Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Full Bio »
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release.
Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward.
Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success.
Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs.
"Having worked on both sides of the aisle, I know just how important proper coverage for a film can be on the right website. Creating a long-lasting and fruitful relationship between filmmakers and outlets is one of the most vital ways to market your work, but too many filmmakers don't realize how much they're shooting themselves in the foot. I want to help the next generation of filmmakers know what they have, how they can use it, and where it will have the biggest impact."
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Mentoring in a private class setting with top financier Viviana Zarragoitia, VP of Three Point Capital - exclusively through Stage 32! Get access to exclusive handouts including sample budgets, packages and collection account management statement, sales sheets, sales agent contracts and distribution agreements Over recent years, the independent producing model has shown that films budgeted between $1-$3 Million have become a "sweet spot" for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand the ins and outs of what goes into financing a film with this budget level so you can ultimately find success. Knowing how to raise money intelligently for films and projects with budgets between $1MM-$3MM can be your calling card toward making a life working in independent film. Simply put, if you understand the strategies and methods to help your investors see a return, you get to keep those investors time and time again. And those investors can, and usually do, bring more investors with them if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, it's not impossible, and in fact can be well within your grasp, especially with the right guidance and education. Viviana Zarragoitia is the Vice President of Three Point Capital, one of the entertainment industry's top financiers that specializes in senior lending on film and television projects. Through Three Point, Viviana closes the financing on every film that the company is involved in. She has been involved in the financing of over 100 independent films, and worked with such producers as Cassian Elwes (DALLAS BUYERS CLUB), Rob Barnum (MARGIN CALL), Anthony Bregman (ETERNAL SUNSHINE OF THE SPOTLESS MIND), James Schamus (BROKEBACK MOUNTAIN), Aaron Gilbert (JOKER), Kimberly Steward (MANCHESTER BY THE SEA), Nicolas Chartier (THE HURT LOCKER) and Kevin Frakes (HEREDITARY), among others. Before Three Point Capital, Viviana worked in accounting at Millennium Films and Bold Films, as well as in the finance division of Lionsgate, where she oversaw the preparation of multi-million dollar film and television distribution deals. Viviana has seen it all when it comes to film financing and knows intimately well how films in the $1-3MM range can find success. In this advanced level and intensive 4-session class, Viviana will comprehensively teach you how you can finance your own film in the $1-3 million budget range. In Session 1 she will provide an overview of the different types of film financing available to you. In Session 2 she will focus on using tax credits, soft money, and grants to help fund your project. Session 3 will delve into equity, pre-sales, gap, and sales agents. Finally Session 4 will look at waterfalls, recoupment and navigating collection accounts. Along the way, Viviana will provide exclusive and valuable handouts that you can take with you for your own projects, including: Sample Budgets and Packages Sales Sheets Sales Agent Contracts Sample Collection Account Statement Example Distribution Agreements WHAT TO EXPECT **Viviana will be available on email during the 4 class sessions to answer any questions you have about your project.** This class is designed for beginner, intermediate and advanced students looking to learn the ins and outs of film financing at the $1-3MM level. This is an in-depth, practical, and detailed class with significantly more content than a standard 90-minute webinar. This class will consist of four sessions, each roughly two hours in duration. In addition to the presentation-style lessons where Viviana will be walking you through various elements of film financing, you will have the opportunity to ask her questions during each session. ***Only 20 Spots Available.** Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the process. To see the full budgeting class schedule, see below under "What You Will Learn".
Let’s face it, attaching the right actor (or actors) can make or break the success of you getting your project off the ground. Putting the right talent in the pole position will greatly increase your chances of gaining finishing funds, selling a project, securing meaningful distribution and more. But to stand out in a sea of offers that quality talent receives on an almost daily basis takes knowledge and understanding. So how do you get your project in front of the right actor and give yourself the best chance to get a “yes”? In the independent filmmaking world understanding how to formulate and put together talent offers is vital. With actors getting more offers than ever from streaming platforms, cable networks and alternative programming it’s imperative that your offer stands out from the crowd. You can push your project to the top of the decision making pile if you know how to put together the right offer. In what has been a wildly successful career, Jim Young has produced nearly 20 independent films. How did he get so many made? By attaching talent such as Bradley Cooper, Paul Rudd, Dev Patel, Cuba Gooding Jr., Amanda Seyfried and more. Nobody understands how to attach talent better than Jim. And now he's ready to share his tried and true approaches with you so you too can attach meaningful talent to your projects. Jim will delve into the process of attracting and signing talent to your film. This will include a primer as to the roles of casting directors, talent agents, lawyers, and foreign sales agents and how each operates. He will show you what additional materials and information you need to send along with the script and the actual offer. He will also discuss elements to consider when negotiating talent deals to make sure you have a competitive advantage. Plus! As an added bonus Jim is including downloadable templates for you to work from as you put together your own deals! These invaluable documents are yours to keep.
