Michelle Alexandria is a producer and Head of International Sales and Acquisitions for Glasshouse Distribution. She has worked on 25 feature films $6MM and under and 3 television projects in various capacities including producing, line producing and executive producing. She is an invited speaker each year in the Cannes Producers Network and other panels along with other prominent film festivals and markets including MipCom, Berlin, Buenos Aires, UniFrance, Sundance, and AFM. An LA native, Michelle Alexandria, began a career working in finance. During her several years as a financial director for Jaguar cars, she pursued acting and began studying at the prestigious Beverly Hills Playhouse. Within a few years she naturally gravitated towards the business side of the entertainment industry as investors began seeking her financial advice in film. She continued her education at UCLA focusing on film production, line producing, and film distribution. Her knowledge and experience along with her well-established relationships in the industry has made her an invaluable asset to the entertainment industry. Full Bio »
Your pitch deck is the most important tool in your initial stage of obtaining financing for your script. A pitch deck is also used as an aid to attaching an actor or director you are interested in. As a tool, your deck is the first impression of your film condensed so the investor can become familiar with your project and determine if this is an opportunity for them. To close the deal or at least garner meaningful consideration and interest, your pitch deck has to stand out. It has to not only tell the story of your project, why it should be attractive to talent, and what the true potential audience may be, but, most importantly, it needs to show a true and realistic path to profitability. And this is where so many decks fail.
Sure, you want to paint a rosy picture with your investor pitch deck. But here's the thing, most investors who have put money into films before know BS from reality. They will know if you are overshooting your estimates (an extremely common tactic), whether your film comps are ridiculous (they almost always are) and if you're exaggerating who your potential audience will be (nearly always the case). A great investor pitch deck is filled with equal parts optimism and reality. Sure, every investor wants to dream of unbelievable riches and success, but what truly makes them open their wallets is believing in the team, the project, and being presented a realistic worldview as to the potential return on their investment.
Michelle Alexandria knows a thing or two about raising money. As a producer and Head of International Sales and Acquisitions for Glasshouse Distribution, Michelle has raised or assisted in raising funds for dozens of films and other projects. She has personally worked on 25 feature films $6MM and under and 3 television projects in various capacities including producing, line producing and executive producing. Michelle has spoken on the topic of raising financing at the Cannes Producers Network and other prominent film festivals and markets including MipCom, Berlin, Buenos Aires, UniFrance, Sundance, and AFM. Her knowledge is extensive and her advice actionable, and now she's here to deliver the goods exclusively on Stage 32.
Michelle will teach you how to create an investor pitch deck that doesn't have that same dusty feeling of so many decks and which fits the current climate of raising funds. She will show you what elements truly matter for an investor and which you can leave out of your deck entirely. She will discuss the value (or lack thereof) of artwork and posters. Additionally, she'll dive into loglines and synopsis to assure that you are giving your potential investors the true vision of the project. She will teach you how to put together a realistic cast list and film comps. She will discuss budgets, scheduling and how to incorporate those elements into your deck. She will talk to you about putting together the right team and how those team members can send the right or wrong signal.
As an added bonus, Michelle will share examples of pitches decks that have helped secure millions in financing!
"Clear, concise, and brilliant."
- Mario D.
"No BS, straight to the point information. Loved every second."
- Patricia H.
"I have a deck for my film. It's going in the garbage. I will be starting over tomorrow with this wealth of information flowing in my head. Remarkable job, Michelle!"
- Phil M.
"Sure, everyone wants Leo or George in their films. Sure, everyone thinks their film is the next My Big Fat Greek Wedding or some other independent blockbuster. Sure, everyone believes that they have THE idea that is going to get them the money. Michelle just gave me the map as to HOW to get the money by being REAL. I can't wait to get started and to bounce ideas off my team. This was so much fun. Thank you!"
- Denise P.
Michelle will go over in detail each section and share examples of successful pitch decks that helped her secure millions financing!
