With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films in 2004 where he honed his skills in theatrical sales and excelled in this area until the closing of the company in 2010. In 2011, Bryce began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. Working for a smaller company allowed Bryce to be more heavily involved in the post production aspect of studio life, as well as working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Full Bio »
One of the hardest parts of being an artist is understanding the business part of the “film business”. You very likely have the “art” part down--you have a script; you’re an actor; you learned how to direct, etc--but as you set out to make the magnum opus that is your film, you quickly realize that you are spending way more time talking about legal documents, business prospectus, waterfalls, and returns on investment. It’s not what anyone signed up for when they set out to be artists, but it’s still absolutely part of the job. This doesn’t need to be a bad thing, though. Understanding the business side of your craft and learning how to work within this world will give you the ability to ultimately create the art you want to make.
Unless you already have a personal fortune at hand to put towards creating your project, you’re going to need to work with non-artists, executives, and financiers to find the funding to turn your vision into a reality. This means you’ll need to convince them that your project is worth investing in. A solid business plan can help you achieve this goal. A great business plan will get investors excited, it will tell them who you are as a filmmaker, and most importantly, it will translate your project from a creative language to the business language that investors more readily understand. This is no small feat, but it’s a critical step in getting your film made. If you can learn to speak investors’ language, they will help you speak yours. So what does a great business plan look like and how can you make your own to position your project for optimal success?
With over thirteen years of experience in film distribution, Bryce C. Campbell is one of the leading distribution and marketing executives in the industry. Bryce got his start working at Miramax Films and later began working with Open Road Films as the Vice President of Operations for Distribution and Marketing. In this role, he oversaw vendor relations, finance and film budgets, as well as handling sales with a concentration in the US and Caribbean territories. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. Bryce’s heavy experience with the business side of filmmaking has given him a wealth of knowledge of how best filmmakers can get buyers on their side, and he’s sharing what he knows exclusively with Stage 32.
Bryce will show you how to talk business and present business materials that “non-artists” can appreciate. Specifically he will walk you through building a strong and convincing business plan. He’ll explain how to make a strong opening statement, with examples, and he’ll show you what needs to be broken down at the beginning. He’ll delve into what should be included in your bio and what can be taken out for buyers to be interested in working with you. He’ll go over the 4 key things that need to be in your business plan when discussing your project and will demonstrate what you need to get an investor to trust you. He’ll spend time talking about research and comps and how to use these for films and talent. He’ll then teach you how to show an investor they will make money back on your film. Finally Bryce will explain how to create a strong closing summary and leave investors with a good impression. Through Bryce’s lecture, even the least business-savvy artist can gain valuable skills to better present their project to buyers and find the money and business partners needed to find success.
Bryce C. Campell
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A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing. Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad? For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32. Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film. And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal! "Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film." - Mike S.
Learn directly from Managing Attorney of the immigration firm D'Alessio Law Group, Lorraine D’Alessio! For freelance creatives like actors, directors, writers and producers, Hollywood is probably your Mecca. However, if you don’t already live there, or are not even a US citizen, how do you get there- and work there- legally? Unfortunately, the artistic community is often the target of immigration scams. It’s hard to know what information is valid and what is not. Many people spend hours researching work visas only to end up with the wrong type of visa for a creative career. Stage 32 is here to make sure that doesn’t happen to you! The more educated you are on the subject, the more empowered you will be in your career and in your life. Knowing how to find and secure the right work visa for you will get you one step closer to living your dream. In this Stage 32 Next Level Webinar, Lorraine D'Alessio, managing attorney of the immigration firm D'Alessio Law Group, will walk you through how to live and work legally in the US as a creative. She will educate you on the different visas that exist, go step-by-step through the O-1 "person of extraordinary ability" visa, suggest ways to build your career portfolio in order to strengthen your visa petition, alert you to the dos and don'ts at the border and most importantly, dispel the many myths and misinformation that exist on US visas. Lorraine D’Alessio’ combines her unique knowledge of the entertainment industry and immigration law to assist foreign nationals who wish to come to the United States and work in entertainment and entertainment related fields. Her practice is limited to immigration and nationality law and concentrates on temporary and permanent business and employment related visas for investors, artists, entertainers, musicians, actors, directors, producers and essential technical and creative personnel in the motion picture and television industries. Ms. D’Alessio routinely gives lectures throughout Canada on entertainment and investment immigration. Prior to her work in US immigration law, Ms. D’Alessio spent several years working as a Ford Model based in Toronto, Canada. She also worked globally as both an actress and business development consultant for international commercial campaigns including Snickers, Lipton, and Volkswagen.
