Is There A Market For Your Short Film? Distribution, Recognition & Monetization

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Hosted by David Paterson

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David Paterson

Webinar hosted by: David Paterson

Screenwriter & Producer - The Great Gilly Hopkins (2016, Octavia Spencer), Disney's Bridge to Terabithia

An Award-winning playwright and screenwriter, David has penned over two-dozen plays, 15 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month. In 2005 David began writing for film. He adapted his play FINGER PAINTING IN A MURPHY BED into a screenplay and produced it. As LOVE, LUDLOW, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. LOVE, LUDLOW was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others. David’s second feature, Disney’s BRIDGE TO TERABITHIA, was one of the most successful studio releases of 2007. His short, OPEN AIR, starring MUNICH’s Lynn Cohen, won numerous awards on the festival circuit and premiered with Shorts International. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent documentary, DON”T STOP BELIEVIN’: EVERYMAN’s JOURNEY was a hit on the Festival circuit, winning multiple awards, including the Palm Springs IFF Audience award and was also nominated for a Gotham award. David’s latest film, THE GREAT GILLY HOPKINS, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles premieres in theaters this Spring. He is currently at work on three other major family market adaptations – THE FLINT HEART, COME SING JIMMY JO, and MY FINAL ANSWER, with Beeholder productions (YOU DON’T KNOW JACK). David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, First Times, Gold Coast and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil. David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.   Full Bio »

In this Stage 32 Webinar you will learn directly from David Paterson, accomplished writer/producer of short films that have been seen in over 100 film festivals throughout the world. Having written, directed, produced several award winning shorts, David knows that "marketing" of your short begins before the first word of the script has been typed out. And as an advisor to four major film festivals as well as a juror on several short film contests, David can share with you the most successful ways to market your short to film.

Many beginning filmmakers, even many accomplished ones, remain confused about “the market”, when it comes to short films. But the true question is not “Is there a market?” but rather “Is there a market for me, my film, in the short film world?” The answer is an unconditional “Yes.” David will show you by relating true life experiences with the multiple ways every short film should be marketed.

In this Next Level Webinar, David will discuss not only the many marketable elements of a short film, but how to develop and cater that film to best benefit you as a filmmaker. He will explain by focusing on your talents and profession within the short film, you can maximize "the bang for your buck". And, of course, the end game - David will cover the holy grail that all filmmakers want to master: Distribution, Recognition and Monetization of their short film. None of these three objectives come without pitfalls, which this Stage 32 webinar will walk you through, and put you on the road to obtaining that perfect "market" for your short film.


What You'll Learn:

  • What actually is a short film? What film festivals DO NOT tell you about your short film when considering it.
  • What are the differences between a trailer and a short film? (Can they be both?)
  • Who and where should one market their short film and what is most effective? (Festivals, Producers, Ad agencies, Managers and Agents, Distributors)
  • How to use festivals to market your film, not simply screen it. (Have them work for you!)
  • How to determine the "festival lifespan" of your short film.
  • How to minimize festival application costs (research=discount)
  • How to use "honest" and critical feedback to make a better short film.
  • How to understand "artistic expression" can limit the "marketability" of your short film.
  • How to market your short film as a resume, calling card, or audition.
  • How to get distribution for your short. (Distribution that matters!)
  • How to maximize “the marketing elements” of your short.
  • How to avoid "Black holes" for your film and identifying the pitfalls that can destroy the marketability of your film.
  • How to utilize cast, crew, investors, family and friends to find that "market" for your film.
  • How to maximize exposure and monetize your short film.
  • In each and every one of these topics David will use real life case studies and examples from his history of making and marketing short films!
  • Live Q&A with David – bring your questions!

About Your Instructor:

An Award-winning playwright and screenwriter, David has penned over two-dozen plays, 15 of which are published through Samuel French, Inc. His works have been performed on Broadway, Off Broadway and throughout the world. He is the only playwright ever to have three plays premiere on the New York City stage in one month.

In 2005 David began writing for film. He adapted his play FINGER PAINTING IN A MURPHY BED into a screenplay and produced it. As LOVE, LUDLOW, the film premiered at the 2005 Sundance Film Festival to rave reviews; “Another Sundance treasure!” Roger Ebert reported. David sold the film to The Sundance Channel, Starz Channel and Warner Home Video. LOVE, LUDLOW was one of the few success stories of Sundance 2005. The screenplay was nominated for the HUMANITAS award for excellence in screen writing. David has also written for The New York Times, Moviemaker Magazine, Filmmaker magazine, and IndieSlate, among others.

David’s second feature, Disney’s BRIDGE TO TERABITHIA, was one of the most successful studio releases of 2007. His short, OPEN AIR, starring MUNICH’s Lynn Cohen, won numerous awards on the festival circuit and premiered with Shorts International. David’s films and documentaries have been seen in over 100 festivals worldwide. His most recent documentary, DON”T STOP BELIEVIN’: EVERYMAN’s JOURNEY was a hit on the Festival circuit, winning multiple awards, including the Palm Springs IFF Audience award and was also nominated for a Gotham award.

David’s latest film, THE GREAT GILLY HOPKINS, starring Glenn Close, Octavia Spencer, Kathy Bates and Julia Stiles premieres in theaters this Spring. He is currently at work on three other major family market adaptations – THE FLINT HEART, COME SING JIMMY JO, and MY FINAL ANSWER, with Beeholder productions (YOU DON’T KNOW JACK).

