Think Like an Entrepreneur - How to Be Profitable on a Sub EUR 1 Million Film in the European Market - With a Film Case Study

Hosted by David Zannoni

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David Zannoni

Webinar hosted by: David Zannoni

International Film Business Specialist at Fintage House

David is consultant for Fintage House and is the company's representative for the Americas. For Fintage David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain. On behalf of Fintage House, David has given presentations, workshops and seminars at universities across the globe and at events such as the yearly conference of the National Association of Latino Independent Producers in the US (NALIP), the Winston Baker Film Finance Conferences, the Rio Film Market and the Bogota Audiovisual Market (BAM). David runs his consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others. A Dutch-Italian citizen, David is fluent in English, Spanish, Dutch and Italian, and is basic in German. He has been living in Mexico for the last five years. As a film business specialist David is continuously present at international film markets, festivals and conferences, amongst others: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America. Full Bio »

Webinar Summary

As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is, of course, not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money not only in the present, but for years to come. In short, you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments. Further, you need to open up your creative mindset to the myriad opportunities available all over the world including hot markets found throughout Europe.

The business side of films is often especially difficult for filmmakers and creative producers, but the more you understand, the better your chances of finding a production partner or investor to take your vision forward. Working in the European market, especially with films in the €1MM and sub€1MM range can offer you opportunities you haven't thought of before. But to take advantage of this surging market, you need to understand the variety of production and financing options available and how to tap into them. Whether it's hard money, soft money or other methods toward financing and securing the necessary pieces to greenlight your project, getting a handle on the in's and out's of how to proceed will put you in a powerful and advantageous position. Understanding and executing this business model will open new doors to other productions around the world and serve to create a portfolio of proof that will serve as a calling card moving forward. 

David Zannoni is an international business specialist for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and Europe. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively about the European market with the Stage 32 community.

David will focus on the European market and walk you through what you need to know to finance your independent film, EUR1MM or less, and leave profitable. He will begin by explaining what a EUR1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how film financing works specifically in Europe, including a breakdown of soft money sources versus hard money sources, debt financing versus equity financing, tax and location incentives, and film funds and government support. He will also discuss working with a co-production as a financing tool. He will highlight how European film financing is different compared to other regions and the different levels of film financing to consider: European, national, and regional. David will next demonstrate the importance of language, culture, and collaboration and will then teach you what specifically Europe can offer for both European and non-European productions, including incentives, co-productions, diversity, talent, and shooting locations. He will explain how to approach your film as an asset, how to see yourself as an entrepreneur, and how to see filmmaking as a business. David will then go over the continental circle of financing, distribution, and investment recoupment and will explain how risk mitigation works for European film projects. Next he will discuss managing revenue and rights, as well as managing recoupment as a whole. He will spend time delving into European film contracts, including distribution agreements, CAM agreements, and sales agency agreements. David will ultimately illustrate whether European films can be profitable and how, and analyze with you when a European film can be considered successful, whether it breaks even or finds profitability.

Plus, David will show a case study of a real EUR1MM European film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure and demonstrate how money flows in and out. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own EUR1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable.

This Stage 32 Webinar is Part 2 in David’s "Think Like an Entrepreneur" series. Click here to check out David’s webinar on being profitable in US marketplace with a sub-$1MM film.

 

Praise for David's Previous Stage 32 Webinars

 

"David is incredible and lovely and clearly knows his stuff."

- Cynthia P.

 

"Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated."

- Gary O.

 

"By far, the best class I've seen on the subject."

Kirk K.

 

"David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!"

- Isabella T.

 

What You'll Learn

  • The EUR1MM Budget in Europe: Is This a “Small Film”?
  • What Determines the Size of the Budget?
  • How does European Film Financing Work?
    • Soft money versus hard money
    • Debt financing vs. equity financing
    • Co-production as financing tool
    • Tax and location incentives
    • Film funds and government support
  • How is European Film Financing Different Compared to Other Regions?
  • Levels of Film Financing: European, National and Regional
  • The Importance of Language, Culture and Collaboration
  • What Does Europe Offer for European and Non-European Productions?
    • Incentives
    • Co-productions
    • Diversity
    • Talent
    • Shooting locations
  • The Film as an Asset
  • The Film Producer as an Entrepreneur
  • Filmmaking as a Business
  • The Continental Circle of Financing, Distribution and Investment Recoupment
  • Risk Mitigation in European Film Projects
  • Revenue and Rights Management
  • Managing Recoupment
  • Film Contracts
    • Distribution agreements
    • CAM agreements
    • Sales agency agreement
  • Can European Films Be Profitable and How?
  • Breaking Even or Profitability: When Is the Film a Successful Asset?
  • Case Study: How Can a Sub EUR1MM Film in Europe be Profitable?
    • We’ll go over step by step a case study of a EUR1MM European film and go through the analysis on how the money flowed in and out:
      • Financing structure
      • Sales agent
      • Distribution agreements
  • Q&A with David

