Angela Molloy is WE tv’s vice president of development, based in the network’s Los Angeles office. She works closely with west coast based production partners and agencies to find fresh new unscripted programming for the network. She is currently an Executive Producer on WE tv series L.A. Hair, Marriage Boot Camp, and Bridezillas. Prior to WE tv, Molloy worked as a production, development and acquisitions executive. She was a freelance showrunner with co-executive producer credits on Million Dollar Listing Los Angeles for Bravo, A Sale of Two Cities for HGTV, Extreme Homes for Discovery Channel, and served as the executive producer for Mansion Hunters on Reelz Channel. She also produced a number of pilots and series for a variety of networks including OWN (Life with La Toya), TLC (Maria and Courtney’s Wedding Fiesta), Esquire, A&E, and HGTV (Room Crashers). In 2008, Molloy finished a one-year run with the TLC cable network as a Director of Programming. She took pitches for the network and helped oversee production on a number of new series and event specials including The Miss America Pageant. This marked a return to TLC after Molloy spent four years at the corporate headquarters in Maryland as an acquisitions and development manager. Prior to joining the LA-based TLC team, Molloy was vice president of international at 3Ball Productions. In just over two years, she helped develop and produce Scott Baio is 45…And Single, The Pick Up Artist, and I Know My Kid’s a Star for VH1; and multiple pilots and development projects for Fox, Sci Fi, HGTV, Bravo, Comedy Central, E!, and syndicated shows. She was also the primary liaison with Eyeworks International. Traveling to MIP and other markets, she handled all US development of Eyeworks’ international formats – adapting them for US pitch. She also pitched 3Ball’s US projects in development to Eyeworks territories all over the world. Molloy began her career with WETA-TV, the PBS affiliate and third largest producer of all national PBS programs. Molloy scheduled WETA’s daytime and acquired programming from other PBS stations and independent producers. She also worked at PBS’ headquarters in Alexandria, VA to help launch PBS Online’s Station Relations group. As the senior associate, she created and marketed online integration opportunities to all 349 PBS member stations. Molloy holds a B.A. in Professional Writing and French from Carnegie Mellon University in Pittsburgh. Full Bio »
There is a myth in the television industry right now: more channels mean it’s easier to sell a show, right? WRONG! The diversification of television and the dominance of streaming services over linear cable have made it HARDER to sell unscripted programming. Why? Because there are too many places for the audience to go. In order to get a hit, networks have to become specialized and truly define their brand in order to stand out.
You can no longer just pitch IDEAS to networks. IDEAS are not STORIES and they’re not SERIES. There is a lot more work (research, interviews, and writing) that has to go into a pitch before you can take it to a network. Bomb a pitch and a network might not let you in the door again.
Angela Molloy is one of the original unscripted executives having been in the game since 2001, when it was just getting started. She’s also one of the only executives who has been a network buyer, a production company development executive (seller), and an Executive Producer in the field. In this webinar you’ll learn get an overall sense of the reality landscape and concrete essential tips for how to develop and pitch into it. Sign up today to make sure you don’t get caught with your pants down during a pitch!
Angela Molloy, WE tv
As actors, we're living in a whole new world. Self-audition tapes, online auditions, virtual acting classes...Things have changed tremendously over the last few years and those ahead of the curve are doing everything possible online to win more champions of their work and land more jobs. Many actors have embraced a "control what you can control" mindset. This includes creating short form content as a way to control and film their own material, build up a library of acting samples, and showcase their versatility and talents. The idea of creating and filming your own content, especially for actors accustomed to only being in front of the camera, can be daunting. But seriously, it doesn't have to be. In fact, if you can knock down the mental walls associated with taking the step toward controlling your own content, and thereby your brand and the course of your career, you will find yourself with more freedom and creative inspiration than ever before. And we're here to help you take a sledgehammer to those mental walls and get you moving. Elisha has guest starred on the Emmy nominated/winning shows Better Call Saul, The Newsroom, Mad Men, Southland, Up All Night, The New Normal and CSI:NY and voiced the character of Jimmy Olsen and B'dg on DC Nation Shorts's Tales of Metropolis and Super-Pets. He was also in the highly acclaimed Sundance feature Frank & Lola starring Michael Shannon and Imogen Poots. Elisha is no stranger to creating content to help accelerate his acting career. He got his start writing web-series with his friends from Emerson College, including Downers Grove, which was picked up by Warner Brothers Studio 2.0. Aside from all the roles mentioned above, Elisha's content creation strategy helped him land commercials for Mike's Hard Lemonade, Time Warner Cable, Samsung, Wendy's, McDonald's, Nintendo 3DS and Hanes. In this comprehensive and detail filled webinar, Elisha will teach you how to create short form content to launch, accelerate, and expand your acting career. He will teach you how to identify your career blueprint by asking 2 simple, but important questions. From there, he'll ask you to get real and talk through your true goals so that you know exactly what kind of short form content you'll need to make. He will show you 7 examples of short form content to open your mind, spark your creativity and help you identify the direction you want to take with your content. He will teach you the 3 boxes you need to check to make sure your idea is a great one. He will then dive into how to make cost-efficient content and how not to overthink the process. He'll tell you how to build your team - again, on the quick and cheap. And of great importance, Elisha will teach you where to release your content, assuring that you get not only the biggest audience, but the most concentrated one based on your overall goals. "Brilliant. In every way, brilliant." - Kim G. "So f****** inspiring." - Laura P. "Yes, yes, yes. So tired of giving away my power. Elisha, you're my hero" Samantha K. "This is a step I've always wanted to take. I've seen my acting friends create content to great success. I just didn't know if I could create content that mattered. Now I do." - Joshua W. "I'm inspired and ready to rock." - Montell S.
