How To Be a Power Producer In Today's Market

Hosted by Aimee Schoof

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Aimee Schoof

Webinar hosted by: Aimee Schoof

10 Sundance, 4 Tribeca and 3 SXSW Premieres - Producer at Intrinsic Value Films

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.   Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing) Full Bio »

Webinar Summary

The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel.

There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community.

Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you.

Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way.

Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer.

 

Like what you heard from Aimee during this webinar?

Send your script to Aimee and speak with her for an hour by clicking here.  

 

Praise for Aimee’s Webinar

 

“I loved this! Aimee knows so much about the subject. I really learned a lot”

-Cheryl B.

 

“Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her”

-Howard F.

 

“This was great! Thank you!”

-Joanne D.

 

“I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!”

-Hannah W.

What You'll Learn

  • Choosing Your Path as a Producer
    • Independent
    • How to find partners and mentors and how important they are
    • How to choose material
    • Should you focus on one project or multi-task?
    • A day in the life of a producer
  • Power of Relationships and How to Strengthen Them
    • Agents/managers
    • Talent/cast
    • Casting directors
    • Other producers
    • Networking
    • Film festivals and markets
  • Original vs IP
    • Articles, books, comics
    • How to get creative with options
    • What type of people you should partner with & how it can help you
    • When to hold your relationships close, and when to expand your network
    • How to best use your time when working on multiple projects
    • Making Sci-Fi on a budget
  • Understanding a Realistic Timeline
    • The truth of how long it takes to make a film
    • Advice on how to stay motivated
    • Advice on collaborations
  • Q&A with Aimee

About Your Instructor

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.
 
Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing)

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Other education that may be of interest to you:

How to Structure Financing for your Film and Creatively Approach Investors

It can be the bane of a filmmaker’s existence, but there’s no denying that financing is a critical step in getting that movie made. After all, not even the greatest script can get produced without the money and resources to back it up. But this is never a straightforward endeavor. Securing the funding for your film is almost without question a fraught, complicated ordeal. It can be enough to drive the most optimistic filmmaker away, but if done smartly and successfully, financing can give you the resources you need to not only see your vision through, but perhaps even to elevate it, to gather opportunities and talent to raise your project’s profile and find further success. Finding and dealing with financing for a film can feel like a Sisyphean task, a hunt for treasure without any map to help. After all, we’re not just talking about finding people with deep pockets who believe in your vision (though that definitely helps); you also need to be well versed in tax structure and incentives, legal codes, equity models, sales projections, crafting a pitch to investors—all things you likely didn’t learn along the way or through the process of writing that script. Yet as overwhelming and insurmountable as it seems, there’s always a way through, and there are strategies and skills you can pick up as a producer or filmmaker to find the money and navigate the politics and nuances of this difficult landscape. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her an expert in the art of film financing, and she has developed a slew of skills and lessons learned to more successfully find and manage funding for independent projects, skill and lessons that she’s excited to share with you. Aimee will give you a comprehensive look at how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available. Aimee will start by discussing how equity models are structured and the benefits that come with starting your own LLC. She will then delve into the legal components of a standard investment deal, including being clear with who owns the rights to the film and how those rights are distributed and paid for. Then, Aimee will go into navigating foreign sales and domestic sales within this quickly changing landscape and how you may be able to find the right sales partner that can give you an advance to make the movie. Aimee will teach you everything you need to know about tax incentives and how best to take advantage of them and earn back what is essentially free money. Next, Aimee will discuss the benefits of crowdfunding and the strategies and tips she has employed in the past to create a successful campaign. She will talk about the rise of the digital streamers and how to target these platforms for possible funding. Aimee will then delve into the art of finding and approaching potential investors, including the research you need to do and how best to pitch them your project. Aimee will even share one of her own pitch decks to illustrate how to craft the perfect pitch deck. She will teach you ways to think outside-the-box and find non-traditional investors or partners that you might not have otherwise encountered. Finally Aimee will teach you strategies to better network, including finding way to get to people you don’t personally know and how to use film festivals and film markets to your advantage. Be prepared to leave this webinar with an expansive and comprehensive view of film funding and the tools you need to get your next project financed.   Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here.   Praise for Aimee’s Webinar:   Clear and efficient! -Dirk B.   I've watched several webinars on film financing and this has been by far my favorite. Thank you for the practical, straightforward advice, and for presenting the info in a way that is not too overwhelming to take in. -Rose M.   Grounded and Practical -Jennifer S.   This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you! -Brian D.

