How to Use the Power of Social Media to Market and Promote Your Low Budget Film or Project
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Webinar hosted by: Jennifer Winberg
Branding & Digital Media Expert (clients: FOX, Disney, Sony, Lionsgate)
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Webinar Summary
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power.
There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs.
Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears.
PRAISE FOR JENNIFER'S TEACHINGS:
"Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N
"Masterful."
- Anthony C.
"As comprehensive as it gets."
- Martina J.
"Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
What You'll Learn
- Why You Need Social Media For Your Film
- SEO
- A Place To Drive Fans
- Telling Your Story
- The Different Channels Of Social Media
- Which Are The Right Ones For Your Film?
- Snapchat
- Which Are The Right Ones For Your Film?
- How To Create Your Social Channels
- What You’ll Need To Create These
- Channel Names
- Header/Profile Image
- Hashtag
- What You’ll Need To Create These
- When To Start Social Media For Your Film
- Types Of Social Media Content
- General Social Content: Images, Memes, Videos
- Film Social Content: Pre, During Production, and Post Production Content
- Who Runs Your Social?
- Utilizing Interns
- Sharing The Role of Community Manager
- Building Your Social Media
- Follow Campaigns & Tactics
- Advertising
- Grassroots Efforts
- Bartering Social Media
- Cross Promoting
- Festivals
- Talent/Crew
- Cross Promoting
- Bartering Social Media
- An Example Social Media Campaign Timeline For A Film
- Social Media Tools & Resources
- Social Channel Management:
- Hootsuite
- Buffer
- Content
- Fotor
- Canva
- Social Channel Management:
- Advertising Opportunities For Minimal Budget
- Other Things You Need In Addition To Social Media
- Website
- Newsletter
- PR
- Case Studies/Examples
- PR
- Q&A with Jennifer!
About Your Instructor
Jennifer Winberg
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Testimonials
"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
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Reviews Average Rating: 5 out of 5
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Alec Franco So much wonderful information and well thought out presentation. I'm telling all young filmmakers I know to make watching this webinar part of their pre-production. -
Gershom Hyldreth Amazing information. Ordering her 2nd course! -
Ron Heaps Great webinar - tons of great useful info with specific tools to help build the channels and how to use them. Great speaker.
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