How To Package To Help Your Film's Distribution

Hosted by Franco Sama

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Franco Sama

Webinar hosted by: Franco Sama

EP of over 20 $1MM-$5MM Films at Samaco Films

Independent feature film producer Franco Sama has Executive Produced an impressive array of over twenty (20) independent feature films including cult favorite “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook; this film was released into theatres and acquired a worldwide distribution deal from Universal Pictures. Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing. Other films Sama has produced include; “Black Limousine” starring David Arquette, Vivica Fox and Bijou Phillips, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “The Penitent Man,” starring Lance Henriksen and Andrew Keegan and "Paid," starring Corbin Bernsen and Tom Conti. Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti. Sama has spent the first quarter of 2014 traveling back and forth to Trinidad and Tobago in the West Indies working closely with government officials, film entrepreneurs and Question Mark Entertainment in an effort to help revitalize the film industry in that country. Sama is currently seeking a script that can be shot in Trinidad for $1M (USD). His shingle “Samaco Films” is currently funding a slate of several independent feature films, including "Bless Me Father" starring John Turturro, Michael Rapaport and Michael Rispoli as well as a moving military drama titled "Through My Daughter's Eyes" being directed by Dallas Burgess, starring ingénue Avi Lake as well as "Jarhead" and the "The Island" veteran actor Martin Papazian. Samaco Films releases two films in 2015, the first, "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "Heroes" and the second, "3 Days In Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms world wide. And the company's latest film "Game of Aces" directed by Aussie director, Damien Lay and starring former "American Pie" star Chris Klein alongside Victoria Summer (Transformers: Age of Distinction") and Werner Daehn ("Valkyrie", xXx) was released in 2016.   Full Bio »

Webinar Summary

In today's global climate filmmakers need to consider their options for distribution, which ultimately begins at the development phase. While your project is in development, packaging the right talent (actor, director, casting director, etc.) play a huge part in the pre-sales process, and ultimately have a hand in the successful distribution of your project.

Distribution changes constantly and there are not many people who have their finger on the pulse like Executive Producer Franco Sama from Samaco Films. Franco has EP'd an impressive array of over twenty (20) independent feature films ranging in the "sweet spot" $5MM and under range, generally releasing 2-3 films each year. 

We've brought Franco in to teach this exclusive Stage 32 Next Level Webinar on Packaging & Pre-Sales For Film Distribution. In this information packed webinar Franco will go over the entire development process from how to attract A-list talent and the offers they require, how to acquire "must have" international sales estimates, working with vertically integrated distribution companies, breaking down distribution options and much more. This is a go to guide to package with an eye towards distribution! 

 

What You'll Learn

  • Development, Development, Development
  • Insulating your project by building a strong team first
  • Development Funding, how it works, why it’s necessary
  • Choosing a Director
  • Challenges that First-Time Directors face
  • Choosing your Casting Director
  • At what point, should the Casting Director be hired
  • How to create a “realistic” actors’ wish list
  • Creative ways to attract “A” List talent
  • Deferment and Back-end offers
  • Making legitimate offers, not empty offers to actors, talent, agents
  • How “Pay or Play” works
  • Why going out too early to actors can destroy your casting choices
  • How to acquire the “Must Have” International Sales Estimates
  • Working with “Vertically Integrated” Distribution Companies
  • Defining the Distribution Dinosaurs and why they will be obsolete in 5 years
  • All Distribution deals are NOT created equal
  • A “good” distribution deal versus a “bad” distribution
  • Separating the “Domestic and Digital platforms from the “International”
  • Understanding the benefits of “Limited Theatrical Release”
  • What your “Presentation Deck” should contain and look like
  • Packaging with an eye towards “Sales”
  • Live and in-depth Q&A with Franco - bring questions about your own project for Franco to answer!

About Your Instructor

Independent feature film producer Franco Sama has Executive Produced an impressive array of over twenty (20) independent feature films including cult favorite “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook; this film was released into theatres and acquired a worldwide distribution deal from Universal Pictures.

Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.

