Actors: How to Define Your Image and Brand in 5 Easy Steps

Hosted by Kristi Speiser

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Kristi Speiser

Webinar hosted by: Kristi Speiser

Certified Image Consultant and Life Coach

Kristi is a certified image consultant and life coach with the International Coaching Federation. She had a 20-year career in the clothing business and 25 years of exposure to the actor’s life. She has an expertise of creating personal style for clients, an understanding for mass appeal market, and a coach-approach to playing the game of life. Kristi started her career in the fashion industry at the age of 19. Her hard work, discipline, and desire moved her up the corporate ladder selling to major retailers Wal-Mart, Kmart, Target, JC Penney, Kohl’s, and Sears, and she took her division from 2 million gross annual sales to 40 million within 8 years. She left her career to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she personally witnessed the rise of Jennifer Lopez and personally interacted with major directors, producers, and stars like Will Smith and Gerard Butler. “I watched and learned what separated the successful from the unsuccessful. It wasn’t just a matter of talent or skill. There was something more to it.” When actors began using her expertise to refine their image and hone in on their type, her consulting business took off. She has deepened her work with clients by using a multi-faceted approach of marrying the inner and outer image of an actor. “After several years I began feeling intuitively that there were deeper core traits that influenced success. Some clients were disconnected about themselves or not seeing the way they were perceived.” Kristi Speiser has created, and continues to create a business that gets results. Full Bio »

Webinar Summary

Kristi Speiser, Certified Image Consultant and Life Coach for actors has been in the business 25 years and worked with stars such as Jennifer Lopez, Will Smith and Gerard Butler! Now she brings her extensive knowledge and experience in honing, refining and defining an actor's image exclusively to Stage 32.

Examples of Kristi's Image Consulting Work

 

“Going within is the most challenging place one will ever go. But this brings the biggest payoffs and sets you up for more success in life both personally and professionally”

- Kristi Speiser

 

When you're an actor, you're seemingly being given advice at every turn. Whether it's who to take acting classes with, how to address casting directors in and out of the room, or what roles you are or aren't a fit for, the opinions never seem to stop coming. It can be overwhelming. But one piece of advice that is golden is that understanding your brand and assuring that you are doing everything possible to put that brand on display will undeniably give you an advantage in a very crowded field. Simply put, most actors go into headshot sessions, auditions, and meetings with no clue or definitive idea as to what they're putting out there or how they are being perceived. That's something that's fully in your control and something that you can begin honing, shaping, and changing starting today.

Kristi Speiser is a certified image consultant and life coach with the International Coaching Federation. After a hugely successful 20 year career working with actors in fashion advertising, Kristi moved on to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she played a part in the rise of major directors, producers, and stars like, Jennifer Lopez, Will Smith and Gerard Butler.

Exclusively for Stage 32, Kristi will teach you how to gain a full understanding of you who are and use that to help you define your brand. She will show you how you are likely perceived by decision makers and gatekeepers and how you can change that perception so you stop wasting time and money pursuing the wrong roles or markets. She will show you how clothes, voice patterns, communication behavior and more can be altered and modified to any situation to increase your chances of success. She will discuss how you can build effective and important relationships so you stay top of mind of casting directors and producers. Kristi will even get down into your headshots - telling you the real truths - and what photos and information should be on a personal website. In short, Kristi will teach you how to treat your career as a business and how embracing that mentality alone, and implementing these strategies toward that end, will result in more work and more happiness!

 

This is a major deep dive into your image and brand designed to help actors of all experience and skill levels. This information will leave you refreshed, reinvigorated, and ready to tackle any audition or meeting!

 

 

She helped me realize the image I was putting out there was not an accurate representation of who I was. She opened my eyes to a world of color, silhouettes and accessories. Through her nurturing, I not only discovered the ability to reflect my essence outwardly, but also how to own it.

– Leena H.

 

She is an expert at what she does but most importantly someone who truly desires to see her clients succeed in the industry.

– Stephanie F.

 

I felt like I was being pulled in a dozen different directions when it came to my career: my look, my characters, my goals, my personality… Kristi brought all that into focus.