Unscripted (reality) television has burst onto cable and streaming platforms with a vengeance. In fact, reality seems to be everywhere these days with shows covering just about every subject imaginable. However, much has changed since the pioneers of reality TV came into people's living rooms (remember THE REAL WORLD and JOE MILLIONAIRE?). Gone are the days of simple formats allowing unfiltered access into the day to day lives of real people. Today, the networks and streamers are interested in shows providing a behind the curtain peak into all sorts of different subcultures. Mostly everyone can think of a time when they've thought "Wow, that would make a great reality TV" - But where do you start if you want to develop and pitch an unscripted show ? The challenges in developing unscripted/reality shows are lengthy. Unscripted shows don’t have scripts or actors, and they deal with real people and the personal conflicts they deal with in navigating their work and personal lives. And, just like networks and streaming platforms have mandates for scripted shows, they also have mandates for unscripted shows. So, how do you plan and develop the trajectory of a show if it's not scripted? If you have a great concept and cast, it's your job to function as a producer - read: therapist and gatekeeper - to prove that you can sustain the concept through multiple seasons. You have to make sure that you have a reliable cast that's on board with your vision. And you have to know how to sell that vision in a clear and winning fashion. This all begins by understanding what networks and the steaming platforms are looking for, who's programming what, what materials you will need to have in order to pitch, and how to put together a sizzle real and/or deck that rises above the rest. Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals. Catherine will teach you what makes a network interested in an unscripted show. You will learn how to pick "characters" that are watchable and whey they'd be attractive to a buyer. She'll go over the various genres that are produced for unscripted television and break them down by network. She will take you through what goes into development for each of the genres, including what materials you will need and what your sizzle needs to look like. She will even go into detail by network on who is buying what in unscripted - breaking down budget ranges so you're fully understanding on where your unscripted idea stands. Like what you heard from Catherine during this webcast? Send your concept to Catherine and speak with her for half-hour by clicking here. You will see what types of characters stand out to a network, what your pitch deck needs to look like and how you can hook someone immediately with your sizzle. Catherine will give you all the tools you need to make your unscripted pitch sing. "After working in unscripted selling to mostly all major networks, I'll help give you the insight into what it takes to pitch a winning unscripted idea that will get sold." - Catherine Keithley
In this challenge, you were asked to use The Breakdown Webcast: What the *&%$ is a Dramedy? as a guide to write a short scene (1-5 pages) that uses all of the principles discussed. Make sure to watch the Breakdown Webcast for those tips! You can find that by clicking here. We received some excellent submissions that all attempted to ride that fine line of truly being a "Dramedy."
