Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level.Writers who have worked with Marla have said, "Marla's approach has changed the way I will pitch forever" and "She has incredible ideas, tremendous patience, and a true sense of character, tone, and place" While one client called her "a fun, hip, whip-smart fairy godmother."When she's not reading scripts or selling projects, you can find her indulging in a cozy mystery, working in her garden or out at the ranch on her horses. Full Bio »
Staffing season is a high-intensity, high-stakes time. With more shows than ever looking for writers, the opportunities have never been greater, but that also means the competition has never been higher. To be considered to be part of a writing staff, you need to not only show your chops as a screenwriter, but display what you'll be like in the room. So how can you stand out to the executives and producers hiring and prove that you're going to be a team player, while bringing an original, independent voice to the table?
To be staffed in the competitive world of TV writing, you must first understand what opens the door and what keeps you in the room. Your writing must not only be on point, but you have to also be able to display a comprehension of the art of the meeting. Executives and producers are going to meet dozens if not hundreds of writers. You have to learn how to connect with them, fill their needs, and make their jobs easy! In short, you and your writing need to be sharp, interesting and memorable.
Over her very decorated and successful career as a development executive, Marla White has sat across more writers than she can remember. Marla was not only the development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment, but she's also worked with hundreds of writers who have sold pitches and shows to, and/or been staffed by, Fox, TNT, CBS, NBC and ABC and just about every premium cable channel and streaming platform you can name.
Marla will discuss what executives are looking for in your writing. Whether "good" is good enough to get you in the room. Whether it's better for your work to be more memorable or sellable. She will take you through the thought process of what executives are looking for when you walk in the room. She'll discuss all aspects of a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" in all situations, each and every time. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting.
This webinar provides pertinent and actionable information for every level of writer. If you're just starting out in your career, what you'll learn will not only prepare you for everything mentioned above, but for preparation when speaking with managers and agents. If you're a working writer on a show looking to move to a new show and need tips on playing the networking game and how to navigate the politics, this one is for you as well!
This is some straight shooting, no B.S. information. I'm grateful that Marla pulled no punches and told it like it is. Next meeting I get, I'm owning it!
- Samantha W.
Plus, a live and in-depth Q&A with Marla!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.
We've brought in veteran development executive Marla White to give you an ultimate guide on dissecting the first 10 pages of a TV script from her perspective as an executive. In addition, by looking at specific examples from great scripts like “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” and more, she's going to break it down for you why and how those pilots succeed where others failed and how to apply that to your script. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.
Learn directly from Jeff Kitchen, 20-Year Advanced Screenwriting Teacher who has taught Development Executives at all of the major Hollywood Studios! This course was previously recorded. All sessions now available on demand. It's for seasoned writers and development executives; Beginners are absolutely welcome, but please be aware this will be high-impact and fast paced. Dramatic writing is considered the most elusive of all the literary disciplines, and plot construction is notoriously tricky. You must weld together a seething amalgam of ideas, actions, characters, and powerful moments—and the finished product has to roll out one scene after another in a specific order to create maximum dramatic impact. The story has to move ahead crisply and grip the audience in a powerful transformative experience, in any genre. Even seasoned pros struggle with this. Stage 32 Next Level Education is thrilled to bring you our first ever Advanced Screenwriting 10 Week Working Writers Lab! This lab is taught by Jeff Kitchen, who has taught his three-step process, Sequence, Proposition, Plot, to development executives from all the major Hollywood studios—and they consistently say it’s the most advanced development tool in the film industry. Now, for the first time anywhere, Jeff is doing a high-intensity training program on this remarkable tool, an exclusive for Stage 32! In this lab, Jeff will train you in the detailed mechanics of how to work with reverse cause and effect and sophisticated conflict structuring to strip your story down to its absolute essentials and make it work. Then once you got your core story solid, you use Sequence, Proposition, Plot