Which Film Festival is Right for My Feature or Short Film? How to Navigate the Growing Festival Market

Stop wasting money! Make no mistake, entering film festivals should be part of the overall strategy for just about any independent filmmaker or producer. There is tremendous value in getting in the right film festival, perhaps more than ever before. So how do you not only identify the best festivals for your film, but assure you give yourself the best chance of being selected? Get the answers from a producer of over 35 independent films and a veteran of the festival circuit.   With so many film festivals popping up year over year and many of the major festivals turning to higher profile projects, navigating which festivals to spend your dollars on can be daunting. Unfortunately, many filmmakers and producers today are overspending on festival submissions (or entering as many as possible) so they can say they've made it into something. This is an approach that can not only leave you light in the wallet, but can also put your film, the one you spent so much time and effort into, in a position to be branded incorrectly and actually hurting its chances of success.   Aimee Schoof has produced over 35 films, many of which have played at some of the most prestigious film festivals in the world. But many others have played at festivals that may not have the marquee names, but proved correct for the content. By using this approach, Aimee and her producing partner have scored lucrative deals and distribution opportunities.   If you've seen Aimee's other Stage 32 webinars, you know she brings energy and knowledge to spare. She will teach you everything you need to know about where to submit, but also approaches on how to give your film the best chance of standing out from the crowd. She will also demystify and destroy some of the "false truths" that have become part of submitting for festivals (YES, you can submit a rough cut!) She'll tackle how to get press, how to run your social media, how to get your team involved, and much more, all in the name of getting your film seen and, ultimately, the attention it deserves.   This is a blueprint that will have you saving money, making it into more festivals, and smiling from ear to ear while walking the red carpet.     Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here.          I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information! - Debra S.

Stage 32 Producing Lab: Get Your Feature Film Project Ready to Go to Market

Aimee has added 5 more spots! 2 Spots Remain  In today’s film market independently producing a film is a great way to get your project made. There are thousands of independent films that are developed, made and distributed every year that started from a script. But how? Now, more than ever, the need for a major studio to get your project into production becomes less and less, while more control is put into your own hands. Whether you're a filmmaker, producer, writer or actor, you have the ability to produce and shepherd a film project if you know the right steps to take to get it done. In order to do this, though, you will need to get your project market-ready and make it attractive to co-producers, financiers, actors, directors, distributors and more. Looking professional when going out to the market with a film project is key and separates the professionals from the amateurs. Figuring out who and how to get your script into the right hands and get the ball rolling on a project can feel overwhelming, almost impossible for a newer creator. Knowing the right way to strategize, present, and partner with the perfect collaborators is key to success. A good producer is always in action, looking at ways to make her project the best it can be. As intimidating and bewildering as this might feel to creators, it’s absolutely within your reach. And, there are strategies you can learn to put you on the right track to turn your passion project into a reality, especially if you have guidance to help you get there. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her intimately familiar with how to successfully get a project off the ground and build a team to get a script made. In this advanced level and exclusive four-session lab (no more than 10 students will be admitted), Aimee will work directly with you in an intimate class setting to help you make your script marketable and put the pieces together to get the film ready to go. To do so Aimee will begin by working with you on your script and concept. She will help you understand what shape your script is currently in and how marketable your story is. Next she will help you strategize and give you the tools to find the partners you’ll need for your project, including other producers and executive producers, directors, writers, actors, and more. Then Aimee will work with you on your project’s pitch deck, including perfecting your logline and synopsis. Finally Aimee will guide you through forming your own specific plan of attack moving forward, including building the list of people to reach out to and getting your foot in the door with organizations. Aimee will even work with you on practicing your pitch, cold calls, and email messages. Expect to leave this lab with a better handle on the potential for your script, a working pitch deck, and a plan of attack to find your own team and get your film moving towards the finish line. Plus! Aimee will also provide you exclusive, confidential and helpful documents for you to download and use for your own projects including: Up-to-date list of in-demand writers and directors to reach out to Pitch Deck examples Free access to Variety Insight for one month ($200 value) Outreach email templates WHAT TO EXPECT (FOR THE SESSION BREAKDOWN, SEE BELOW) This lab is designed for beginner and intermediate creators looking to get their film project ready to pitch and put together. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. ***Aimee has added 5 more spots! 2 Spots remain *** You will be given exclusive and confidential handouts that will accompany the lessons and that you will be able to hold onto after the lab ends. This lab will consist of four weekly sessions, each roughly two hours in duration. In addition to the lessons where Aimee teaches the class, you will have the opportunity to ask her questions during each session as well as multiple chances to speak with her directly about your specific project. Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the TV project development process. To see the full film producing lab schedule, see below under "What You Will Learn".   PLEASE NOTE: This exclusive Stage 32 lab is limited to 10 people and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a veteran producer and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at edu@stage32.com for more information   Praise for Aimee's Previous Stage 32 Webinars:   "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"- Debra S.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

