How to Master Query Letters & Cold Calls to Get Past the Gatekeepers (With Examples)

Hosted by Wendy Kram

$39 $49

Sale ends Nov 30 - 11:59 PM PST

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$39.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Wendy Kram

Webinar hosted by: Wendy Kram

Executive & Producer (Sony, Disney, HBO, Showtime, Universal)

Wendy Kram brings over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks. Credits include "Mad Money" with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries "Sally Hemings: An American Scandal" for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for "True Detective", "Mr. Robot", "The Revenant", and "Spotlight"). As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms. Wendy has conducted workshops and seminars at Harvard University, NYU Tisch School of Film & Television, UCLA, USC School of Cinematic Arts, among others. Additionally, Wendy has secured representation and high-six figure deals for her clients.   Full Bio »

Webinar Summary

Let's face it, executives, producers, managers, agents, financiers, and gatekeepers in general are busy. Between meetings, reviewing content and business plans, and working with their clients and colleagues, time is at a premium. But, that doesn't mean they're not on the lookout for new material and talent. In fact, that's their job! Still, to sort through all the people and content that they confront and are presented on a daily basis can be a daunting task. They want those people and material that stands out immediately. And that's where a killer query letter or a memorable and meaningful cold call can make a huge difference and set you apart from the crowd.

Talk to any executive and they'll tell you that they receive dozens if not hundreds of query letters a day. Because most of them don't have an attention grabbing subject line or little to no personalization, almost all end up in the trash. But, any executive will also tell you that if a subject line grabs them, or if the query letter shows the recipient that this was a personal, non-mass, attempt to get their attention, you have a very real shot of doing just that. The same holds true for cold calls. Having a solid, wise approach and knowing exactly what to say will give you the best chance of breaking the ice and securing the conversation you were hoping for. It's all about creating intrigue, interest, and value while approaching your subject from a place of selflessness and thoughtfulness

Wendy Kram has over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks. Her credits include Mad Money with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries Sally Hemings: An American Scandal for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for True Detective, Mr. Robot, The Revenant, and Spotlight). As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms.

Wendy will teach you all the tips and trade secrets she's learned pitching projects and dealing directly with executives. She will show you how to craft a logline, pitch, and powerful statements for just about any situation. She will show you how to deliver your message with power and control while being engaging and confident. She will instruct you how to not only get by the gatekeepers, but to get them to remember you - to become an ally. She will show you how to avoid novice mistakes that will lead to dead ends. She will teach you how to develop leads and then how to create and nurture these relationships.

 

Wendy will show you how query letters and cold calling can become powerful tools in your arsenal.

 

Wonderful class - simplified and helpful information that can be applied immediately for better results. The examples at the end are totally worth it.

- Cate C.

 

One of the most generous presenters imaginable; outstanding!

- Virginia Y.

 

Wendy was really excited to be involved which was great!

- Brent B.

 

Very interesting and engaging. I loved it.

- Jason A.

 

Wendy was terrific, on point, and insightful. The Q&A was incredible. Thanks again.

- Maria L.

What You'll Learn

  • Tips and trade secrets to build a cold-call script that puts your best foot forward, makes you worth listening to, and increases your chances of piquing interest from the person you are contacting
  • How to build a personal elevator pitch that’s brief yet impactful when making cold-calls or sending queries
  • Constructing loglines that cut to the chase, avoid rambling, and come across as professional and natural
  • How to create a series of statements that are easy to deliver, engaging, and effective at getting the desired response
  • Apply your compelling logline and personal pitch in multiple scenarios: networking events, pitch meetings, treatments, bibles and queries
  • Where, how, and who to contact through cold-calls, including where to get the numbers to call
  • How to get past the gatekeepers who have been hired specifically to protect the people you are trying to call
  • Avoid novice mistakes that will kill opportunities
  • Best ways to approach managers, agents and production companies
  • Real-time examples workshopped with the class where Wendy goes through ways to improve your technique
  • Q&A with Wendy

About Your Instructor

Wendy Kram brings over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks.

Credits include "Mad Money" with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries "Sally Hemings: An American Scandal" for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for "True Detective", "Mr. Robot", "The Revenant", and "Spotlight").

As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms.

Wendy has conducted workshops and seminars at Harvard University, NYU Tisch School of Film & Television, UCLA, USC School of Cinematic Arts, among others. Additionally, Wendy has secured representation and high-six figure deals for her clients.

 

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Testimonials

Wonderful class - simplified and helpful information that can be applied immediately for better results. The examples at the end are totally worth it. - Cate C.

One of the most generous presenters imaginable; outstanding! - Virginia Y.

Wendy was really excited to be involved which was great! - Brent B.

Very interesting and engaging. I loved it. - Jason A.

