Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Social media is essential for your film. If you want people to find out about it, watch it, like it, and tell their friends to watch it, you need to be on social media. If you have a small or no budget, knowing how social media works is going to be the best tool to market your film. So come prepared to learn!
In this Stage 32 Next Level Webinar, social media expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to create a social media campaign that is right for your film. She will walk you through the different channels of social media and how to decide which one is right for your film.
Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a social campaign that will build an audience for your film. She'll outline a social media timeline for your film, when to start social media for your film and how to utilize interns to maintain your social media. You'll walk away knowing how to build a successful social media campaign including best tactics, tools and resources.
Plus, a live Q&A with Jennifer!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
"Great topic and great examples utilized." - Tracey T.
"This webinar on Social Media for Film was especially good. Jennifer is fantastic -- clear, organized, knowledgeable, quite pleasant and engaging! Would very much like to work with her someday soon on one or more of our film projects. Simply wonderful!" - Paul Tompkins
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
The Cannes Film Festival can be overwhelming when you plan to attend for the first time. Over 12,000 film industry professionals head to Cannes each year to present and discover almost 4,000 films and projects in development at 33 screening venues. Fuelled by this success, the Marché has expanded with the opening of the Riviera and Lérins exhibition halls, forming a hub around the world-famous Palais des Festivals and the Village International, the number one venue for promoting films from all over the world. As a leading global film industry organization, the Marché du Film takes a rigorous approach in adapting to the expectations of industry professionals worldwide and to emerging economic, technological and creative film trends. Even if you’re a veteran attendee, things are always changing at Cannes so it’s important you stay in the know. Stage 32 is proud to be the industry education workshop partner of the Cannes Film Festival Marché du Film for the third year and we are excited to offer all badge holders the opportunity to experience Stage 32 education. Together with the Marché we are excited to offer an exclusive webinar to our Stage 32 community on how you can navigate the festival. In this webinar we’re bringing in the Executive Director, Jérôme Paillard, and his team to talk about the festival and how to navigate it. Now, you’ll get to hear straight from the source on how to make your Cannes experience work for you. You’ll walk away from this webinar able to arrive on the Croisette ready to make things happen!
What's going on, Creative Army? It's been a moment since we last had the time to interact in a live setting. Let's remedy that with another AMA (Ask Me Anything), pre-Cannes style. We got together for another inspiring, motivating and energy-packed question and answer session. For 2 hours I left you with tips, tricks and actionable information to help you move forward with your 2019 (and beyond) goals. Remember, no matter what your discipline, skill level, geographical location, etc, this AMA is for ALL! As always, registering for my AMA is completely free. Spreading some positive vibes. Cheers! RB
Have you ever been to these industry events? Film: The Cannes Film Market, The American Film Market, The European Film Market TV: MIPCOM, NATPE, Real Screen What do you really know about these events? Do you know how projects really get bought, sold and funded? Do you know how to work these markets? Strategically? Do you know how to best position and pitch your projects to the industry - to move your career forward? This Stage 32 Next Level Webinar, How to Work the Film & TV Markets is taught by former IFTA liaison for the American Film Market, Heather Hale. In this jam-packed webinar Heather takes independent filmmakers, television and digital content creators on an online tour of the circulatory system of the global media landscape. She is breaking down the entertainment industry’s trade show circuit – where content is bought and sold around the world, year after year. Heather demystifies these markets, makes them less intimidating, less confusing and less overwhelming. She shows you how to strategize and navigate these events, making them far more accessible, productive – and fun! She contextualizes her state-of-the-art, from-the-trenches insights into immediately implementable practical advice if you’re hitting the markets, and even if you're not. This webinar highlights the most significant annual entertainment industry events around the world, dossiers all the players you will run into. You will learn how to best work with them before, during and after the market. She reveals the elements that establish the market value and predict profitability of entertainment properties – and how you can raise the bar for your own projects to be more successful. You will walk away knowing how to make the most of your investments of finite funds, time and creative energy attending markets. Take the step to optimize your odds for success in this mainstream, business-to-business market ecosystem!
Networking at a film festival or industry event. For some people, just the idea strikes fear in the heart. Who do you talk to first? How do you start the conversation? Holy crap, business cards?! Do I need business cards? I'm sure you have been at industry events before where you're all fired up to go, then once you get there you stand in the corner talking only to the people you know. So, how do you break that cycle? You've probably heard things like "you have to know someone to get ahead in this business" and thought to yourself "OK, but how do I get to the point where I know that mysterious 'someone?' " The answer comes back to networking. And though that word conjures up images of smarmy frat boys in suits swilling cocktails and collecting business cards, it's really about overcoming the initial awkwardness between strangers and turning those strangers into new friends. It happens slowly, organically, naturally. But if you're smart about it and go in with a plan, you can make it happen more often and more reliably – without feeling the need for a hot shower afterward. Stage 32 is proud to bring in industry veteran, Christopher Holland, who for over a decade has worked with over 200 film festivals, including Sundance, Austin, AFI, Atlanta and more. Chris is teaching exclusively for Stage 32 Your Guide To Fearless Film Festival Networking. This webinar will ease your anxiety about making professional connections in the festival environment, or any type of creative industry event. This webinar goes beyond simply breaking the ice. You will learn specific tools & get examples on how to go into an industry networking event knowing what you want and knowing how to get it. You will receive practical advice you can use for your career no matter what level you are at. Plus, this webinar will be available for you to reference time and time again as you get ready for any festival! Register now!