Navigating Today's Distribution Landscape To Successfully Release Your Film

Hosted by Kristin Harris

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Kristin Harris

Webinar hosted by: Kristin Harris

VP, Distribution and Acquisitions at Good Deed Entertainment

Kristin Harris is a seasoned entertainment executive who has spent the past 15 years in the independent distribution space. She has held key acquisition, development, and production roles at Starz Media, Overture Films, and Cinedigm Entertainment Group. Kristin currently serves as VP, Distribution and Acquisitions at Good Deed Entertainment, where she oversees all aspects of the company's distribution arm and manages the release slate, which includes EXTRA ORDINARY, JOURNEY’S END, Spirit Award Nominee, TO DUST, and the Academy Award nominated LOVING VINCENT. Kristin has been at the forefront of distribution as it continues to evolve and is bringing her experience to the Stage 32 community. Full Bio »

Webinar Summary

The landscape of distribution has shifted dramatically over recent years and continues to change in this post-pandemic world. If you have completed your feature film and are trying to secure distribution, it can be difficult to even know where to start, much less which option is the best fit for your specific project. Is theatrical, streaming, or VOD your best bet? Will the film festival circuit help you? What can and should a distributor do for you? Before making a decision, it’s important you understand what options are actually available and what the distribution marketplace really looks like today.

While there are more places than ever to go to for distribution, there’s also more competition for your project to be noticed by distributors and, once distributed, for viewers to decide to watch your film over the other thousands at their fingertips. Moreover, with so many companies and services in this space, it can be difficult to determine which companies are actually on the up-and-up and which will treat your film with the respect it deserves. If you’re trying to get your film picked up right now or hope to have your feature project distributed in the future, the most important step is to understand what the landscape looks like today and what your options actually are. Let’s break it down for you.

Kristin Harris is a seasoned entertainment executive who has spent the past 15 years in the independent distribution space. She has held key acquisition, development, and production roles at Starz Media, Overture Films, and Cinedigm Entertainment Group. Kristin currently serves as VP, Distribution and Acquisitions at Good Deed Entertainment, where she oversees all aspects of the company's distribution arm and manages the release slate, which includes EXTRA ORDINARY, JOURNEY’S END, Spirit Award Nominee, TO DUST, and the Academy Award nominated LOVING VINCENT. Kristin has been at the forefront of distribution as it continues to evolve and is bringing her experience to the Stage 32 community.

Kristin will teach you how film distribution currently works today, what options are currently available to you and your feature film, and how to best navigate this world to ultimately get people to watch your project. Kristin will begin with an overview of how distribution works today before diving into the primary release models and options currently being used, including a discussion of which model is the best fit for your specific film. She’ll explain the rights and revenue streams you need to understand and will then lay out the primary players and platforms currently running, including all rights distributors, festivals and theatrical, digital home entertainment, non-theatrical, and streamers. Finally Kristin will go over how can you work on connecting with your audience from the very beginning to make the most of your own distribution.

 

Making decisions regarding distribution for your film can be a daunting task, but Kristin is going to give you the most up-to-date and comprehensive breakdown of what distribution looks like today so you can be armed with facts and strategies when finding the best release strategy for your own film.

 

 

Praise for Kristin's Previous Stage 32 Webinar

 

"Very informative and have learned a great deal. Will definitely put to use for our Feature Film Projects. Thank you!"

-Haskell A.

 

"The webinar was cutting edge and valuable information"

-Angela G.

 

"Very good practical information detailed enough to get the lay of the land on this topic."

-James P.

 

"Great info in a new age."

-Mary M.

