Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power.
There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs.
Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears.
PRAISE FOR JENNIFER'S TEACHINGS:
"Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N
- Anthony C.
"As comprehensive as it gets."
- Martina J.
"Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
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"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources. PRAISE FOR JENNIFER'S TEACHINGS: "Great speaker - lots of great info! Thanks!" - Ron H.
Learn how to network online and in virtual settings to get the most out of every opportunity from an expert in entertainment digital strategy, social media and integrated marketing! The key to succeeding in in the entertainment industry, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. So how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. Staying connected remains key, and to do that, it’s necessary to be versatile. So how do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected, even from our own homes, and the best ways to go about using them. Next, Jennifer will go over how to find your tribe and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression in virtual settings and how to define your brand. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! This is a great opportunity to learn how, even if you're an introvert, to get connected and stay connected in the industry to help you find the success that you want! Praise for Jennifer’s Stage 32 Webinars: " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
Learn How to Find Investors and Secure Financing for your Feature Film PLUS! See a Mock Investor's Closing Call As the landscape of independent film continues to evolve, a clear funding path has developed for films budgeted between high-six figures and $10MM. Indeed, it’s become an effective “sweet spot” for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment. Knowing how to raise money intelligently for films and projects within this budget range can be your calling card toward a powerful career in the independent producing space. Simply put, those who understand the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring along more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films in this budget range for years and it's important that you know who they are, how to approach them and what the expectations are once you do. Founded by Elsa Ramo, one of the top entertainment attorneys in the industry today who has been named to Variety’s “Dealmakers List,”, Ramo Law PC provides comprehensive legal services to its clients in the entertainment industry with a specialized focus in representing financiers, producers, directors, distributors, studios and production entities in all transactional aspects of film, television and digital content. The firm provides experienced legal services to optimize its clients’ financial, legal and business position in the financing, production, and exploitation of their content. Ramo Law has represented hundreds of films and television series both scripted and unscripted series, including Emmy award-winning shows. Clients include Imagine Entertainment, FOX, Balboa Productions (Sylvester Stallone’s production company), Scout Productions (creators and EPs of QUEER EYE), Boardwalk Pictures (EPs for CHEF’S TABLE) and Skydance. Elsa and her associates are bona fide experts when it comes to the nuts and bolts of finding financing for your independent film. Elsa and her senior associates Zen Raben and Sean Pope will join forces to demystify the film financing process so that producers, writers, directors, and financiers can understand the basic yet crucial components of how independently financed films are funded. They will begin by discussing entity formation. They will explain why you need to form an entity for your production and what type of entity you should form, as well as what state you should form it in. They will go over the information you will need to form the entity, the forms that need to be filled out with the state, and how operating agreements work. They will also teach you what a waterfall is and why you should include one in your operating agreement. Next, Elsa, Zev, and Sean will delve into important things to keep in mind specifically for your LLC formation, including the state of formation, deciding if it will be member-managed or manager-managed, who should be in control of creative decisions and who should be in control of business decisions. They will then talk about equity investment and go over who exactly provides equity investment, what investors get out of it, where the investment gets placed and why investors are motivated. Next, Elsa and her associates will explain debt financing. They will teach you the four common types of collateral in debt financing, and four types of debt you will be dealing with. They will go over the key terms and considerations you should know, and just like equity investment, they will explain who provides debt investment, what the investor gets out of it, where the investment gets placed and why investors are motivated. Elsa, Sean, and Zev will even stage a mock closing call between a producer and senior lender to demonstrate what it looks like to lock in funding from an investor. Finally, Elsa, Sean, and Zev will give you an invaluable closing checklist, walking you through everything you need to keep in mind when going after funding. Expect a thorough, comprehensive and undeniably helpful guide to give you the tools you need to find the funding for your next project. This is designed for all levels but particularly effective for those that are currently producing and/or packaging a feature film. Praise for Elsa's, Zen's and Sean's Stage 32 Webinar: "It was absolutely brilliant! One of the best webinars I've attended yet! Loved the mock call. That was so educational!" --Becca G. "They are all knowledgeable and had a great presentation" --Carlos B. "Great webinar financing. Will be watching again." --Martin R. "AMAZING WEBINAR!!!" --Stephanie D.
Stage 32 is extremely excited to exclusively present They Said "No" - Why Did They Pass on My Material taught by Dan Wiedenhaupt, former Creative Executive of Atlas Entertainment (WONDER WOMAN, JUSTICE LEAGUE, SUICIDE SQUAD, AMERICAN HUSTLE, THE DARK KNIGHT TRILOGY) Many filmmakers and writers look forward to that exciting moment when they get their work in front of executives. Once in front of an executive, it's exhilarating waiting for the decision makers to view a reel, hear a pitch, or read a script. Then, when the call comes and the decision has been made, sometimes it's a "pass" or "no" and the only question left on a filmmaker or writer's mind is "Why?" Why did they pass on my material? Says Dan, "After reading thousands of scripts and hearing hundreds of pitches, I found that there are many common problems and red flags in scripts and presentations that nearly everyone makes - problems which will immediately make me, or another executive, pass on the script or idea. This is something that affects every single director or writer at any stage of the process - whether you're a first-time filmmaker or a Hollywood veteran. I have spent several years working in all aspects of film, television, and commercials - from both a physical production and development angle. I've seen the best of the best and I've seen some of the worst. After this time of cultivating my taste and my thick skin, I'm ready to pay the wisdom forward. I will be brutal, direct and to the point, and hopefully a little funny, pulling back the curtain of the development process." Dan will teach you why you are not receiving the response you are looking for from your film or screenplay pitch and how to fix those issues immediately. He will show you the do's and don'ts related to introductions and openings of a pitch or submission. He will teach you the red flags within your pitch including your story, presentation and personality. He will dive into what execs are looking for, how to assure you're tailoring your pitch to who you're pitching and navigating the "Culture of No" (and giving them a reason to say "Yes".) Dan will even show you examples of pitches he's passed on and pitches that had him begging for more. That's just some of what Dan will tackle, and rest assured, he'll leave you not only with a wealth of actionable information, but a ton of inspiration as well! Please note Dan elected to not to not be on camera, but you will see his full presentation. Dan will explain to you exactly what it looks (and sounds) like from an executive's side of the table. He'll give you the tips and tricks to assure that your film or screenplay pitch is on point and attractive to representation, buyers, producers, financiers and development execs. PRAISE FOR DAN'S TEACHINGS: "There's nothing like learning at the feet of an expert in their field. I was inspired from the beginning to the end!" -Marla O. "There's nothing worse than being rejected. Except now understanding WHY I've been rejected. Thank you, Dan, for making me see the error of my ways and helping me course correct." - Terry G. "Worth 10 times the price. Gold." - Thom P. "I can't believe I'm saying this, but thanks to Dan, I can't wait to pitch. What was pure horror in my mind has now turned to an abundance of hope."- Tasha P.
What an awesome Executive Hour to kick off 2020 with Development & Production Executive Sarah J. Cornelius of Whitewater Films. Despite fighting a cold, Sarah powered through and gave us some awesome insights about the business, the inside story of how their film, Standing Up, Falling Down came together with Billy Crystal, what she looks for in a screenwriter, and the best (and worst) advice she ever received in show business!