Michael Wormser currently operates Level 10 Films, a film and digital production company. Prior to that he served as Head of Production at Maker Studios, where he successfully developed, produced and distributed video content online and brought viewership of the content from 40 million monthly viewers to 250 million monthly viewers. He was also the Executive Producer at BlackboxTV and recently partnered with YouTuber/Actor Joey Graceffa to produce the hit web series Storytellers, which has received over 6 Million views to date. Michael also produced the YouTube Movie Smiley starring Youtube personalities Shane Dawson and Toby Turner, which currently boasts over 30 Million trailer views and received distribution in AMC Theaters. Michael also produced the Hulu series Tease for Fox Television Studios. Full Bio »
Never has there been a more opportune time than now for filmmakers to directly reach a global audience. YouTube has not only provided the mechanics to do so, but also provides the bandwidth, platform, and global audience - all at the low low cost of FREE hundred dollars! Yes, that's right, FREE.
Thousands of people across the world are using this platform to earn a living telling their stories, creating content based on their vision and their voice… Now it’s your turn to help carry your message to the masses. Many people create wonderful YouTube channels that go unseen. Stage 32 is here to help make sure that doesn't happen to you!
In this Stage 32 Next Level Webinar, your host Michael Wormser will teach you how you can harness YouTube to create your own network of content for your film and build a massive fan base. Michael will show you brick by brick how you can turn your film into tangible content, culminating that into a functioning channel, and ultimately helping you get to your target goals and have your film reach an audience of millions of viewers.
Your host Michael Wormser operates Level 10 Films, a film and digital production company. Prior to that he served as Head of Production at Maker Studios, Executive Producer at BlackboxTV and recently partnered with YouTuber/Actor Joey Graceffa to produce the hit web series Storytellers, which has received over 6 Million views to date. Michael also produced the YouTube Movie Smiley, starring Shane Dawson and Toby Turner, that currently boasts over 30 Million trailer views, and the Hulu series Tease for Fox Television Studios.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
4 part class taught by Producer Michael Wormser, whose online distribution projects have reached over 30 million viewers! AVAILABLE ON DEMAND! Have you ever wondered how so many people have films, trailers, shorts and webisodes online that have achieved massive fan bases and are making millions of dollars? Well the truth is they aren’t any different than you, and in today’s world you have the same resources available that they do. There are many outlets to reach an audience, but how many of these are effective? In this course, you'll find out the best ways to not only reach an audience, but to engage and successfully grow an audience online. Stage 32 Next Level Classes is excited to bring you the previously-recorded 4 part class: Zero to Hero: How to Build an Online Audience taught by Michael Wormser, who brought the viewership content of Maker Studios from 40M to 250M monthly! Learn how you can see success in this competitive directly from an executive who's mastered it. Purchasing gives you access to the previously-recorded live class.Although Michael is no longer reviewing the assignments, we still encourage all listeners to participate!
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release. Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward. Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs. "Having worked on both sides of the aisle, I know just how important proper coverage for a film can be on the right website. Creating a long-lasting and fruitful relationship between filmmakers and outlets is one of the most vital ways to market your work, but too many filmmakers don't realize how much they're shooting themselves in the foot. I want to help the next generation of filmmakers know what they have, how they can use it, and where it will have the biggest impact." -Jonathan Barkan
It’s undeniable that we’re witnessing a new era of unscripted television. The staggering, cultural success of shows like TIGER KING, CHEER, I’LL BE GONE IN THE DARK, and LAST CHANCE U signify in no uncertain terms that the appetite is huge for premium docuseries and will likely continue to be for at least the near future. The water is warm for premium docuseries, but that doesn’t mean someone can just put together their own unscripted series willy nilly. Finding a subject and crafting a format that will resonate with audiences and find success with a network is no small feat and requires a lot of hard work and an understanding of what makes this type of content successful. In today’s rapidly evolving television landscape, one of the greatest challenges that producers face is how to develop series that will actually resonate in such an increasingly crowded space. Gone are the days of having an idea, putting a 3-page deck together and pitching it to 30 different networks in the hopes that several of them will make offers to further develop the series. Instead, the most effective way to produce a docu-series in today’s world is to secure many more parts of the package when bringing a new project to market. In a world of talent, access, format and projected story arc, the development of different types of shows require us to ask different questions of ourselves early on and throughout the development process. Doing this and working to stay ahead of the curve can very well situate you for success and put you on your way to produce your own premium docuseries. