Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Full Bio »
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release.
Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward.
Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success.
Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs.
"Having worked on both sides of the aisle, I know just how important proper coverage for a film can be on the right website. Creating a long-lasting and fruitful relationship between filmmakers and outlets is one of the most vital ways to market your work, but too many filmmakers don't realize how much they're shooting themselves in the foot. I want to help the next generation of filmmakers know what they have, how they can use it, and where it will have the biggest impact."
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Low budget horror films have never been hotter or more in demand. Last year, The Hollywood Reporter stated that the horror genre was saving the film business and that low budget horror was helping to lead the charge. More and more companies are looking to follow the Blumhouse model of making horror films on the cheap and then raking it in at the box office and VOD. Even the streaming platforms have jumped in with both feet. But make no mistake, just because many of these production companies and filmmakers are keeping their costs down, they are not skimping on quality. Quite the opposite in fact. Horror film aficionados demand great stories, memorable characters and scares that are earned. They want fresh ideas, a unique vision, and an experience they can return to again and again. To stand out from the crowd, you need to be prepared not only to find or produce great material, but to understand how to navigate the landscape. More people produce and shoot horror than just about any other genre. And in such a crowded field, it can be hard to stand out. Go to any film market or horror trade show and you are instantly inundated with posters for dozens if not hundreds of horror features, short films, television shows and digital content looking for a home. After a while, everything seems to look the same. But there is a way to break out of that crowded field and assure that your work gets seen, bought, distributed and/or screened. And we have just the guy to show you how to get it done. Nick Phillips knows horror. In his 20 years in the business, Nick has worked, developed and produced films for Miramax and Sony Screen Gems. In 2012, Nick co-founded his own production company specializing in genre films, the Revolver Picture Company. Just some of the films Nick has worked on include Scream, Halloween, Hellraiser, the Crow, Vacancy, Feast and The Roommate. Now, exclusively for Stage 32, Nick will share his knowledge on how to create terrifying films at not-so-terrifying costs. Films the industry wants to have a piece of and horror fans won't be able to get enough of. Nick will start by teaching you one of the most common failings of producers and filmmakers within the horror space, namely what you should look for in a horror script. From there, he will talk development and the production process during this all important period of the project's evolution. Nick will show you how to stretch your budget dollar, by minimizing locations (but maximizing how you use them), making the right hires, keeping the shoot moving and staying on schedule. He will teach you his tricks on working with actors during the most intense scenes and keeping them motivated. Speaking of actors, he will discuss whether name talent matters or whether choosing the best actor for the part is a better approach. He will show you how to get the best production value throughout the film. And everyone knows, a great horror movie demands a sequel! Nick will show you how to set yourself up so that your project is franchise ready. This is a fully comprehensive overview of how to immerse yourself in the horror genre as a producer and/or filmmaker. "I have no desire to work in any other genre outside of horror. I've been frustrated that my vision always seems to be too expensive for the money I have available. Thank you, Nick, for showing me the path to seeing my vision through while keeping my costs down. I'm inspired again!" Matt H. "There is nothing scary about this webinar. It's fantastic." Devon M. "Man, was this eye opening. I have seen the light and now know how to keep my costs in check. Let the blood flow!" - Francisco D. "My all female slasher grindhouse project is back on my production slate thanks to you, Nick. I don't know how that makes you feel, but I feel fantastic!" - Marissa G.
The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel. There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way. Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer. Like what you heard from Aimee during this webinar? Send your script to Aimee and speak with her for an hour by clicking here. Praise for Aimee’s Webinar “I loved this! Aimee knows so much about the subject. I really learned a lot” -Cheryl B. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F. “This was great! Thank you!” -Joanne D. “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.
Instagram is, of course, a visual social media platform. As such, it's a perfect platform for all creatives to showcase their personalities, collaborative mindset, reels, screenplay ideas, storyboards and other media. But it's also a fantastic arena to showcase not only the brand of your work, but your personal brand. But many creatives are intimidated by Instagram. They are afraid of falling into the void or not having anything interesting to say. You have to break free from that mindset! You just may be leaving one of your most important tools in your creative arsenal in the shed. Whether you’re working on a story for film, TV, or digital, every storyteller must use the power of social media (including Stage 32!) to promote and share their work...and currently, one of the most powerful and impactful platforms to do so is Instagram. From static posts, to video posts, to Instagram stories, to IGTV, Instagram allows you to show the scope and breadth of your creative vision, dreams, and strategies. Harnessed correctly and with the right approach, IG can bring instant and much desired attention to your portfolio. Brian Rodda knows everything there is to know about the IG game. He has vast experience in viral marketing and has worked passionately in YouTube Strategy and Social Media strategy since 2007. He is a proud member of Interactive Media Peer Group of The Academy of Television Arts and Sciences (Emmys) and a founding member of an aggregator for WGA written web series. Brian has worked on promoting numerous notable digital series, including: Husbands (31,143 Subscribers, 2,145,151 views on Youtube) the web’s first marriage-equality comedy, Squaresville (31,401 Subscribers, 1,772,230 views on Youtube) and Whole Day Down ( Starring Willie Garson, Successful 40K+ Kickstarter campaign). Brian will teach you how you can quickly create and establish a personal brand on IG. He will force you to complete some truthful self-analysis to assure you know exactly how you want you and your work perceived on the platform. He will whack through the jungle of resources related to IG and show you the best of the best to not only take the intimidation and fear out of becoming a regular poster of your content, but also save you a ton of time. He will show you how to plan posts, what posts get the best engagement, and how to attract influential and desired people to your page. This is a full deep dive designed to give you maximum exposure for you and your work. "I've always known the value of social media, but felt that it wasn't for me. This webinar not only removed my apprehension, but shattered my beliefs on what social media could do for me. I'm a true believer. I'm bringing my brand to the masses!" - Samantha T. "Excellent insight into a confusing world of digital. Bring Brian back!" - Michael S.
