Is There A Market For Your Short Film? Distribution, Recognition & Monetization

Hosted by David Paterson

$39 $49
Appreciation Month
Sale ends May 31 - 11:59 PM PDT

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$39.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

David Paterson

Webinar hosted by: David Paterson

Award-Winning Producer/Writer, Advisor & Juror for Major Festivals

An Award-winning playwright and screenwriter, David has penned over two-dozen plays, 15 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month. In 2005 David began writing for film. He adapted his play FINGER PAINTING IN A MURPHY BED into a screenplay and produced it. As LOVE, LUDLOW, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. LOVE, LUDLOW was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others. David’s second feature, Disney’s BRIDGE TO TERABITHIA, was one of the most successful studio releases of 2007. His short, OPEN AIR, starring MUNICH’s Lynn Cohen, won numerous awards on the festival circuit and premiered with Shorts International. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent documentary, DON”T STOP BELIEVIN’: EVERYMAN’s JOURNEY was a hit on the Festival circuit, winning multiple awards, including the Palm Springs IFF Audience award and was also nominated for a Gotham award. David’s latest film, THE GREAT GILLY HOPKINS, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles premieres in theaters this Spring. He is currently at work on three other major family market adaptations – THE FLINT HEART, COME SING JIMMY JO, and MY FINAL ANSWER, with Beeholder productions (YOU DON’T KNOW JACK). David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, First Times, Gold Coast and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.   Full Bio »

In this Stage 32 Webinar you will learn directly from David Paterson, accomplished writer/producer of short films that have been seen in over 100 film festivals throughout the world. Having written, directed, produced several award winning shorts, David knows that "marketing" of your short begins before the first word of the script has been typed out. And as an advisor to four major film festivals as well as a juror on several short film contests, David can share with you the most successful ways to market your short to film.

Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” David will show you by relating true life experiences with the multiple ways every short film should be marketed.

In this Next Level Webinar, David will discuss not only the many marketable elements of a short film, but how to develop and cater that film to best benefit you as a filmmaker. He will explain by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". And, of course, the end game - David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls, which this Stage 32 webinar will walk you through, and put you on the road to obtaining that perfect "market" for your short film.


What You'll Learn:

  • What actually is a short film? What film festivals DO NOT tell you about your short film when considering it.
  • What are the differences between a trailer and a short film? (Can they be both?)
  • Who and where should one market their short film and what is most effective? (Festivals, Producers, Ad agencies, Managers and Agents, Distributors)
  • How to use festivals to market your film, not simply screen it. (Have them work for you!)
  • How to determine the "festival lifespan" of your short film.
  • How to minimize festival application costs (research=discount)
  • How to use "honest" and critical feedback to make a better short film.
  • How to understand "artistic expression" can limit the "marketability" of your short film.
  • How to market your short film as a resume, calling card, or audition.
  • How to get distribution for your short. (Distribution that matters!)
  • How to maximize “the marketing elements” of your short.
  • How to avoid "Black holes" for your film and identifying the pitfalls that can destroy the marketability of your film.
  • How to utilize cast, crew, investors, family and friends to find that "market" for your film.
  • How to maximize exposure and monetize your short film.
  • In each and every one of these topics David will use real life case studies and examples from his history of making and marketing short films!
  • Live Q&A with David – bring your questions!

About Your Instructor:

An Award-winning playwright and screenwriter, David has penned over two-dozen plays, 15 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month.

In 2005 David began writing for film. He adapted his play FINGER PAINTING IN A MURPHY BED into a screenplay and produced it. As LOVE, LUDLOW, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. LOVE, LUDLOW was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others.

David’s second feature, Disney’s BRIDGE TO TERABITHIA, was one of the most successful studio releases of 2007. His short, OPEN AIR, starring MUNICH’s Lynn Cohen, won numerous awards on the festival circuit and premiered with Shorts International. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent documentary, DON”T STOP BELIEVIN’: EVERYMAN’s JOURNEY was a hit on the Festival circuit, winning multiple awards, including the Palm Springs IFF Audience award and was also nominated for a Gotham award.