The Importance of Recoupment Schedules for Your Film or TV Project and How to Put One Together

Producers and filmmakers of independent films and TV series deal with a multitude of parties regarding the production, financing and distribution of their films and projects. Many of these parties have a financial interest in the project and are entitled to a share of the revenues generated by domestic and international distribution of the film or series. In order to make the allocation and distribution of revenues manageable, it is important to design a recoupment schedule for your project. The recoupment schedule, also called “the waterfall”, combines all the single deal terms negotiated between the production and investors, financiers, talent, sales agents, co-producers, and service producers. Each project is unique, with its very own financing structure for example, and therefore there is no universal format for a recoupment schedule. However, there are certain guidelines to consider when putting together a recoupment schedule for your project. Understanding these guidelines will not only assure that there is no financial shadiness going on behind the scenes and no surprise lawsuits hanging out in the horizon. It also means that everyone who needs to get paid does get paid...and on time. And that can only raise your stature as someone who can deliver the goods and as a person people want to work with again and again. David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies, and is the company's representative for the Americas. David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain. David also runs a consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others. As a film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America. David will explain in easy to understand detail the world of recoupment schedules and why they are so important to your film or project. In an in depth, interactive presentation, David will discuss sources and allocation of film and TV revenues, the purpose of a recoupment schedule, the entitlements and obligations that are payable out of revenues, and the order and priority of payment for film and TV entitlements. He will discuss various territories around the world including distribution rights and assignments. He will show you which kind of projects use a recoupment schedule and the importance of a recoupment schedule as it relates to securing financing and attaching production partners.  David will take away all the guess work that goes into the world of waterfalls/recoupment schedules and simplify the entire process to assure everyone on your team is taken care of and given the sense of security they (and you) deserve!   Praise for David "I went into this one expecting it to be dry as a bone in the sun. I was so wrong. David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.  

PowerNetworking for Actors

Learn directly from Heather Hale, an NBC Universal-approved independent film and television producer, director and screenwriter with over 50 hours of award winning television and feature films!  Actors are the essential spark to any film or television production. But before you can NAIL that audition or BOOK that role, you have to find out about the opportunities and prepare to make your own luck. Working Film and TV Director/Producer, Heather Hale uses in-the-trenches humor, candor and real world examples to illuminate the many ways of making your acting dreams come true. Don’t sit around and wait to be discovered – produce your own career! Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get those gigs. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the auditions – and trace any connections you might have to the decision makers or key players to get in the right rooms – the right way – and ready to give it your all. Learn how to identify, research and prioritize a finely honed hit list of Casting Directors, Directors, Producers, Agents and Managers who are in a position to cast. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, headshot, resume, website and auditioning skills they’ll most likely respond to.  

Stage 32: Breaking Down the Lingo of Screenwriting Development

Ever heard an exec say something like: "I'm looking for a grounded, high-concept genre film"? Join Stage 32's Allen Roughton and learn to decipher what execs are actually saying when they tell you what they're looking for!   As the Stage 32 Writing Services Coordinator, I spend most of my time talking to execs about the kind of material they want, specialize in, or think is the next big thing. And I have to admit that sometimes it feels like I need a translator. High-concept? Grounded? Smart? Supernatural... but not horror? A Ten-by-ten? What the heck are these people talking about? Luckily, I've googled my hear out, asked a ton of questions, immersed myself in the script development world, and learned their language so you don't have to! Now I'm here to put it all together in a FREE Webinar breaking down the lingo of Screenwriting Development! Live Wednesday, May 2nd at 1pm PST, I'll become your translator and help you understand the world of development as I break down the lingo so you can make sure you're sending the right project to the right exec.   Have a question for Allen?   Join Allen live and participate in the Q&A at the end of the webinar! or    

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