to systematically build out each of the acts, then all the major sequences, and finally all the scenes, writing each scene as you structure it. This gives you a remarkably solid working draft of your story. The lab will be a high-intensity training program, focusing entirely on technique, so you learn how to turn a fairly developed idea into a structured outline that gradually knits all your story elements into a coherent script, developing details as they becomes necessary, and creating gripping conflict that keeps the audience on the edge of their seats. Sequence, Proposition, Plot enables you to take all the energy that goes into rewrites and engineer your script properly before you write it. Because this is a highly intensive, hands-on format, Jeff will use a mix of lecture, drills, analysis, class work, and homework. Each person should be familiar with the movie, Training Day, starring Denzel Washington. The last hour of each class will be spent building an original story as a class, with each person constructing their own version of the practice story as they learn the detailed mechanics of using this tool fully and properly. The last two sessions will be devoted entirely to intensive work with the demo script that each person is building, structuring scenes and writing dialog based on the deep structure that you’ve developed and constructed. You will emerge with a powerful mastery of this tool, and the habits of mind of the trained dramatist. Class Breakdown: Session 1: Introduction and Instruction on Sequence Work backwards to create a tight chain of cause and effect Separate the necessary from the unnecessary Find the spine of your story, unencumbered by unnecessary detail Get the big picture working, then gradually develop the details Apply reverse cause and effect (Sequence) to the overall story for the practice script Session 2: Instruction on Proposition, Plot Build the core conflict and get the audience on the edge of their seat This works in any genre Test for power and amplify conflict where needed Set up a potential fight and touch off a fight to the finish Apply Proposition, Plot to the overall story for the practice script Session 3: Dramatic Action Create continuous, coherent, compelling dramatic action Work from the macro down to the micro Gradually develop and weave in detail as it becomes necessary Break the overall story down into acts Apply Sequence, Proposition, Plot to Act I of the practice script Session 4: Writer’s Objective vs. Protagonist’s Objective Learn the difference between the writer’s objective and the protagonist’s objective Create structural unity, with each part serving the whole A sense of proportion orients you in the proper use of this tool Find the holes in your story and create solutions as you flesh the story in Do Sequence, Proposition, Plot for Act II of the practice script Session 5: Cause and Effect Find the cause of an effect, not what came before it If the big picture doesn’t work then the details do not matter An argument actually consist of two opposing arguments Do Sequence, Proposition, Plot for Act III of the practice script Session 6: The Central Dramatic Question Going on the offensive—a declaration of war The central dramatic question does not occur in the middle of the script Break each act down into sequences Apply Sequence, Proposition, Plot to Act I, Sequence 1 in the practice script Session 7: Create Order From Chaos Chaos is crucial to story creation. Order is crucial to plot construction Learn to stay on track with reverse cause and effect, and not follow false trails Know that your storytelling has to be top notch because well-structured crap is still crap Apply Sequence, Proposition, Plot to Act I, Sequence 2 in the practice script Session 8: How To Engineer Your Script Before You Start Writing Engineer your screenplay before you write it and save many rewrites Attack the audience Be the master of the tools, not their servant Break down sequences into scenes Apply Sequence, Proposition, Plot to Sequence 1, Scene 1 in the practice script Session 9: Work On Practice Script Total work session using Sequence, Proposition, Plot on the practice script Apply Sequence, Proposition, Plot to Sequence 1, Scene 2 in the practice script Then write the dialog for that scene Apply Sequence, Proposition, Plot to Sequence 1, Scene 3 in the practice script Then write the dialog for that scene Session 10: Wrap Up Total work session using Sequence, Proposition, Plot on the practice script Apply Sequence, Proposition, Plot to Sequence 2, Scene 1 in the practice script Then write the dialog for that scene Apply Sequence, Proposition, Plot to Sequence 2, Scene 2 in the practice script Then write the dialog for that scene Keep going until we drop About The Instructor, Jeff Kitchen: Jeff Kitchen has been one of the top screenwriting teachers in the film industry for twenty years, and is a sought-after script consultant. He worked as a dramaturg and taught playwriting in New York theater, and is the author of Writing a Great Movie: Key Tools for Successful Screenwriting. Jeff has taught development executives from all the major Hollywood studios and they consistently say that he teaches the most advanced development tools in the film industry. You