How To Package To Help Your Film's Distribution

Hosted by Franco Sama

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Franco Sama

Webinar hosted by: Franco Sama

EP of over 20 $1MM-$5MM Films at Samaco Films

Independent feature film producer Franco Sama has Executive Produced an impressive array of over twenty (20) independent feature films including cult favorite “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook; this film was released into theatres and acquired a worldwide distribution deal from Universal Pictures. Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing. Other films Sama has produced include; “Black Limousine” starring David Arquette, Vivica Fox and Bijou Phillips, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “The Penitent Man,” starring Lance Henriksen and Andrew Keegan and "Paid," starring Corbin Bernsen and Tom Conti. Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti. Sama has spent the first quarter of 2014 traveling back and forth to Trinidad and Tobago in the West Indies working closely with government officials, film entrepreneurs and Question Mark Entertainment in an effort to help revitalize the film industry in that country. Sama is currently seeking a script that can be shot in Trinidad for $1M (USD). His shingle “Samaco Films” is currently funding a slate of several independent feature films, including "Bless Me Father" starring John Turturro, Michael Rapaport and Michael Rispoli as well as a moving military drama titled "Through My Daughter's Eyes" being directed by Dallas Burgess, starring ingénue Avi Lake as well as "Jarhead" and the "The Island" veteran actor Martin Papazian. Samaco Films releases two films in 2015, the first, "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "Heroes" and the second, "3 Days In Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms world wide. And the company's latest film "Game of Aces" directed by Aussie director, Damien Lay and starring former "American Pie" star Chris Klein alongside Victoria Summer (Transformers: Age of Distinction") and Werner Daehn ("Valkyrie", xXx) was released in 2016.   Full Bio »

Webinar Summary

In today's global climate filmmakers need to consider their options for distribution, which ultimately begins at the development phase. While your project is in development, packaging the right talent (actor, director, casting director, etc.) play a huge part in the pre-sales process, and ultimately have a hand in the successful distribution of your project.

Distribution changes constantly and there are not many people who have their finger on the pulse like Executive Producer Franco Sama from Samaco Films. Franco has EP'd an impressive array of over twenty (20) independent feature films ranging in the "sweet spot" $5MM and under range, generally releasing 2-3 films each year. 

We've brought Franco in to teach this exclusive Stage 32 Next Level Webinar on Packaging & Pre-Sales For Film Distribution. In this information packed webinar Franco will go over the entire development process from how to attract A-list talent and the offers they require, how to acquire "must have" international sales estimates, working with vertically integrated distribution companies, breaking down distribution options and much more. This is a go to guide to package with an eye towards distribution! 

 

What You'll Learn

  • Development, Development, Development
  • Insulating your project by building a strong team first
  • Development Funding, how it works, why it’s necessary
  • Choosing a Director
  • Challenges that First-Time Directors face
  • Choosing your Casting Director
  • At what point, should the Casting Director be hired
  • How to create a “realistic” actors’ wish list
  • Creative ways to attract “A” List talent
  • Deferment and Back-end offers
  • Making legitimate offers, not empty offers to actors, talent, agents
  • How “Pay or Play” works
  • Why going out too early to actors can destroy your casting choices
  • How to acquire the “Must Have” International Sales Estimates
  • Working with “Vertically Integrated” Distribution Companies
  • Defining the Distribution Dinosaurs and why they will be obsolete in 5 years
  • All Distribution deals are NOT created equal
  • A “good” distribution deal versus a “bad” distribution
  • Separating the “Domestic and Digital platforms from the “International”
  • Understanding the benefits of “Limited Theatrical Release”
  • What your “Presentation Deck” should contain and look like
  • Packaging with an eye towards “Sales”
  • Live and in-depth Q&A with Franco - bring questions about your own project for Franco to answer!

About Your Instructor

Independent feature film producer Franco Sama has Executive Produced an impressive array of over twenty (20) independent feature films including cult favorite “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook; this film was released into theatres and acquired a worldwide distribution deal from Universal Pictures.

Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.

Other films Sama has produced include; “Black Limousine” starring David Arquette, Vivica Fox and Bijou Phillips, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “The Penitent Man,” starring Lance Henriksen and Andrew Keegan and "Paid," starring Corbin Bernsen and Tom Conti.

Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti.

