Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Social media is essential for your film. If you want people to find out about it, watch it, like it, and tell their friends to watch it, you need to be on social media. If you have a small or no budget, knowing how social media works is going to be the best tool to market your film. So come prepared to learn!
In this Stage 32 Next Level Webinar, social media expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to create a social media campaign that is right for your film. She will walk you through the different channels of social media and how to decide which one is right for your film.
Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a social campaign that will build an audience for your film. She'll outline a social media timeline for your film, when to start social media for your film and how to utilize interns to maintain your social media. You'll walk away knowing how to build a successful social media campaign including best tactics, tools and resources.
Plus, a live Q&A with Jennifer!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Session 1: Initial Contact: Where do producers look for material? If you’re a producer, selecting the right writer for your story. Should you really sign up for those websites that claim to get your stuff read? What makes a producer decide to read your material? How to get past the measures designed to keep you on the outside. Repped vs unrepped. How many projects is a producer developing at any one time? How To Write To Get Read. What hooks a producer, development exec or reader and are those things different at different budget levels? Should you go ahead and write your $100 million dollar summer blockbuster? Writing to get it made now. Pre-existing material. Where you find it, how to get it. Coverage. Who’s reading? What are they looking for? How do they judge? Recorded Q&A with Shaun! Session 2: What is “development” really and how long can it take? From big budget films to indies, the time period can vary wildly. What are the factors? Is there a way to “beat the system” and ensure your film gets going? Building your relationship: Working with a producer or development exec. can be a stressful process. Learn how to navigate this so that you end up with the best version of your project. Fighting/Making up/Moving on. So you’ve hit a wall. They want more changes and you’re not willing to go there. How to move past the inevitable speed bumps and get going again. Is being replaced inevitable? You’ve been optioned/hired… Now what? Beginning to understand the dynamics of your new relationship. If you’re a writer, how to work with your new producer/partner to create the best result. If you’re a producer, how to navigate the process with your screenwriter. Differences between indie/big budget in terms of development Thinking in terms of production: While certainly not a “must” for writers, having some sense of what may go into crafting a single scene from a practical perspective can be of enormous value. Recorded Q&A with Shaun!
I was born for this. Started on street corners tap dancing, doing comedy, telling stories & holding an audience until they pay me J A Masters Degree from USC Film School and three decades later there hasn’t been a day when I wasn’t writing, directing, producing or managing as an executive a feature film, television, documentary, live event and/or new media program. I’ve been blessed to learn from and collaborate with some of the luminaries of sports and entertainment producing and business management. For these efforts, I picked up a shelf full of awards & trophies, maintained an upward financial trajectory and learned to enjoy the ride. A few of the collaborations in my career include: Netflix, YouTube, NBC, CBS, ABC, Univision, HBO, Showtime, TNT, MTV, VH-1, Sony Pictures, Paramount Pictures, 20th Century Fox, Lionsgate Studios, Legendary Pictures, Blizzard Entertainment The Grateful Dead, Quincy Jones, Michael Jordan & David Falk, Phil Knight/NIKE, Magic Johnson, Peter Guber/Mandalay, Dr. Dre, Snoop & Eminem, Arthur Miller, Michael Bloomberg, Laurence Fishburne, the NFL, MLB and NBA, and most of the financing entities in Hollywood. I’ve established tax incentives that spark states into profitable production while structuring large scale financing. Easier said than done, trust me! Now, I’m thrilled to join with Stage 32 to talk about my journey and share my experiences from over the years. I love to give back to up and coming filmmakers and I’ll be holding an online Q&A to talk with you, the Stage 32 community, and tell you about the things I’ve learned along the way. If you’re in the middle of your filmmaking journey, now, no matter where you live in the world, I’ll be taking questions from you live, so ask away! So relax, this opportunity to not give up on your daydream just got a lot closer. Clint Eastwood, Kip & Kern Konwiser Kip & Virginia Madsen Kenny Ortega (director/choreographer), Jim Belushi, William Levy, Emilio Estefan Kip, Ron Shelton (director/writer), Pete Rose, Kurt Soderling (DP) Pre-production at Legendary Studios "The Konwiser Bros." Kern & Kip Konwiser
As we always say at Stage 32, perfecting your craft is only half of your job - the other half is networking! So, how do you meet the right people to move the needle on your career when you don't know anyone? We've brought in industry veteran Jessica Sitomer, who has over 20 years in the industry as a development executive, producer of 3 TV shows, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of networking - helping creatives grow their networks from one to two people to hundreds. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. In this Stage 32 Next Level Webinar Jessica will go over the eight concrete strategies for breaking in when you don't know anyone and will offer plenty of tips for successful networking. There are exercises and actionable information you can use to help you start connecting and thriving!
Learn directly from Amanda Johnson-Zetterstrom, Producer and Independent Filmmaker (Short Term 12, Friends With Kids, It Follows)! In this Stage 32 Next Level Webinar you will learn the answer to one of the most asked questions there is in regards to film: how to get a paying job. Whether you’re new to the industry, trying a different line of work, or getting back into the industry after a hiatus, it can feel like walking on to a minefield – it’s tough to know where to begin, how to get your foot in the door and how to get away from unpaid positions. Your host Amanda Johnson-Zetterstrom is here to explain how she got her start in the business, how she worked her way up to a Development Executive position, and give you detailed advice about how to navigate getting a paying job in the industry. You will leave the webinar knowing: If it makes sense for you to get an internship or not. What different jobs exist in the industry - and if they'll still be around in 5 years. How to get a paying job in the film industry rather than unpaid positions. How to write a great resume and cover letter. How much money you can expect to realistically make in different jobs - so you know how much to ask for. What makes the most sense for you, your interests, and your lifestyle when pursuing paid work in the film industry. Your host Amanda Johnson-Zetterstrom has spent the past 7 years working in the independent film industry in New York. She’s headed up development and production at Animal Kingdom, where she co-produced the multi-award winning Short Term 12 – and worked closely on projects like It Follows. She understands how to get a job – and is working exclusively with Stage 32 to share her know-how with you.