Theater closures brought on by the global pandemic are now leading exhibition and distribution communities to work together and think outside-the-box in order to preserve the arthouse theatrical landscape. Imagine a world without arthouse theaters. It’s a bleak concept for cinephiles and filmmakers alike. In a world where landing a traditional, theatrical commitment from a distributor is like winning the golden cup, what are our options when none of those theaters are open? More so, how do we keep independent theaters, already operating on thin margins, alive to fight another day and provide filmmakers, producers and financiers viable options to make profits on their films? Thankfully, there's a new an exciting option to explore. Navigating a successful theatrical release is an enormous challenge, in and of itself, when exhibition is operating normally. Add in a global pandemic and those challenges rise even higher. What are the options? Does your distributor simply claim force majeure and rush you into the home entertainment landscape? Will the home entertainment revenues be hurt by the lack of theatrical exposure? How do theaters survive and make money when they can’t have patrons at their physical locations? In times of crisis, it’s always impressive to see innovation born of necessity. Behold the birth of the "virtual theatrical" release, which has emerged and become a key player in these virtual times. But what is that exactly? How does it work? Can you make money and are other digital platforms willing to accept theaters playing in their sandbox? It’s the new Wild West. Kristin Harris is a seasoned entertainment executive who has spent the past 15 years in the independent distribution space. She has held key acquisition, development, and production roles at Starz Media, Overture Films, and Cinedigm Entertainment Group. Kristin currently serves as VP, Distribution and Acquisitions at Good Deed Entertainment, where she oversees all aspects of the company's distribution arm and manages the release slate, which includes EXTRA ORDINARY, JOURNEY’S END, Spirit Award Nominee, TO DUST, and the Academy Award nominated, LOVING VINCENT. Kristin has been at the forefront of this emerging distribution option "virtual theatrical" and will bring her experience to the Stage 32 community for you to understand what it is, how you can make money for your film from it and if it's right for you. Kristin will go over the current theatrical distribution landscape which has been affected by the COVID19 pandemic and discuss current available options for your film's distribution. She will introduce a brand new type of distribution, virtual theatrical, and break down the players, how it works from a macro and micro level and how it makes money. She'll go over how to navigate this new reality and how virtual theatrical folds into traditional and non-traditional release plans, reporting and logistics. She'll go over the pros and cons of a virtual theatrical release and help you decide if it's the right thing for your film. She'll also discuss what the future holds for distribution and buying habits in the current environment. These are challenging, yet exciting times for the industry and especially for those working in independent film. Kristin will give you all the current information and guide you through all scenarios including virtual theatrical to assure that your film has the best chance at profitability. Praise for Kristin's Stage 32 Webinar "Very informative and have learned a great deal. Will definitely put to use for our Feature Film Projects. Thank you!" -Haskell A. "The webinar was cutting edge and valuable information" -Angela G. "Very good practical information detailed enough to get the lay of the land on this topic." -James P. "Great info in a new age." -Mary M.
Your pitch deck is the most important tool in your initial stage of obtaining financing for your script. A pitch deck is also used as an aid to attaching an actor or director you are interested in. As a tool, your deck is the first impression of your film condensed so the investor can become familiar with your project and determine if this is an opportunity for them. To close the deal or at least garner meaningful consideration and interest, your pitch deck has to stand out. It has to not only tell the story of your project, why it should be attractive to talent, and what the true potential audience may be, but, most importantly, it needs to show a true and realistic path to profitability. And this is where so many decks fail. Sure, you want to paint a rosy picture with your investor pitch deck. But here's the thing, most investors who have put money into films before know BS from reality. They will know if you are overshooting your estimates (an extremely common tactic), whether your film comps are ridiculous (they almost always are) and if you're exaggerating who your potential audience will be (nearly always the case). A great investor pitch deck is filled with equal parts optimism and reality. Sure, every investor wants to dream of unbelievable riches and success, but what truly makes them open their wallets is believing in the team, the project, and being presented a realistic worldview as to the potential return on their investment. Michelle Alexandria knows a thing or two about raising money. As a producer and Head of International Sales and Acquisitions for Glasshouse Distribution, Michelle has raised or assisted in raising funds for dozens of films and other projects. She has personally worked on 25 feature films $6MM and under and 3 television projects in various capacities including producing, line producing and executive producing. Michelle has spoken on the topic of raising financing at the Cannes Producers Network and other prominent film