Learn How to Better Pitch Your Ideas: Go from Storyteller to Storyseller

Hosted by Will McCance

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Projects:

Will McCance

Webinar hosted by: Will McCance

Vice President of Production at Billion-Dollar Producer Ian Bryce Productions (Saving Private Ryan, Michael Bay's Six Underground for Netflix, Transformers)

Will McCance is the Vice President of Production for Ian Bryce, producer of blockbusters like SAVING PRIVATE RYAN, ALMOST FAMOUS, the TRANSFORMERS franchise, and most recently Michael Bay's SIX UNDERGROUND for Netflix. At Ian Bryce Productions, Will oversees the company's entire development slate. Before working with Ian Bryce, Will worked in development at Original Film's TV department, working on hit shows such as THE BOYS (Amazon) and PREACHER (AMC), as well as on SWAT (CBS) and HAPPY! (Syfy). Independently, Will has produced films such as the upcoming LOLA JAMES, starring Nicola Peltz and Oscar-Nominee Virginia Madsen, BERNARD AND HUEY, starring Jim Rash, David Koechner, and Mae Whitman, as well as Belarus's 2018 Oscar selection for Best Foreign Film, CRYSTAL SWAN, along with Vice. Through his years working as an executive, Will has deep experience with working with writers and choosing to work with them or not based on their pitch, and is prepared to share what he’s learned with the Stage 32 community. Full Bio »

Webinar Summary

Too often, great ideas go unnoticed by producers, directors, agents, and managers alike, and deserving writers don’t get the shot they’re looking for as a result. This isn’t because these decisionmakers don’t care; it’s because the writer didn’t pitch or sell their ideas the right way or because they’re project was overshadowed by someone else’s. The reality is, successful screenwriters are as much storysellers as they are storytellers. Whether you like it or not, your primary goal as a writer must be to stand out in a sea of competing projects. To do this, you can’t just write well, you need to talk about your writing well too. You need to get the person you’re talking to excited to read your work or to consider you for a project, whether that’s in a full general meeting, a quick five minute pitch, or even in just a few passing seconds.

The bottom line: Whether you're a screenwriter, filmmaker, producer, or any creative or industry professional looking to gain representation, sell their material, attract talent, raise financing, or simply looking to find work, you WILL have to pitch. Further, you WILL be in competition with others pitching as well. You've put so much time and effort into your work and building your reputation, you don't want to have it all undermined with a terrible pitch. And the truth of the matter is that most people that pitch make the same fatal mistakes over and over. They don't know how to tell a concise, riveting story. They don't know what to put in, what to leave out, and what elements really and truly sell someone on their story. But not you. Not anymore.

Will McCance is the Vice President of Production for Ian Bryce, producer of blockbusters like SAVING PRIVATE RYAN, ALMOST FAMOUS, the TRANSFORMERS franchise, and most recently Michael Bay's SIX UNDERGROUND for Netflix. At Ian Bryce Productions, Will oversees the company's entire development slate. Before working with Ian Bryce, Will worked in development at Original Film's TV department, working on hit shows such as THE BOYS (Amazon) and PREACHER (AMC), as well as on SWAT (CBS) and HAPPY! (Syfy). Independently, Will has produced films such as the upcoming LOLA JAMES, starring Nicola Peltz and Oscar-Nominee Virginia Madsen, BERNARD AND HUEY, starring Jim Rash, David Koechner, and Mae Whitman, as well as Belarus's 2018 Oscar selection for Best Foreign Film, CRYSTAL SWAN, along with Vice. Through his years working as an executive, Will has deep experience with working with writers and choosing to work with them or not based on their pitch, and is prepared to share what he’s learned with the Stage 32 community.

In this exclusive webinar, Will will equip you with all the tools you'll need to elevate your next script to the top of the reading stack. He will discuss the various techniques of pitching, from finding the right words and unique style, to understanding which type of pitch to use and when. He will also analyze sample TV and feature film pitches and break down the hidden power of the perfectly-worded logline. He will teach you tactics, strategies, and even books that will make you a stronger storyseller, and in turn, a stronger storyteller.