About Your Instructor

David is consultant for Fintage House and is the company's representative for the Americas. For Fintage David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain.

On behalf of Fintage House, David has given presentations, workshops and seminars at universities across the globe and at events such as the yearly conference of the National Association of Latino Independent Producers in the US (NALIP), the Winston Baker Film Finance Conferences, the Rio Film Market and the Bogota Audiovisual Market (BAM).

David runs his consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others.

A Dutch-Italian citizen, David is fluent in English, Spanish, Dutch and Italian, and is basic in German. He has been living in Mexico for the last five years.

As a film business specialist David is continuously present at international film markets, festivals and conferences, amongst others: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America.

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Other education that may be of interest to you:

Think Like an Entrepreneur: How to Be Profitable on a Sub $1 Million Film in the US Market - With a Film Case Study

As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is of course not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money. In this way you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments. The business side of films is often especially difficult for filmmakers and creative producers, but it's doable. In fact, there’s a bit of a sweet spot for independent films in the $1MM range and a viable path to profitability for films of this level. The key is to intimately understand how money—both hard money and soft money—flows in and out of the project. Getting a handle on this flow puts you in a powerful position, because not only can you make your current film profitable; but you will also create a business model that you can apply to your future projects, and eventually a portfolio of profitable assets (or films) that will serve as an effective and undeniable calling card as you continue to grow in the industry. This entrepreneurial approach might not be second nature to creatives, but it’s something you can learn and something that will aid you tremendously. David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. He serves as the company's representative for the Americas. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and Europe. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively with the Stage 32 community. David will focus on the US market and walk you through what you need to know to finance your independent film, $1MM or less, and leave profitable. He will begin by explaining what a $1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how to see your film as an asset and how to use this viewpoint to work with investors and provide profit. David will give you the tools to think like an entrepreneur and explain the relationship between financing, distribution, and recoupment of investment. David will then teach you how to take a business approach to a $1MM and under film project. He will discuss debt and equity financing and compare it to soft money, demonstrating both of their impacts on your recoupment. He’ll then go over how to finance your film through bank loans, tax credits, private lenders, equity investors, and family and friends. In doing so, he’ll demonstrate the differences between lenders and investors and demonstrate how to make—and keep—all of your investors happy. He’ll also go over ways to mitigate risks for yourself and your investors. Plus, David will show a case study of a real $1MM US film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure, the role of the sales agent, and how he navigated the film’s distribution agreement. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own $1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable.   Praise for David's Previous Stage 32 Webinars   "David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.

How a CAM Account Saves You Time and Worry

Filmmaking isn’t just an artform, it’s a business. As a creative, you might not be aware of how you can ensure you receive your fair share of the revenue or properly negotiate for it. With the right agreement in place, you can focus on producing a great story that audiences will love without worrying about how the money will come later. What you need is a CAM Agreement. The CAM Agreement, short for Collection Account Management, is a multiparty agreement that handles the receipt, allocation, and disbursement of revenues generated by the distribution of a project. In short, a CAM Agreement is how you get paid when the project sells. It protects everyone’s interests and eliminates misunderstandings between partners by ensuring everyone enters the project on the same page and puts everyone on a Recoupment Schedule so that you know when and how you’re getting paid. With so many platforms and distribution markets to consider, revenue is never as simple as selling the project one time. It covers payment of revenues, commissions, expenses, recoupment investments, deferments, bonuses, and profits. David Zannoni is a consultant for Fintage House, where he's seen first-hand the benefit of these agreements through his work negotiating for films and television series internationally, regularly attending the major film festivals like Cannes, Berlin, Toronto, and more. David will walk you and the other attendees of this Stage 32 webinar exclusively through the key elements of the CAM Agreement, what’s covered, standard clauses, the different kinds of CAM Agreements you’ll need for the different guilds, and how the agreement will evolve and be used in the future. By knowing the benefits of these agreements from someone who regularly uses them, you’ll have the ability to negotiate better for yourself and your project, empowering you to stress less about how you’ll make your money back and focus instead on telling a great story.  