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors, including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple Emmy wins and nominations (including six nominations and three wins for breakout Netflix hit CHEER just this year), Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now in its 7th season, received 8 Emmy nominations, won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in its 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will give you the tools to put together, pitch, and hopefully sell your own docuseries to a streamer or network. He will begin by giving you a general overview of unscripted programming, including the different types, where we see these shows, who potential buyers are and how the industry has grown and evolved recently. Next he will delve more closely into the different types of docuseries that people are currently watching. This includes anthology vs. arced stories, format vs. a documentary approach, and how this landscape will continue to evolve through time. Andrew will then use his own Circus Analogy to explain how we find story versus create story, and how that informs both casting and access. He will teach you how to create material that will sell. He’ll go over how to develop a deck and how to create a sizzle reel to better communicate your vision. He’ll even give you tips on how to put all of this together without breaking the bank. He will also show you how to avoid over-developing your idea while being sure not to under-develop it either. Next, Andrew will give you tips on navigating the “Hollywood” of it all. He’ll explain when celebrity attachments can help, how to package your project without cutting yourself out, and will outline the elements you need to actually get a green light. Andrew will then delve into how docuseries are developed and cast, and how these steps work. He’ll walk you through what a show bible looks like for a docuseries and when you actually get to make the thing. He will finally discuss the process in the field and in post to put everything together. By revealing how the industry works behind popular docuseries and walking you through the entire timeline of what putting together content like this looks like, Andrew will give you clear tools and a practical roadmap you can use to make your own docuseries a reality. Praise for Andrew's Stage 32 Webinar "Really really great info. As someone who has had success in pitching docuseries before Andrews's information was spot on and I still got new info and ideas out of it!" -Matt R. "Great presentation. One of my top 2 favorite Stage 32 webinars I have attended. -Heather L. "Truly a great overview on pitching and selling docuseries." -Michael G. "Clear, well organized and a pleasant approachable personality." -Amita S.
The backbone of the entertainment industry was shaken to the core after the trades announced one of the major festivals - SXSW was going to cancel its in-person festival. Shortly after festival after festival had to adapt to a new way of doing things - should they present their festival live and take a chance of it being cancelled? Or, should they present their festival virtually bringing on a new slew of challenges? Navigating this "new normal" has rocked the industry and has left many filmmakers scratching their heads about what it all means. Should you release your film in this new format? Or should you hold onto it and wait it out, with the fear of another year going by without it seeing the light of day? Despite the ongoing shift to a virtual, watch-from-home and hybrid model, film festivals continue to serve as an important platform for your film to make its debut. Your film can continue to find attention, distribution and other successes from participating, yet there are new questions and considerations you should factor into evaluating which festivals to submit to. The current spirit of cooperation and collaboration between festivals during the pandemic has radically changed, creating lots of new and exciting ways you can benefit from the circuit. But, with the excitement, there is also a lot of confusion about premiere status, virtual screenings vs online screenings, and more. Outside of getting your film into a festival, there are things you can learn from what the successful festival films are seeing that you can apply to your own film and its release. Whether you are a feature filmmaker or a short filmmaker you need to understand and embrace the new practices emerging among festivals presenting virtual and hybrid events. It’s time you take stock of the situation. Kimberley Browning is an independent filmmaker, the Associate Short Film Programmer at the Tribeca Film Festival and the founder of the long-running short film screening series Hollywood Shorts. Kimberley is also the Executive Producer of HBO ACCESS Directors Fellowship, the network's program developing and launching underrepresented voices into episodic television. Formerly a short film programmer for both the Los Angeles Film Festival and Guadalajara International Film Festival Los Angeles, Kimberley has a long history of working with film festivals and continues to serve as a festival consultant for many independent filmmakers. Kimberley has built her storied career around elevating new voices and empowering them to get their projects out into the world. Kimberley will delve into how filmmakers