 

Will will even deliver a live 5-minute pitch of his own to use as an example and will share other film and TV pitches to analyze what works and what doesn’t. 

 

Through Will’s presentation, you will not only learn how to better understand and explain your story, but to also instill a newfound sense of confidence that you can take with you to your next meeting or pitch session.

What You'll Learn

  • Storyselling – What It Is and Why We Need It
    • Who sells ideas and who is buying them?
    • What ideas sell and what ideas don’t?
    • When is the best time to pitch?
    • Where do storyselling opportunities present themselves?
    • Why is it important to learn how to sell your story?
  • Types of Selling
    • The concept pitch (AKA The Elevator)
    • The 5-minute pitch
    • The full pitch
  • Crafting the Perfect Elevator
    • How long should it be?
    • Constructing a perfect logline
    • What boxes do you need to check and how do you check them?
    • Practicing elevator pitches
    • How to tell when they’re successful or not
  • The 5-Minute Pitch
    • How this kind of pitch can be useful and why
    • Pitfalls of the 5-minute pitch
    • Anatomy of the 5-minute sale
    • Live example of a 5-minute pitch
  • Anatomy of a Full Pitch
    • What is a “full pitch” and why is it useful to craft?
    • Elements of a full pitch
  • Tips from a Buyer
    • Who is buying your ideas?
    • What nearly all buyers are listening or
    • Essential tips, tools, and strategies for crafting your own style
  • Q&A with Will

About Your Instructor

Will McCance is the Vice President of Production for Ian Bryce, producer of blockbusters like SAVING PRIVATE RYAN, ALMOST FAMOUS, the TRANSFORMERS franchise, and most recently Michael Bay's SIX UNDERGROUND for Netflix. At Ian Bryce Productions, Will oversees the company's entire development slate. Before working with Ian Bryce, Will worked in development at Original Film's TV department, working on hit shows such as THE BOYS (Amazon) and PREACHER (AMC), as well as on SWAT (CBS) and HAPPY! (Syfy). Independently, Will has produced films such as the upcoming LOLA JAMES, starring Nicola Peltz and Oscar-Nominee Virginia Madsen, BERNARD AND HUEY, starring Jim Rash, David Koechner, and Mae Whitman, as well as Belarus's 2018 Oscar selection for Best Foreign Film, CRYSTAL SWAN, along with Vice. Through his years working as an executive, Will has deep experience with working with writers and choosing to work with them or not based on their pitch, and is prepared to share what he’s learned with the Stage 32 community.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

