringing his over 2 decades of knowledge exclusively to the Stage 32 community. Franco will teach you everything you need to know about attaching top talent to your film including a bullet proof method for ensuring that managers and agents not only put your script in the hands of "A" List talent, but that they read the material! He will show you how to make sure your script is attractive to "A" List talent. He will teach you how to turn a Letter of Intent into a Letter of Commitment. He will instruct you as to the proper timing to make your offer, so you assure that everything is in order and that you're in a position to answer all questions. He will dissect a physical offer so you know exactly what you should be presenting. He will discuss pay and play offers, deferred payments, using credits as currency and back end point deals and how you can identify which of these offers and strategies to deploy. He will go over proper etiquette and how to make sure everyone is happy so that you win the trust of the gatekeepers assuring you can return to the same managers and agents again and again. Franco will take away the fear, anxiety, and, most of all, doubt, that comes with the desire to attach name talent to your project. You will learn all the proper strategies and methods to assure success.   "I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!" - Pamela R.   "One word - Invaluable." - Larry S.   "This was a stunning presentation. One of the best yet." - Antonio H.   "I have seen the light and I am ready to make offers. Try and stop me." - Lydia W.   "Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32." - Reese K.    

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The Pitch Tank with Special Guest Jonny Perl

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Breakdown Webcast: Flashbacks

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