Think Like an Entrepreneur - How to Be Profitable on a Sub-$1 Million Film in the Latin American Market - With a Film Case Study

As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is, of course, not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money not only in the present, but for years to come. In short, you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments. Further, you need to open up your creative mindset to the myriad opportunities available all over the world including hot markets found throughout Latin America. The business side of films is often especially difficult for filmmakers and creative producers, but the more you understand, the better your chances of finding a production partner or investor to take your vision forward. Latin American film production is booming right now, diverse with a variety of production hubs all over the region. Big budget international films shoot alongside local films with relatively low budgets, all created for both local and international audiences. Working in the Latin American market, especially with films in the sub-$1MM range can offer you opportunities you haven't thought of before and give you a path to profitability. But to take advantage of this surging market, you need to understand the variety of production and financing options available and how to tap into them. Whether it's hard money, soft money or other methods toward financing and securing the necessary pieces to greenlight your project, getting a handle on the in's and out's of how to proceed will put you in a powerful and advantageous position. Understanding and executing this business model will open new doors to other productions around the world and serve to create a portfolio of proof that will serve as a calling card moving forward. David Zannoni is an international business specialist for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and $ope. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively about the Latin American market with the Stage 32 community. David will focus on the Latin American market and walk you through what you need to know to finance your independent film, $1MM or less, and leave profitable. He will begin by explaining what a $1MM or under budget looks like in the Latin American region and whether it’s considered a small film. He’ll delve into how film financing works specifically in Latin America, including a breakdown of soft money sources versus hard money sources, local vs international productions, forming a co-production as a financing tool, tax and location incentives, taking advantage of government support, and working with film commissions. He will highlight how Latin American film financing is different compared to other regions and how both Spanish speaking and English speaking content works within the region and will go over the notable platforms and TV channels available as well as how they differ. David will outline the production capacities in the region, including for in-house production, co-productions, production servicing, and work-for hire. He will then teach you what specifically Latin America can offer foreign productions, including incentives, co-productions, talent, and shooting locations. He will also discuss how Latin America has its eye on the US, Spain, and the rest of Europe. David will explain how to approach your film as an asset, how to see yourself as an entrepreneur, and how to see filmmaking as a business. David will then go over the continental circle of financing, distribution, and investment recoupment and will explain how revenue and right management works as well as managing your recoupment. He will spend time delving into Latin American film contracts, including distribution agreements, CAM agreements, and sales agency agreements. David will ultimately illustrate whether Latin American films can be profitable and how, and analyze with you when a Latin American film can be considered successful, whether it breaks even or finds profitability. Plus, David will show a case study of a real $1MM Latin American film to illustrate how a film of this leve l can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure and demonstrate how money flows in and out. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own $1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable.   This Stage 32 Webinar is Part 2 in David’s "Think Like an Entrepreneur" series. Click here to check out David’s webinar on being profitable in US marketplace with a sub-$1MM film and click here to check out his webinar on being profitable in the European marketplace   Praise for David's Previous Stage 32 Webinars   "David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.

Understanding The Latin American Film Marketplace And How You Can Succeed In It

A New Exclusive Stage 32 Webinar! Learn how you can take advantage of the growing opportunities in Latin America in this webinar hosted by the international executive at Fintage House.    Since 2018 we’ve seen an explosion of filmmaking talent coming from Latin America. ROMA, from Mexico, took the world by storm when it emerged as a 3-time Oscar winner for best Director, best Cinematographer and Best Foreign Language Film of the Year, with 10 overall nominations. It came off of the heels of A FANTASTIC WOMAN from Chile, who also won Best Foreign Language Film of the Year and, ENCANTO from Columbia, which won best Animated Feature. This year 13 Latin American films were shortlisted for Oscar nominations, and of those films most were co-productions with other countries. There’s clearly something special happening in the Latin America film marketplace and it’s time you take advantage of it. If you have thought about working in Latin America, taking advantage of financial incentives to shoot there, or tapping into the talent in the area, now, exclusively through Stage 32, we’ll break down an overview of this region. You’ll learn about production, financing and distribution, as well as public policies and funding for film & TV production in Latin America. Not sure where to start? You’ll also learn the players in the area.  Guiding you on your Latin America journey is veteran Stage 32 Educator David Zannoni, the international consultant for Fintage House and the company’s representative in Latin America (among other areas), where he negotiates agreements for films and television series. He is heavily involved in business development and relationship management in the U.S., Latin America, and Spain. By the end of this webinar, you’ll have a strong knowledge of how Latin American entertainment works and how to jump into the vast opportunities with your project and get your project in front of audiences.   Praise for David's Previous Stage 32 Webinars: "David is incredible and lovely and clearly knows his stuff." -- Cynthia P. "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." -- Gary O. "By far, the best class I've seen on the subject." -- Kirk K. "David is a fantastic teacher. More importantly, I learned so very much!" -- Isabella T.