Other films Sama has produced include; “Black Limousine” starring David Arquette, Vivica Fox and Bijou Phillips, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “The Penitent Man,” starring Lance Henriksen and Andrew Keegan and "Paid," starring Corbin Bernsen and Tom Conti.

Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti.

Sama has spent the first quarter of 2014 traveling back and forth to Trinidad and Tobago in the West Indies working closely with government officials, film entrepreneurs and Question Mark Entertainment in an effort to help revitalize the film industry in that country. Sama is currently seeking a script that can be shot in Trinidad for $1M (USD).

His shingle “Samaco Films” is currently funding a slate of several independent feature films, including "Bless Me Father" starring John Turturro, Michael Rapaport and Michael Rispoli as well as a moving military drama titled "Through My Daughter's Eyes" being directed by Dallas Burgess, starring ingénue Avi Lake as well as "Jarhead" and the "The Island" veteran actor Martin Papazian.

Samaco Films releases two films in 2015, the first, "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "Heroes" and the second, "3 Days In Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms world wide.

And the company's latest film "Game of Aces" directed by Aussie director, Damien Lay and starring former "American Pie" star Chris Klein alongside Victoria Summer (Transformers: Age of Distinction") and Werner Daehn ("Valkyrie", xXx) was released in 2016.

 

FAQs

Q: What is the format of a webinar?
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If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • It was dense, but if your serious about your project you like it like that. This guy is a pro, a top level guy operating at a level where he can slam his project every time! If you are dead serious about film making this is your dish! If your not it will likely confuse, or worse, bore you.

Other education that may be of interest to you:

How to Finance & Produce an Independent Film Between $250K-$2M

For many independent film producers and filmmakers, approaching financiers and securing financing for your project presents one of the biggest challenges in the entire filmmaking process. How do you build your team, bring in development funds, attach name talent and work with rebates, sales estimates & distribution to attract financing all while compiling a plan to mitigate your financial risk? It can be overwhelming for a producer, especially given the ever changing landscape and the increasingly competitive nature of independent film.  Your goal as a filmmaker or producer is to make your project more financially attractive to investors over everyone else presenting projects to them. What many filmmakers and producers don't know is that there's a "sweet spot" in a film budget range that will help you raise funds successfully and get the ROI your investors are looking for. Setting the budget for your feature film at between $250,000 and $2 million it opens up a variety of options for you to be able to attach the talent you're looking for, the distribution you need and make your investors money. But first, you have to understand the financial blueprint to get you there.   Franco Sama has produced 25+ successful independent feature films between $250,000 - $2MM. He has worked with Oscar winner Christine Lahti, Dane Cook, Christian Slater, Gary Oldman, David Arquette, Brittany Snow, Vivica Fox, Michael Madsen and many more. He's worked with first time directors and experienced directors and has seen all scenarios when it comes to putting together financing for films. Franco knows first hand every step of the financial model needed to make a movie profitable and he's bringing this knowledge exclusively to the Stage 32 community.  You will learn how to approach your film from the investor’s point of view so you can not only get the money you need for your project but, most importantly, how your investors can get that money back with profits. You will learn how to build a team around your project that will not only make investing more attractive, but also assure you don't make mistakes when you go after funding. You'll learn the type of funding that is available to you and how to approach the investors attracted to and interested in each type of financing. You'll dissect how to get agents on your side to attach talent to your project and how to work with attorneys. You'll also learn the most effective distribution options for this type of film budget. Drawing from his nearly two decades of experience, Franco will teach you how he gets his dozens of projects financed, distributed and turning a profit, and why he stays in the “sweet spot” range between $250K-$2M.   Give yourself the competitive advantage to understand the types of investors you need to approach, how to approach them, how to get talent attached, and, ultimately, how to get your film made, distributed, and profitable so your investors return again and again!  

