Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Social media is essential for your film. If you want people to find out about it, watch it, like it, and tell their friends to watch it, you need to be on social media. If you have a small or no budget, knowing how social media works is going to be the best tool to market your film. So come prepared to learn!
In this Stage 32 Next Level Webinar, social media expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to create a social media campaign that is right for your film. She will walk you through the different channels of social media and how to decide which one is right for your film.
Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a social campaign that will build an audience for your film. She'll outline a social media timeline for your film, when to start social media for your film and how to utilize interns to maintain your social media. You'll walk away knowing how to build a successful social media campaign including best tactics, tools and resources.
Plus, a live Q&A with Jennifer!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
The Cannes Film Festival can be overwhelming when you plan to attend for the first time. Over 12,000 film industry professionals head to Cannes each year to present and discover almost 4,000 films and projects in development at 33 screening venues. Fuelled by this success, the Marché has expanded with the opening of the Riviera and Lérins exhibition halls, forming a hub around the world-famous Palais des Festivals and the Village International, the number one venue for promoting films from all over the world. As a leading global film industry organization, the Marché du Film takes a rigorous approach in adapting to the expectations of industry professionals worldwide and to emerging economic, technological and creative film trends. Even if you’re a veteran attendee, things are always changing at Cannes so it’s important you stay in the know. Stage 32 is proud to be the industry education workshop partner of the Cannes Film Festival Marché du Film for the third year and we are excited to offer all badge holders the opportunity to experience Stage 32 education. Together with the Marché we are excited to offer an exclusive webinar to our Stage 32 community on how you can navigate the festival. In this webinar we’re bringing in the Executive Director, Jérôme Paillard, and his team to talk about the festival and how to navigate it. Now, you’ll get to hear straight from the source on how to make your Cannes experience work for you. You’ll walk away from this webinar able to arrive on the Croisette ready to make things happen!
Learn directly from Claire Winters has spent the last fifteen years working as an actor, film and acting teacher, and writer/editor. Testimonials: "Thank you for challenging me to find the best in myself to present to industry professionals. I appreciate your encouragement to embrace all dimensions of myself in how I communicate. It was a pleasure to take your class." - Nikki Jacobs, Actor "It’s not just her writing skill that made working with Claire such a great experience (though she has that in spades), but her insightful questions really got at the heart of what I wanted people to feel when reading my bio. Her knowledge of the entertainment industry also meant that she curated which work experiences the bio highlighted in an effective way. I now have something that I’m proud to share." - Sarah Sido, Actor Do you sit down to write your bio and become paralyzed with fear and second-guessing? Or do you wonder who that blow-hard is you've created staring back at you from the computer screen? As careers in the entertainment industry become ever-more entrepreneurial, it's essential for every creative to have a bio that presents her in her best light. Yet, unfortunately, many bios are too impersonal to make an impact, or too self-effacing to engender confidence, or so egocentric that they turn their readers off. How can you write about your career in a way that sparks interest and begins a professional relationship on the right foot? In this Stage 32 Next Level Webinar, you'll be lead through exercises on how to tell the story of your career with creativity, intelligence, wit, and, most importantly, in your own distinct voice. Not only will you emerge with a framework for a bio you'll be proud to share, but you'll also have deeper self-respect and inspired ideas for your next steps.
I was born for this. Started on street corners tap dancing, doing comedy, telling stories & holding an audience until they pay me J A Masters Degree from USC Film School and three decades later there hasn’t been a day when I wasn’t writing, directing, producing or managing as an executive a feature film, television, documentary, live event and/or new media program. I’ve been blessed to learn from and collaborate with some of the luminaries of sports and entertainment producing and business management. For these efforts, I picked up a shelf full of awards & trophies, maintained an upward financial trajectory and learned to enjoy the ride. A few of the collaborations in my career include: Netflix, YouTube, NBC, CBS, ABC, Univision, HBO, Showtime, TNT, MTV, VH-1, Sony Pictures, Paramount Pictures, 20th Century Fox, Lionsgate Studios, Legendary Pictures, Blizzard Entertainment The Grateful Dead, Quincy Jones, Michael Jordan & David Falk, Phil Knight/NIKE, Magic Johnson, Peter Guber/Mandalay, Dr. Dre, Snoop & Eminem, Arthur Miller, Michael Bloomberg, Laurence Fishburne, the NFL, MLB and NBA, and most of the financing entities in Hollywood. I’ve established tax incentives that spark states into profitable production while structuring large scale financing. Easier said than done, trust me! Now, I’m thrilled to join with Stage 32 to talk about my journey and share my experiences from over the years. I love to give back to up and coming filmmakers and I’ll be holding an online Q&A to talk with you, the Stage 32 community, and tell you about the things I’ve learned along the way. If you’re in the middle of your filmmaking journey, now, no matter where you live in the world, I’ll be taking questions from you live, so ask away! So relax, this opportunity to not give up on your daydream just got a lot closer. Clint Eastwood, Kip & Kern Konwiser Kip & Virginia Madsen Kenny Ortega (director/choreographer), Jim Belushi, William Levy, Emilio Estefan Kip, Ron Shelton (director/writer), Pete Rose, Kurt Soderling (DP) Pre-production at Legendary Studios "The Konwiser Bros." Kern & Kip Konwiser
Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis! Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy! Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience. In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!