Stage 32 Private Pitching Lab: How to Master Your 5 Minute Pitch

**Only 15 Spots Available - 10 Spots Remain** Payment plans available - email edu@stage32.com   Join a private, small virtual writers group, lead by VP of Production for Ian Bryce Productions, Will McCance -Finding 'Ohana (Netflix), Saving Private Ryan, Transformers: The Last Knight, Almost Famous, The Boys (Amazon), Preacher (AMC) Will will teach you how to form an outstanding five minute pitch for your own project & you will work one on one with him to perfect your pitch!   If you've taken Pete Goldfinger's pitching workshop (writer of JIGSAW and SPIRAL - which was #1 at the box office) now you have the opportunity to work on perfecting your own pitch under the guidance of a top executive. Will McCance will show you how to pitch remotely and give you that mentorship you crave! Best of all, it's LIVE & INTERACTIVE! This is an amazing opportunity to fine tune and get advice on nailing your pitch from someone who knows how to do just that.   The problem is, writing and pitching are two very distinct skillsets. Just because you’re a great writer doesn’t mean you’re also great at pitching. At least not initially. But like any skill, it’s something that can be honed, practiced, and improved upon. You may be missing out on opportunities right now because you struggle to get decision makers excited about your story, but this can be remedied, especially with the right one-on-one support and mentorship. Speaking of which… Will McCance is the Vice President of Production for Ian Bryce, producer of blockbusters like SAVING PRIVATE RYAN, ALMOST FAMOUS, the TRANSFORMERS franchise, and most recently Michael Bay's SIX UNDERGROUND and FINDING 'OHANA for Netflix. At Ian Bryce Productions, Will oversees the company's entire development slate. Before working with Ian Bryce, Will worked in development at Original Film's TV department, working on hit shows such as THE BOYS (Amazon) and PREACHER (AMC), as well as on SWAT (CBS) and HAPPY! (Syfy). Through his years working as an executive, Will has deep experience with working with writers and choosing to work with them or not based on their pitch. He knows exactly what needs to go into a successful pitch. In this exclusive 5-week lab you will: Be guided through the fundamentals of pitching, including a deep dive of the five minute pitch, how to distill your script into your pitch, and how to ultimately deliver it with aplomb. Work one-on-one with Will in understanding the intricacies and art of your pitch. Build your own five minute pitch for your specific project under Will’s guidance. Whether you’re working on a feature, a series, and no matter the genre, Will is here to help.    Throughout the course of this exclusive online lab, you will have direct access to Will as a mentor by email and via Zoom as you develop your pitch document.

How to Keep the Stakes High in Your Script

To see a video sample of the class, see below! 4 part class taught by Nate Matteson, literary manager named one of “Hollywood's New Leaders” by Variety Magazine. No matter if you write comedy, drama, horror or sci fi, every page has to count. It's easy for an executive to get distracted or lose focus if a script doesn't have high enough stakes for the protagonist, and/or the antagonist and secondary characters. One of the biggest reasons for passing we hear from executives are lack of clear or tangible stakes. Learn what it takes to keep the stakes high and keep the executive reading! Stage 32 Happy Writers is excited to bring you the previously-recorded 4 part class:How to Keep the Stakes High in Your Script - Keeping An Executive and Audience Engaged taught by Nate Matteson, literary manager at Gotham Group. Learn straight from the source on what he teaches his clients to keep them working! Here's a sample of what to expect in this exciting Next Level Class:  Purchasing gives you access to the previously-recorded live class.Although Nate is no longer reviewing the assignments, we still encourage all listeners to participate!

PowerNetworking for Film and TV Crew

Learn directly from Heather Hale, an Independent Film and Television Producer, Director and Screenwriter! The entertainment industry is changing dramatically all over the globe. Now, more than ever, there are major opportunities for people who work behind the scenes on set on all types of crew positions. Below-the-line positions are crucial to the success of any film or television. This includes everything from camera operators to gaffers, craft services to costume designers, composers to editors, production assistants to script supervisors – and everything in between! No matter where you live or where you are at in your career, this webinar will help you strategize how to find the best opportunities and points of entry for you to break into the crew business; shift horizontally into new locales or formats; or move up laterally into the higher echelons of professional caliber, marquis value and budgets. Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get hired. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the hiring – and trace any connections you might have to the decision makers or key players. Learn how to identify, research and prioritize a finely honed hit list of Producers Line Producers, Department Heads, Directors and Below-the-Line Agents who might be accessible to you. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, resume and interview skills they would most likely respond to. Learn the key words you should be using in your profiles in the online communities that might be worth your time. Below-the-line team members are the lifeblood of any production and an exciting way to work in film and television. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting hired - again and again!   