David’s latest film, THE GREAT GILLY HOPKINS, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles premieres in theaters this Spring. He is currently at work on three other major family market adaptations – THE FLINT HEART, COME SING JIMMY JO, and MY FINAL ANSWER, with Beeholder productions (YOU DON’T KNOW JACK).

David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, First Times, Gold Coast and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil.

David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.

 


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • This course gave me all the necessary tools I needed to get my film into over 10 film festivals and winning 8 awards. A very simple and direct approach.
  • A lot of insight and information covered.

Other education that may be of interest to you:

Product Placement: Friend or Foe?

Learn directly from David Paterson, Writer/Producer of The Great Gilly Hopkins (starring Oscar winner Octavia Spencer, Glenn Close, Kathy Bates, and Julia Stiles), Disney’s Bridge To Terabithia and the Sundance Award Winning Love, Ludlow! In this Stage 32 Next Level Webinar, host David Paterson will explore the most underutilized financial element of both independent and studio feature films: product placement. David will start by covering the unregulated “wild west” period of product placement history and how it has become a very controlled, but still very accessible monetary element to filmmakers today. He will go in-depth about approaching companies to secure cash or “in kind” services, and how to make the most of the pre-production phase. He will explain the politics of “soft approach” techniques when dealing with companies and their “front door” approval representative, as well as back door access to companies and their product representatives. You Will Leave The Webinar Knowing: The different types of product placements (it’s more than just products!) How to secure product for your film. How to lose product from your film. Product placement for festival use vs. commercial release. How to utilize product placement legally and the ramifications of unauthorized use. Why pre-production is everything with product placement. From his wealth of experience writing and producing not only studio and independent films, but his award-winning shorts and documentaries as well, David will reveal the mistakes he’s made along the way. He will also share his friends’ (unnamed), and other filmmakers’, bone-headed choices that cost them money, product endorsements - or both! - so you can learn from them and avoid making these same missteps. David will also discuss the unique and clever choices he made with product placement that helped him make three feature films that all turned a profit. You will leave the webinar with a comprehensive understanding of how to maximize your efforts in securing product support and money for your next film project.

Pro Tips For Producing A Winning Short Film

Every successful filmmaker has, at some point in their career, written, directed, and/or produced a short film. For filmmakers who are just starting out, a short film is the best calling card to showcase their unique talent and vision. It is important to remember that short filmmaking is different from feature filmmaking, with challenges unique to the process. Even so, producing a short film may seem daunting, but there are several key secrets to getting the most out of your project. This intensive 5-week course will give students the tools and techniques necessary to produce a world class short film. Each week will be dedicated to a different aspect of the short filmmaking process, including, concept development and writing of your short, budgeting and scheduling, understanding and drafting production agreements, pro-tips on directing actors, and how to get the most out of the post production process. Students are strongly encouraged to come with ideas for a short film, which will be developed over the course of the 4 weeks, so by the conclusion of the class, the should have a screenplay ready for production.

Writing Contracts: What You Need To Know

In this Stage 32 Next Level webinar, Jordan Barel (Development, for Producer/Actor Paul Scheer and Abominable Pictures) will teach you paragraph by paragraph exactly what is included in the standard writer's contract. He will cover three different types of contracts: purchase agreement, option agreement, and negative pickup. Jordan will discuss terms in both a legal and practical matter so that you get the information needed to be prepared to negotiate your next agreement. Such things will include material and boilerplate terms, what can or can't be negotiated, and how lawyers themselves will be reading and reviewing your agreement. This will be an in-depth legal discussion walking you through each sentence of a standard purchase and option agreement. You'll also use template agreements as examples to give you a better sense of what these agreements should look like.       **All materials have been prepared for general information purposes only to permit you to learn more about certain types of contracts within the entertainment industry. The information presented is not legal advice and is not to be acted on as such, please consult your lawyer for issues specific to your contract.