What You'll Learn

  • What is Film Distribution?
    • A quick overview of the Distribution landscape
    • Historical Shifts + the post pandemic world
    • Finding audiences
    • Spreading awareness/Creating Demand
    • Partnering with Distributors or engaging in DIY releasing
    • Making Content Available on consumer platforms
    • Monetizing the exchange
    • Learning from your successes and mistakes as you move on to the next project
  • Primary Release Models and Options
    • Overview of common release types and windows
    • DIY Distribution
    • Understanding what’s right for your film
  • Rights and Revenue Streams
    • Terminology Overview
    • Deal Structures
  • Primary Players and Platforms
    • All Rights Distributors ( ie - Searchlight, A24, Neon, GDE, SPC, Roadside)
    • Festivals & Theatrical
    • Digital, Home Entertainment & Non-Theatrical (ie - iTunes, Amazon, FandangoNOW, Vudu, GooglePlay)
    • OTTs/Streamers (ie - Netflix, Hulu, Starz, HBO, Tubi, Amazon Prime + IMDBtv)
  • Connecting with Audiences
    • Starting early
    • The filmmaker’s role in marketing
    • The role of publicity
  • Q&A with Kristin

About Your Instructor

Kristin Harris is a seasoned entertainment executive who has spent the past 15 years in the independent distribution space. She has held key acquisition, development, and production roles at Starz Media, Overture Films, and Cinedigm Entertainment Group. Kristin currently serves as VP, Distribution and Acquisitions at Good Deed Entertainment, where she oversees all aspects of the company's distribution arm and manages the release slate, which includes EXTRA ORDINARY, JOURNEY’S END, Spirit Award Nominee, TO DUST, and the Academy Award nominated LOVING VINCENT. Kristin has been at the forefront of distribution as it continues to evolve and is bringing her experience to the Stage 32 community.

FAQs

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A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

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A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the recording, which you can view as many times as you'd like for a whole year!

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Theater closures brought on by the global pandemic are now leading exhibition and distribution communities to work together and think outside-the-box in order to preserve the arthouse theatrical landscape. Imagine a world without arthouse theaters. It’s a bleak concept for cinephiles and filmmakers alike. In a world where landing a traditional, theatrical commitment from a distributor is like winning the golden cup, what are our options when none of those theaters are open? More so, how do we keep independent theaters, already operating on thin margins, alive to fight another day and provide filmmakers, producers and financiers viable options to make profits on their films? Thankfully, there's a new an exciting option to explore. Navigating a successful theatrical release is an enormous challenge, in and of itself, when exhibition is operating normally. Add in a global pandemic and those challenges rise even higher. What are the options? Does your distributor simply claim force majeure and rush you into the home entertainment landscape? Will the home entertainment revenues be hurt by the lack of theatrical exposure? How do theaters survive and make money when they can’t have patrons at their physical locations? In times of crisis, it’s always impressive to see innovation born of necessity. Behold the birth of the "virtual theatrical" release, which has emerged and become a key player in these virtual times. But what is that exactly? How does it work? Can you make money and are other digital platforms willing to accept theaters playing in their sandbox? It’s the new Wild West.  Kristin Harris is a seasoned entertainment executive who has spent the past 15 years in the independent distribution space. She has held key acquisition, development, and production roles at Starz Media, Overture Films, and Cinedigm Entertainment Group. Kristin currently serves as VP, Distribution and Acquisitions at Good Deed Entertainment, where she oversees all aspects of the company's distribution arm and manages the release slate, which includes EXTRA ORDINARY, JOURNEY’S END, Spirit Award Nominee, TO DUST, and the Academy Award nominated, LOVING VINCENT. Kristin has been at the forefront of this emerging distribution option "virtual theatrical" and will bring her experience to the Stage 32 community for you to understand what it is, how you can make money for your film from it and if it's right for you. Kristin will go over the current theatrical distribution landscape which has been affected by the COVID19 pandemic and discuss current available options for your film's distribution. She will introduce a brand new type of distribution, virtual theatrical, and break down the players, how it works from a macro and micro level and how it makes money. She'll go over how to navigate this new reality and how virtual theatrical folds into traditional and non-traditional release plans, reporting and logistics. She'll go over the pros and cons of a virtual theatrical release and help you decide if it's the right thing for your film. She'll also discuss what the future holds for distribution and buying habits in the current environment. These are challenging, yet exciting times for the industry and especially for those working in independent film. Kristin will give you all the current information and guide you through all scenarios including virtual theatrical to assure that your film has the best chance at profitability.   Praise for Kristin's Stage 32 Webinar   "Very informative and have learned a great deal. Will definitely put to use for our Feature Film Projects. Thank you!" -Haskell A.   "The webinar was cutting edge and valuable information" -Angela G.    "Very good practical information detailed enough to get the lay of the land on this topic." -James P.   "Great info in a new age." -Mary M.