Writing and Developing for the Expanding LGBTQ Film, TV & New Media Market

The LGBTQ+ market is expanding and it's high time fresh voices are heard. The popularity of recent titles like Netflix’s THE BOYS IN THE BAND, Hulu’s LOVE, VICTOR, and FX’s POSE point to the truth that stories and perspectives from the LGBTQ+ community are finally welcomed and in demand. This in turn is encouraging more buyers to gravitate towards content from queer voices and with queer themes. It’s been a long time coming, and now that we’re here, it’s important to take a look at what exactly is selling and what makes LGBTQ+ content authentic, responsible, and popular. As more voices and stories from the LGBTQ+ community are coming forward, audiences are clearly becoming more open and interested in exploring these themes and characters, but they’re also more discerning about the authenticity and respect queer characters are given. The romantic lead’s sassy and platonic gay best friend doesn’t fly the way it might have in the ‘90s. So what do authentic queer characters actually look like today? How can you avoid clichés and stereotypes and instead craft something complex and responsible? Whether you are queer, straight, or anything else, how can you positively contribute to the LGBTQ+ film and TV market? Devon Byers is a manager, producer, and co-founder of First Friday Entertainment, the industry's top literary management and production company dedicated to finding unique voices focused on diversity and inclusion. His clients are currently working with companies like Issa Rae’s ColorCreative and Shonda Rhimes’ Shondaland, and are staffed on shows such as CBS’s GOD FRIENDED ME and CW’s KATY KEENE. Devon has based his career on championing diverse voices and bringing forward inclusive stories, and he’s bringing his perspective to the Stage 32 community. Devon will lay out what the LGBTQ+ film and TV market looks like today and how best to create your own stories and characters with these themes. He will begin by exploring what LGBTQ+ stories have been done and what you can do to make your own story unique. He’ll then delve into writing LGBTQ+ characters, including how to write them authentically and avoid clichés. He’ll outline the common traps LGBTQ+ characters often fall into and show you how to make sure your unique voice is evident in the writing. He’ll talk about themes that should be explored in this market as well as themes to avoid. Devon will also talk about if it’s okay to rewrite your straight characters for the LGBTQ+ market and whether there are any topics considered too insensitive or taboo. He’ll also discuss whether the market accepts straight people telling LGBTQ+ stories. He will then walk you through what platforms and formats are looking for this material and the most popular genres that are selling. Finally, Devon will dive into specific examples of successful LGBTQ+ projects in film, TV, podcasts and web series, and what makes them stand out.   It’s an exciting time as Hollywood continues to become more diverse and inclusive. Let Devon give you the tools and confidence to responsibly contribute to this trend and even elevate it further.