Sama has spent the first quarter of 2014 traveling back and forth to Trinidad and Tobago in the West Indies working closely with government officials, film entrepreneurs and Question Mark Entertainment in an effort to help revitalize the film industry in that country. Sama is currently seeking a script that can be shot in Trinidad for $1M (USD).

His shingle “Samaco Films” is currently funding a slate of several independent feature films, including "Bless Me Father" starring John Turturro, Michael Rapaport and Michael Rispoli as well as a moving military drama titled "Through My Daughter's Eyes" being directed by Dallas Burgess, starring ingénue Avi Lake as well as "Jarhead" and the "The Island" veteran actor Martin Papazian.

Samaco Films releases two films in 2015, the first, "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "Heroes" and the second, "3 Days In Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms world wide.

And the company's latest film "Game of Aces" directed by Aussie director, Damien Lay and starring former "American Pie" star Chris Klein alongside Victoria Summer (Transformers: Age of Distinction") and Werner Daehn ("Valkyrie", xXx) was released in 2016.

 

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Reviews Average Rating: 5 out of 5

  • It was dense, but if your serious about your project you like it like that. This guy is a pro, a top level guy operating at a level where he can slam his project every time! If you are dead serious about film making this is your dish! If your not it will likely confuse, or worse, bore you.

Other education that may be of interest to you:

How to Finance & Produce an Independent Film Between $250K-$2M

For many independent film producers and filmmakers, approaching financiers and securing financing for your project presents one of the biggest challenges in the entire filmmaking process. How do you build your team, bring in development funds, attach name talent and work with rebates, sales estimates & distribution to attract financing all while compiling a plan to mitigate your financial risk? It can be overwhelming for a producer, especially given the ever changing landscape and the increasingly competitive nature of independent film.  Your goal as a filmmaker or producer is to make your project more financially attractive to investors over everyone else presenting projects to them. What many filmmakers and producers don't know is that there's a "sweet spot" in a film budget range that will help you raise funds successfully and get the ROI your investors are looking for. Setting the budget for your feature film at between $250,000 and $2 million it opens up a variety of options for you to be able to attach the talent you're looking for, the distribution you need and make your investors money. But first, you have to understand the financial blueprint to get you there.   Franco Sama has produced 25+ successful independent feature films between $250,000 - $2MM. He has worked with Oscar winner Christine Lahti, Dane Cook, Christian Slater, Gary Oldman, David Arquette, Brittany Snow, Vivica Fox, Michael Madsen and many more. He's worked with first time directors and experienced directors and has seen all scenarios when it comes to putting together financing for films. Franco knows first hand every step of the financial model needed to make a movie profitable and he's bringing this knowledge exclusively to the Stage 32 community.  You will learn how to approach your film from the investor’s point of view so you can not only get the money you need for your project but, most importantly, how your investors can get that money back with profits. You will learn how to build a team around your project that will not only make investing more attractive, but also assure you don't make mistakes when you go after funding. You'll learn the type of funding that is available to you and how to approach the investors attracted to and interested in each type of financing. You'll dissect how to get agents on your side to attach talent to your project and how to work with attorneys. You'll also learn the most effective distribution options for this type of film budget. Drawing from his nearly two decades of experience, Franco will teach you how he gets his dozens of projects financed, distributed and turning a profit, and why he stays in the “sweet spot” range between $250K-$2M.   Give yourself the competitive advantage to understand the types of investors you need to approach, how to approach them, how to get talent attached, and, ultimately, how to get your film made, distributed, and profitable so your investors return again and again!  

The Tools You Need To Attach A- List Actors to Your Film (With Offer Letter & Sales Estimate Example)

Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. Don't worry, there are proven strategies to solving this puzzle and assuring that your project is top of mind for managers, agents, and their talent. The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. The reality of the situation is that "A" List talent and the representatives get dozens of offers a month. And with more and more name actors working in television, streaming series, limited series and now even digital series (hello, Quibi!), the competition is even higher. But you CAN compete and still attach "A" List talent to your project even if you don't have all your funds raised. Franco Sama has produced over 25 profitable independent films ranging from micro-budget to films up to $5MM. Franco is considered a pioneer in the world of film financing and casting. He speaks all over the world on the subject and has mentored thousands of filmmakers and producers on how to attach the best talent to their independent features. Just some of the actors Franco has cast in his films include: Gary Oldman (Oscar Winner, Darkest Hour, Oscar Nominee, Dark Knight) Christine Lahti (Oscar Winner) Christian Slater (Golden Globe Winner) Michael Madsen (Reservoir Dogs) Chris Klein (American Pie) David Arquette (Scream) Vivica A. Fox (Kill Bill) Dane Cook (Comedian) Franco has also been a consulting producer on many films with many more in active development. Many top producers in the game turn to Franco to get their films off the ground. And now he's bringing his over 2 decades of knowledge exclusively to the Stage 32 community. Franco will teach you everything you need to know about attaching top talent to your film including a bullet proof method for ensuring that managers and agents not only put your script in the hands of "A" List talent, but that they read the material! He will show you how to make sure your script is attractive to "A" List talent. He will teach you how to turn a Letter of Intent into a Letter of Commitment. He will instruct you as to the proper timing to make your offer, so you assure that everything is in order and that you're in a position to answer all questions. He will dissect a physical offer so you know exactly what you should be presenting. He will discuss pay and play offers, deferred payments, using credits as currency and back end point deals and how you can identify which of these offers and strategies to deploy. He will go over proper etiquette and how to make sure everyone is happy so that you win the trust of the gatekeepers assuring you can return to the same managers and agents again and again. Franco will take away the fear, anxiety, and, most of all, doubt, that comes with the desire to attach name talent to your project. You will learn all the proper strategies and methods to assure success.   "I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!" - Pamela R.   "One word - Invaluable." - Larry S.   "This was a stunning presentation. One of the best yet." - Antonio H.   "I have seen the light and I am ready to make offers. Try and stop me." - Lydia W.   "Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32." - Reese K.    

The Art of Self-Distribution: The Domestic Limited Theatrical Release

Learn directly from Franco Sama, 15-year expert of film financing and distribution with 25+ successful independent feature films to his name, including Guns, Girls and Gambling (Gary Oldman, Christian Slater and Dane Cook) and Petunia (Thora Birch, Brittany Snow and Academy Award winner Christine Lahti)! As a filmmaker you may find yourself at the mercy of distributors and the existing archaic, chaotic convoluted distribution system(s) that ultimately ends up costing the you profits and, more importantly, creative and financial control of your project. With many new options becoming available for your project to be seen, self-distribution is becoming an increasingly beneficial option. In this webinar we go over the self-distribution model of limited theatrical and limited platform release. We've brought in 15-year financing and producing expert Franco Sama to draw on his experience with over 25 successful indie films in which he has secured distribution. Franco will teach you step-by-step how to release your film in multiple theaters across multiple cities throughout the Unites States. Plus, he will take it a step further and show you exactly how to incorporate the release into your business plan as part of your development process so you can benefit your investors and increase your film’s international value. You will leave this webinar armed with knowledge and ready to self-distribute your film via limited theatrical or platform release.

How to Crack the Code: Needing Money to Acquire Cast and Needing Cast to Acquire Money