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During her tenure as a sales agent she sold more than 50 movies to profit on behalf of her producer clients, and acquired more than 100 major studio and independent films on behalf of the Distributors she has ongoing relationships with in Italy, Greece, Latin America, Spain, France, Germany, Japan and Scandinavia. She recently handled territorial sales for Unstaged, the Duran Duran live concert film directed by David Lynch, the Italian American film American Fango directed by Gabriele Altobelli and the Australian feature Bathing Frankie directed by Owen Elliott.   Alexia will teach you everything you need to know about the international marketplace and how to use your English speaking talents to get paid as a director, writer or author by international companies. She will give you an overview of the global film business including trends and how to tell global stories for a global audience. She will take away the fear and anxiety and the time suck of figuring out how to find, meet and engage international producers and financiers. She will explain the film markets and explain which ones to attend and which to skip. She will teach you the proper cultural etiquette when dealing with international decision makers. Of monumental importance, she will show you how to pitch yourself and your projects to the international marketplace and how your pitch may differ from U.S. targets.   Plus, you will get a handout of resources and links for foreign resources Alexia goes over in her webinar!     This is a comprehensive look at the international market and how to navigate the landscape toward opening up the world for new possibilities as a filmmaker, screenwriter, author or producer.       Praise for Alexia   "Great information. She covered a lot of ground and it was one of the most informative Stage 32 webinars I've attended. Thank you!!" - Debbi M.   "Concise and to the point, great information on international markets, I will apply this knowledge to my debut film's development." - Francisco C.   "Great advice. She really demystified a lot of what's involved. Thank you Alexia!" - S.J.   "A lot of great info, but also a new way of thinking, a fresh perspective to help advance my career! Thank you!" - John E.   "Great energy and to the point info. Loved it." - Sebastian T.

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Producers and filmmakers of independent films and TV series deal with a multitude of parties regarding the production, financing and distribution of their films and projects. Many of these parties have a financial interest in the project and are entitled to a share of the revenues generated by domestic and international distribution of the film or series. In order to make the allocation and distribution of revenues manageable, it is important to design a recoupment schedule for your project. The recoupment schedule, also called “the waterfall”, combines all the single deal terms negotiated between the production and investors, financiers, talent, sales agents, co-producers, and service producers. Each project is unique, with its very own financing structure for example, and therefore there is no universal format for a recoupment schedule. However, there are certain guidelines to consider when putting together a recoupment schedule for your project. Understanding these guidelines will not only assure that there is no financial shadiness going on behind the scenes and no surprise lawsuits hanging out in the horizon. It also means that everyone who needs to get paid does get paid...and on time. And that can only raise your stature as someone who can deliver the goods and as a person people want to work with again and again. David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies, and is the company's representative for the Americas. David negotiates agreements for films and television series, and he is involved in business development and relationship management specifically in the US, Latin America and Spain. David also runs a consultancy business through Xaman Ha Consulting and Zannoni Media Advisors, and has been focusing particularly on international service providers in the film and TV industries, and film and TV productions in Latin America, amongst others. As a film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Spain, and all over Latin America. David will explain in easy to understand detail the world of recoupment schedules and why they are so important to your film or project. In an in depth, interactive presentation, David will discuss sources and allocation of film and TV revenues, the purpose of a recoupment schedule, the entitlements and obligations that are payable out of revenues, and the order and priority of payment for film and TV entitlements. He will discuss various territories around the world including distribution rights and assignments. He will show you which kind of projects use a recoupment schedule and the importance of a recoupment schedule as it relates to securing financing and attaching production partners.  David will take away all the guess work that goes into the world of waterfalls/recoupment schedules and simplify the entire process to assure everyone on your team is taken care of and given the sense of security they (and you) deserve!   Praise for David "I went into this one expecting it to be dry as a bone in the sun. I was so wrong. David is incredible and lovely and clearly knows his stuff." - Cynthia P.   "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O.   "By far, the best class I've seen on the subject." Kirk K.   "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.  

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