Actors: How to Define Your Image and Brand in 5 Easy Steps

Hosted by Kristi Speiser

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Kristi Speiser

Webinar hosted by: Kristi Speiser

Certified Image Consultant and Life Coach

Kristi is a certified image consultant and life coach with the International Coaching Federation. She had a 20-year career in the clothing business and 25 years of exposure to the actor’s life. She has an expertise of creating personal style for clients, an understanding for mass appeal market, and a coach-approach to playing the game of life. Kristi started her career in the fashion industry at the age of 19. Her hard work, discipline, and desire moved her up the corporate ladder selling to major retailers Wal-Mart, Kmart, Target, JC Penney, Kohl’s, and Sears, and she took her division from 2 million gross annual sales to 40 million within 8 years. She left her career to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she personally witnessed the rise of Jennifer Lopez and personally interacted with major directors, producers, and stars like Will Smith and Gerard Butler. “I watched and learned what separated the successful from the unsuccessful. It wasn’t just a matter of talent or skill. There was something more to it.” When actors began using her expertise to refine their image and hone in on their type, her consulting business took off. She has deepened her work with clients by using a multi-faceted approach of marrying the inner and outer image of an actor. “After several years I began feeling intuitively that there were deeper core traits that influenced success. Some clients were disconnected about themselves or not seeing the way they were perceived.” Kristi Speiser has created, and continues to create a business that gets results. Full Bio »

Webinar Summary

Kristi Speiser, Certified Image Consultant and Life Coach for actors has been in the business 25 years and worked with stars such as Jennifer Lopez, Will Smith and Gerard Butler! Now she brings her extensive knowledge and experience in honing, refining and defining an actor's image exclusively to Stage 32.

Examples of Kristi's Image Consulting Work

 

“Going within is the most challenging place one will ever go. But this brings the biggest payoffs and sets you up for more success in life both personally and professionally”

- Kristi Speiser

 

When you're an actor, you're seemingly being given advice at every turn. Whether it's who to take acting classes with, how to address casting directors in and out of the room, or what roles you are or aren't a fit for, the opinions never seem to stop coming. It can be overwhelming. But one piece of advice that is golden is that understanding your brand and assuring that you are doing everything possible to put that brand on display will undeniably give you an advantage in a very crowded field. Simply put, most actors go into headshot sessions, auditions, and meetings with no clue or definitive idea as to what they're putting out there or how they are being perceived. That's something that's fully in your control and something that you can begin honing, shaping, and changing starting today.

Kristi Speiser is a certified image consultant and life coach with the International Coaching Federation. After a hugely successful 20 year career working with actors in fashion advertising, Kristi moved on to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she played a part in the rise of major directors, producers, and stars like, Jennifer Lopez, Will Smith and Gerard Butler.

Exclusively for Stage 32, Kristi will teach you how to gain a full understanding of you who are and use that to help you define your brand. She will show you how you are likely perceived by decision makers and gatekeepers and how you can change that perception so you stop wasting time and money pursuing the wrong roles or markets. She will show you how clothes, voice patterns, communication behavior and more can be altered and modified to any situation to increase your chances of success. She will discuss how you can build effective and important relationships so you stay top of mind of casting directors and producers. Kristi will even get down into your headshots - telling you the real truths - and what photos and information should be on a personal website. In short, Kristi will teach you how to treat your career as a business and how embracing that mentality alone, and implementing these strategies toward that end, will result in more work and more happiness!

 

This is a major deep dive into your image and brand designed to help actors of all experience and skill levels. This information will leave you refreshed, reinvigorated, and ready to tackle any audition or meeting!

 

 

She helped me realize the image I was putting out there was not an accurate representation of who I was. She opened my eyes to a world of color, silhouettes and accessories. Through her nurturing, I not only discovered the ability to reflect my essence outwardly, but also how to own it.

– Leena H.

 

She is an expert at what she does but most importantly someone who truly desires to see her clients succeed in the industry.

– Stephanie F.

 

I felt like I was being pulled in a dozen different directions when it came to my career: my look, my characters, my goals, my personality… Kristi brought all that into focus.

– Shayna R.