10 Things Every Filmmaker Needs To Know About Lighting

Learn directly from David Landau, 30 year Lighting director and Director of Photography. The story could be the greatest in the world, but if the lighting is poor viewers will assume it’s amateurish and not take it seriously. Good lighting makes things look real, while real lighting often makes things look fake. Good lighting supports the emotional moment of the scene, contributes to the atmosphere of the story and can augment an artistic style. So, no matter how good a script, how good a director, how good the actors – the lighting needs to be as good if not better. The fact is, we can’t usually make good pictures without good lighting, no matter how good the newest cameras are. Yes, we can sometimes get lucky. But while shooting under available light gives exposure, it often lacks depth, contrast, contour, atmosphere and often separation. Well-crafted lighting helps establish the illusion of reality that is necessary for the viewer to forget they are watching a screen and get lost in the story. In this Stage 32 Next Level Webinar, host David Landau will go over the ten things all filmmakers need to know about lighting, sharing some of the techniques to artistic and effective lighting that he has learned both from working with a wide range of cinematographers and through his own career as a Lighting Director and Director of Photography. David will demonstrate live from the Fairleigh Dickinson University sound stage lighting techniques that will make your images shine like a Hollywood feature without a big Hollywood budget. David Landau has over thirty years of professional lighting experience working on feature films, TV shows, sit-coms, game shows, commercials, documentaries, industrial films, music videos and direct-to-consumer DVDs. David worked as one of the gaffers on the TV series Project Runway and is a five-time Telly Award winner for lighting and cinematography. He is a member of IATSE Local 52 (gaffer) and the University Film & Video Association and Media Communications Association International. He also is the author of the new book Lighting for Cinematography: A Practical Guide To The Art And Craft Of Lighting For The Moving Image from Bloomsbury Press.

Choosing the Best Camera for Your Film

Learn directly from Mitch Aunger, a leading authority in the world of HDSLR from planet5D! In today's increasingly digital world the choices for cameras to capture your film or television project can be overwhelming. Whether you are shooting your first project or you are preparing for your latest feature and thinking about changing your equipment, how can you possibly understand everything there is to know about what's on the market? It's rare that "in the can" exists on set, so how do you decipher between the new digital age - HDSLRs, RED, Blackmagic, GoPro, EOS and everything in between? Technology has evolved and so has the equipment. Who has time to understand the features and benefits of each of the different cameras? Mitch Aunger of planet5D does. He is one of the most knowledgeable resources of cameras and equipment. Join Mitch Aunger as he discusses digital filmmaking history and the cameras that go along with it. Mitch has written over 2,500 blogs about all different types of cameras and equipment to help filmmakers and directors discover what will be the best choice for their project.

Anatomy of a Hollywood Movie Deal

Learn directly from Producer Mitchell Peck, who has produced 3 studio movies with worldwide distribution!  Hollywood is a global aspiration. This year, 80+ countries submitted films for Academy Awards consideration. And the number of aspiring screenwriters is growing every year thanks to websites like Stage 32, and others. Tech and resource barriers to entry for filmmakers are being lowered, with DSLR's, iPhones, online distribution, social media, etc. Financing is easier than ever before, thanks to options like Slated, Indiegogo, Kickstarter, etc. Filmmaking is finally a democratic medium. Yet, at the same time, Hollywood remains largely impenetrable -- and opaque -- to outsiders. Literary agencies, production companies and movie studios will not read "unsolicited submissions." Hollywood is an inefficient system; good material falls through the cracks all the time. For 20 years in Hollywood as a movie producer, Producer Mitchell Peck has specialized in identifying material (scripts, books, articles, life-rights, etc.) and aspiring screenwriters from outside the Hollywood system -- and successfully guiding them into Hollywood's best literary agencies, top management-production companies, and major movie studios. (Check out some of Mitchell’s success stories on his website below). Few producers can boast the same track-record of success as Mitchell on behalf of aspiring screenwriters. In this webinar, "Anatomy of a Hollywood Movie Deal: 7 Case Studies of Success with Producer Mitchell Peck” Mitchell will shed light on -- and hopefully demystify -- the process of successfully navigating the Hollywood marketplace by sharing highlights from seven (7) Hollywood movie deals in which he successfully guided aspiring screenwriters to top agency representation, script development deals, and-or produced studio movies with worldwide distribution.