Independent Packaging and Financing

Navigating the Future of the Film Industry in The U.S.
Hosted by Jake Detharidge

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Jake Detharidge

Webinar hosted by: Jake Detharidge

Independent Development & Production Executive

Jake Detharidge is currently the head of development and production at 3311 Productions (In A World... starring Lake Bell, Eva Longoria and Big Sur starring Kate Bosworth). Jake began his career at Marty Katz Productions as a development exec, transition next to the then newly formed WME. At WME, Jake became the head story analyst in the story department, overseeing the entire literary catalogue for the agency as well as all coverage and submissions. During this period he began working with Eric Reid in the Film/TV Rights department and eventually oversaw all property rights for the Beverly Hills office. After WME, Jake moved on to run development for director Luke Greenfield (The Animal, Girl Next Door, Role Models, Something Borrowed) and WideAwake Inc. Here, Jake helped Luke develop his studio feature Let's be Cops with Simon Kinberg producing and shot through 20th Century Fox. Jake also worked on the 2012 ABC pilot Prairie Dogs, as well as 3 other studio features. Still hoping to broaden his horizons, Jake then moved on the newly formed financing company, 3311. During his time at 3311 Jake has helped oversee the post-production and sale of their first two feature films as well as the development of 5 other projects in various stages of pre-production. Mr. Detharidge's experiences have given him a unique opportunity to sample material from all areas and arenas of the industry, as well as providing him with a wealth of contacts and information. Full Bio »

Webinar Summary

Learn directly from Jake Detharidge, Head of Development and Production at 3311 Productions (In A World... starring Lake Bell, Eva Longoria and Big Sur starring Kate Bosworth)

In times of financial crisis, people will still go and see movies - it will always be an affordable luxury. Most scholars and critics will say the golden age of the studios was in the late 20’s through early 30’s, some say it was post WW2 through the 50’s…but the real ‘Golden Age’ was circa 1998 – 2008. Studios were spending at an all-time high and had a strangle hold on domestic theatrical distribution. Meaning: you either made a movie through a studio, or your movie wasn’t ever seeing the light of day in the states. There were the few small (literally, small) exceptions, but for the most part it was working with a Big Major - or nothing.

Now, however, we’re in this new frontier of feature films. There are literally dozens upon dozens of film financiers and sales agents all over the world with more money looking to invest in film than there are actual, legitimate film projects to be made. With more financiers then ever before, how do you navigate the roaring waters of getting your ‘independent’ movie made? What are the budget levels you should realistically be considering, and how does that directly relate to the finished product that you hope to achieve?

In this Stage 32 Next Level Webinar, Jake Detharidge will go into detail describing the current market place of independent film financing, how it is shifting, and how to apply that to your specific project. You will learn how and why independent financing, investing, packaging and distribution are the future of feature films in the US, and the world.

What You'll Learn

  • What does independent financing mean in today’s market place?
  • Studio vs. Independent financing, and who are the major players.
  • How has the financing model shifted since 2008?
  • What is good for you and what is bad for you, concerning this shift?
  • There are more opportunities, but there can also be less. When and why?
  • What are reasonable budget levels for your project?
  • How much does it actually cost to make your movie, and when does it help or hurt you to go bigger and or smaller?
  • What types of financing are available to you?
  • Know the players, know your options, and, ultimately – know your final product.
  • How to manage your expectations.
  • Festivals – why they are great, and why they can be a waste of time – each project is different and you should know what’s best for you and the film.
  • What is the best type of release and distribution for you project?
  • The ‘golden unicorn’ that is theatrical distribution.
  • Self distribution and VoD – why it’s not the lame duck option it used to be and could be the most profitable for you project by a long shot.
  • This leads into the grand finale; alternative distribution!
  • It’s funny, but the final step (release/distribution) is what drives the initial steps (securing financing/packaging).

About Your Instructor

Jake Detharidge is currently the head of development and production at 3311 Productions (In A World... starring Lake Bell, Eva Longoria and Big Sur starring Kate Bosworth).

Jake began his career at Marty Katz Productions as a development exec, transition next to the then newly formed WME. At WME, Jake became the head story analyst in the story department, overseeing the entire literary catalogue for the agency as well as all coverage and submissions. During this period he began working with Eric Reid in the Film/TV Rights department and eventually oversaw all property rights for the Beverly Hills office.

After WME, Jake moved on to run development for director Luke Greenfield (The Animal, Girl Next Door, Role Models, Something Borrowed) and WideAwake Inc. Here, Jake helped Luke develop his studio feature Let's be Cops with Simon Kinberg producing and shot through 20th Century Fox. Jake also worked on the 2012 ABC pilot Prairie Dogs, as well as 3 other studio features.

Still hoping to broaden his horizons, Jake then moved on the newly formed financing company, 3311. During his time at 3311 Jake has helped oversee the post-production and sale of their first two feature films as well as the development of 5 other projects in various stages of pre-production. Mr. Detharidge's experiences have given him a unique opportunity to sample material from all areas and arenas of the industry, as well as providing him with a wealth of contacts and information.

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Testimonials

"Jake's feedback is so valuable." - R. Canty


"Great information. So many take-aways." - C. Joseph


"Seldom have I met execs in LA who know what they're talking about but don't throw around their ego. Jake loves the process, nice perspective with a positive spin." N. Kellis

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • It was too broad to be of very much help. A lot of time was spent explaining what independent packaging was, as opposed to strategies to help the indie filmmaker actually secure packaging.
  • Could be a bit more informative by possibly using examples and or case studies.
  • I thought I was going to learn about packaging, but ended up listening mostly about distribution. And it the information was very redundant/repetitive. Hoping for a webinar that teaches how to package a film.

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He will explain how to tap into an investor’s mindset and use it to your advantage, including why it might be easier for you to raise $5 million than $500,000, and how you should frame your project as an opportunity for investors. He’ll explain what development funding is, how it works, and why it’s now necessary in today’s landscape. Next, he will delve into how you should be building a strong team for your project before you start approaching talent. He’ll lay out the seven critical people you will need to bring on from the beginning, why you need an executive producer, how to choose the “right” director and casting director, and whether you can attract major talent as a first time director. Franco will explain the importance of acquiring international sales estimates and will lay out what your presentation deck to investors should look like to find funding and gain the cast you’re looking for. He will also talk about how pre-sales work and how many you need to be seen as successful. He’ll then start talking about the actual casting process, including how to create a realistic actor’s wish list, deciding between “A-List” and “B-List” actors and whether or not they pass Franco’s “Parentheses Test”. He’ll explain casting with an eye towards sales and then explain the difference between letters of intent, letters of commitment, and phone verification when going after talent. He’ll also break down contingency investments and how to know when to employ deferment and back-end offers with actors. Franco will explain how to make legitimate offers to actors and agents and how to ensure they’re never empty offers. He’ll go into how “pay or play” works in this world and why going out too early to actors can destroy your casting choices. Finally Franco will explain how you can use tax incentives to help with casting. 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