 

What You'll Learn

  • Define yourself – Who are you?
    • What does success look like to you?
    • What type are you? How will you be cast?
    • What your archetype?
    • What makes you unique and authentic?
    • What are your strengths and challenges?
    • Do you know what brand you represent?
    • What are your Inner and Outer obstacles?
    • What 5 words describe you, and why this is important.
  • Your Appearance.
    • What does your appearance say about you?
    • What do others think of you?
    • How does clothing effect communication?
    • Are you making appropriate wardrobe choices?
    • How do you put together the right look?
    • Body.
      • What are your physical assets?
    • Face.
      • Your skin, eyebrows, facial hair, glasses.
    • Hairstyle.
      • How should you wear your hair?
    • Voice.
      • How does it match your character or image?
  • Communication and Behavior.
    • How well do you communicate with others?
    • Do you know how to listen?
    • Do you have the right attitude?
    • How do you talk to people?
    • Do you take responsibility for your choices?
    • Do you have a support system and trusted advisors?
    • Does your agent have the same vision as you do?
    • Body language is posture, gesture, and facial expressions.
    • Do you pay attention to others’ body language cues?
    • What energy do you bring with you?
  • Relationships.
    • Why are relationships key to success?
    • Do you nurture and develop meaningful relationships?
    • Can you get honest feedback from your support system and trusted advisors?
    • What is your relationship with your agent and manager?
    • Are you trustworthy and responsible?
  • Marketing Yourself.
    • Headshots.
      • Do your headshots look like you?
      • Do you have headshots that capture the type you play?
      • How to you pick the right photographer?
      • How do you get a winning headshot?
      • What should you wear for your shoot?
      • What make-up and hairstyles?
    • Website and more.
      • Should you have a website?
      • What pictures should you have on the site?
      • What about a reel? How long should it be?
      • Should you shoot your own reel?
      • How is social media helpful for you?
      • When should you audition? When should you wait?
  • Treat your career like a business.
  • Q&A with Kristi

About Your Instructor

Kristi is a certified image consultant and life coach with the International Coaching Federation. She had a 20-year career in the clothing business and 25 years of exposure to the actor’s life.

She has an expertise of creating personal style for clients, an understanding for mass appeal market, and a coach-approach to playing the game of life.

Kristi started her career in the fashion industry at the age of 19. Her hard work, discipline, and desire moved her up the corporate ladder selling to major retailers Wal-Mart, Kmart, Target, JC Penney, Kohl’s, and Sears, and she took her division from 2 million gross annual sales to 40 million within 8 years.

She left her career to become Chief Operations Manager in her husband’s acting studio. For 25 years she had an insider’s access to the business side of acting and entertainment. Exposed to thousands of actors, she personally witnessed the rise of Jennifer Lopez and personally interacted with major directors, producers, and stars like Will Smith and Gerard Butler.

“I watched and learned what separated the successful from the unsuccessful. It wasn’t just a matter of talent or skill. There was something more to it.”

When actors began using her expertise to refine their image and hone in on their type, her consulting business took off. She has deepened her work with clients by using a multi-faceted approach of marrying the inner and outer image of an actor.

“After several years I began feeling intuitively that there were deeper core traits that influenced success. Some clients were disconnected about themselves or not seeing the way they were perceived.”

Kristi Speiser has created, and continues to create a business that gets results.

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Testimonials

I felt like I was being pulled in a dozen different directions when it came to my career: my look, my characters, my goals, my personality… Kristi brought all that into focus. – Shayna R.

Her discernment and honest feedback helped make for a delightful process of identifying and embracing my essential qualities. Thanks, Kristi for your affirming coaching style and generosity of spirit! – Gregory V.

She is wonderful to work with and I highly recommend her to anyone in the entertainment business. – Matt K.

She helped me realize the image I was putting out there was not an accurate representation of who I was. She opened my eyes to a world of color, silhouettes and accessories. Through her nurturing, I not only discovered the ability to reflect my essence outwardly, but also how to own it. – Leena H.

She is an expert at what she does but most importantly someone who truly desires to see her clients succeed in the industry. – Stephanie F.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

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