How to Find & Adapt Comic Book, Video Game, Book & Article IP for Film & TV

Hosted by Maggie Lane

On-demand coming soon
We're in the process of converting this LIVE webinar into the video for on-demand viewing. Please come back soon.



This webinar had a live screening session recently and has not yet been converted into a video format.

Stage 32 Next Level Education has a 97% user satisfaction rate.

Maggie Lane

Webinar hosted by: Maggie Lane


Maggie Lane has nearly a decade of development experience. After graduating from Columbia University, she moved to Los Angeles where she worked for The Jim Henson Company, Warner Bros. and FOX. From 2013 until early 2016, she served as the Development Coordinator for Pukeko Pictures (Weta Workshop’s production division). Based in New Zealand, Weta is best known for LORD OF THE RINGS, THE HOBBIT, AVATAR and DISTRICT 9. Currently, Maggie is working as an Independent Producer developing film and television for several genre-focused companies. She also produces and develops cinematic VR, graphic novels and interactive experiences. She is a member of Next Gen Femmes. Full Bio »

Webinar Summary

  • State of the industry
    • Why the majority of TV/Film comes from pre-existing IP
    • "The Executive Bias"
    • Pre-existing Fan Base/Fleshed Out World
  • Adapting Books/Articles
    • Where to Go!
    • How To Choose Material
    • Who To Contact For Film/TV Rights
    • How To Close The Deal
    • Case Study: Game of Thrones, Sex and The City
    • Case Study: The Wedding Sting in the Atlantic, now going to be a film at Paramount
  • Adapting Comic Books / Video Games
    • Where to Go!
    • How To Choose Material
    • Who To Contact For Film/TV Rights
    • How To Close The Deal
    • Case Study (Comics): Guardians of the Galaxy (Marvel/Disney, lesser known/less successful comic became a blockbuster)
    • Case Study: Jessica Jones (Marvel / Netflix)
    • Case Study (Video Games): Assassin's Creed (FOX, to be released this December)
  • Making it your own
    • Most say DO NOT adapt your own material (leads to being too protective of your work/not as open to change)
    • Fun thing about IP, when you build a world, it can keep being adapted into other mediums (Example: Orphan Black the comic book was one of the best-selling comics last year, adapted from TV show. Goes in both directions)
    • The heart of this, however, is making sure the new versions are different enough from the old, AND have your voice in them.

LIVE Q&A with Maggie!

What You'll Learn

Learn directly from Maggie Lane, producer and development executive who's worked for The Jim Henson Company, Warner Bros. and FOX as she shares her knowledge of finding IP to adapt for TV and/or Film.

In the past ten years, the majority of television shows and films bought by studios have come from pre-existing IP (Intellectual Property). Some quote the figure to be as high as 65%.

The reason for this makes sense on many levels --- especially the comfort for executives in knowing that the story they are investing in has a clear backbone, and hopefully a legion of fans. But for the majority of independent filmmakers and producers, you are not looking to adapt a New York Times Best Seller for a multi-figure deal, you're looking to find an existing story on a smaller scale that speaks to you.

In this exclusive Stage 32 Next Level Webinar, producer & executive Maggie Lane will discuss the main areas of fantasy & sci-fi adaptation: books, articles, comic books & video games. She'll guide you through the importance of adapting IP with your spin to make it your own.

You'll walk away knowing how to find that magical property; the book, graphic novel, article or video game on which to base a film or TV series. And, you'll know how to use it as a jumping off point to showcase your talents as a storyteller.

About Your Instructor

Maggie Lane has nearly a decade of development experience. After graduating from Columbia University, she moved to Los Angeles where she worked for The Jim Henson Company, Warner Bros. and FOX. From 2013 until early 2016, she served as the Development Coordinator for Pukeko Pictures (Weta Workshop’s production division). Based in New Zealand, Weta is best known for LORD OF THE RINGS, THE HOBBIT, AVATAR and DISTRICT 9. Currently, Maggie is working as an Independent Producer developing film and television for several genre-focused companies. She also produces and develops cinematic VR, graphic novels and interactive experiences. She is a member of Next Gen Femmes.


Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.


