Think Like an Entrepreneur: How to Be Profitable on a Sub $1 Million Film in the US Market - With a Film Case Study
Hosted by David Zannoni
$49
On Demand Webinar - Available for immediate viewing and unlimited access.
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Hosted by David Zannoni
$49
On Demand Webinar - Available for immediate viewing and unlimited access.
Webinar hosted by: David Zannoni
International Film Business Specialist at Freeway Entertainment
David is consultant for Fintage House and is the company's representative for the Americas. For Fintage David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain. On behalf of Fintage House, David has given presentations, workshops and seminars at universities across the globe and at events such as the yearly conference of the National Association of Latino Independent Producers in the US (NALIP), the Winston Baker Film Finance Conferences, the Rio Film Market and the Bogota Audiovisual Market (BAM). David runs his consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others. A Dutch-Italian citizen, David is fluent in English, Spanish, Dutch and Italian, and is basic in German. He has been living in Mexico for the last five years. As a film business specialist David is continuously present at international film markets, festivals and conferences, amongst others: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America. Full Bio »
Webinar Summary
As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is of course not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money. In this way you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments.
The business side of films is often especially difficult for filmmakers and creative producers, but it's doable. In fact, there’s a bit of a sweet spot for independent films in the $1MM range and a viable path to profitability for films of this level. The key is to intimately understand how money—both hard money and soft money—flows in and out of the project. Getting a handle on this flow puts you in a powerful position, because not only can you make your current film profitable; but you will also create a business model that you can apply to your future projects, and eventually a portfolio of profitable assets (or films) that will serve as an effective and undeniable calling card as you continue to grow in the industry. This entrepreneurial approach might not be second nature to creatives, but it’s something you can learn and something that will aid you tremendously.
David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. He serves as the company's representative for the Americas. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and Europe. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively with the Stage 32 community.
David will focus on the US market and walk you through what you need to know to finance your independent film, $1MM or less, and leave profitable. He will begin by explaining what a $1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how to see your film as an asset and how to use this viewpoint to work with investors and provide profit. David will give you the tools to think like an entrepreneur and explain the relationship between financing, distribution, and recoupment of investment. David will then teach you how to take a business approach to a $1MM and under film project. He will discuss debt and equity financing and compare it to soft money, demonstrating both of their impacts on your recoupment. He’ll then go over how to finance your film through bank loans, tax credits, private lenders, equity investors, and family and friends. In doing so, he’ll demonstrate the differences between lenders and investors and demonstrate how to make—and keep—all of your investors happy. He’ll also go over ways to mitigate risks for yourself and your investors.
Plus, David will show a case study of a real $1MM US film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure, the role of the sales agent, and how he navigated the film’s distribution agreement. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own $1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable.
Praise for David's Previous Stage 32 Webinars:
"David is incredible and lovely and clearly knows his stuff."
- Cynthia P.
"Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated."
- Gary O.
"By far, the best class I've seen on the subject."
Kirk K.
"David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!"
- Isabella T.
What You'll Learn
- Defining a Sub $1MM USD Budget
- Is this considered a small film or micro-budget in the US?
- What does a $1MM budget look within the context of the worldwide film market?
- The Business of Your Film
- Understanding your asset
- Understanding what you want as a filmmaker
- Understanding what your investor wants
- How to Think Like an Entrepreneur
- The sub $1MM filmmaker is an entrepreneur
- The relationship between financing, distribution and recoupment of investment explained
- How do you know if you are a film maker or if you have a film business?
- How to think as an entrepreneur and as an investor
- The Business Approach to a Sub $1MM Film Project in the US
- Debt and equity financing versus soft money: impact on your recoupment
- Customary financing options for small budget films
- Banks
- Tax credit
- Private lenders
- Equity investors
- Family and friends
- Lenders versus investors
- How to make – and keep – investors happy
- Risk mitigation for small budget films
- Case Study: How Can a Sub $1MM Film in the US be Profitable?
- We’ll go over step by step a case study of a real $1MM US film and go through the analysis on how the money flowed in and out:
- Financing structure
- Sales agent
- Distribution agreements
- We’ll go over step by step a case study of a real $1MM US film and go through the analysis on how the money flowed in and out:
- Q&A with David
About Your Instructor
David Zannoni
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How a CAM Account Saves You Time and Worry
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I could listen to him all day. More importantly, I learned so very much!" - Isabella T.
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As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively about the European market with the Stage 32 community. David will focus on the European market and walk you through what you need to know to finance your independent film, EUR1MM or less, and leave profitable. He will begin by explaining what a EUR1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how film financing works specifically in Europe, including a breakdown of soft money sources versus hard money sources, debt financing versus equity financing, tax and location incentives, and film funds and government support. He will also discuss working with a co-production as a financing tool. He will highlight how European film financing is different compared to other regions and the different levels of film financing to consider: European, national, and regional. David will next demonstrate the importance of language, culture, and collaboration and will then teach you what specifically Europe can offer for both European and non-European productions, including incentives, co-productions, diversity, talent, and shooting locations. He will explain how to approach your film as an asset, how to see yourself as an entrepreneur, and how to see filmmaking as a business. David will then go over the continental circle of financing, distribution, and investment recoupment and will explain how risk mitigation works for European film projects. Next he will discuss managing revenue and rights, as well as managing recoupment as a whole. He will spend time delving into European film contracts, including distribution agreements, CAM agreements, and sales agency agreements. David will ultimately illustrate whether European films can be profitable and how, and analyze with you when a European film can be considered successful, whether it breaks even or finds profitability. Plus, David will show a case study of a real EUR1MM European film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure and demonstrate how money flows in and out. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own EUR1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable. This Stage 32 Webinar is Part 2 in David’s "Think Like an Entrepreneur" series. Click here to check out David’s webinar on being profitable in US marketplace with a sub-$1MM film. Praise for David's Previous Stage 32 Webinars: "David is incredible and lovely and clearly knows his stuff." - Cynthia P. "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O. "By far, the best class I've seen on the subject." Kirk K. "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.
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