Aimee Schoof Co-founded Intrinsic Value Films with Isen Robbins, and have produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale to name a few. The company develops, produces and sells independent lms that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance award, a Sundance Special Grand Jury prize, and being nominated 5 times by Film Independent as producers. They are currently both Sundance and Film Independent Fellows, have worked in international sales attending all major markets, and regularly lecture on film finance and production. They have expanded into Television and currently have a slate of scripted and unscripted projects and feature films in all phases of production. Aimee is a partner in comic book publishing company Red Giant Entertainment, developing comic book properties for film and TV. Select films include: MIGHTY GROUND (Documentary: Random Media) AMERICAN SATAN (Malcolm McDowell, Boo Boo Stewart, Denise Richards: AMC/Weinstein) MARJORIE PRIME (Jon Hamm, Tim Robbins, Geena Davis: Film Rise) EXPERIMENTER (Peter Sarsgaard, Winona Ryder, Jim Gaffigan, John Leguizamo: Magnolia) TRUTH ABOUT LIES (Fran Kranz, Odette Annable: Blue Fox/Level 32) BLUE CAPRICE (Isiaiah Washington, Tim Blake Nelson, Joey Lauren Adams: IFC) RUN (William Moseley, Kelsey Chow, Adrian Pasdar, Eric Roberts: Millennium Entertainment) ALPHABET KILLER (Eliza Dushku, Cary Elwes, Timothy Hutton: Starz/Anchor Bay) DEATH OF A DYNASTY (Kevin Hart, Rashida Jones, Chloe Sevigny: TLA Releasing) XX/XY (Mark Ruffalo, Kathleen Robertson: IFC) SKEPTIC (Zoe Saldana, Tom Arnold, Tim Daly: IFC) BROTHER TO BROTHER (Anthony Mackie, Daniel Sunjata, Aunjanue Ellis: Wolfe Releasing) Full Bio »
The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel.
There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community.
Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you.
Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way.
Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer.
Like what you heard from Aimee during this webinar?
Send your script to Aimee and speak with her for an hour by clicking here.
Praise for Aimee’s Webinar
“I loved this! Aimee knows so much about the subject. I really learned a lot”
“Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her”
“This was great! Thank you!”
“I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!”
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
It can be the bane of a filmmaker’s existence, but there’s no denying that financing is a critical step in getting that movie made. After all, not even the greatest script can get produced without the money and resources to back it up. But this is never a straightforward endeavor. Securing the funding for your film is almost without question a fraught, complicated ordeal. It can be enough to drive the most optimistic filmmaker away, but if done smartly and successfully, financing can give you the resources you need to not only see your vision through, but perhaps even to elevate it, to gather opportunities and talent to raise your project’s profile and find further success. Finding and dealing with financing for a film can feel like a Sisyphean task, a hunt for treasure without any map to help. After all, we’re not just talking about finding people with deep pockets who believe in your vision (though that definitely helps); you also need to be well versed in tax structure and incentives, legal codes, equity models, sales projections, crafting a pitch to investors—all things you likely didn’t learn along the way or through the process of writing that script. Yet as overwhelming and insurmountable as it seems, there’s always a way through, and there are strategies and skills you can pick up as a producer or filmmaker to find the money and navigate the politics and nuances of this difficult landscape. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her an expert in the art of film financing, and she has developed a slew of skills and lessons learned to more successfully find and manage funding for independent projects, skill and lessons that she’s excited to share with you. Aimee will give you a comprehensive look at how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available. Aimee will start by discussing how equity models are structured and the benefits that come with starting your own LLC. She will then delve into the legal components of a standard investment deal, including being clear with who owns the rights to the film and how those rights are distributed and paid for. Then, Aimee will go into navigating foreign sales and domestic sales within this quickly changing landscape and how you may be able to find the right sales partner that can give you an advance to make the movie. Aimee will teach you everything you need to know about tax incentives and how best to take advantage of them and earn back what is essentially free money. Next, Aimee will discuss the benefits of crowdfunding and the strategies and tips she has employed in the past to create a successful campaign. She will talk about the rise of the digital streamers and how to target these platforms for possible funding. Aimee will then delve into the art of finding and approaching potential investors, including the research you need to do and how best to pitch them your project. Aimee will even share one of her own pitch decks to illustrate how to craft the perfect pitch deck. She will teach you ways to think outside-the-box and find non-traditional investors or partners that you might not have otherwise encountered. Finally Aimee will teach you strategies to better network, including finding way to get to people you don’t personally know and how to use film festivals and film markets to your advantage. Be prepared to leave this webinar with an expansive and comprehensive view of film funding and the tools you need to get your next project financed. Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here. Praise for Aimee’s Webinar: Clear and efficient! -Dirk B. I've watched several webinars on film financing and this has been by far my favorite. Thank you for the practical, straightforward advice, and for presenting the info in a way that is not too overwhelming to take in. -Rose M. Grounded and Practical -Jennifer S. This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you! -Brian D.