Learn directly from Laurie Cook, Producer and Head of Development at Bigscope Films, who's produced 6 feature films that have sold theatrically worldwide! With advances in modern technology across all facets of production, post and distribution, there is no better time to go and make a low-budget film and establish yourself in the industry. From Christopher Nolans' £4,000 Following to Eran Creevy's £100,000 Shifty to Jay Blakeson's £1 million Disappearance of Alice, there are different types of "low-budget" that have been proven successes in their own right, but more importantly a launching pad for the filmmakers. So what kind of film should you make? And how can you, regardless of how small your budget is, get the most for your money? Most importantly, how can you make sure that the right kind of people see your film once you have made it? In this exclusive stage 32 Next Level Webinar, host Laurie Cook will guide writers, directors and producers through his experience developing and producing for the UK low-budget market. Having produced 6 low-budget feature films in the past few years within the UK, which all received worldwide theatrical distribution, Laurie will teach you his tips and tricks for producing low-budget, high production value feature films and how to best utilize UK resources. From development ideas to sources of finance, production tips to the ever-changing distribution landscape, this will be your go-to guide for navigating the low-budget UK film market, with an open question and answer throughout the webinar for maximum interaction.
The UK has a booming screen sector with world-class production facilities that have recently been home to film and TV behemoths like STAR WARS, AVENGERS: INFINITY WAR and GAME OF THRONES, as well as a thriving independent sector that has supported filmmakers like Steve McQueen, Andrea Arnold, Ken Loach, Joanna Hogg, Clio Barnard, Mike Leigh and Lynne Ramsay. Chances are high that many of the films and TV shows you’ve loved in the past year came out of the UK. It goes to show that whether you’re based in the UK or elsewhere, understanding the UK market’s unique ecosystem and knowing how to navigate it and take advantage of the opportunities available – from production and financing right through to the distribution and exhibition – is essential and can open endless doors for you in this increasingly global, yet competitive industry. The UK and US industries are closely aligned due to a common language, frequent co-productions and an increasing cross-pollination of talent. But what sets the UK market apart from its US counterpart is a strong public funding system, which supports the independent sector and nurtures new talent. So how do you access this support and what kind of projects are eligible? And what about commercial financing options? How does TV fit into this? And what about Brexit and its impact on co-productions? Whether you’re a UK native or an international filmmaker, producer, it’s high time to gain a comprehensive understanding of the UK’s role in the global film and television industry. In many ways, with so many creatives focused on the American market, this is open yet unexplored territory that can be explored and mined for your gain. Over the last 15 years Rowan Woods has worked across almost every sector of the UK film industry, from development to journalism, via distribution, festivals, exhibition and a long stint at the BBC. She currently splits her time between the British Council, where she acts as the specialist liaison between the UK production sector and the international festival circuit, and the London Film Festival, where she programs episodic work and industry panels. Over the years she has worked with BAFTA, BFI, EIFF, LSFF, BFI NETWORK, Curzon and Radio4. She also works as a freelance development and acquisitions consultant and is frequently found moderating industry panels and talent Q&As, including for BFI, BAFTA, IFFR and SXSW. Rowan’s work has given her a deep and comprehensive understanding of the UK film and television industry and is excited to share what she knows exclusively with the Stage 32 community. Rowan will give you an in-depth overview of the UK sector, outlining the key players, the opportunities and challenges, and providing you with the knowledge and confidence to navigate it successfully. She’ll begin with a general introduction of the UK market including what makes it unique, key facts and figures you should know, and how to understand the overall structure. She’ll then teach you about their main sources of funding, both public and private, and how funding works with international co-productions. She’ll also discuss the funding opportunities available for new talent. Rowan will then outline the key film institutions of the area and what they do. She’ll then discuss the support structures in place for producers and will delve into the key players in the sales agent space and how to determine which sales agent is right for your project. Rowan will go over the key distributors in the region and what the exhibition landscape looks like in general. She will also talk about the role of online platforms today and how the UK box office operates. She will then discuss the role of critics in this ecosystem and the key critical voices. Rowan will teach you about the major film festivals in the UK and how to determine which is right for your project, whether your project is a feature, short, narrative, or documentary. She’ll also talk about good marketplaces and forums in the area. She’ll go over the most important people in the UK industry right now and will then delve into the landscape of UK television, including both public service broadcasting and streaming services and key TV production companies. Rowan will outline for you the key opportunities in the UK marketplace, as well as the key challenges that go along with them. Finally, Rowan will give a rundown of how the industry has been altered by Brexit, as well as by COVID-19. Praise for Rowan's Stage 32 Webinar "It was great information and an amazing overview of how the UK industry works. Thank you so much." Marisé S. I was vague about how things get into production in the UK, but have a much better idea now. Between the seminar and the resources to fill in the gaps, I feel a lot more equipped. -Jonathan H. I was very impressed by the comprehensive overview of the UK industry and how well Rowan presented it. I'd love to hear more from her in the future. -Carolyn K. Comprehensive survey. Rowan knows her stuff, and has walked the walk. She is a confident and fluent presenter: she can talk the talk -Stephen P.