Q&A with Michelle!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
To see a video sample of the class, see below! 3 part class taught by Jordan Barel, who works TV Coordinator for Verve Talent and Literary Agency! In the past four years, we have seen The Avengers, Batman Vs Superman, Deadpool, Captain America, Man of Steel, The Amazing Spider-Man, Guardians of the Galaxy, Iron Man, The X-Men, The Dark Knight and many other comics turned into major studio films that smash the box office. There is no doubt that there is a demand for super hero and comic-based stories. Have you found a comic that you think would make a great film? Have you ever read a Marvel or DC comic and thought “how did they screw up the movie so bad?” Do you have your own comic series that you think would make a hit movie? Do you dream of being a writer but don’t yet have your angle? Or do you want to write a Major Summer Tentpole based off an original idea? Stage 32 is excited to bring you the previously-recorded 3 part class: How to Write a Film Based Off an Original Idea or Comic Book Adaptation taught by Jordan Barel, who works in Development at Paul Scheer's company, Abominable Studios. Jordan gives you a how-to on translating comic books into film writing, and how to write a summer Tentpole based off an original idea. He covers everything from story structure and dialogue, from legal issues to pitch packets. Here's a sample of what to expect in this exciting Stage 32 Next Level Class: Purchasing gives you access to the previously-recorded live class. Although Jordan is no longer reviewing the assignments, we still encourage all listeners to participate.
For many independent film producers and filmmakers, approaching financiers and securing financing for your project presents one of the biggest challenges in the entire filmmaking process. How do you build your team, bring in development funds, attach name talent and work with rebates, sales estimates & distribution to attract financing all while compiling a plan to mitigate your financial risk? It can be overwhelming for a producer, especially given the ever changing landscape and the increasingly competitive nature of independent film. Your goal as a filmmaker or producer is to make your project more financially attractive to investors over everyone else presenting projects to them. What many filmmakers and producers don't know is that there's a "sweet spot" in a film budget range that will help you raise funds successfully and get the ROI your investors are looking for. Setting the budget for your feature film at between $250,000 and $2 million it opens up a variety of options for you to be able to attach the talent you're looking for, the distribution you need and make your investors money. But first, you have to understand the financial blueprint to get you there. Franco Sama has produced 25+ successful independent feature films between $250,000 - $2MM. He has worked with Oscar winner Christine Lahti, Dane Cook, Christian Slater, Gary Oldman, David Arquette, Brittany Snow, Vivica Fox, Michael Madsen and many more. He's worked with first time directors and experienced directors and has seen all scenarios when it comes to putting together financing for films. Franco knows first hand every step of the financial model needed to make a movie profitable and he's bringing this knowledge exclusively to the Stage 32 community. You will learn how to approach your film from the investor’s point of view so you can not only get the money you need for your project but, most importantly, how your investors can get that money back with profits. You will learn how to build a team around your project that will not only make investing more attractive, but also assure you don't make mistakes when you go after funding. You'll learn the type of funding that is available to you and how to approach the investors attracted to and interested in each type of financing. You'll dissect how to get agents on your side to attach talent to your project and how to work with attorneys. You'll also learn the most effective distribution options for this type of film budget. Drawing from his nearly two decades of experience, Franco will teach you how he gets his dozens of projects financed, distributed and turning a profit, and why he stays in the “sweet spot” range between $250K-$2M. Give yourself the competitive advantage to understand the types of investors you need to approach, how to approach them, how to get talent attached, and, ultimately, how to get your film made, distributed, and profitable so your investors return again and again!