If you’re an independent filmmaker or producer working to put together a film or TV project, you are likely going to have multiple producers, investors, financiers, sales agents, and talent that are will be looking to recoup profits on the completed project. This can get tricky. Not only do you have to keep your numbers and figures straight to properly reallocate your revenues, you also likely have to handle guild residuals, navigate liability issues and ensure every party is happy and trusting in the process. This can ultimately be a very messy process, and one that you should not handle on your own as the film’s producer. Instead, it’s probably time you have a collection account. A collection account is an account in the name of a neutral third party who receives revenues generated by an independent film or TV project on behalf of the multiple beneficiaries from local distributors. This process is called collection account management and is an effective tool to guarantee that the beneficiaries receive their share of the revenues. Collection account management is a massive time saver and a way to lower the chances of errors or improper payments. But it’s also the industry standard and something most parties and investors are going to expect you to have if they are considering moving forward. So how exactly does collection account management work and how can you best use this process to your advantage as an independent filmmaker? David Zannoni is an international business specialist for Fintage House in the US, Europe, Canada and Latin America territories. Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. David negotiates agreements for films and television series and is involved in business development and relationship management globally on hundreds of productions. David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David will teach you how to navigate collection account management. He’ll begin by going into what exactly collection account management is and the different elements that go into it. He will also explain when to know if your production will need collection account management and delve into how this process affects your job as a producer, including liabilities, your relationship with your sales agent, and the rights and obligations with financiers, guilds, and talent. Next, David will demonstrate how collection account management works from a legal framework and the paperwork and contracts that go along with it, including the CAM Agreement. Finally, David will outline the benefits you will see as a producer when working with a collection account. He’ll even give specific tips for producers related to the CAM agreements, financiers, residuals, sales agents, and more. Collection account management can be a tricky process, but it’s also one that’s crucial to get right. David will show you how. Praise for David's Previous Stage 32 Webinars "David is incredible and lovely and clearly knows his stuff." - Cynthia P. "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O. "By far, the best class I've seen on the subject." Kirk K. "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.
Can you use long dialogue blocks effectively? Sure you can! We'll break down the rousing sales rally in THE WOLF OF WALL STREET, the chilling call in TAKEN, the desperate video message in "Breaking Bad", and the moving speech from HIDDEN FIGURES.
Chris Moore has done and seen it all. During a career spanning over 30 years, Chris has produced films that have had multiple Oscar nominations and wins such as Good Will Hunting and Manchester by the Sea, to studio blockbusters like American Pie and The Adjustment Bureau, to independent darlings such as Waiting, to creating and starring in the critically acclaimed industry television shows Project Greenlight alongside Matt Damon and Ben Affleck and The Chair. One of the secrets of Chris' longevity in the business is a full understanding of the business. He's as plugged in as they come and he knows how to adjust quickly, swiftly, and successfully as the landscape changes - which seems to happen on a daily basis these days. Most importantly, Chris is known in the industry as a take-no-prisoners, no bullshit guy. He tells it like it is and pulls no punches, which, in this business, is welcome and refreshing. And now he's here exclusively for Stage 32 to teach you how to build a lasting career in today's entertainment industry. With the evolution of the industry causing dramatic shifts in the way you create and consume content (film, television, digital) and more content being created, bought, sold, screened, broadcast and streamed than ever before, there are more and more opportunities are being presented for a creative career. But you have to know where to look, how to position yourself, how to best present yourself and show that you have a complete understanding of where the industry is headed and how you can add significant value. Chris will discuss the current state and the shifts in the market to help you make educated decisions on the path you should take with your career in the industry to not only assure success, but satisfy the lifestyle you desire. He will also discuss where he believes the future is headed so you can be ahead of the curve in making the right decisions for you and your career. Then, Chris will make the proceedings interactive, workshopping with select attendees and discussing primary and alternative paths for their wants and goals. Some examples: For filmmakers having trouble gaining traction, Chris will go over alternative ways you can break in and gain your footing. For screenwriters who have been at it a long time and haven’t gotten their break, Chris will discuss alternatives and lifestyle choices for the current industry. For cinematographers (or other creatives) looking to move from digital shorts to streaming TV, Chris will present a path and strategies to make it happen? This is a no nonsense, detailed filled, strategy packed session designed to help ALL creatives and professionals! "Undoubtably, my favorite Stage 32 webinar yet, and that's saying something. Wow, was this a welcome kick in the ass. I love Chris' style, passion, and energy. Obviously, his experience and success speaks for itself, but as a teacher, he's a master. This was a huge land for Stage 32. I hope you bring him back again!" - Ronnie W. "I like the way Chris organized all the changes in entertainment so it was easy to understand. It's overwhelming trying to figure it out and I appreciated Chris taking the time to explain it. I also appreciated the workshopping advice. Thank you Chris." - Marisa S. "The brutal truth how Hollywood operates was eye opening, but it's best that I'm aware as I try to find my place." - Wolf O. "Chris Moore is a hero. He saved me from my doubts." - Julia C.