Alex Creasia is a Literary Manager and Producer at Pathfinder Media. He represents writers and directors around the globe focusing on all formats of TV, Film, books, podcasts and digital. Recently his company merged with UMedia an international finance and production services company to become their US branch. Alex recently produced the indie thriller, STILL which was sold to The Orchard. His next film ONLY, a sci-fi drama, is set to premiere in the 2019 Tribeca Film Festival. Alex got his start in the Hollywood industry at Universal Pictures, CAA and Ryan Murphy Productions on such shows as GLEE and American Horror Story. He went to college in San Francisco studying Film and TV business. Alex Creasia is a veteran of the US Marine Corps where he traveled the world as a Combat Cameraman. Full Bio »
Intellectual property (IP) has become a critical aspect in creating new content and selling projects within the film and television landscape. At this point it’s almost feels like a prerequisite for a project to be tied to some sort of pre-existing property before it’s picked up by a studio or network. Whether it’s a book, graphic novel, podcast, article, life rights, or anything else, IP can give executives the confidence they need to move forward with that next show or movie. After all, with IP, they have a working blueprint of how the finished product could look, they have a built-in audience with the fans of the original property, and they have something substantial to show talent, investors, and the higher-ups looking at the bottom line. This inclination towards IP can make it harder for you as a writer or filmmaker to sell a fully original project, but at the same time it can give you opportunities to better build, package, and sell your next project. If you can find and acquire exciting new IP, you’re going to have a distinct upper-hand in getting people to notice your project and are well on your way to it actually getting made.
There’s no denying the value of IP in today’s industry, but navigating this world can take some finesse. If you’re not in the business of constantly tracking and consuming new books and media, it might be hard to come across that property that is perfectly suited to you. And even if you find that standout book or article, how do you get the rights to it in the first place? How can you get that original author to trust you? For the writers and filmmakers not interested in adapting existing material, creating your own IP could be an effective solution, but what does that even mean? Those who are understanding and embracing this new concept of creating your own IP have a major competitive advantage in selling their scripts right now. It’s high time you learn what you need to know about IP in today’s climate.
Alex Creasia is a literary manager and producer at Pathfinder Media where he represents writers and directors around the globe, focusing on all formats of TV, film, books, podcasts and digital media. He has sold multiple properties for his clients based on all different types of IP to places like Netflix, Amazon, HBO, ABC, Freeform, Disney +, Marvel, MGM, Imagine Entertainment, AGBO, Facebook Watch, Snap, and more. Alex has become an innovator when it comes to sourcing and creating IP for scripts that big companies want to buy.
Alex will teach you all the ins and outs of finding and obtaining intellectual property to position your next project for success. He will begin by giving a rundown of what IP is and the three typical types seen in entertainment. He’ll then provide you with specific and helpful tips to find available IP that’s right for you and what to do if it turns out the property you’re after is unavailable. He’ll then discuss idea of creating your own IP in order to better sell your story as a film or series and how to enhance your IP by finding it a following in order to give it more clout and notice. Finally Alex will delve into the world of life rights and the different ways you can get permission to tell a real person’s story.You will have plenty of fresh, modern and unique IP options to make your project more marketable in today’s climate.
Praise for Alex's Webinar
"Informative! A good presentation!"
"This gave me so many ideas of how to get my current project noticed"
"Alex made something I always thought of as scary and impossible feel easy and achievable. I'm so glad I saw this"
"I feel totally inspired to find my own IP now. Thanks, Alex!"
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
"I know of few others who have "been there, done that" as well as Chris has over the years. His willingness to share his experiences with the future generations is a gift that few can give." - Quincy Jones Learn directly from Chris Boardman, 6 time Emmy Award winner and Academy Award nominated composer. Whether you are an actor looking to find the inspiration to perform, a writer looking to develop an authentic idea, or a cinematographer looking to shape your canvas, this webinar will help you get unstuck and into the creative zone for that process. Or, as a filmmaker looking to tell your story or a gaffer looking to light the beauty of the story you are about to shoot, take time to learn from Chris the tools to be effectively in that creative zone. All professions in the creative industry can benefit from this webinar. The only chance we have to connect with an audience as a storyteller is to be brutally honest and vulnerable. And, during that process sometimes it's hard to stay focused and determine a clear path to get there. All of us in the creative arts deal with these issues. Those who have sustaining careers learn how to turn on their creative engine at will. It’s not an accident. It’s predictable. It’s practiced. It’s what separates the amateurs from the professionals. It’s time for you to develop your own streamlined creative process and become more productive than ever before. In this Stage 32 Next Level Webinar, 6 time Emmy Award winner Chris Boardman will take you through the 6 steps of unblocking creative roadblocks, understanding your own personal creative process and using it as effectively as you can. You’ll learn why you aren’t as productive as you can be, and how to get yourself unstuck and deliver creative yet consistent results. No matter how trivial your creative blocks may seem, or how self-conscious you may feel, you are not alone...you are in great company.