  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at


If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

The Executive Hour with Special Guest Emmy-nominated Screenwriter Vijal Patel

In the final Executive Hour of 2020, the Writers' Room members welcome Emmy-nominated and Peabody Award-winning writer Vijal Patel who has written for comedy series including ABC’s BLACK-ISH, THE MIDDLE, and currently is the Co-EP on SCHOOLED with Tim Meadows. He also writes and develops feature film projects for DreamWorks and has a development deal with Sony Pictures Television. Vijal has built his career on writing comedy and using it to explore race, family, religion, politics, and class struggle. During this webcast, we discuss how Vijal entered the industry without going to film school, how he landed his first agent and manager, his thoughts on writing compelling dialogue, characters, and comedy, along with a lot more! It is one of the best Executive Hours of 2020! 

Is Your Script Not Getting Noticed? Turn It Into IP

Getting your work seen and considered is a SLOG, as any writer can attest. No matter how great your script is, even if it has placed in contests, even if you’re repped by a manager or agent, it is hard to break through the noise and get execs or studios interested in what you have to offer. Part of the problem, though, is that execs are often scared to move forward with an original story. It’s more of a gamble than relying on remakes, sequels, or other projects that already have brand awareness and a built-in audience. Yet this doesn’t have to be a deal breaker for you or your script. Instead, you can use this to your advantage. Like it or not, production companies and studios big and small are moving forward overwhelmingly with projects based on IP, or intellectual property—in other words, films that feature characters, worlds, and stories that already exist in other formats or other films. IP is the name of the game now, so let’s play the game! How? Turn your script into IP. It’s actually more possible than you think. Whether it’s a novel, a podcast, a web series, or other formats, you can prove your story’s worth and independently build your own audience so that execs start coming to you and that dream script of yours can actually get made. It’s been done, it continues to be done, and you can do it too. Don’t believe us? Listen to writer Matt Harry. When his original fantasy script SORCERY FOR BEGINNERS was going nowhere, he turned it into a novel that became a hit. The novel was described as “J.K. Rowling meets V.E. Schwab,” and Publishers Weekly declared it “a charming package and drily funny adventure.” Since then, the book was recently optioned for television by Boatrocker Media and Matt was hired to adapt the pilot. Book II in Matt’s series, CRYPTOZOOLOGY FOR BEGINNERS was published in 2019 and his middle-grade adventure novel SUPERKID is slated to be published in June 2021. His first produced feature screenplay, FUGUE, landed on several top-ten lists, won Best Horror Film at the Mississippi Film Festival, and was picked up for distribution by GoDigital. Matt has also written screenplays for Primary Wave, Platform One Media, Co-op Entertainment, and Flynn Picture Co. His short film SUPER KIDS, which he wrote and co-directed, has over 6 million views on YouTube. His TV pilot MONSTER COPS was awarded Grand Prize in the Second City Original Sitcom Contest, and is currently in development. Matt has experienced firsthand what can happen when you turn your own work into existing IP and is ready to give you the lowdown. Exclusively for Stage 32, Matt will teach you how you can turn your own script into IP to prove your story’s worth and get producers and execs interested. He will dig into why IP is so valuable, what types of IP exist, and how time consuming or expensive each type can be to create. Matt will lay out the seven main types of IP you can adapt your story into, all of which can offer your script leverage. Matt will discuss each type of IP and explain the steps you can take to make each happen and will also give you tips on deciding which IP format is right for your own project. He will also lay out what to do after your IP is out there to build your audience, get reviews, and incorporate your success into your pitch for production companies and studios.   If you have an original script you believe in, keep at it. Matt will show you how you can use IP to your advantage and beat Hollywood at their own game.   Praise for Matt's Stage 32 Webinar    "Overall it was very informative. The fact that there was an actual tried and true professional of the industry willing and able to answer questions and give the talk was a very huge plus for me." - J. Brown     "Matt has such a way with words. Articulates concepts exceptionally well." - K. Masters     "I loved how well-rounded he was in his creative endeavors. Matt knew about so many avenues to getting a script noticed." - Peter M "Matt Harry is a very knowledgeable person. Matt went into it with a solid plan that made picking up what was left out easier due to him referencing materials to look into for ourselves." - Jaboris B.