An Inside Look at Revenue Sharing for TV Productions

Everyone wants to get into TV these days, and everyone IS getting into TV these days! With demand on the rise, so is independent TV production and savvy international co-productions. The field is opening up and it’s more than possible to create, sell and be profitable on your own independent TV series. However, there are some crucial things to understand about independent TV that differ from traditional TV models. One big difference is revenue sharing and how to track and distribute money that comes in. This is absolutely essential for any television producer who's working towards creating a profitable series. Understanding revenue sharing in independent TV production models is so important because there are multiple pieces that can confuse someone who has never had experience in independent production. Deal terms may be unclear, and sometimes even conflicting if you’re not careful and aware of all the varying pieces and players! Even though revenue comes later, you have to understand it and plan for how everything fall together from the start. This part of TV production can be overwhelming, but we’ve got just the person to give you the right guidance so you can walk into any TV production with confidence! David Zannoni is an international business specialist for Fintage House in the US, Europe, Canada and Latin America territories. Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. David negotiates agreements for films and television series and is involved in business development and relationship management globally on hundreds of productions. David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. In this webinar, David will show you how independent TV shows generate money and what you need to do to properly share revenues. He will break down TV production models, the financing and distribution of independent TV, and how revenues for TV productions are generated and shared. He’ll also teach you the stages of a TV project as it relates to financing, distribution, and revenue sharing, along with guild obligations and how to manage revenue sharing through Collection Account Management for TV projects. If you’ve got questions, David’s got answers! Knowledge is power, and this webinar will leave you ready and empowered to take on independent TV production!   Praise for David's Previous Stage 32 Webinars   "David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.

The Spanish Film Industry for Foreign Producers

Spain attracts filmmakers from all over the world and has, especially, for the last decade, because of its popularity as a country for film production. Movies like MISSION IMPOSSIBLE II and FAST AND FURIOUS, as well as the series GAME OF THRONES and THE WITCHER, are just a few examples of productions shot in and around Spain. Not only is it brimming with talented actors and crew members, but the countryside alone is a candy store for creatives looking for beautiful locations and backdrops. Thanks to equally attractive tax incentives, a strong distribution base, and the presence of HBO and Netflix in the country, Spain is now on the map as an international film production hub.  If filming abroad has been on your mind, producing in Spain may be more cost effective than you initially thought. But if you’re not familiar with the production territory, tax incentives, or how to go about preparing for a production in a foreign country, you could be missing out on collaborative opportunities that can take your film further both financially and globally. Navigating requirements, rebates, and the foreign market can be intimidating. But international film production doesn’t have to be overwhelming when you have the right information at your fingertips. David Zannoni is an international business specialist and consultant for Fintage House in the US, Europe, Canada and Latin America territories, and knows what it takes to produce or co-produce in Spain. Fintage House is the world's most respected company for revenue and rights protection for industry professionals and companies. David makes deals and speaks at international film markets, festivals, and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David will enlighten you on the many benefits of shooting and distributing your film in Spain. David will kick off the 90 minute webinar by sharing his knowledge on the industry there, then moving attendees into the many benefits of shooting and distributing your product in Spain. Smaller, Independent films upwards to larger productions can benefit from foreign production shares. There are regional requirements and national requirements, and David will break those down with ease. He’ll also explain what co-producing in Spain means, and how it just might be the secret ingredient your production needs to be seen by other producers and distributors.      Praise for David's Previous Stage 32 Webinars   "David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.

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