The Art of Self-Distribution: The Domestic Limited Theatrical Release

Learn directly from Franco Sama, 15-year expert of film financing and distribution with 25+ successful independent feature films to his name, including Guns, Girls and Gambling (Gary Oldman, Christian Slater and Dane Cook) and Petunia (Thora Birch, Brittany Snow and Academy Award winner Christine Lahti)! As a filmmaker you may find yourself at the mercy of distributors and the existing archaic, chaotic convoluted distribution system(s) that ultimately ends up costing the you profits and, more importantly, creative and financial control of your project. With many new options becoming available for your project to be seen, self-distribution is becoming an increasingly beneficial option. In this webinar we go over the self-distribution model of limited theatrical and limited platform release. We've brought in 15-year financing and producing expert Franco Sama to draw on his experience with over 25 successful indie films in which he has secured distribution. Franco will teach you step-by-step how to release your film in multiple theaters across multiple cities throughout the Unites States. Plus, he will take it a step further and show you exactly how to incorporate the release into your business plan as part of your development process so you can benefit your investors and increase your film’s international value. You will leave this webinar armed with knowledge and ready to self-distribute your film via limited theatrical or platform release.

How to Crack the Code: Needing Money to Acquire Cast and Needing Cast to Acquire Money

Having a known or in-demand actor in your independent film can make all the difference in whether it succeeds or not. A name actor gives your film a sense of legitimacy, which attracts new investors and more interested distributors. It also gives your film more opportunities for press and buzz, and will convince more people to watch it once it is released. That famous actor is very likely what you need to clinch your film, actually get it made, and have it ultimately find an audience and a home. But there’s a big, glaring problem with this truth: You need a name actor to get funding, but you need that funding in order to get the name actor. It ends up being a vicious circle, a catch-22 that can come across as frustratingly insurmountable, a barrier for entry that no independent filmmaker can get beyond. Let’s not mince words. Landing high level talent for your film is HARD, especially if your funding hinges on that actor saying yes. But at the same time, this isn’t the unsolvable puzzle it may at first seem. It comes down to finding the right investors and giving them what they need to say yes. This means pulling out all of the stops, preparing correctly, and doing the hard work. You’ll never be the only filmmaker going after top level talent, but you might be one of the few who’s able to do it the right way. First, it’s vital to understand what the “right way” actually is and what you need to know to do this right. Acquiring a talent is always going to be a hustle, but knowing what it takes and how to navigate this world can give you a serious edge. Independent feature film producer Franco Sama has produced an impressive array of over twenty independent feature films including cult favorite GUNS, GIRLS AND GAMBLING starring Gary Oldman, Christian Slater and Dane Cook, which was released theatrically acquired by Universal Pictures. Other films Franco has produced include; BLACK LIMOUSINE starring David Arquette, Vivica A. Fox and Bijou Phillips, TOOTH AND NAIL starring Michael Madsen and Vinnie Jones, THE PENITENT MAN, starring Lance Henriksen and Andrew Keegan and PAID, starring Corbin Bernsen and Tom Conti. Franco’s company Samaco Films continues to fund and develop independent films from burgeoning filmmakers. After nearly two decades of experience in film finance, distribution and packaging, Franco has come to understand how to crack the code and attract top level talent to independent films. He’s ready to share what he’s learned exclusively with the Stage 32 community. Franco will go in-depth on how exactly an independent filmmaker can find both cast and funding for their project. He will begin by explaining what budget range you should be aiming for to allow you to acquire the talent you’re looking for. He’ll then teach you the steps you must take before reaching out to either talent or investors. He will explain how to tap into an investor’s mindset and use it to your advantage, including why it might be easier for you to raise $5 million than $500,000, and how you should frame your project as an opportunity for investors. He’ll explain what development funding is, how it works, and why it’s now necessary in today’s landscape. Next, he will delve into how you should be building a strong team for your project before you start approaching talent. He’ll lay out the seven critical people you will need to bring on from the beginning, why you need an executive producer, how to choose the “right” director and casting director, and whether you can attract major talent as a first time director. Franco will explain the importance of acquiring international sales estimates and will lay out what your presentation deck to investors should look like to find funding and gain the cast you’re looking for. He will also talk about how pre-sales work and how many you need to be seen as successful. He’ll then start talking about the actual casting process, including how to create a realistic actor’s wish list, deciding between “A-List” and “B-List” actors and whether or not they pass Franco’s “Parentheses Test”. He’ll explain casting with an eye towards sales and then explain the difference between letters of intent, letters of commitment, and phone verification when going after talent. He’ll also break down contingency investments and how to know when to employ deferment and back-end offers with actors. Franco will explain how to make legitimate offers to actors and agents and how to ensure they’re never empty offers. He’ll go into how “pay or play” works in this world and why going out too early to actors can destroy your casting choices. Finally Franco will explain how you can use tax incentives to help with casting. Expect to leave with a thorough and comprehensive understanding of the steps you need to take to bring on your dream actor.   Praise for Franco's Stage 32 Webinar   "One word - Invaluable." - Larry S.   “Head & shoulders above the usual webinars on film distribution and finance. Franco actually knows his stuff and has a track record to back it up. Really good presentation.” – Scott B.   This was incredibly illuminating and really entertaining at the same time. I'm so glad I watched this" -Glenda T.   Wow. I cannot believe how much I learned from this webinar. Franco is the best. -Terrence R.