How to Produce, Record and Distribute Your Own Successful Narrative Podcast

There are a lot of reasons why the surge in popularity of podcasts is so exciting right now. It makes that rush hour commute to work much more enjoyable for millions of people every day. It opens up avenues for more stories to be discovered and more storytellers to create. And it’s a format that can be a lot easier and more affordable for independent artists to produce. You don’t need cameras, you don’t need a set; you just need a quiet room and a couple of microphones. And unlike visual media, podcasts provide a format where high concept, traditionally expensive genres like fantasy, action, and science fiction are just as achievable as more contained styles—if you want an alien in your podcast, for instance, you don’t need to invest in CGI; you just need an actor to say “Look! There’s an alien!” The art form of podcasts can be an equalizer in a way film and television have never been. It gives independent voices the ability to create something great and display their abilities, all without having to take out a mortgage. Plus, it gives you the ability to create IP that you control - all while helping you build a loyal following to serve as champions to help you carry your message.  That’s not to say producing podcasts is a walk in the park. There is a whole lot that goes into it, and there is a lot you need to do as a podcast producer to ensure your project sounds good, feels professional, and holds its own against the big guns. It might be less expensive, but making the foray into audio fiction can be a daunting prospect if you’ve only worked in film and television (or have never produced before). There are some questions where you might not even know where to start: How do you find and cast voice actors? What kind of microphone should you use? How do you edit audio? What about sound effects? Do you make them yourself or can you source them from somewhere? What aspects of production should you be investing most of your money in? And once you have a finished product, where do you even put it so people can start listening? Mike Disa is currently the director of the highly praised Netflix show Paradise PD and has been working in the industry, both in television and features, for two decades. With no film training or knowledge of the byzantine workings of the entertainment business, he eventually found success and has worked with studios such as Dreamworks, Disney, Warner Bros., Paramount, and many others. Over a fascinating career, Mike has worked with some of the greatest and most infamous people in Hollywood including Steven Spielberg, Eric Goldberg, Ralph Bakshi, Glenn Close, Steve Oedekerk, David Tennant, Amy Poehler, Adam Sandler, Jeffery Katzenberg and Roy Disney. Always an innovator, Mike recognized the interesting time right now for developing material based off of IP and took it upon himself to adapt his feature script SENTINELS: POINT OF NO RETURN into a 12-part podcast series, which is now produced. Having recently gone through the experience Mike is excited to share his approach and his lessons learned producing his adaptation exclusively with the Stage 32 community. Mike will walk you through everything you need to know to produce your own successful podcast. He’ll begin by discussing pre-production and how to know when your script is podcast-ready. He’ll give you tips on finding and setting up your recording and delve into the audio equipment you’ll need to invest in, including how to find the right microphone that’s also affordable. Mike will also discuss the process of casting, finding the right voice actors for your parts and how to navigate read-throughs and rehearsals. Next Mike will teach you how to actually produce your podcast, including how exactly to record, recording pitfalls you should avoid, and what the directing process looks like. Then he will discuss podcast post-production and how to use your recordings to paint a full audio picture. He’ll tell you which editing software to use and how to find music and sound effects to compliment you project. He’ll also discuss where to take your project for post-effects. Finally, Mike will go over how to distribute your finished podcast. He’ll outline hosting services that are available and how to upload your episodes online. He will give you tips on how to create your own website for the podcast and how to publicize it. He’ll also explain why you don’t want to charge money for the final podcast. Throughout, Mike will illustrate the process by using anecdotes and lessons learned from his own podcast SENTINELS: POINT OF NO RETURN. Expect to walk away with a full picture of the steps you need to take to produce, record and distribute your own successful podcast.     Praise for Mike's Stage 32 Webinar:   It was outstanding. Mike was thorough and generous with his own experiences. Very very well done. -Rebecca R.   The webinar was well structured with clear and informative slides. Mike gave so much information in a way anyone could understand even with out any industry knowledge. -Justine W.   I thought Mike as a great teacher. I loved the content and his ability to share his knowledge and experience in a very upbeat way. -Rama R.   I have been curious about Podcasting so joined this Webinar. Mike was meticulously detailed about the ins and outs of it from beginning to end. I took copious notes; I was fascinated by everything he said and he said every thing that needed to be said about the entire process. He was so detailed, stressed what NOT to do as well as HOW to do it. He is a superb instructor. It could not have been presented in a more succinct manner. -Marietta K.    

How to Write a Unique, Commercial Horror Script

4 part class taught by Stuart Arbury, Director of Development at Captivate Entertainment (Universal)!AVAILABLE ON DEMAND! The number one genre we hear most executives look for is horror. Horror written in any language can be easily enjoyed by any viewer from around the world. It's the most universally acceptable genre out there, and it's where filmmakers go to cut their teeth (Sam Raimi, James Gunn, Oliver Stone, Peter Jackson, Francis Ford Coppola, James Cameron, Zack Snyder, and Steven Spielberg all started in the horror genre). But writing a fresh, commercial, scary horror is getting harder as executives continue to see familiar tropes and generic set pieces. What a writer sees as a fresh idea, is one that an executive has probably seen in some variation many times over. Stage 32 Happy Writers is excited to bring you the previously-recorded 4 part class: How to Write a Unique, Commercial Horror Script taught by Stuart Arbury, Director of Development at Captivate Entertainment (Universal). From choosing a concept to picking an antagonist, from strengthening the emotional crescendo to amping up the scares in your project – Stuart covers all in this 4 part intensive class.   **Plus! You'll get a copy of the HALLOWEEN script in your resources!   Purchasing gives you access to the previously-recorded live class.Although Stuart is no longer handing out or reviewing the assignments, we still encourage all creatives to participate.

register for stage 32 Register / Log In