Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry.
In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand.
Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Plus, an in-depth Q&A with Jennifer!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A in about 48 hours after the live session. Your purchases are located in your My Education folder on the left-hand panel.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
Animation offers screenwriters one of the most flexible mediums for the imagination. Animated stories have been capturing our minds ever since media hit the screen through characters like Mickey Mouse, Donald Duck and Bugs Bunny to what we see today in The Simpsons, American Dad, Bojack Horseman, Rick and Morty, Spider-man, Incredibles and (so many) more. Writing animation feature or television requires a special skill - not one that can be taught through traditional feature & TV writing resources. The tools you need to succeed in animation are quite unique and once honed can offer you a long career creatively animating the stories in your mind. But, where do you begin? There are all different types of animated writing - including pre-school, children's comedy and adult animation. Further, how do you find your niche? There are many different animation genres (and styles) in features and television today. Is the writing universal for all genres? It takes a seasoned professional to understand the nuances of all types of animated writing and being able to write efficiently for the story and the project. Educating yourself in all aspects of how animation writing works for features and television will assist you greatly in achieving your goal whether it's attracting representation, trying to sell an original concept, pushing an animated feature or TV pilot, or finding work in an television animation writer's room. Mike Disa, director of the highly praised Netflix show Paradise PD has been working in animation for two decades. With no film training or knowledge of the byzantine workings of the entertainment business, he eventually found success at studios such as Dreamworks, Disney Feature, Warner Brothers, Paramount, and many others. Over a fascinating career, Mike has worked with some of the greatest and most infamous people in Hollywood including Steven Spielberg, Eric Goldberg, Ralph Bakshi, Glenn Close, Steve Oedekerk, David Tennant, Amy Poehler, Adam Sandler, Jeffery Katzenberg and Roy Disney. Mike will cover everything you need to know about writing animation for features & TV. He'll start with formatting and script length (two aspects surprisingly ignored or misunderstood by most writers). He'll discuss writing low budget vs. high budget and how to write within the scope of each. He will dive into how to write around special effects and other post production implementations. He will discuss reading and production drafts and how to collaborate with your writing and producing teams. He will talk premises, outlines, first draft strategies and how to go about pitching your idea. He will get into writer's room expectations, strategies in working the room, and the steps to take from being a show writer to a showrunner. Mike will use real world examples to show you the entire landscape of writing animated features and TV. And this is just some of what you'll learn! This is 3 HOURS of comprehensive education from a director of a top animated Netflix show on how to write, sell, and build a career in writing feature AND television animation! Praise for Mike: "Mike Disa was amazingly generous with his time and information. And he was real. It doesn't get better than that. I'll be able to apply his insights and the information he shared immediately. I'm so glad I decided to participate." - Elizabeth A. "Excellent webinar. I think that I learned more than I expected to about animation writing and how it relates to working in the industry. I had a good time watching this and appreciate how kind everyone was with their time." - Kari H. "Mike was very informative. He was friendly and open very easy to listen to. I learned some valuable lessons.." - Lind J. "The stories and ideas and descriptions were excellent. Straight talk from a true professional." - Don S.
Finding the right manager is as important as honing your craft as an actor. Your manager is an essential teammate for helping you find opportunities, get you in rooms to audition and guide your career as an artist. But, how do you know if you're representation-ready and how do you know what to expect (or what questions to ask) when you're given the opportunity to be repped? With so many actors vying for the chance to work in film, TV and digital it's harder than ever to stand out.. Assuring that you are bringing your "A" game to every audition and situation, understanding what you can do to improve, and knowing which auditions are right for you are key components toward becoming an actor who works time and time again. Attracting and securing the right manager can help you do just that. Whether you're on the search for your first manager or stuck in a manager/talent relationship that you don't think is best for your career, it's important to know what steps you can take to assure that you secure representation that works in your best interest and as a vital member of your team. Spencer Robinson has been a leading talent manager of actors for almost 2 decades. His clients have been in films directed by Quentin Tarantino, Steven Soderbergh, Clint Eastwood, Gore Verbinski, and more. In the TV world, his clients have been regular cast members on shows for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, TBS and more. Spencer’s clients have also recurred on series for Freeform, TNT, AMC, Showtime and many more. He reps everyone from actors who are just starting out to acting veterans with 30+ years of credits. He also represents many multi-hyphenates who are both writers and performers and understands what makes a successful talent-manager relationship. Spencer will teach you everything you need to know about securing meaningful representation. He'll cover how to identify the right manager for your career, how to approach that manager, what questions to ask, how to grow your relationship and how you can, as a team, form a plan for a long career in the business. You'll learn about the do's and don'ts of blind submissions, how to stand out in the sea of requests a manager gets daily, and how to best impress potential representation. Spencer will also provide tips on the audition process including selecting the right auditions and understanding which roles are best suited for you so that you're not wasting time, energy and your passion on dead ends. This is a blueprint for you to take control of your acting career and to help you sustain a career in the business. Praise for Spencer's Stage 32 Webinar "I highly recommend taking a course with Spencer. He is one of the most knowledgeable and informed people I've met. His enthusiasm for artists made me feel at ease. Spencer's ability to relate with artists made the material instantly click with me. I will not hesitate to enroll in another course with Stage 32 and Spencer." - Devin H. "I loved everything about this webinar! Spencer was so helpful with everything. I was able to apply everything he said directly to my career. It was definitely a great experience and can’t wait to keep improving with everything I learned. Thank you Spencer and Stage 32!" - Krista C.
Learn directly from Jessica Sitomer, International Entertainment Industry Speaker, Career Coach, and Author who has had her writing produced by an Emmy Award winner, produced TV herself and has coached thousands of professionals who work in the entertainment industry! In this Stage 32 Next Level Webinar, you will learn the cultural differences between the way Angelinos and New Yorkers go after work in comparison to the UK, Canada, Atlanta, New Orleans, etc. If you are uncomfortable asking for work, or have seen what you consider “aggressive” strategies, your host Jessica Sitomer is going to modify her typical networking strategies and techniques to appeal to you! Yes, you can be polite, and still get work! You will leave the webinar knowing: How to meet people who can hire you in a natural, authentic way. How to connect with people on social media without being annoying. How to get your “horn tooted” without you having to “toot your own horn”. Networking tips for genuine connections. How to stay in touch with a new connection without being a pest. How to feel more comfortable and confident in the work generating process. Your host Jessica Sitomer is a world traveled speaker and panel moderator who modifies her topics to fit the needs and the culture of the participants in each location. She has coached thousands of people worldwide, and is proud to see her clients’ names on almost every TV and film she sees. Simultaneously, Jessica works as a professional in the entertainment industry, on shows for ABC, Nickelodeon, Showtime, MTV, and had her writing produced by an Emmy Award winning producer. Brought back by popular demand, she is here exclusively for Stage 32 to pass on her knowledge and experience of working with thousands of people, just like you, to make your journey to find work a comfortable ride.