Stop wasting money! Make no mistake, entering film festivals should be part of the overall strategy for just about any independent filmmaker or producer. There is tremendous value in getting in the right film festival, perhaps more than ever before. So how do you not only identify the best festivals for your film, but assure you give yourself the best chance of being selected? Get the answers from a producer of over 35 independent films and a veteran of the festival circuit. With so many film festivals popping up year over year and many of the major festivals turning to higher profile projects, navigating which festivals to spend your dollars on can be daunting. Unfortunately, many filmmakers and producers today are overspending on festival submissions (or entering as many as possible) so they can say they've made it into something. This is an approach that can not only leave you light in the wallet, but can also put your film, the one you spent so much time and effort into, in a position to be branded incorrectly and actually hurting its chances of success. Aimee Schoof has produced over 35 films, many of which have played at some of the most prestigious film festivals in the world. But many others have played at festivals that may not have the marquee names, but proved correct for the content. By using this approach, Aimee and her producing partner have scored lucrative deals and distribution opportunities. If you've seen Aimee's other Stage 32 webinars, you know she brings energy and knowledge to spare. She will teach you everything you need to know about where to submit, but also approaches on how to give your film the best chance of standing out from the crowd. She will also demystify and destroy some of the "false truths" that have become part of submitting for festivals (YES, you can submit a rough cut!) She'll tackle how to get press, how to run your social media, how to get your team involved, and much more, all in the name of getting your film seen and, ultimately, the attention it deserves. This is a blueprint that will have you saving money, making it into more festivals, and smiling from ear to ear while walking the red carpet. Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here. I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information! - Debra S.
Learn directly from Mike Stivala, 3 Time Emmy Award-winning Reality Show Producer, Director, and Editor (Friday Night Tykes, My Crazy Obsession, Best Week Ever, Ghost Stories)! In this Stage 32 Next Level Webinar, host Mike Stivala will reveal the strategies, techniques and workflows that reality/docu TV producers use every day that low/no budget / DIY filmmakers should be using to take their projects to higher levels of success. Filmmakers: stop complaining about reality TV and start learning from it! You will leave the webinar knowing: How to stretch your budget while making your film look and feel more professional. How to get a better cast on a small budget. How to generate buzz around your project. How to make the most of a small crew. How to make scenes look 'spontaneous'. How to use the reality TV shooting style to save you money. How to adopt a 'post-centric' workflow. Your host Mike Stivala is a three-time Emmy winning producer, director and editor. For the last ten years, much of Mike’s professional experience has been in reality/ docu television. Mike has produced, directed and edited reality projects for Esquire Network, Lifetime, Travel Channel, nuvoTV, VH1, HBO, History Channel, ABC, ESPN and many others. In addition, Mike is an award winning filmmaker, and his feature film, Rat Bastard, a film shot on 35mm for a budget of under $20,000, won several film festival awards and was picked up for distribution. Mike knows how reality TV producers create drama, comedy and narratives that are entertaining, at times compelling, while working with small budgets and tight time constraints, and is here exclusively for Stage 32 to pass on that knowledge to you
Learn how to protect your content online directly from Jaia Thomas, an Entertainment Attorney who specializes in federal copyright registration and licensing as well as film financing, production and distribution! Content creators are increasingly relying on digital and social media platforms to build their brand. In this Stage 32 Next Level Webinar, Jaia Thomas will equip attendees with the tools necessary to protect their work in an increasingly online world. In the first part of this webinar, Jaia will outline the copyright registration process. Are YouTube videos protected under U.S. Copyright Act? Are Vimeo videos protected under the U.S. Copyright Act? Jaia will answer these questions and more. She will also provide attendees with a step-by-step guide for registering digital works with the U.S. Copyright Office.In the second part of this webinar, Jaia will discuss best practices for sharing your ideas and videos on social media platforms. Who owns your tweet or snap? Jaia will discuss legal issues surrounding the ownership of social media posts. She will also highlight recent infringement lawsuits in the entertainment industry surrounding content being shared on social media platforms. Lastly, Jaia will discuss the requisite steps necessary to remove infringing material from the web.
Learn directly from Adam Matalon, award winning executive producer, show runner, director and creator who's worked on over 20 projects on cable and network television. The unscripted and reality genres are becoming more and more fragmented and producers are forced into more and more niche areas of expertise. This is creating a vacuum in which producers wanting to step into showrunner roles are unable to do so because they lack the overview expertise. In this Next Level Webinar, Adam Matalon challenges that notion and investigates the role of the showrunner in today's current climate of television. As more and more networks and production companies are struggling with staffing their leader, there are fewer and fewer opportunities. We will discuss the reasons for this and how storytellers, producers, writers, and directors can best prepare themselves for leadership roles in the fast evolving television and digital space. Adam will break down the process of taking a project from presentation, through production and on to delivery to the network; something that is vital for all aspiring showrunners both in the reality and unscripted space as well as a scripted space. Adam will also touch on the best ways for building an environment that will make you more employable, how ‘storytelling’ is utilized in a reality show and the various documents needed to accomplish the task of getting the 'greenlight.' This webinar includes a packet of supplemental materials such as templates and example production documents!
Learn directly from Jessica Sitomer, who has had her writing produced by an Emmy Award Winner, produced TV herself and has coached thousands of professionals who work in the entertainment industry. So you have chosen to pursue one of the most sought out industries on the planet: film, television or theater. People come and go, jobs come and go; this is not like becoming a teacher and once you have tenure, you’ve almost guaranteed your job security. This is an unstable industry. You’ve heard of the corporate ladder? The bad news is in our industry there isn’t one clear ladder to climb. The good news is you can build your own ladder. But before you build it, give yourself a reality check in regards to the nature of the industry you are pursuing. Understand its cycles so they don’t scare you and you’re prepared for them when they come. Take a moment to remember why you’re passionate about what you do… you’ve been given a gift, and you need emotional, financial, and physical stability so you can share it with the world. People have asked me, ‘Can I really have a career in the entertainment industry that I love, make money at it, and still have time for friends, family, self care, health, spirituality, and fun?’ And my answer… YES! Once you understand the nature of the industry and take some steps to plan for the instability, you can build your life any way you want.