are finding success with their new films during the pandemic and how you can use film festivals as well as other practices to successfully release your own short or feature film. She’ll begin by explaining how you should be setting your gals and building your strategies to get your film out there. She’ll talk about new practices to build an audience, strategy essentials—with or without COVID—and how you should now be defining success and whether it needs to evolve due to the pandemic. Next Kimberley will focus on film festivals and show you what the new festival landscape and vocabulary looks like. She’ll explain what the best digital platforms festivals are utilizing and which to avoid. She’ll also teach you what ‘geocaching’ is and how to determine your geofencing options. She will go over DRM protections and how to keep your film safe when screening virtually and will talk about the difference between virtual screenings and online screenings. Next Kimberley will delve into the new film festival calendar, how the overall festival circuit is shifting due to date changes and postponements. She’ll give you the rundown of how to read small print before submitting to festivals to make sure you know what you need to know ahead of time. She’ll walk through how you should revamp your festival strategy to better navigate COVID and how you should now be communicating with a festival team. Kimberley will also talk about how to now navigate premiere status with festivals and explain how virtual festivals impact your film’s status and its ability to get distributor attention. She’ll also talk about how media and distributors are now navigating new rules in 2020 to find work with films. Next she will teach you how to navigate a virtual festival if your film is accepted, including how to promote your film to a virtual audience and how to build relationships and make connections without in-person events. Beyond festivals, Kimberley will give you strategies to promote and market your film to a general audience for its virtual release including if and how to work with publicists and new social media strategies to start employing. Kimberley will talk about other release strategies for your film beyond film festivals. She’ll give you tips on how to host your own independent online premiere. She’ll also give you a rundown of how to find distributors in a distanced world and how to operate long-standing marketplaces like AFM that are now turning virtual. Finally Kimberley will go over ways to self-distribute your film during quarantine, including if and how to work with aggregators to maximize your release. This is a tough time to release your film—rules and practices have changed across the board—but it’s still possible to find success and Kimberley will show you how to achieve this with your own film. "The traditional paths to getting attention for our films has been drastically changing in recent years, and now the pandemic has upended everything. It is so important for filmmakers to stay encouraged and innovative in getting our work out to the world right now. Let's explore how to build and nurture audiences for our films during these challenging times." -Kimberley Browning
Part 1 - Budgets & Cash Flows Maura teaches you how to create a realistic plan for your film and make sure there is always money in the bank for what you need. You'll learn how to figure how much money you really need, and how to put together a proper film budget. Part 2 - Cost Reports, Film Infrastructure, & Tax Incentives Maura discusses setting up a film's infrastructure (from setting up an LLC to finding a lawyer) and various accounting options. She details cost reports, and how to analyze what you've spent and what you need to spend. Lastly, she discusses tax incentives before hosting a Q&A session. Purchasing gives you access to the previously-recorded live class. Although Maura is no longer reviewing the assignments, we still encourage all filmmakers to participate.
Creating a movie is more than just a labor of love: it's also an investment of time and money. But while countless hours are spent raising money, putting the project together, setting up shots, and editing footage, many producers and filmmakers spend too little time or have little understanding of how to take care of the legal aspects of their productions. As a result, producers and filmmakers often learn the difficult lesson that no matter how good their films may be, a distributor can't sell a movie unless all of the necessary rights and permissions have been secured. In fact, without the correct agreements in place, filmmakers may be surprised to find out that they may not even own their own films! For the last 2 decades, Thomas Crowell has been one of the most respected legal voices in the entertainment industry. He's helped countless filmmakers and producers get protected and stay protected throughout the life of their projects. He'll be using real documents and legal examples to show you in layman's terms how to avoid the biggest traps filmmakers and producers fall into. No matter what budget range you're working in, his information is actionable and applicable. Whether you have a finished film, a script, or the beginnings of an idea for a television program, this course will show you how to spot the top legal problems filmmakers and producers face… and give you a set of tools you can use to tackle them! "One of the best webinars yet! All are informative and I have learned from each, but this one topped the charts. Calmly and clearly explained every pitfall I fear. Definitely want him back. Thanks!" - J. Rose