Wendy was terrific, on point, and insightful in the audience participation portion. Thanks again. - Maria L.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How to Write Faith Based and Faith Friendly Films That Will Make It to The Screen

Faith based and faith friendly films have been a steady, popular, and profitable industry and one of the hottest genres for success. It could be considered a niche audience, but it’s a powerful and dependable niche audience that has helped catapult films and filmmakers to success. Recent films like I CAN ONLY IMAGINE, GOD’S NOT DEAD, and THE SHACK have found popularity and impressive box office numbers by tapping into this audience and bringing out church-goers and other faith-friendly communities that might not be as eager to seek out films outside of this genre. And it makes sense that faith-based films are doing well. In challenging or negative times, people will more actively seek out positivity and inspiration, two ingredients almost guaranteed to be featured in a faith-based film. Considering how challenging and negative our current world can be, there might not be a better time to break into the world of faith-based films and write a script that can shine in this market. Writing a faith based or faith friendly script can be tricky, as you don't want to fall into cliches and lose your audience. You might have a great idea for a script with an uplifting message and inspirational ending, but when does it cross the line from a traditional genre script to faith-friendly?  What does that audience actually look for and what do faith-based production companies seek out when considering a script? What elements in your story are off-limits and which will help you sell your script? There’s no crystal ball that can tell us 100% what works and what doesn’t in this genre, but there are patterns and constants that can be gleaned and applied to your own script. With a proper lay of the land, you’ll be able to better tackle this genre and write a script that can not only get on the screen, but inspire and uplift viewers at the same time. Brad Wilson is the Co-founder of Higher Purpose Entertainment (HPE), a production company dedicated to telling stories in film and TV that encompass truth of character and strive to embrace inspirationally redeeming qualities. While at HPE he's produced a number of films including THREE BLIND SAINTS, CHRISTMAS ON SALVATION STREET, MY MANY SONS, THE MEANEST MAN IN TEXAS, and THE RESURRECTION OF GAVIN STONE, which was released last year in 1,100 theaters across the country. Brad is well-versed in the business of faith based films and has a keen sense of how projects thrive in this genre. He’s ready to share what he knows exclusively with the Stage 32 community. Brad will walk you through how to create a faith based script that can both sell and have a positive impact within this specific community. Brad will begin with an overview of the faith based/faith friendly landscape and will give you a rundown of how this genre works both at a studio and in the independent space. He’ll then break down major screenwriting points of an effective faith based scripts, including average page count, characters, and plot structure. He’ll outline what makes a script faith based or faith friendly and at what point a drama script would be considered by a faith based production company. He will delve into what the faith based audience looks like and the best ways to reach them. Brad will teach you the elements that work best for a faith based script, including employing romance and a specific message. He will also go over elements to stay away from and how to balance a cross over script with “preaching to the choir”. He will also give tips on how to drive the story forward within this genre. He’ll discuss when to take feedback on your script and when to trust your gut and will give you tips on how to keep your writing real, even when it’s made up. Brad will also discuss the types of budget you should keep in mind for the best chance of success with your faith based script. Brad’s valuable rundown of the faith based genre will give you the tips and tools you need to create an amazing script that will excel within the faith friendly community. Like what you heard from Brad during this webinar? Brad will read your script and speak with you for a half-hour if you click here.     Praise for Brad's Stage 32 Webinar   "Brad was terrific! This was an excellent real world webinar. Very helpful in reinforcing some of the trends that I have been seeing in this category, and I learned a lot from today's discussion." -Lew S.   "Brad was amazing. He laid out so clearly the genre and how to write for it in a practical way. He was an awesome instructor who combined practical info, inspiration, and was so "real." Loved it." -Ricki L.   "This was the best webinar I've had so far at Stage 32. Brad's very seasoned and gave wonderful tips that will help me make my faith-friendly script" more marketable." -Gayle R.   "A very honest, forth right presentation from a guy whose been there and done that, and knows the pitfalls and promises of the biz." -Dennis H.  

The Domestic and Foreign Distribution Market: How Filmmakers and Producers Can Navigate