– Shayna R.

 

What You'll Learn

  • Define yourself – Who are you?
    • What does success look like to you?
    • What type are you? How will you be cast?
    • What your archetype?
    • What makes you unique and authentic?
    • What are your strengths and challenges?
    • Do you know what brand you represent?
    • What are your Inner and Outer obstacles?
    • What 5 words describe you, and why this is important.
  • Your Appearance.
    • What does your appearance say about you?
    • What do others think of you?
    • How does clothing effect communication?
    • Are you making appropriate wardrobe choices?
    • How do you put together the right look?
    • Body.
      • What are your physical assets?
    • Face.
      • Your skin, eyebrows, facial hair, glasses.
    • Hairstyle.
      • How should you wear your hair?
    • Voice.
      • How does it match your character or image?
  • Communication and Behavior.
    • How well do you communicate with others?
    • Do you know how to listen?
    • Do you have the right attitude?
    • How do you talk to people?
    • Do you take responsibility for your choices?
    • Do you have a support system and trusted advisors?
    • Does your agent have the same vision as you do?
    • Body language is posture, gesture, and facial expressions.
    • Do you pay attention to others’ body language cues?
    • What energy do you bring with you?
  • Relationships.
    • Why are relationships key to success?
    • Do you nurture and develop meaningful relationships?
    • Can you get honest feedback from your support system and trusted advisors?
    • What is your relationship with your agent and manager?
    • Are you trustworthy and responsible?
  • Marketing Yourself.
    • Headshots.
      • Do your headshots look like you?
      • Do you have headshots that capture the type you play?
      • How to you pick the right photographer?
      • How do you get a winning headshot?
      • What should you wear for your shoot?
      • What make-up and hairstyles?
    • Website and more.
      • Should you have a website?
      • What pictures should you have on the site?
      • What about a reel? How long should it be?
      • Should you shoot your own reel?
      • How is social media helpful for you?
      • When should you audition? When should you wait?
  • Treat your career like a business.
  • Q&A with Kristi

About Your Instructor

Kristi is a certified image consultant and life coach with the International Coaching Federation. She had a 20-year career in the clothing business and 25 years of exposure to the actor’s life.

She has an expertise of creating personal style for clients, an understanding for mass appeal market, and a coach-approach to playing the game of life.

Kristi started her career in the fashion industry at the age of 19. Her hard work, discipline, and desire moved her up the corporate ladder selling to major retailers Wal-Mart, Kmart, Target, JC Penney, Kohl’s, and Sears, and she took her division from 2 million gross annual sales to 40 million within 8 years.

She left her career to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she personally witnessed the rise of Jennifer Lopez and personally interacted with major directors, producers, and stars like Will Smith and Gerard Butler.

“I watched and learned what separated the successful from the unsuccessful. It wasn’t just a matter of talent or skill. There was something more to it.”

When actors began using her expertise to refine their image and hone in on their type, her consulting business took off. She has deepened her work with clients by using a multi-faceted approach of marrying the inner and outer image of an actor.

“After several years I began feeling intuitively that there were deeper core traits that influenced success. Some clients were disconnected about themselves or not seeing the way they were perceived.”

Kristi Speiser has created, and continues to create a business that gets results.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Testimonials

I felt like I was being pulled in a dozen different directions when it came to my career: my look, my characters, my goals, my personality… Kristi brought all that into focus. – Shayna R.

Her discernment and honest feedback helped make for a delightful process of identifying and embracing my essential qualities. Thanks, Kristi for your affirming coaching style and generosity of spirit! – Gregory V.

She is wonderful to work with and I highly recommend her to anyone in the entertainment business. – Matt K.

She helped me realize the image I was putting out there was not an accurate representation of who I was. She opened my eyes to a world of color, silhouettes and accessories. Through her nurturing, I not only discovered the ability to reflect my essence outwardly, but also how to own it. – Leena H.