The Tools You Need To Attach A- List Actors to Your Film (With Offer Letter & Sales Estimate Example)

Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. Don't worry, there are proven strategies to solving this puzzle and assuring that your project is top of mind for managers, agents, and their talent. The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. The reality of the situation is that "A" List talent and the representatives get dozens of offers a month. And with more and more name actors working in television, streaming series, limited series and now even digital series, the competition is even higher. But you CAN compete and still attach "A" List talent to your project even if you don't have all your funds raised. Franco Sama has produced over 25 profitable independent films ranging from micro-budget to films up to $5MM. Franco is considered a pioneer in the world of film financing and casting. He speaks all over the world on the subject and has mentored thousands of filmmakers and producers on how to attach the best talent to their independent features. Just some of the actors Franco has cast in his films include: Gary Oldman (Oscar Winner, Darkest Hour, Oscar Nominee, Dark Knight) Christine Lahti (Oscar Winner) Christian Slater (Golden Globe Winner) Michael Madsen (Reservoir Dogs) Chris Klein (American Pie) David Arquette (Scream) Vivica A. Fox (Kill Bill) Dane Cook (Comedian) Franco has also been a consulting producer on many films with many more in active development. Many top producers in the game turn to Franco to get their films off the ground. And now he's bringing his over 2 decades of knowledge exclusively to the Stage 32 community. Franco will teach you everything you need to know about attaching top talent to your film including a bullet proof method for ensuring that managers and agents not only put your script in the hands of "A" List talent, but that they read the material! He will show you how to make sure your script is attractive to "A" List talent. He will teach you how to turn a Letter of Intent into a Letter of Commitment. He will instruct you as to the proper timing to make your offer, so you assure that everything is in order and that you're in a position to answer all questions. He will dissect a physical offer so you know exactly what you should be presenting. He will discuss pay and play offers, deferred payments, using credits as currency and back end point deals and how you can identify which of these offers and strategies to deploy. He will go over proper etiquette and how to make sure everyone is happy so that you win the trust of the gatekeepers assuring you can return to the same managers and agents again and again. Franco will take away the fear, anxiety, and, most of all, doubt, that comes with the desire to attach name talent to your project. You will learn all the proper strategies and methods to assure success.   "I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!" - Pamela R.   "One word - Invaluable." - Larry S.   "This was a stunning presentation. One of the best yet." - Antonio H.   "I have seen the light and I am ready to make offers. Try and stop me." - Lydia W.   "Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32." - Reese K.    

Understanding the Distribution Deal - Breaking Down 2 Distribution Offers (With Downloadable Examples)

The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing. Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad? For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32. Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film.  And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!   "Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film." - Mike S.

From Script to Set: Getting Ready For Your 1st Day on Set

The script is finally ready…now, how do you prepare for your first day on set? There are a lot of factors that go into preparing for your film shoot. We’ve brought in producer, Samm Haillay, to talk about the process from script to set. Samm is an eight-time feature film producer, whose films have premiered at Cannes, Venice, Sundance, SXSW and who’s film Island of the Hungry Ghosts won best Feature documentary at 2018 Tribeca Film Festival. He’ll be going over everything from schedule, budget, casting, locations and more to get you prepared for day one. He’ll be sharing his decades of experience and helping you avoid common mistakes made, as you get ready to shoot your film.     

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