Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power.
There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs.
Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears.
"Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N
- Anthony C.
"As comprehensive as it gets."
- Martina J.
"Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
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"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
As animators we pour our heart and soul into creating content we can be proud of. What most people don't realize is how many hours, days, months and even years it takes to create even the shortest form animation content to showcase your skills. Often you aspire to be noticed, not only by a viewing audience, but also by professionals who can help move the needle on your career. So how can you be assured that all your time and effort will pay off by not only reaching the widest audience possible, but by those who can help you get to the next level? Writing, boarding and creating animation content takes immense discipline. It takes the distinguished voice of a storyteller, the skillful eye of a director and the polished chops of an artist to make your vision come to life on screen. Once you've decided to embark on the path of creating content, how do you go about getting noticed? Animation is difficult to break into, but it's certainly not impossible and you CAN be seen by people that matter if you take the right steps to creating your content and getting it out there online. You have powerful tools in your hands and at your disposal through platforms like Vimeo, YouTube, Instagram and more - if you know how to use them to your advantage. Mike Disa knows a thing or two about animation. He's been working in the industry for over two decades and is currently the lead director on Netflix's hit show Paradise PD. He's worked with companies such as Disney, Dreamworks, Warner Bros., Paramount, and many others on feature films, television shows and digital series. Before he got his start, he knew no one in animation or entertainment and used his own methods to get noticed and sustain a nearly twenty five year career, which he will share with you. Mike will teach you what type of content you can create that will help you stand out online to those working in animation. You will learn how online platforms can be best utilized to show your content and learn to set clear goals of what you are trying to get out of creating content and reach your target audience. You will know what to expect if you embark on the path for the genre of animation you work in. Mike will walk you through the development process to make sure your time is worth it before you start investing your time creating content. And, Mike will even walk you through how to promote yourself to get noticed! Remember, it just takes one champion of you and your work to kick start your career and Mike will help you know what type of content you can create and how you can get it out there in the right places to capture the right person's eye! We're thrilled to welcome Mike back exclusively to Stage 32. Here are testimonials from Mike's previous Stage 32 Webinars: "Mike Disa was amazingly generous with his time and information. And he was real. It doesn't get better than that. I'll be able to apply his insights and the information he shared immediately. I'm so glad I decided to participate." - Elizabeth A. "The webinar was excellent and very well paced. I truly appreciated the honesty and straightforwardness of the presenter. I learned a lot and look forward to the next one." - Jerry M. "Excellent webinar. I think that I learned more than I expected to about animation writing and how it relates to working in the industry. I had a good time watching this and appreciate how kind everyone was with their time." - Kari H. "I believe such given information was highly inspirational, utterly legit and true regarding the industry and show business. I've always wanted to learn what it takes to write an idea for an animated series, and how to put it on screen, and this webinar truly answered these vital questions. Conclusively, I would really take these tips into consideration during the writing of my ideas, and would highly recommend them to those who are ambitious to spread their stories world-wide." - Mohammed H.
TV series creator who has been involved with over 500 hours of content worth over $250 million teaches you how to create and fund your own streaming series. The surge of television platforms, networks, and streamers in recent years has opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Over twenty-five years and working across three continents, Jeanette Milio has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. It’s more possible than ever before to fund, produce, and sell your own independent TV content, especially if you can understand the rules to follow and the traps to avoid that Jeanette will thoroughly lay out in this exclusive webinar.
Learn directly from Melissa Daykin Cassill, VP of Development and Production at State Street Pictures (Faster, Beauty Shop, Barbershop, Notorious, Nothing Like The Holidays)! You hear it again and again: “We’re looking for character driven drama/comedy/action/name your genre.” You may have a great plot, amazing action sequences, or the most hilarious idea for a comedy set piece but without great characters, you’ll be dead in the water. Why? Because everything should be motivated by your characters. What would The Godfather be without Michael’s change from the good man who served his country to a vengeful and tyrannical ruler? What would Star Wars be without the father son drama? Creating memorable characters is such an essential aspect of creating a compelling, sellable story, yet so many writers struggle with doing it correctly and fail to avoid the trap of stock characters that leave their scripts lifeless and weak. The Stage 32 Happy Writers is thrilled to bring you a 3-week online course Avoid Stock Characters: How To Create Memorable, Compelling Characters so you can learn how to create the memorable characters your story deserves. This class is taught by Melissa Daykin Cassill, VP of Development and Production at State Street Pictures, a production company with a first look deal at Fox 2000 Pictures. What Melissa loves most about her job is working with writers and developing exciting, compelling projects and she’s excited to be here teaching with Stage 32 to help you develop compelling characters in your story! In this class, you will learn how to set up a character arc so the character’s change is compelling, how to develop supporting characters who support the story and compliment your protagonists, how to avoid stock characters and scenes and how to adjust what you already have to make your work better. With interactive lectures and weekly homework assignments directly geared toward strengthening your characters, you will leave this class knowing exactly how to create memorable characters for your stories.