David is a professional stuntman, an adjunct professor of screenwriting for NYIT of Manhattan, and serves on the Film Advisory Board for the Savannah, First Times, Gold Coast and Big Apple Film Festivals. David has served as a panelist for numerous film festivals in the U.S. and abroad, and is in great demand as a guest lecturer and motivational speaker at colleges, Universities and writer symposiums, most recently lecturing at the RIO IFF in Brazil.

David is also a fireman; his memories as a 9/11 rescue worker were published in the novel 911-Book of Help, with his royalties going to scholarships for children who lost parents in the tragedy.

 


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • This course gave me all the necessary tools I needed to get my film into over 10 film festivals and winning 8 awards. A very simple and direct approach.
  • A lot of insight and information covered.

Other education that may be of interest to you:

Product Placement: Friend or Foe?

Learn directly from David Paterson, Writer/Producer of The Great Gilly Hopkins (2016, starring Oscar winner Octavia Spencer, Glenn Close, Kathy Bates, and Julia Stiles), Disney’s Bridge To Terabithia and the Sundance Award Winning Love, Ludlow! In this Stage 32 Next Level Webinar, host David Paterson will explore the most underutilized financial element of both independent and studio feature films: product placement. David will start by covering the unregulated “wild west” period of product placement history and how it has become a very controlled, but still very accessible monetary element to filmmakers today. He will go in-depth about approaching companies to secure cash or “in kind” services, and how to make the most of the pre-production phase. He will explain the politics of “soft approach” techniques when dealing with companies and their “front door” approval representative, as well as back door access to companies and their product representatives. You Will Leave The Webinar Knowing: The different types of product placements (it’s more than just products!) How to secure product for your film. How to lose product from your film. Product placement for festival use vs. commercial release. How to utilize product placement legally and the ramifications of unauthorized use. Why pre-production is everything with product placement. From his wealth of experience writing and producing not only studio and independent films, but his award-winning shorts and documentaries as well, David will reveal the mistakes he’s made along the way. He will also share his friends’ (unnamed), and other filmmakers’, bone-headed choices that cost them money, product endorsements - or both! - so you can learn from them and avoid making these same missteps. David will also discuss the unique and clever choices he made with product placement that helped him make three feature films that all turned a profit. You will leave the webinar with a comprehensive understanding of how to maximize your efforts in securing product support and money for your next film project.

How to Write and Produce a Festival Darling

Learn directly from Maren Olson, Producer of Short Term 12, who has represented domestic and/or worldwide distribution rights to over 70 finished films, including Academy Award winner The Secret in Their Eyes and festival favorites such as An Oversimplification of Her Beauty, Natural Selection and Red Flag, and Sundance Audience Award winners This is Martin Bonner, Valley of Saints and Kinyarwanda! In this Stage 32 Next Level Webinar you will learn what kind of independent film project goes on to become a “Festival Darling” and what you can do to better position your independent film for festival success, from script to screen. Host Maren Olson will deconstruct both the writing stage- from the major components of a festival-friendly story idea, to what to consider regarding location and characters, all the way to how to incorporate thinking about the budget when writing your script- as well as the production stage – from how to make sure your film gets properly considered by the right people, to which festivals you should submit to and when, all the way to the common ways festival friendly scripts turn into a film that no festival wants to play. Maren brings over a decade of experience attending and winning film festivals worldwide to change your perspective on what it really takes to create that festival-friendly script, and ultimately a successful independent film. Maren Olson works in the film finance division of CAA, and was formerlythe President of Traction Media, where she was responsible for the creative development, packaging, production, financing and sale of independent films. Olson has represented domestic and/or worldwide distribution rights to over 70 finished films, including Academy Award winner The Secret in Their Eyes, festival favorites such as An Oversimplification of Her Beauty, Natural Selection and Red Flag, and Sundance Audience Award winners This is Martin Bonner, Valley of Saints and Kinyarwanda. As a producer, she was responsible for critically lauded Short Term 12, which premiered at the 2013 SXSW Film Festival, where it won both the Grand Jury and Audience Awards. The film went on to win 34 other awards including the Gotham Award for Best Actress and Independent Spirit Award for Best Editing. Her 2015 production, Ava’s Possessions, premiered at the 2015 SXSW Film Festival. Testimonials About This Webinar: "Excellent - informative. Maren brought facts and experience to a very nuanced subject about "Film Festival Darlings - offering an extremely in-depth analysis to the elements of what a writer or producer should consider when moving forward in the Indie film world. My fav Stage 32 webinar so far. Thanks." - Robert G. "Fantastic webinar. Like a good filmmaker, you kept us engaged from opening to close. Thanks again!" - Bob B. "Maren had a lot of practical information and road trap warning for indies. I appreciated the components of a festival face, comps, and specific advice that is useful." - Betty S. "I have taken a lot of screenwriting classes but Maren gave me some new insights and understanding. The information was very relevant and helpful. She covered an extensive amount of information for the amount of time she was given. Thank you." - Janet L. "Great webinar! Great to hear Sales Agent perspective - very helpful in developing films." - Ron H.

Writing, Directing & Distributing Your Short Film

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