festivals and markets including MipCom, Berlin, Buenos Aires, UniFrance, Sundance, and AFM. Her knowledge is extensive and her advice actionable, and now she's here to deliver the goods exclusively on Stage 32. Michelle will teach you how to create an investor pitch deck that doesn't have that same dusty feeling of so many decks and which fits the current climate of raising funds. She will show you what elements truly matter for an investor and which you can leave out of your deck entirely. She will discuss the value (or lack thereof) of artwork and posters. Additionally, she'll dive into loglines and synopsis to assure that you are giving your potential investors the true vision of the project. She will teach you how to put together a realistic cast list and film comps. She will discuss budgets, scheduling and how to incorporate those elements into your deck. She will talk to you about putting together the right team and how those team members can send the right or wrong signal. As an added bonus, Michelle will share examples of pitches decks that have helped secure millions in financing! "Clear, concise, and brilliant." - Mario D. "No BS, straight to the point information. Loved every second." - Patricia H. "I have a deck for my film. It's going in the garbage. I will be starting over tomorrow with this wealth of information flowing in my head. Remarkable job, Michelle!" - Phil M. "Sure, everyone wants Leo or George in their films. Sure, everyone thinks their film is the next My Big Fat Greek Wedding or some other independent blockbuster. Sure, everyone believes that they have THE idea that is going to get them the money. Michelle just gave me the map as to HOW to get the money by being REAL. I can't wait to get started and to bounce ideas off my team. This was so much fun. Thank you!" - Denise P.
Let's face it. We spend a good portion of our days on social media. Be it Stage 32, Instagram, Facebook, Twitter we're constantly checking in. For many, social media serves as a fun distraction. But for those in the know, social media is a powerful tool to build your presence, brand, and portfolio as an actor. It's an absolute and undeniable fact that casting directors, managers and agents search social media platforms every day to help them with their ultimate goal - to find new, exceptional talent that they can book on open projects. Yet, so many actors misuse or ignore social medial altogether. That has to change. Your online presence can help you get noticed, get in front of the right people, get you in rooms, and, ultimately, accelerate your path to success. Being an actor today is more than just being talented at delivering lines. You have to approach acting with the mindset of an entrepreneur. That means taking advantage of all online opportunities for branding and exposure. You're in full control of taking time to carefully craft your online presence. You have to make sure your actor profiles and resume have the information and media decision makers want to see. You have to understand how to use social media the right way to capture the attention of people that can hire you. Actors who are taking the time to do this correctly have a competitive advantage. Wendy Alane Wright is the CEO of WAW Entertainment, a leading talent management firm in Los Angeles. Her clients have appeared on television networks such as ABC, NBC, TNT, CBS, HBO, Comedy Central, BIO, SyFy, Lifetime, and more. Some of the projects her clients have booked are TV shows including Modern Family, Black-ish, American Horror Story, Sharp Objects as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Universal Studios, Homegoods, Walmart, Justice, Target, Honda, Legos, Hot Wheels, and many more. After decades in the business Wendy uses the internet now more than ever to help her find talent and decide on talent when sending her clients on auditions. Wendy will teach you how your online presence can help you get more auditions (or lose them!). She'll help you zone in on what your brand is as an actor and how you can best portray that online. You'll learn what is needed on your online profiles such as Actors Access to be competitive, stand out, and be considered for more roles. Wendy will show you examples of actor profiles, resumes, social media accounts and talk through what about them stands out to casting directors, managers and agents. She'll teach you five things to up your game immediately on social media and how to approach networking to get noticed. And, she'll answer the question on every actor's mind: does your follower count matter? One of the industry's top talent agents will walk you through all of this step-by-step so you are crystal clear on what goes on in their mind when they're looking at you online. "Wendy, thank you for sharing your time, energy and insight. Seeing the profile examples and hearing you describe what casting directors and agents look for was extremely helpful. I hope to work with you one day!" - Jack S. "This is a fantastic webinar!! Wendy's straightforward approach answered so many questions that I kept asking myself about social media." - Amber F.
As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world. We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners. Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that. Praise for Andrew's Stage 32 Webinar "Fabulous, authentic insights into what makes a successful producer of premium unscripted content!" -John P. "Loved it! I especially appreciated his positivity! I’m feeling inspired and I know I’m on the “write” track to creating something wonderful!" -Edie F. "Andrew was really great - a total professional who gave a lot of insight into "the business" and what attracts the green light." -Pooky A. "Excellent. Honest. Thoughtful. Insightful." -Tim O.