The landscape of distribution has shifted dramatically, forcing filmmakers, producers and foreign sales agents to adapt to those changes. With the rise of streaming, there are more ways than ever to get your project out to the viewing public, whether in theaters or right in their home. In the time of quarantine, more distributors are looking to acquire films to put in the marketplace, but how does the pricing look and how will that shift over time? We will examine the current distribution marketplace and how to best take advantage of the multiple avenues of distribution both domestically and internationally. While there are more places than ever to go to for distribution, there’s also more competition for your project to be noticed by distributors and, once distributed, for viewers to decide to watch your film over the other thousands at their fingertips. It can be difficult for filmmakers and producers to know what different distributors and paths of distribution are best for each project, and which deals are more likely to garner a profit. But with a working knowledge of both the domestic and the foreign distribution market, you can find the best home for your feature. Tiffany Boyle is the President of Packaging and Sales for Ramo Law. Tiffany has helped hundreds of films, TV shows and documentaries come to fruition. Tiffany served as a Co-Executive Producer and brought in financing for films SOMETHING ELSE (Tribeca 2019) and ARKANSAS starring Liam Hemsworth and Vince Vaughn. She led the sales and packaging for TRAGEDY GIRLS (SXSW 2017) and FREAKS (Toronto IFF 2018), she brought foreign financing to ASHES IN THE SNOW (Los Angeles FF 2018) starring Bel Powley, and she sold an autobiography to Hulu for development into a limited television series. Tiffany will go over different distribution avenues - theatrical, VOD, DVD, etc. and what distributors are looking for in general. She'll break down the difference between distributors and sales agents and what types of projects will fit their slate. You'll get a complete overview of the marketplace - both domestic and foreign and understand what it will take to get your film to the right distributor. You'll learn to harness the power of festival screenings, social media and other campaigns to put your film in the best position. You'll also learn how to make the deal in terms of territory, term, delivery, fees, rights, licensing vs. reserved and more. You'll also get insight into recoupment and profit. This is the most up-to-date guide on today's film and TV domestic and foreign distribution marketplace jammed packed with actionable information you can utilize right now.   Praise for Tiffany's previous Stage 32 webinars: "Excellent discussion by Tiffany! It shows that she's right in the middle of the film business and understands what's happening now. Refreshing not to hear the same old basic information you hear everywhere. This was detailed and very much of the now." - Michael H.    "Excellent presentation by a clearly passionate expert. More, more, more." - Alexis D.   "Very clear and helpful - so much detail!" - Sil V.   "Tiffany was gracious and helpful with good energy. Plus she offered so much encouragement, practical advice and incredible energy." - Cynthia D.  

The Pitch Tank with guest Zach Cox

This month we welcome Literary Manager Zach Cox of Circle of Confusion, the management and production company behind "The Walking Dead" and the Oscar-winning film "Straight Outta Compton."

Hook the Reader in Your First 5 Pages

Most Execs will toss a script if they aren't hooked in the first 5 pages. We challenged you to create or polish a teaser or opening sequence that builds a world, characters, and plot that leave us begging to read more!

The Ultimate Guide to Succeeding on YouTube

With YouTube changing frequently, it's important to understand the ins and outs of this global platform.  After taking these 4 sessions you will:  ● Develop the ability to conceive of, develop, and produce original and engaging YouTube content. ● Gain proficiency in uploading & posting videos to their YouTube channel. ● Display a working knowledge of YouTube’s best practices & strategies to help build an audience on the YouTube platform by measuring subscribers, views and audience engagement via comments. ● Demonstrate the ability to measure video performance via YouTube Analytics, including user engagement, view reports and demographics. ● Develop an individualized artistic voice.. ● Illustrate the concepts of the YouTube auteur culture via exposure to a series of web videos spotlighting successful YouTubers who’ve built a sizable audience and presence on the YouTube platform. ● Participate in the user-generated content (UGC) by gaining understanding of the largest user-driven video content provider in the world successfully built on the user-to-user social experience.. Also, understand YouTube Anthropologically, it's culture as not only a video platform but as a search engine and social media site.

The Indie Guide to Costuming the Cast

Learn directly from Terra “TMo” Patterson, Indie Costume Professional, who has honed her skills on various productions, TV series, short films, features, and live events such as Homeland and South of Hell (with creator of Dexter, James Manos, Jr)! In this Stage 32 Next Level Webinar, host Terra Patterson will discuss how costume serves the story and how to costume your cast. This webinar will give you a better understanding of how you can use costume to enhance your characters and what to do in the pre-production, production and post production phases for the costuming process. Special perks you will leave this webinar with: A Costume Pre-production, Production and Post Production Duty Chart Costume Kit Shopping List Costume Set Bag Shopping List Costume Paperwork Templates Costume Department “ Life Hacks” Money and Time saving tips And more! Terra Patterson has worked as as a Costume Designer, Costume Assistant, Costumer and Costume PA, recent credits include Homeland, the acclaimed Showtime Series; Lincoln's Last Day, a Smithsonian Documentary; South of Hell with creator of Dexter, James Manos, Jr; and Parallel Chords, the acclaimed short film starring Bjorn Johnson. She has also dressed some well known and beloved actors, such as Salli Richardson Whitfield, Barry Corbin, Loretta Devine, Lynn Whitfield and Victoria Rowell.

register for stage 32 Register / Log In