Learn directly from Mike Stivala, 3 Time Emmy Award-winning Reality Show Producer, Director, and Editor (Friday Night Tykes, My Crazy Obsession, Best Week Ever, Ghost Stories)! In this Stage 32 Next Level Webinar, host Mike Stivala will reveal the strategies, techniques and workflows that reality/docu TV producers use every day that low/no budget / DIY filmmakers should be using to take their projects to higher levels of success. Filmmakers: stop complaining about reality TV and start learning from it! You will leave the webinar knowing: How to stretch your budget while making your film look and feel more professional. How to get a better cast on a small budget. How to generate buzz around your project. How to make the most of a small crew. How to make scenes look 'spontaneous'. How to use the reality TV shooting style to save you money. How to adopt a 'post-centric' workflow. Your host Mike Stivala is a three-time Emmy winning producer, director and editor. For the last ten years, much of Mike’s professional experience has been in reality/ docu television. Mike has produced, directed and edited reality projects for Esquire Network, Lifetime, Travel Channel, nuvoTV, VH1, HBO, History Channel, ABC, ESPN and many others. In addition, Mike is an award winning filmmaker, and his feature film, Rat Bastard, a film shot on 35mm for a budget of under $20,000, won several film festival awards and was picked up for distribution. Mike knows how reality TV producers create drama, comedy and narratives that are entertaining, at times compelling, while working with small budgets and tight time constraints, and is here exclusively for Stage 32 to pass on that knowledge to you
Learn directly from Morgan Long, TV Literary Department for a “Big Six” Agency This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea. With the TV market exploding right now, one of the most in demand formats is the 1-hour TV drama pilot. Many, if not all, managers and agents are looking for writers that can write in this space, and with more and more production companies heading into TV, knowing how to write a strong 1-hour TV drama pilot will give you a competitive advantage and help you find success as a TV writer! Due to popular demand, Stage 32 is thrilled to bring back our 8 Week Intensive TV Drama Pilot Writing Lab taught by Morgan Long, a TV development coordinator at a “Big Six” Agency! This hands-on intensive lab will guide you through picking a concept, creating engaging characters, structuring and outlining your pilot and writing the first draft! The main objective of this 8-week lab will be to have a first draft of your script. You will meet online with Morgan for 2 hours a week in a class setting, plus have phone consultations during some of the weeks when you don't have an online class. This will be accompanied by weekly homework assignments to guide you on your way to creating a marketable, unique pilot that will grab the industry's attention. Payment plans are available - please contact email@example.com for more information. This Lab is Limited to 20 People. Please Note: Participating in this lab does not mean you are writing for or pitching to Morgan or her company. PRE-CLASS PREP - Read your syllabus and plan out your writing ideas. Begin to think about 1-2 ideas that might be a good idea for your drama pilot. Start to prepare for your pilot pitch.
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.