Having a known or in-demand actor in your independent film can make all the difference in whether it succeeds or not. A name actor gives your film a sense of legitimacy, which attracts new investors and more interested distributors. It also gives your film more opportunities for press and buzz, and will convince more people to watch it once it is released. That famous actor is very likely what you need to clinch your film, actually get it made, and have it ultimately find an audience and a home. But there’s a big, glaring problem with this truth: You need a name actor to get funding, but you need that funding in order to get the name actor. It ends up being a vicious circle, a catch-22 that can come across as frustratingly insurmountable, a barrier for entry that no independent filmmaker can get beyond. Let’s not mince words. Landing high level talent for your film is HARD, especially if your funding hinges on that actor saying yes. But at the same time, this isn’t the unsolvable puzzle it may at first seem. It comes down to finding the right investors and giving them what they need to say yes. This means pulling out all of the stops, preparing correctly, and doing the hard work. You’ll never be the only filmmaker going after top level talent, but you might be one of the few who’s able to do it the right way. First, it’s vital to understand what the “right way” actually is and what you need to know to do this right. Acquiring a talent is always going to be a hustle, but knowing what it takes and how to navigate this world can give you a serious edge. Independent feature film producer Franco Sama has produced an impressive array of over twenty independent feature films including cult favorite GUNS, GIRLS AND GAMBLING starring Gary Oldman, Christian Slater and Dane Cook, which was released theatrically acquired by Universal Pictures. Other films Franco has produced include; BLACK LIMOUSINE starring David Arquette, Vivica A. Fox and Bijou Phillips, TOOTH AND NAIL starring Michael Madsen and Vinnie Jones, THE PENITENT MAN, starring Lance Henriksen and Andrew Keegan and PAID, starring Corbin Bernsen and Tom Conti. Franco’s company Samaco Films continues to fund and develop independent films from burgeoning filmmakers. After nearly two decades of experience in film finance, distribution and packaging, Franco has come to understand how to crack the code and attract top level talent to independent films. He’s ready to share what he’s learned exclusively with the Stage 32 community. Franco will go in-depth on how exactly an independent filmmaker can find both cast and funding for their project. He will begin by explaining what budget range you should be aiming for to allow you to acquire the talent you’re looking for. He’ll then teach you the steps you must take before reaching out to either talent or investors. He will explain how to tap into an investor’s mindset and use it to your advantage, including why it might be easier for you to raise $5 million than $500,000, and how you should frame your project as an opportunity for investors. He’ll explain what development funding is, how it works, and why it’s now necessary in today’s landscape. Next, he will delve into how you should be building a strong team for your project before you start approaching talent. He’ll lay out the seven critical people you will need to bring on from the beginning, why you need an executive producer, how to choose the “right” director and casting director, and whether you can attract major talent as a first time director. Franco will explain the importance of acquiring international sales estimates and will lay out what your presentation deck to investors should look like to find funding and gain the cast you’re looking for. He will also talk about how pre-sales work and how many you need to be seen as successful. He’ll then start talking about the actual casting process, including how to create a realistic actor’s wish list, deciding between “A-List” and “B-List” actors and whether or not they pass Franco’s “Parentheses Test”. He’ll explain casting with an eye towards sales and then explain the difference between letters of intent, letters of commitment, and phone verification when going after talent. He’ll also break down contingency investments and how to know when to employ deferment and back-end offers with actors. Franco will explain how to make legitimate offers to actors and agents and how to ensure they’re never empty offers. He’ll go into how “pay or play” works in this world and why going out too early to actors can destroy your casting choices. Finally Franco will explain how you can use tax incentives to help with casting. Expect to leave with a thorough and comprehensive understanding of the steps you need to take to bring on your dream actor.   Praise for Franco's Stage 32 Webinar   "One word - Invaluable." - Larry S.   “Head & shoulders above the usual webinars on film distribution and finance. Franco actually knows his stuff and has a track record to back it up. Really good presentation.” – Scott B.   This was incredibly illuminating and really entertaining at the same time. I'm so glad I watched this" -Glenda T.   Wow. I cannot believe how much I learned from this webinar. Franco is the best. -Terrence R.

How To Be a Power Producer In Today's Market

The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel. There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way. Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer.   Like what you heard from Aimee during this webinar? Send your script to Aimee and speak with her for an hour by clicking here.     Praise for Aimee’s Webinar   “I loved this! Aimee knows so much about the subject. I really learned a lot” -Cheryl B.   “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.   “This was great! Thank you!” -Joanne D.   “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.

Developing & Financing Family and Faith Based Projects

Learn directly from Nikki Hevesy and Anne Marie Gillen, Producers with over 20 years of experience each in developing and financing media projects. Nikki is a director, producer and media strategist with an expertise in integrating faith-based content into mainstream media, and Anne Marie is an expert on film finance, having successfully raised over $100M for projects worldwide. With the recent successes of films like Heaven Is For Real, Son Of God, God Is Not Dead, and all of the faith oriented films coming down the pike like Mark Burnett’s Ben Hur, Mary Mother Of Christ and The Shack, Faith and Family based projects have grown from a niche market to a box office phenomenon.TV has also jumped on the bandwagon with the recent Red Tent, Preachers of LA and Mark Burnett’s The Bible and A.D. However, alongside these successes are huge controversies in the faith community, such as those surrounding Paramount's Noah and Ridley Scott’s Exodus. Faith and Family based material is like a soufflé – if you get even the smallest ingredient wrong, the entire soufflé collapses. In this Stage 32 Next Level Webinar, hosts Nikki Hevesy and Anne Marie Gillen will walk you through the development and financing phases of creating a successful faith and/or family based project. Drawing from their 20 years of experience, Nikki and Anne Marie will teach you how faith and family based projects get funded and who the financiers, studios and distributors are that specialize in this genre so you know who to target. They will also teach you how to easily find and reach your desired audience and what type of marketing is successful for this genre. Whether you’re a producer, filmmaker or writer, knowing what goes into a faith and family project in the development stage, team building stage and financing and distribution stage is key to your project’s success in the marketplace!

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