Writing is rewriting. All writers know this, but unfortunately too many writers waste valuable time and energy rewriting their scripts over and over without really making them better. Or they make some parts of their script better while weakening other parts -it's almost like an endless whack-a-mole game. The reason this happens is that often writers don't know the most effective ways to evaluate and rewrite their material. They rewrite without a clear focus or understanding of the fundamentals. Knowing how to effectively rewrite your script will lead to a dramatic improvement in your final product for both feature and TV scripts, and will be a game changer in your writing career! There's an art to the rewriting process that many successful writers embrace. It begins with letting go, relaxing, embracing, and, eventually, enjoying the process. Great writers know how to save time by quickly identifying issues with their scripts and how to fix the problems quickly and efficiently. They know how to receive notes, how to discuss those notes, and which notes are worth pushing back against and which are worth taking. They know a great script doesn't evolve all at once. It takes time, patience, awareness and constant molding. Corey Mandell is an award-winning playwright and screenwriter who has written projects for Ridley Scott, Wolfgang Petersen, Harrison Ford, John Travolta, Julia Roberts, Warner Brothers, Universal, 20th Century Fox, Fox 2000, Fox Family, Working Title, Paramount, Live Planet, Beacon Films, Touchstone, Trilogy, Radiant, Kopelson Entertainment and Walt Disney Pictures. Corey is also a distinguished instructor at UCLA, where he earned his MFA. His students have gone on to sell or option scripts to Warner Brothers, Paramount, Sony Pictures, Disney, Fox, Fox 2000, MGM, Universal, Warner Brothers, Showtime, FX, USA Network, AMC and HBO. Others have been staffed on such shows as Community, Justifed, Bones, The Mentalist, The Fosters, Young and Hungry, Playing House, and Treme. Corey knows what it takes to write and rewrite a great script, and he has proven it time and time again. Corey will walk you through the entire rewrite process for feature and TV screenplays from first understanding how your story reads in other people's heads (and why that is important!) all the way to correcting structural weaknesses in your script. He will break down rewrite memos, notes, and narrative cohesion, leaving you with a comprehensive overview of how to do an effective rewrite and how to immediately apply it to your own work. He will teach you how to receive notes and how to find the note within the note, an overlooked and misunderstood practice that can save you major rewriting time and win you points with executives, producers and financiers. Corey will show you all the pitfalls and common mistakes writers make during the rewriting process so you can move forward with not only confidence in your writing, but confidence you can carry into any room. "Pure magic." - Alonzo G. "I always loved pumping out the first draft, but hated the rewrite. Now I know why. I had no idea what I was doing. I have 4 scripts that I can't wait to tear down and build back up bigger and stronger than ever." - Mark R. "This was so comprehensive and helpful. The entire webinar I was recognizing faults in my latest script. So happy I took this webinar!" - Mariana W. "I feel like I was just let into a secret club. The Rewrite Club. I know things other writers don't. Excited to put all this information into practice." - Jules P.
4-PART CLASS (OVER 8 HOURS OF EDUCATION!) NOW AVAILABLE ON-DEMAND! 4 part class taught by Ross Putman, award-winning producer! Ross's accomplishments include: First Girl I Loved (premiered at the 2016 Sundance Film Festival), The Young Kieslowski (winner of the LA Film Festival), Bad Samaratians (co-produced for Netflix/FOX), and he was the former creative executive at Ineffable Pictures! From Casablanca to Breaking Bad, the reason you remember these stories is because of the compelling protagonist at their core. Their journey is why we tune in, and the way they change is the reason we root for them to succeed (or in some cases, fail). But character can be a tricky piece of the puzzle for screenwriters, especially in Hollywood’s concept-driven environment. Ultimately, great cinema is based on great characters, and this 4 part class is intended to help you find your character, make them real, and build a story around their journey—all the while staying within the realm of commercial modern cinema. Stage 32 is excited to bring you the previously-recorded 4 part class: It's All About Your “Hero's Journey” - How to Write Memorable Characters taught by Ross Putman, award-winning producer. To find out more, click the "What You'll Learn" tab above! This 4-part class offers insight into case studies to help you as a writer form a comparison to inform your own writing. In addition, you will walk away with tools and techniques to apply to your own writing! On-demand classes are discounted and purchasing gives you access to the previously-recorded live class which has over 8 hours of education! Although Ross is no longer reviewing the assignments, we still encourage all listeners to participate to help continue to hone their own writing skills!