It's no secret that television is a red hot medium right now. Over the last few years, the average number of shows broadcast has been well over 500. With the advent of even more streaming options (HBO Now, Disney+, and more), some experts expect that number to double or even possibly triple over the next 2-4 years. That doesn't even account for the number of television projects that get sold or brought to pilot that never get picked up! In short, the amount of television pitches being greenlit in the room and the amount of television scripts being optioned and sold has never been higher. But, as is the case with just about anything, the bigger the gold rush, the more people seeking the gold. The content is one thing, how you pitch the content to networks, development execs, financiers, producers, managers, agents and other decision makers is quite another. Experienced professionals can spot an amateur pitcher within the first 30 seconds, if not sooner. You have to be able to stand out. And we're here to help you do just that. So, you have a great idea for a show, now what? How do you get it to the right people? What to do/how to present it to them? What most people don’t understand, is that once they’re in the door they need to think about the other side of the table. Who they’re pitching to, how many pitches that person reads/hears and how best to position themselves to stand out. Busy producers and executives get pitched all the time - honestly...All. Day. Long. Whether oral, written or Skype, you basically have 30 seconds or the first paragraph to keep them interested. And for both, the format matters! Don’t let your great idea fall on deaf ears or eyes! If you’re a writer or someone who works with writers, you need to know how to orchestrate a good pitch. Bret Slater has worked as a producer on such acclaimed shows as the multi Emmy nominated Boardwalk Empire and Ballers for HBO. Bret has worked alongside such talent as Steve Buscemi, Mark Whalberg, Russel Crowe, Dwayne "The Rock" Johnson, Steven Levinson (Entourage), Catherine Zeta Jones, Ryan Phillippe and many more. Bret has been reading and listening to television pitches all day and just about every day since he broke into the business over a decade ago. He's seen every style, heard every idea, and knows as well as anyone what makes a television pitch a winner. Bret will teach you the entire landscape regarding pitching a television pilot or idea. In what is perhaps the most misunderstood aspect of the pitching process, Bret will take you inside the mind of the pitchee, the person hearing the pitch. What are they looking for in the first 30 seconds? What are you portraying when you walk in the room? What details matter and which make the person you are pitching to zone out? How do you craft your pitch to producers, managers and agents? He will teach you the 3 basic, yet much overlooked, rules that must be in every pitch along with the #1 rule on how to deliver your pitch. Bret will break down written, oral and online/Skype pitches and the do's and don'ts for each. He will teach you how to open, and more importantly, close your pitch so that you leave the person or people you are pitching to wanting more. Bret will even show you the proper etiquette for following up after a pitch. Bret will provide all the tools that will help lift the anxiety and doubt of pitching for television and give you the confidence to deliver your pitch in a mannered, informed and professional way. "Yet another winner from Stage 32." - Patricia C. "So much quality information. There were at least 3 things I was absolutely doing wrong with my approach when pitching. This clarified the mistakes I was making. Thank you, Bret." Marty T. "Having spent nearly 10 years in the feature world, I recently wrote a pilot and quickly realized the landscape is much different. My old tricks for pitching features didn't apply for TV. It's a different animal. Now I'm ready to get back on the attack." Milos S.
We all know that America is bursting with talented filmmakers. Are you an independent filmmaker, cinema or digital media student, D-I-Y filmmaker or videographer? Do you have great ideas, a few skills and few filmmaking friends? Maybe you can shoot a short movie, but can you finance one, find an audience to watch it, or promote and sell it? Raindance Film Festival Founder and social media maverick Elliot Grove comes to New York to bring a fresh look at breaking into the film industry to get your movie made and seen by others. Elliot has produced over 700 short films, 6 features and trained thousands of new and emerging filmmakers around the world. Discover how to use the Raindance method and social media to build audiences, source financing and screen films. CHARGE YOUR SMARTPHONES! Join @stage32 and @RaindanceNYC and #IndieFilmNYC for this information-packed one-day seminar. DOORS OPEN at 9:15 am.
Creating a realistic budget can make or break a film before it ever makes it into production. Where should you spend? Where can you cut? How do you stretch your dollar? In short, how can you assure you're creating the highest quality film for the lowest price? Listen, not everyone can afford a line producer. And even if you can, you want to make sure he or she is protecting your vision and your money! Understanding this aspect of the business and how a film can be put together is everything! Let's make this complex aspect of filmmaking easier, shall we? Michael Madaville (Taken, Taken 2, Taken 3 to name a very few) is one of the most respected line producers in the business. Michael has created budgets from some of the most successful indie darlings, mid-majors and studio films in the business. And now, exclusively for Stage 32, he will take you by the hand, help you problem solve just about every issue that may arise, and help you toward financial success no matter what your budget may be. Using examples from his decades in the business, Michael will walk you through examples of micro to major budget films and discuss how to reduce costs for crew, locations, materials and more and how to apply that information to get your schedule tight and your budget to where it needs to be. No more chasing funds or getting caught short during filming! Michael will show you how to get on the path to a smooth shoot well before yelling "Action!"