Basic Principles of Financing a Film Between $1-$3 Million

BONUS! Brad will give you a handout with a list of companies that are funding $3MM movies. Over recent years, the independent producing model has shown that films budgeted between $1-$3 Million have become a "sweet spot" for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment.  Knowing how to raise money intelligently for films and projects with budgets between $1MM-$3MM can be your calling card toward making a life working in independent film. Simply put, those who understand the formula to the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films between $1-$3MM for years and it's important that you know who they are, how to approach them and what expectations are once you do.  Brad Hibbs Wyman has produced over 40 feature films in all budget ranges, including Monster starring Charlize Theron in her Oscar-winning role, Freeway starring Oscar-winner Reese Witherspoon and actor Steve Buscemi's directorial debut, Trees Lounge. Brad has learned all aspects of financing and the elements that are needed for a successful raise and he's going to bring his years of knowledge exclusively to the Stage 32 community.  In Brad's real and humorous style, he will teach the basic principles of motion picture financing for under $3 million dollar features which include: Rule #1 - “GET THE MONEY" Rule #2 - Always remember to “GET THE MONEY” Rule #3 - Never forget to always remember to “GET THE MONEY" If that gives you the insight into Brad's fun personality, then you're in for a treat with this webinar. Brad will teach you the common obstacles that get in the way of raising financing. He'll go over all the various types of financing: equity, private equity, pre-sales, GAP, tax incentives, deferred and crowdfunding. In addition, he'll go in depth on guidelines for your financial package and what you'll need for tax incentives, pre-sales, debt and domestic MG. He'll even go over your plan of execution including your investment proposal and what it looks like, completion and guarantor bonds and pitching your project. You will not only know the basics of how to smartly raise up to $3MM, but you'll also walk away with knowing the names of the players and the companies that are in this landscape, giving you an instant advantage to becoming an insider.  And if that doesn't make you feel great enough, Brad’s proceeds from this exclusive Stage 32 webinar will be donated to his favorite arts charity!   "Brad was great. I loved his style and how frank he was. Really appreciate his demeanor." - Robert G.   "It was one of the most amazing experiences. The most entertaining and true presenter I have ever come across." - Ranadeep B.   "Awesome experience - great learning opportunity and very well organized. I look forward to more." - Brien Gorham   "Brad brought the goods and the funny. And he removed my initimidation factor when it comes to approaching investors. Great webinar!" - Alyssa K.  

Writing the Original One-Hour TV Series Pilot Based on IP

Hollywood studios will release less than 100 movies in 2019, most written by veteran writers. The Independent Film market is struggling. All the while TV is exploding. More than 90% of working WGA writers are in TV, which is the market for quality writing and entertainment. Why? TELEVISION IS RUN BY WRITERS. In 2019, Television will produce more than 500 original scripted shows – that’s more than 5,000 scripts – with Netflix, Hulu and Amazon alone spending a combined $20 to $25 BILLION on programming. What’s the secret to breaking in, finding a job on staff or selling a new show? A GREAT, ORIGINAL PILOT. James Dalessandro will work with aspiring Writers, Directors, Producers to focus them on what it takes to make the dream come true – a career in Television. Your host James was handpicked by Stan Lee to write the TV Pilot and Bible for THE RESTLESS for POW! Entertainment. In addition he also has Brad Bird (Incredibles, Incredibles 2, Ratatouille) attached to direct a feature film '1906' based on his own novel. He's also written and produced TV for FX, Eone, Televisa USA, Starlings Entertainment and Gross/Jacobson Entertainment.  ***All attendees will receive a pdf of THE AMERICANS pilot!

The Write Now Challenge: Antagonists Anonymous

In this challenge, members were asked to pick their favorite antagonist or villain from film, television or literature and in - ONLY ONE PAGE - write a monologue from his or her point of view. The participants could frame this as an interrogation, a negotiation, a confession, or a conspiratorial conversation. Most importantly, writers has to make sure the scene had conflict, and the character's point of view in his or her voice.   During the webcast we heard from some of our favorite protagonists, including Loki from the Marvel Universe, Terence Fletcher of Whiplash, Commodus from Gladiator, Jack Bynes of Meet the Parents, and Lex Luther of Superman among many others.     

Sam Schifrien, Development Executive for RoseyTV

Development Exec from Rosey TV joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.

register for stage 32 Register / Log In