Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power.
There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs.
Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears.
"Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N
- Anthony C.
"As comprehensive as it gets."
- Martina J.
"Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In this 5-session online master class, learn from leading producer Jason Mirch, and his special industry guests on how to take an idea for a short film from concept all the way to post-production. Every successful filmmaker has, at some point in their career, written, directed, and/or produced a short film. For filmmakers who are just starting out, a short film is the best calling card to showcase their unique talent and vision. It is important to remember that short filmmaking is different from feature filmmaking, with challenges unique to the process. Even so, producing a short film may seem daunting, but there are several key secrets to getting the most out of your project. This intensive 5-week course will give students the tools and techniques necessary to produce a world class short film. Each week will be dedicated to a different aspect of the short filmmaking process, including, concept development and writing of your short, budgeting and scheduling, understanding and drafting production agreements, pro-tips on directing actors, and how to get the most out of the post production process. You are strongly encouraged to come with ideas for a short film, which will be developed over the course of the 5 weeks, so by the conclusion of the class, you should have a screenplay ready for production! Every week your host, Jason Mirch, will be bringing in special guests to help teach you, including: Christina Snider - Casting Associate, Susan Edelman Casting (Melrose Place, Malcolm in the Middle, Drop Dead Diva, Wonder Years) Michael Carney - Director (Same Kind of Different As Me) Brian Swanson - editor and sound designer Abeer Abu Schmeiss - Marketing Director, Image Nation (He Named Me Malala, Flight,The Help, The Best Exotic Marigold Hotel)
Acting is such a tough profession. Facing rejection, navigating the Hollywood system, understanding the rules and politics of it all—it’s all hard enough in general, but even harder when you have to go at it alone. That’s why it can make all the difference to have a talent manager. Good talent managers can drastically transform your career as an actor. They have the connections that can get you into rooms and auditions you weren’t privy to before, they can help you prepare for roles and auditions, and they’ll give you the expertise to support you in navigating your own career and finding success long-term. Talent managers are great, but finding one in the first place can be a challenge. Just like with everything else, this comes down to marketing yourself. There are a lot of actors out there looking for representation, and it’s easy to get lost in the crowd. To find a good representative, it’s critical that you stand out. Displaying talent as an actor certainly comes into the equation, but so does marketing yourself correctly and creatively to better pop when a potential manager is looking through potential clients. To do this, it’s important to understand what a talent manager does, how they think, and how they operate. There are ways to get talent managers interested and excited about representing you. Sometimes it just comes down to learning the language. Joe Lorenzo started working in talent management 15 years ago and has since transitioned to Los Angeles, running his talent management and producing firm, Society Entertainment. He currently has working talent on a variety of networks including ABC, FOX, CBS, Showtime and more, streaming platforms such as Netflix and Amazon and a variety of independent films. With his background as a casting director, Joe has been able to get name talent, name directors, and recognized writers on to projects he is producing. Joe packaged 4 films in 2005, including the feature film GIRLS CLUB with Jaime King, and the Television Movie of the Week, CHRISTMAS AT WATERS EDGE with Keisha Knight Pulliam. In 2006, Joe produced ROCKER, a low-budget indie with his client as the writer and the star. In recent years he produced the feature films NEXT OF KIN in Los Angeles, BOSTON GIRLS in Boston Mass, and THE NO SIT LIST aka BABYSITTERS BEWARE, in Los Angeles. Joe has been managing actors for a very long time and intimately knows what it takes for an actor to land representation. Joe will give an in-depth rundown of how to attract and work with talent managers, from a talent manager’s perspective. He’ll begin by discussing the best ways to get a talent manager’s attention, including the importance of headshots, how to write your resume, tips for a great acting tape, and how to get the right people to give you referrals. Then he will discuss what managers generally look for in clients. Next, he will go over what talent managers expect from the clients they sign, including how best to communicate and the power of honesty. Joe will delve into how managers approach both developmental clients as well as clients that are already currently working with credits. He will speak to the ever-present question of the differences between agents and managers, the different ways each can help you, and how an attorney can also come into play. He will then talk about the different major markets in the industry and how an actor can find success even if they do not live in any of these cities, including mastering the self tape audition and how to ace a live Skype audition. Joe will give you four specific ways to edge out to the competition in the room or on tape and will delve into ways actors can stay current on their own, including creating their own content and being proactive on social media. Finally Joe will give you an idea of how new clients generally start their relationship with their manager, including paperwork you should expect and how to approach initial conversations. You will leave this webinar with a strong understanding of how talent managers operate and more confidence in how better to approach and work with them to bolster your own acting career. Praise for Joe's Stage 32 Webinar I loved how straightforward and upfront Joe was about everything. I’m excited to use this to step up my own game! -Leticia G. This was so helpful. It’s great to hear about managers directly from a manager himself—especially one as giving and honest as Joe. -Jeremy H. This was great! I learned so much. -Henry V. I’m so glad I saw this. It really helped me wrap my head around acting representation, which always felt so unwelcoming and enigmatic until I heard it from Joe. -Ashley W.