She is an expert at what she does but most importantly someone who truly desires to see her clients succeed in the industry. – Stephanie F.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

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The opportunity to work this closely and for this long with a manager and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Amanda at edu@stage32.com for more information

Screenwriters, Producers, Filmmakers - Get Smart, Get Legal, Get Protected - With 40-Page Downloadable Workbook!

There's nothing worse than having a screenplay bought or a project with financing get placed on hold because of legal issues that could have been handled at the start. Too many projects have been shelved permanently and will never see the light of day because of conflicts and misunderstandings that could easily have been avoided.  Unfortunately, few screenwriters, filmmakers or producers know the right questions that need to be asked and answered in order to protect yourself and your project legally. It doesn't need to be this way, though. There are simple legal steps you can take from the beginning to assure a smooth and steady ride so your focus can be on making the best project possible. Especially for those in creative fields, navigating legal issues can feel overwhelming and confusing, maybe even unnecessary. Yet having a basic legal understanding of how to protect your work and property is incredibly crucial. You need to know how to legally incorporate everyone's input and notes into your script without worrying about losing authorship. You need to know how to set up a partnership for success and why so many people run into trouble when doing so. You need to know when it's okay to agree to work for free or 'on spec' and why it's still vital to have a written agreement. And you need to know when it's okay to talk business on your own behalf. The good news is you don't need to pass the bar in order to ensure you and your projects are in good legal shape. Instead, you just need a little guidance.  Producer and attorney Gary W. Goldstein, has produced some of the biggest box office hits in film history and has served as a mentor to dozens of prestigious writers, producers, and filmmakers. His credits include PRETTY WOMAN, UNDER SIEGE, THE MOTHMAN PROPHECIES, and many more. He's also papered some of the biggest deals in film history. By working as both a producer and entertainment attorney, Gary's knowledge of deal memos and contracts is without peer. He knows all the do's and don'ts, the tips and tricks, and the side streets and alleyways toward making sure that you are not only protected, but getting the benefits and compensation you deserve for your efforts.  Now, exclusively for Stage 32, Gary will present a complete "how to" in order to assure that you use a proven and smart approach to protecting yourself legally. He will teach you his 3 rules that should never be broken when entering into deals; whether you should use an agent or an attorney (or both) to negotiate your compensation and benefits on your behalf; how to deal with release forms and option agreements and how to assure you get everything in writing so there are no surprises or disappointments down the road. He will show you how to maintain a paper trail of all communication and why it's monumentally important to do so. He will discuss the realities of maintaining creative control and how to handle the creative contributions of others as well as the pitfalls to avoid when receiving feedback. He will instruct you on the qualities of finding a good creative or business partner or partners and the essential questions to ask up front.  As if all this wasn't enough, Gary will provide a 40-page interactive workbook exclusive for those who take this webinar. This is an invaluable resource!   Huge Praise for Gary!   "Here’s some practical advice for those seeking a career in Hollywood, from someone who really knows what the hell he's talking about." - J.F. Lawton, Screenwriter (PRETTY WOMAN, UNDER SIEGE)   "When I met Gary, I had nothing but talent and a drive to succeed. Nine months later, I had my first script option, my first studio writing assignment, and a Writers Guild card. The advice here is worth its weight in gold" - Allison Burnett, Screenwriter & Director (AUTUMN IN NEW YORK, FEAST OF LOVE, GONE AND UNDISCOVERED GYRL)   "When I became your student, I was a mom with a script. Now, I'm a series writer-producer-director. Thank you for helping me achieve one of my biggest dreams. And thank you for this class. You continue to amaze." - Sally Rubin, Screenwriter, Producer, Author   "Gary W. Goldstein’s mentoring will prove 100% better than whatever else you may be considering. He will change your life." - Marilyn Warda, author, The Randomness of Life   "I’ve learned more about how things really work from Gary than I have over the past 10 years and countless other classes!"  -  Angela Falkowska, Screenwriter   "The workbook alone is worth 10 times what the webinar cost. I am in awe. Thank you, Gary." - Antonio T.   "Again, Stage 32 outdoes itself. What a score landing Gary. He's a legend." Jason R.   "Gary, you had me from minute one. Amazing information. And delivered with class and style. -Angela P.    

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