can read more about him on his website: www.DevelopmentHeaven.com. Testimonials About Jeff Kitchen: “I've worked with Jeff one-on-one for many of my projects. His tools and insights push me to explore the material in a deeper way — and find the dramatic core of the situation. I know he's made me a better writer and made my process more organized and more effective. I highly recommend his book, his classes, and his personal attention.” - Jessica Sharzer - Writer/Producer - American Horror Story “Jeff Kitchen’s writing techniques and teaching have been invaluable tools in my own creative work. His attention to character, process, and form have informed all of my work and will continue to do so. I start every script with the simple question that Jeff asks daily, “What do you want to leave the audience with?” The question and Jeff’s teaching form the foundation for compelling, honest work.” - Ted Melfi - Writer/Director - St. Vincent “Your seminar for Development Executives was by far the best seminar I have ever taken. I have found the tools you discussed to be very instrumental in my analysis of scripts on a day to day basis. Your class is the most comprehensive one offered as far as making people understand how to apply the tools and make them work. This was one class that I can honestly say has helped me to become a stronger executive. I am very grateful to you. I recommend your seminar to anyone in the entertainment industry who wants to know what it takes to make a strong script.” - Jen Grisanti - Story/Career Consultant at Jen Grisanti Consultancy Inc.; Writing Instructor for NBC’s Writers on the Verge; former 12-year studio executive “I found your class to be user-friendly and very informative. I especially enjoyed your technique of working backwards from the climax--it really helps to streamline a screenplay and strengthen the throughline. I highly recommend this class to screenwriters of all levels of proficiency.” - Debra Meringa - Sony Pictures “Having taken virtually every screenwriting course in existence, I found Jeff Kitchen's workshop to be the most valuable in town. His techniques and tools guide one through the entire process of screenwriting: from basic concept to general script structure and further down to the scene level. Jeff is a master teacher who truly understands the art and technique of the screenplay. His course is worth its weight in gold.” - Chris Brancato - Writer - Hannibal, Law & Order: Criminal Intent “From within the swarm of gimmicky screenwriting seminars and trendy new how-to's, it is Jeff Kitchen's approach, relying heavily on the classic principles of dramatic structure and logic that emerges as truly innovative. His technique is the answer for anyone seeking practical tools with which to diagnose script problems, generate effective solutions, or transform story ideas into compelling drama. Jeff's seminars are aggressive; they are work sessions that produce real results immediately. Come with your sleeves rolled up”. - Erin Quigley - Producer, Development Exec., 23 Red Prods. “Jeff Kitchen’s technique and his dedication to the art of screenwriting taught me writing skills that took my script to a whole new level. I’ve never seen anything like what he teaches, and it works better than anything out there. After taking his course I got top representation and sold a script to New Line Cinema.” - Sam Brown, Screenwriter “I recently attended Jeffrey Kitchen's screenwriting seminar and cannot praise it too highly. He is one of the best teachers I've ever had. His attributes are that rare to find. First, he is clear and concise and is a master of the techniques he teaches. Secondly, he has infinite patience and instinctive generosity so that everyone feels that their project is worthwhile, even as he uncovers its flaws. The technique he teaches is truly extraordinary and Jeffrey, it turns out, may be the only person in the world using it in this particular way. I have taken other screenwriting courses and his is head and shoulders above them all. As a result of Jeffrey's course I feel much more secure in my writing. I finally feel that my script will have the best possible structure.” - Mira Tweti, Screenwriter “Jeff Kitchen teaches the most powerful and practical screenwriting tools in the business. I’ve studied numerous techniques, but Jeff is the first person I’ve met who presents a fully developed craft that screenwriters can actually use. His expertise unlocked, energized, and structured a script that I was completely stumped on and now a major studio is considering it for an A-list actress.” - Jon Van Dyke, Writer-Director “Years ago, I was fortunate to begin my ongoing training with the generation of masters that first wrote for stage, then live television, and then film. Jeffrey is one of the few contemporary writer-teachers with a grounding in those ageless techniques of good drama, a tradition rarely passed to current generations.” - George Higginson, Screenwriter “Jeff Kitchen is the best screenwriting teacher in the world.” - Tom Huckabee, Executive Producer, Frailty To read Jeff Kitchen's book, Writing a Great Movie: Key Tools for Successful Screenwriting click here!
The Cartel Manager Corey Ackerman joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.