Let's face it, executives, producers, managers, agents, financiers, and gatekeepers in general are busy. Between meetings, reviewing content and business plans, and working with their clients and colleagues, time is at a premium. But, that doesn't mean they're not on the lookout for new material and talent. In fact, that's their job! Still, to sort through all the people and content that they confront and are presented on a daily basis can be a daunting task. They want those people and material that stands out immediately. And that's where a killer query letter or a memorable and meaningful cold call can make a huge difference and set you apart from the crowd. Talk to any executive and they'll tell you that they receive dozens if not hundreds of query letters a day. Because most of them don't have an attention grabbing subject line or little to no personalization, almost all end up in the trash. But, any executive will also tell you that if a subject line grabs them, or if the query letter shows the recipient that this was a personal, non-mass, attempt to get their attention, you have a very real shot of doing just that. The same holds true for cold calls. Having a solid, wise approach and knowing exactly what to say will give you the best chance of breaking the ice and securing the conversation you were hoping for. It's all about creating intrigue, interest, and value while approaching your subject from a place of selflessness and thoughtfulness Wendy Kram has over 20 years of experience as an entertainment industry executive, consultant, and producer, developing and producing projects for Disney, Universal and Sony Studios, HBO, Showtime, Lifetime, NBC, ABC, CBS and USA Networks. Her credits include Mad Money with Diane Keaton, Queen Latifah, and Katie Holmes, the award-winning miniseries Sally Hemings: An American Scandal for CBS with Sam Neil, and current projects she's producing with Anonymous Content (the company responsible for True Detective, Mr. Robot, The Revenant, and Spotlight). As the founder of L.A. FOR HIRE, an international consulting firm, clients come to Wendy for her expertise in script development and the ability to connect projects with Hollywood A-list talent and decision-makers. With longstanding industry relationships, Wendy understands buyer and creative talent needs, and has direct access to principals at the major studios, networks, streaming providers and agencies. Creative Screenwriting Magazine ranks Wendy and L.A. FOR HIRE as one of the industry’s premiere script consulting firms. Wendy will teach you all the tips and trade secrets she's learned pitching projects and dealing directly with executives. She will show you how to craft a logline, pitch, and powerful statements for just about any situation. She will show you how to deliver your message with power and control while being engaging and confident. She will instruct you how to not only get by the gatekeepers, but to get them to remember you - to become an ally. She will show you how to avoid novice mistakes that will lead to dead ends. She will teach you how to develop leads and then how to create and nurture these relationships. Wendy will show you how query letters and cold calling can become powerful tools in your arsenal. Wonderful class - simplified and helpful information that can be applied immediately for better results. The examples at the end are totally worth it. - Cate C. One of the most generous presenters imaginable; outstanding! - Virginia Y. Wendy was really excited to be involved which was great! - Brent B. Very interesting and engaging. I loved it. - Jason A. Wendy was terrific, on point, and insightful. The Q&A was incredible. Thanks again. - Maria L.
Ever wondered what daily life is like for a TV Writer? Looking for ways to manage and maximize your schedule to output great, useful material without losing your mind? Wondering how the hell you’re supposed to write when you’ve got a full-time job? Tune in for this exclusive 2-Part Stage 32 Next Level Webinar taught by TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) to hear about life and work of TV writers, on AND off the clock. You'll gain insight that will help you succeed in finding your next assignment and how to excel in the position! In Part 1, attendees will learn what life is like when TV writers are between jobs or trying to get that first job. Join Charlie as he discusses ways to manage your own writing schedule, find out how to decide which projects to focus on, and get some tips to stay relevant and visible to the big players and decision makers when you’re not employed. He’ll even lay out some strategy to position yourself for the highly coveted freelance script, whether you’re an assistant or a working writer between gigs. In Part 2, Charlie will unpack all the ups, downs, problems, and pleasures that come in the daily life of a working TV writer. Hear insider advice and information about writers room etiquette, climbing the title ladder, taking notes, rolling with the punches when your material doesn’t impress the powers that be, and making sure you get paid. He’ll even discuss the best way to interact with those hot-shot actors in your show. As usual, get ready for some horror stories from the trenches!