How to Make a Sizzle Reel That Sells Your TV Show

Hosted by Jeff Fisher


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Jeff Fisher

Webinar hosted by: Jeff Fisher

Telly and Anthem Award-winning Producer, Director, and Editor

Jeff Fisher is a Telly and Anthem Award-winning producer, director, and editor who specializes in the development and production of scripted series, non-scripted series, and documentaries. For years, Jeff has been consistently involved in producing, directing, and editing quality shows and content and has a reputation in Hollywood for delivering world-class sizzle reels in all genres. Jeff has worked for all the major networks and most of Hollywood’s high-profile production companies. Most recently, Jeff produced the psychological thriller DON’T HANG UP starring Wendell Pierce and Lauren Holly for the Bounce Network, which became their highest-rated movie ever. Jeff has executive produced shows for NBC Universal, ABC, Fox, The Travel Channel, HLN, Nickelodeon, and more. Jeff has multiple projects in development, including a feature film, a single-camera comedy, and a handful of docu-series, all of which he produced and edited the sizzle reels for. Full Bio »

Webinar Summary

A New Exclusive Webinar!

Learn how to make a fantastic sizzle reel that can sell your television series from an award-winning executive producer, known in Hollywood for delivering world-class sizzle reels in all genres.

One of the biggest challenges you’ll face when selling your TV series is conveying your idea to the buyer. You may have a great idea, a great piece of talent, or exclusive IP attached, but without the right pitch elements, a buyer won’t fully understand what your final project will be. This is where your sizzle reel comes in.

A sizzle reel is a visual representation of your idea that unscripted and scripted series creators often use to sell their projects to buyers or potential partners. Sizzle reels often pack a stronger punch than many written or verbal pitches because television is a visual medium, and these short video reels will show the buyer exactly what your project is about and how it will look and feel.

With so much competition in today’s market, a sizzle reel is a great way to stand out from the crowd. And a strong sizzle reel can easily be passed around to help sell your show to other executives, reps and buyers when you aren't there to pitch yourself. It's an important and powerful tool. 

In this exclusive Stage 32 webinar, you’ll learn everything you need to create a great sizzle reel to sell your television show. From the elements you need to include, to how to use a sizzle reel to keep creative control, to what to do with your sizzle reel when it's completed and beyond.

Helping make your TV concept sizzle is Jeff Fisher, an award-winning producer, director, and editor with over 20 years of experience, and has a reputation in Hollywood for delivering world-class sizzle reels in all genres. From scripted to long-form docs and doc series, Jeff has worked with every major network and most of Hollywood’s high-profile production companies, including NBC Universal, ABC, Fox, The Travel Channel, Nickelodeon, HLN, and more.

Most recently, Jeff produced the psychological thriller DON’T HANG UP starring Wendell Pierce and Lauren Holly for the Bounce Network, which has become the network’s highest-rated film. He currently has multiple projects in development, all of which he has crafted sizzle reels for as he takes them out to buyers.

Not only will Jeff show you everything you need to know about sizzle reels, but he will also provide examples of successful sizzle reels that you will learn from.

Plus, if you attend the live webcast with Jeff, you’ll have a chance to ask him any questions regarding creating a great reel to sell your television series.

By the end of this webinar, you’ll know every element of a great sizzle reel, how to craft your reel, how to use the reel as your sales tool, and more. Don’t miss out on this great chance to learn how to pitch your show with a sizzle reel so buyers can truly see your vision.

What You'll Learn

History of Sizzle Reels

  • Buyers used to “buy” a presentation. But now they don’t have to.
  • The shifting sales paradigm with accessible technology
  • The new expectation- the seller creates the sizzle

Why Make A Sizzle Reel?

  • Keeping creative control of your pitch
  • Developing the idea and vision even further
  • Let your sizzle do the “heavy lifting”
  • It’s financially possible
  • Demonstrating initiative and professionalism

Shaping Your Sizzle Reel?

  • Understanding your project
  • Clearly identifying your audience
  • The relationship between deck and sizzle
  • The key elements
  • Finding the material- What and Where?
  • Leaning into what makes your project special
  • Budgeting for a great sizzle

Building Your Sizzle

  • Deciding what drives your sizzle- Personality, story or format?
  • How long should the sizzle be?
  • Common mistakes and how to avoid them
  • Utilizing Music
  • Getting notes and incorporating feedback

Understanding The Process

  • Someone likes your idea, now what?
  • Where does the sizzle fit into the big picture of selling your idea?
  • Understanding that selling your show is different from making your show
  • Your sizzle reel is a sales tool, meant to be a “teaser” or trailer or cliffhanger to move you to the next step in the sales process
  • What shows should use sizzles and why?

Taking a Look

  • The story of Dale Sizzle
  • Examples of sizzles

Q&A with Jeff

About Your Instructor

Jeff Fisher is a Telly and Anthem Award-winning producer, director, and editor who specializes in the development and production of scripted series, non-scripted series, and documentaries. For years, Jeff has been consistently involved in producing, directing, and editing quality shows and content and has a reputation in Hollywood for delivering world-class sizzle reels in all genres. Jeff has worked for all the major networks and most of Hollywood’s high-profile production companies.

Most recently, Jeff produced the psychological thriller DON’T HANG UP starring Wendell Pierce and Lauren Holly for the Bounce Network, which became their highest-rated movie ever. Jeff has executive produced shows for NBC Universal, ABC, Fox, The Travel Channel, HLN, Nickelodeon, and more.

Jeff has multiple projects in development, including a feature film, a single-camera comedy, and a handful of docu-series, all of which he produced and edited the sizzle reels for.


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