This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C. This is the age of peak TV and you have an incredible, original idea for a show! You have it all planned out: the setting, the characters, what the show will be about... maybe you've even written the pilot script. Now it's time to pitch! Perhaps you have a meeting with a manager or a producer, or someone is already interested in your idea and has asked you to send some "pages." Or you've signed up for a Stage 32 pitch session with the perfect exec who's looking for a show just like yours. You will learn how to write a professional pitch document that can serve as the outline for your in-person pitch to a manager, producer or studio executive, or be sent after your meeting - using the template and requirements the big agencies and studios use. You will also learn how to translate that into a shorter version for Stage 32 pitch sessions, contests, or just to be able to briefly pitch your idea as you're networking. PLUS! Anna will include these handouts for you to download: Stranger Things Pitch Document New Girl Pitch Document New Girl Short Pitch Document Example Lookbook Example This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage3 2 delivered the goods. - John R. What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L. See more testimonials below!
HAPPY 100TH WEBCAST! We're jumping in the Writers' Room Pitch Tank for #100 with special guest, Literary Agent Ariella Carmell of PureFlare Talent! Ariella has been specifically tasked with building the literary department from the ground up! PureFlare is one of the fastest growing bi-coastal, boutique talent and literary agencies, representing talent nationwide. They are known for cultural diversity and represent clients across film, television, theatre, and more. Clients have appeared in projects such as GUARDIANS OF THE GALAXY, GREY'S ANATOMY, LEGALLY BLONDE, NO COUNTRY FOR OLD MEN, THE OFFICE, LETHAL WEAPON, and many more. Previously, Arielle held positions at 21 Laps Entertainment and Red Wagon Entertainment. She was named the 2019 Michael Collyer Memorial Fellow in Screenwriting by the Writers Guild of America, East. During this pitch session we heard from writers across the world who pitched a variety of projects including a supernatural and psychological thriller, a sports comedy, a historical series about the Slavic Dark Ages, a "MomCom", and many more!
Some of the most well regarded recent feature films and television shows were based on books, including the Oscar-nominated Little Women, JoJo Rabbit, The Two Popes, The Irishman and the Emmy-nominated Game of Thrones, Chernobyl, Fosse/Verdon, Sharp Objects and many more. Authors spend months, if not years, formulating characters and worlds that make it onto the printed page. This creativity serves as great source material that would translate greatly to the big or small screen. If you're an author who's written a novel and are looking to get it adapted, a screenwriter that's written a script based off a book you have (or would like to obtain) the rights to, or a producer or financier who has the rights or are circling securing the rights to a property you believe would make a great film or TV show, you need to understand the steps to take to obtain the rights, protect yourself legally, and make the development process a smooth and enjoyable ride. Discovering an adaptation-worthy story can be as simple as stumbling across an interesting book or article at a bookstore, library or newsstand. Understanding how to obtain the rights and develop that material effectively is the harder part. It takes meticulous planning and approach to be able to get the rights to the desired intellectual property and successfully adapt and develop the material. Many factors go into getting an adaptation to the screen including negotiations, legal hurdles and making sure you're staying authentic to the source material. Once misstep and it could derail an amazing project. You need to be prepared. Jim Young has produced films adapted off of books and intellectual property such as The Catcher Was a Spy (starring Paul Rudd), Lovelace (starring James Franco, Sharon Stone, and Amanda Seyfried) and The Man Who Knew Infinity (starring Dev Patel, Jeremy Irons, Toby Jones, and Stephen Fry) and Life of King (starring Cuba Gooding Jr.). He's had his films premiere at Sundance, Tribeca, SXSW and has earned himself a reputation of being an expert in adaptations. Through years of working with authors, publishers, talent, financiers and distributors Jim knows how to adapt a book into a film and TV series from start to finish. Jim will teach you how to acquire the rights to a book you're interested and go over where to look for title, how to approach the author and publisher and how to close the deal. He'll give advice on the story development process and how to engage the author during that time, as well as tips on how to avoid liability. You'll learn two essential people you must have in your pre-production phase and how to work with the cast, crew and author on set. You will get insider tips on what to do before your film or TV show hits the screen to gain momentum for your project. And, finally, Jim will give you six legal elements to have in place prior to your project's release. This is must-know information coming from someone who's prolific in producing films based off of books.