How to Master Query Letters & Cold Calls to Get Past the Gatekeepers (With Examples)

Hosted by Wendy Kram

$49

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Wendy Kram

Webinar hosted by: Wendy Kram

Executive & Producer (Sony, Disney, HBO, Showtime, Universal)

Wendy Kram brings over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks. Credits include "Mad Money" with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries "Sally Hemings: An American Scandal" for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for "True Detective", "Mr. Robot", "The Revenant", and "Spotlight"). As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms. Wendy has conducted workshops and seminars at Harvard University, NYU Tisch School of Film & Television, UCLA, USC School of Cinematic Arts, among others. Additionally, Wendy has secured representation and high-six figure deals for her clients.   Full Bio »

Webinar Summary

Let's face it, executives, producers, managers, agents, financiers, and gatekeepers in general are busy. Between meetings, reviewing content and business plans, and working with their clients and colleagues, time is at a premium. But, that doesn't mean they're not on the lookout for new material and talent. In fact, that's their job! Still, to sort through all the people and content that they confront and are presented on a daily basis can be a daunting task. They want those people and material that stands out immediately. And that's where a killer query letter or a memorable and meaningful cold call can make a huge difference and set you apart from the crowd.

Talk to any executive and they'll tell you that they receive dozens if not hundreds of query letters a day. Because most of them don't have an attention grabbing subject line or little to no personalization, almost all end up in the trash. But, any executive will also tell you that if a subject line grabs them, or if the query letter shows the recipient that this was a personal, non-mass, attempt to get their attention, you have a very real shot of doing just that. The same holds true for cold calls. Having a solid, wise approach and knowing exactly what to say will give you the best chance of breaking the ice and securing the conversation you were hoping for. It's all about creating intrigue, interest, and value while approaching your subject from a place of selflessness and thoughtfulness

Wendy Kram has over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks. Her credits include Mad Money with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries Sally Hemings: An American Scandal for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for True Detective, Mr. Robot, The Revenant, and Spotlight). As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms.

Wendy will teach you all the tips and trade secrets she's learned pitching projects and dealing directly with executives. She will show you how to craft a logline, pitch, and powerful statements for just about any situation. She will show you how to deliver your message with power and control while being engaging and confident. She will instruct you how to not only get by the gatekeepers, but to get them to remember you - to become an ally. She will show you how to avoid novice mistakes that will lead to dead ends. She will teach you how to develop leads and then how to create and nurture these relationships.

 

Wendy will show you how query letters and cold calling can become powerful tools in your arsenal.

 

Wonderful class - simplified and helpful information that can be applied immediately for better results. The examples at the end are totally worth it.

- Cate C.

 

One of the most generous presenters imaginable; outstanding!

- Virginia Y.

 

Wendy was really excited to be involved which was great!

- Brent B.

 

Very interesting and engaging. I loved it.

- Jason A.

 

Wendy was terrific, on point, and insightful. The Q&A was incredible. Thanks again.

- Maria L.

What You'll Learn

  • Tips and trade secrets to build a cold-call script that puts your best foot forward, makes you worth listening to, and increases your chances of piquing interest from the person you are contacting
  • How to build a personal elevator pitch that’s brief yet impactful when making cold-calls or sending queries
  • Constructing loglines that cut to the chase, avoid rambling, and come across as professional and natural
  • How to create a series of statements that are easy to deliver, engaging, and effective at getting the desired response
  • Apply your compelling logline and personal pitch in multiple scenarios: networking events, pitch meetings, treatments, bibles and queries
  • Where, how, and who to contact through cold-calls, including where to get the numbers to call
  • How to get past the gatekeepers who have been hired specifically to protect the people you are trying to call
  • Avoid novice mistakes that will kill opportunities
  • Best ways to approach managers, agents and production companies
  • Real-time examples workshopped with the class where Wendy goes through ways to improve your technique
  • Q&A with Wendy

About Your Instructor

Wendy Kram brings over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks.

Credits include "Mad Money" with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries "Sally Hemings: An American Scandal" for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for "True Detective", "Mr. Robot", "The Revenant", and "Spotlight").

As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms.

Wendy has conducted workshops and seminars at Harvard University, NYU Tisch School of Film & Television, UCLA, USC School of Cinematic Arts, among others. Additionally, Wendy has secured representation and high-six figure deals for her clients.

 

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Testimonials

Wonderful class - simplified and helpful information that can be applied immediately for better results. The examples at the end are totally worth it. - Cate C.

One of the most generous presenters imaginable; outstanding! - Virginia Y.

Wendy was really excited to be involved which was great! - Brent B.

Very interesting and engaging. I loved it. - Jason A.

Wendy was terrific, on point, and insightful in the audience participation portion. Thanks again. - Maria L.

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