How To Be a Power Producer In Today's Market

Hosted by Aimee Schoof

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Aimee Schoof

Webinar hosted by: Aimee Schoof

9 Sundance, 4 Tribeca and 3 SXSW Premieres - Producer at Intrinsic Value Films

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.   Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing) Full Bio »

Webinar Summary

When choosing what to produce, you first must be passionate about the subject matter. What is interesting to you? What is interesting to others? Any story you are making into a film will take a long time - much longer than you think - so you must believe in the story.

A great original story is always exciting to watch, but today’s marketplace is relying heavily on stories based on underlying properties in order for you, as a filmmaker, to get the greenlight. Articles, books, graphic novels, podcasts are more important than ever to get a project to the finish line. A great script and cast are essential, but having a built in audience is crucial these days.

Your host, Aimee Schoof has adopted this strategy and has become a power producer making over 35 films and having 9 films premiere at Sundance, 4 at Tribeca and 3 at SXSW. 

Aimee will give examples of films that have been made from underlying IP, and she’ll go over some personal experiences from films she’s made that are based on real people and their stories, as well as graphic novels/comic book properties.

What You'll Learn

Choosing Your Path as a Producer

  • Independent
  • How to find partners and mentors and how important they are
  • How to choose material
  • Should you focus on one project or multi-task?
  • A day in the life of a producer

Power of Relationships and How to Strengthen Them

  • Agents/managers
  • Talent/cast
  • Casting directors
  • Other producers
  • Networking
  • Film festivals and markets

Original vs IP

  • Articles, books, comics
  • How to get creative with options
  • What type of people you should partner with & how it can help you
  • When to hold your relationships close, and when to expand your network
  • How to best use your time when working on multiple projects
  • Making Sci-Fi on a budget

Understanding a Realistic Timeline

  • The truth of how long it takes to make a film
  • Advice on how to stay motivated
  • Advice on collaborations

Q&A with Aimee

About Your Instructor

Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV.
 
Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing)

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A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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