Learn directly from the Director of Development for Ryan Reynolds' Dark Trick Films! Creating an independent film from scratch is daunting, but immensely rewarding, and can be done with any level of resources. Films under $1MM are especially a sweet spot for many independent filmmakers but certainly come with their sets of challenges. Stage 32 is excited to bring in the development executive for Ryan Reynold's production company Dark Trick Films & TV, Blake Goza, who has spent the last 7 years working projects such as Deadpool, Buried, The Change Up and RIPD. Even though Blake works on some of the most popular films & television of today, it's his personal project - a film entitled Escort - which he made independently for under $1MM that fuels his passion for being a creative. With this webinar, Blake will give you a producer’s perspective on building an independently financed movie, from start to finish, for under one million dollars. Using The Escort as a case study, he will walk you through each stage of the independent process: finding a script, packaging talent, determining a budget, acquiring financing, shooting, post production, and ultimately, distribution. Blake will discuss process specifics, like his decision to attach a sales agent in the early stages of development; what financing options he prefers - the benefits and risks of private equity versus foreign pre-sales; what talent he chose to attach first – the argument for finding your director before making offers to actors; and how to build a release strategy for your film that allows for success as you define it – whether your goal is critical acclaim, commercial exposure, or financial reward, begin with the end in mind, and build a platform that allows you to achieve that goal. If you’ve wanted to produce a film outside of the studio system on a responsible budget, then this class if for you!
Pre-production is the most important time for filmmakers. How you plan and the crucial decisions you make will determine the success of your production and ultimately, your film. No matter what experience level you are at, pre-production can quickly become an overwhelming process. To make the most of this valuable time to prep you'll want to take it step by step to ensure no loose ends come back to derail you while you're on set. Whether you're filming a project for $1 million or a $1,000, pre-production is the foundation to make sure your production goes smoothly. If you're making a digital series, as short or a feature length film it's imperative that you have a clear understanding of your cast and crew and their roles. You need to understand the key hires you need and the obstacles you may face as a filmmaker before you you can ever put together your call sheet for day one. Rachel Crouch will use her experience as the Director of Development from Cold Iron Pictures to help ensure your pre-production process runs smoothly. Rachel has worked on $1M+ films such as Swiss Army Man, The Diary of a Teenage Girl, Don't Think Twice, Time out of Mind, I Do...Until I Don't (among many more!), and in her off time has produced a digital series in the $1k+ range. Through each of these project Rachel has learned the highs and lows filmmakers face during pre-production. Rachel will help you define your film's budget range and go over pros and cons, as well as similarities and differences in a $1M+ production and a $1K production. You will learn the key department heads to hire, how to meet with them to ensure your budget, shooting days, schedule and casting go smoothly. You'll know what to do for your location scout and how to put all the pieces together and avoid any obstacles. You'll get the all important list of resources to help you through pre-production and a checklist to make sure that you've thought through everything. And, as a bonus, Rachel will take you behind the scenes of pre-production on Swiss Army Man, Don't Think Twice and the digital series she produced to give you a real life look at how, with the right planning, these projects got started on the right foot. This is the ultimate guide for you to plan your pre-production, no matter your budget! "Rachel is so knowledgable and approachable about pre-production. You can tell she's seen it all on her productions. The checklists and resources are extremely helpful. Thanks for sharing your experiences with us Rachel!" -Tony P.