Over recent years, the independent producing model has shown that films budgeted between $1-$3 Million have become a "sweet spot" for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment. Knowing how to raise money intelligently for films and projects with budgets between $1MM-$3MM can be your calling card toward making a life working in independent film. Simply put, those who understand the formula to the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films between $1-$3MM for years and it's important that you know who they are, how to approach them and what expectations are once you do. Brad Hibbs Wyman has produced over 40 feature films in all budget ranges, including Monster starring Charlize Theron in her Oscar-winning role, Freeway starring Oscar-winner Reese Witherspoon and actor Steve Buscemi's directorial debut, Trees Lounge. Brad has learned all aspects of financing and the elements that are needed for a successful raise and he's going to bring his years of knowledge exclusively to the Stage 32 community. Brad will teach the basic principles of motion picture financing for under $3 million dollar features which include: Rule #1 - “GET THE MONEY" Rule #2 - Always remember to “GET THE MONEY” Rule #3 - Never forget to always remember to “GET THE MONEY" If that gives you the insight into Brad's fun personality, then you're in for a treat with this webinar. Brad will teach you the common obstacles that get in the way of raising financing. He'll go over all the various types of financing: equity, private equity, pre-sales, GAP, tax incentives, deferred and crowdfunding. In addition, he'll go in depth on guidelines for your financial package and what you'll need for tax incentives, pre-sales, debt and domestic MG. He'll even go over your plan of execution including your investment proposal and what it looks like, completion and guarantor bonds and pitching your project. You will not only know the basics of how to smartly raise up to $3MM, but you'll also walk away with knowing the names of the players and the companies that are in this landscape, giving you an instant advantage to becoming an insider. And if that doesn't make you feel great enough, Brad’s proceeds from this exclusive Stage 32 webinar will be donated to his favorite arts charity! "Brad was great. I loved his style and how frank he was. Really appreciate his demeanor." - Robert G. "It was one of the most amazing experiences. The most entertaining and true presenter I have ever come across." - Ranadeep B. "Awesome experience - great learning opportunity and very well organized. I look forward to more." - Brien Gorham "Brad brought the goods and the funny. And he removed my initimidation factor when it comes to approaching investors. Great webinar!" - Alyssa K.
It's no secret that television is a red hot medium right now. Over the last few years, the average number of shows broadcast has been well over 500. With the advent of even more streaming options (HBO Now, Disney+, and more), some experts expect that number to double or even possibly triple over the next 2-4 years. That doesn't even account for the number of television projects that get sold or brought to pilot that never get picked up! In short, the amount of television pitches being greenlit in the room and the amount of television scripts being optioned and sold has never been higher. But, as is the case with just about anything, the bigger the gold rush, the more people seeking the gold. The content is one thing, how you pitch the content to networks, development execs, financiers, producers, managers, agents and other decision makers is quite another. Experienced professionals can spot an amateur pitcher within the first 30 seconds, if not sooner. You have to be able to stand out. And we're here to help you do just that. So, you have a great idea for a show, now what? How do you get it to the right people? What to do/how to present it to them? What most people don’t understand, is that once they’re in the door they need to think about the other side of the table. Who they’re pitching to, how many pitches that person reads/hears and how best to position themselves to stand out. Busy producers and executives get pitched all the time - honestly...All. Day. Long. Whether oral, written or Skype, you basically have 30 seconds or the first paragraph to keep them interested. And for both, the format matters! Don’t let your great idea fall on deaf ears or eyes! If you’re a writer or someone who works with writers, you need to know how to orchestrate a good pitch. Bret Slater has worked as a producer on such acclaimed shows as the multi Emmy nominated Boardwalk Empire and Ballers for HBO. Bret has worked alongside such talent as Steve Buscemi, Mark Whalberg, Russel Crowe, Dwayne "The Rock" Johnson, Steven Levinson (Entourage), Catherine Zeta Jones, Ryan Phillippe and many more. Bret has been reading and listening to television pitches all day and just about every day since he broke into the business over a decade ago. He's seen every style, heard every idea, and knows as well as anyone what makes a television pitch a winner. Bret will teach you the entire landscape regarding pitching a television pilot or idea. In what is perhaps the most misunderstood aspect of the pitching process, Bret will take you inside the mind of the pitchee, the person hearing the pitch. What are they looking for in the first 30 seconds? What are you portraying when you walk in the room? What details matter and which make the person you are pitching to zone out? How do you craft your pitch to producers, managers and agents? He will teach you the 3 basic, yet much overlooked, rules that must be in every pitch along with the #1 rule on how to deliver your pitch. Bret will break down written, oral and online/Skype pitches and the do's and don'ts for each. He will teach you how to open, and more importantly, close your pitch so that you leave the person or people you are pitching to wanting more. Bret will even show you the proper etiquette for following up after a pitch. Bret will provide all the tools that will help lift the anxiety and doubt of pitching for television and give you the confidence to deliver your pitch in a mannered, informed and professional way. "Yet another winner from Stage 32." - Patricia C. "So much quality information. There were at least 3 things I was absolutely doing wrong with my approach when pitching. This clarified the mistakes I was making. Thank you, Bret." Marty T. "Having spent nearly 10 years in the feature world, I recently wrote a pilot and quickly realized the landscape is much different. My old tricks for pitching features didn't apply for TV. It's a different animal. Now I'm ready to get back on the attack." Milos S.